There are 2 ways of getting ads from Impact:
Sub IDs will allow you to track the specific link’s performance better (much like UTMs). Use of Sub IDs will provide you with data on exactly where your referral are coming from.
Sub ID 1: This is usually the title of the page that you are going to be placing the link on.
Example: I am going to put this banner ad in my article “Top 10 Tshirt Mockups” (URL: https://envatotest.com/top-10-tshirt-mockups), so therefore I will set Sub ID 1 to top_10_tshirt_mockups
Sub ID 2: This will be made up of three components Ad type + Placement + Technology
Example: I am going to place this banner ad at the top of my article. Therefore Ad type = Banner, Placement = Before_Article, and the Technology = html. So my Sub ID 2 will be Banner_Before_Article_html
Sub ID 3: This will be the destination URL
Example: I am use the default landing page of the ad, so Sub ID 3 should be http://placeit.net/video-intro-maker