The 2008 Blog Action Day campaign is currently underway, and you can learn more about it at BlogActionDay.org.
Blog Action Day 2007
Blog Action Day is October 15th, a day when bloggers from around the world unite to post on the same issue at the same time. In 2007 the event reached out to an audience of over 15 million RSS readers and many more web visitors.
19 of the Technorati’s top 100 blogs participated in the day, leading the way for more than 20,000 bloggers. The impact was felt throughout the blogosphere, rocketing up mentions of the word “Environment” on the day.
Support
It gained the support of the United Nations Environmental Program, who in a statement said “UNEP welcomes the simple yet powerful concept of Blog Action Day and calls on bloggers around world to participate”.
The EU’s Commissioner for the Environment Stavros Dimas held a special live internet chat to coincide with Blog Action Day. A blogger himself, Dimas said afterwards:
Dear bloggers, Thank you for the very broad range of questions and commentaries you’ve sent in this afternoon. It has been a fine way to mark international Blog Action Day and your strong interest greatly encourages me in my work!
Through corporate blogs, logo changes, notices to their customers and clients, many companies participated in 2007, including:
- Wells Fargo
- AOL/Weblogs Inc.
- eBay
- Yahoo
- Six Apart
- Opera
Press
The Blog Action Day story was not only featured across the blogosphere, but was also picked up across all forms of traditional media from TV stations in Greece to radio stations in Spain to newspapers in New Zealand. Here are some of the media outlets that ran Blog Action Day stories
Online Press
- Cnet/News.com
- Wired News
- SlashDot
- Digg
Traditional Press
- BBC
- Reuters
- Financial Mirror
- FOX
- Star Tribune
- Skai TV
- Rem.FM
- Sydney Morning Herald
- Vancouver Sun
- Manilla Standard Today
- New Zealand Herald
- The Peninsula
- Chicago Daily Herald
- Post Star
- Christian Today
- Washington City Paper
- Kathimerini Greece
Our Participation
Envato was proud to have provided web development, hosting, promotion and significant organisational time to make Blog Action Day happen. The initiative was organised by Envato employees in conjunction with bloggers around the globe.
In 2008, Envato will again sponsor and fund the event and we look forward to an even bigger day.