Building in WordPress: 10 Steps to the Perfect Marketing Agency Site

If you’re in the marketing business, then you know it’s one of the most competitive industries out there. Everyone’s got a sales pitch and wants to show off their talents to prospective clients.

That’s why it’s vitally important to have an outstanding presence on the web. If you can grab the attention of your site’s visitors, you stand a better chance of getting your message across, provide them with the information they need to know, and entice them to contact you.

Here’s 10 steps to follow to create a functional, well-designed WordPress website to rise to the top as an individual marketer or agency:

  1. Create a clear call to action
  2. Make it personal
  3. Make an easy-to-follow services list
  4. Show case studies
  5. Build interactive elements
  6. Write an informative blog
  7. Explain the process
  8. Outline clear pricing
  9. Create unique visuals
  10. Share real testimonials

1. Create a clear call to action


A call-to-action can be a marketer’s best friend. The TopSEO theme displays two of them in the image above. Most obviously, the “Contact Us” on the large hero image. But also notice the “Free SEO Scan” link in the header. This is a great touch as it can carry through the entire site. Using multiple methods to encourage users to take action can be very beneficial to lead generation.

TopSEO boasts seven demo layouts, mega menus, the ability to create multiple custom sidebars and includes copies of Revolution Slider and Easy Social Sharing.

2. Make it personal


If a client is going to entrust you with helping their business, then they should know who they’ll be working with. In this example, Off the Shelf shows us a testimonial from a happy client, a letter from the marketing agency’s CEO and a photo. Adding personal touches such as these can help build a real bond. Customers are no longer working with some mystery organization, they’re working with someone they know and trust. This really personalizes the experience.

The theme also sports a visual page builder, 13+ layouts, multiple header styles, over 30 custom widgets and the ability to create modal windows.

3. Make an easy-to-follow services list


A list of services your company provides is a must-have feature. As we see here with the Helium theme, simple is better. The list here is concise and visually appealing. If you really want to go into further detail, it’s easy enough to link to a dedicated page with more verbiage. But the key here is providing users with a list that is easy to read and doesn’t overwhelm them.

Helium features 10 home page layouts, a slider with the ability to use video backgrounds, integration with MailChimp and a copy of Visual Composer.

4. Show case studies


Go beyond just telling prospects what you can do – show them. Seo Rocket features a filterable project portfolio. But it’s more than just a nice looking grid of images. Clicking on one will take you to a post with details about that project. This is a feature you can use to create detailed case studies of your past successes.

Also included are lots of layout options, custom widgets, shortcodes, WooCommerce compatibility and copies of both Revolution Slider and Visual Composer.

5. Build interactive elements


Using a clean layout, great typography and attention-grabbing images are all very important when building a marketing agency site. But it’s also a good idea to add some interactive elements, like the very cool accordion list of features seen above in the Sonno theme. The interface on the right allows you to click an item and expand it to see more details. Little touches like this really add to the overall user experience.

This single-page theme features four home page layouts, integration with the YouTube API, a drag and drop page builder and a working contact form.

6. Write an informative blog


Keeping current or would-be clients informed about the latest industry trends helps to turn you into a trusted source of information. The classic blog layout of the Startuper theme can provide you with the means to communicate to the masses. Share your posts on social media to help build your following.

Startuper is a great choice for smaller sites, as it only supports a single level of navigation (ie, no drop down menus). It features a copy of Visual Composer and can be set up as either a one-page or multipage site.

7. Explain the process


A key element in sales is ensuring that your customers are comfortable with what they are getting. That’s why it’s a good idea to explain the steps of your process, like what we see above in the Archer theme. Clients will be more confident in your abilities if they know what’s going to happen and when.

Based on the Bootstrap 3 framework, Archer is a single-page theme that includes a page builder, ability to use video backgrounds, a working contact form and a backup extension.

8. Outline clear pricing


Pricing tables, like the one seen above in Leadinjection, are a staple of modern web design. If you offer various service packages, it’s worth the effort to be upfront and provide prospects with an attractive and easy to read list. Again, it’s about building trust.

This single-page theme features six layouts, includes Visual Composer, Revolution Slider and over 1,000 vector icons.

9. Create unique visuals


Having great content and presenting it in an exciting way should be the goal of every website. Caliber is a theme that can certainly help you with the presentation part of the equation. Notice on the blog post template shown above that there is a large, colorful featured image with the author’s avatar photo nicely placed at the bottom. Combine that with crisp typography and you have something special.

Caliber includes a page builder, custom headers and footers, support for WordPress Post Formats and the ability to create custom sidebars.

10. Share real testimonials


Testimonials may seem a bit cliche, but there’s a reason so many sites use them: they work. Displaying a testimonial slider as shown in the Kudos theme helps to build some credibility. But remember, it’s vital to use real testimonials from actual clients. Authenticity really does count for something.

Kudos features a whopping 27+ homepage layouts, support for WooCommerce, parallax scrolling and mega menus.

Going to market

It takes a great effort to create a great website that will position you as the perfect agency for your potential clients. Like one of those jigsaw puzzles we played with as children, there are a lot of pieces that need to seamlessly fit together. The look, functionality and content of a site all need to be taken into account.

The themes and features we’ve reviewed today will help to get you off to a fantastic start. Add your own authentic voice to the mix and your business will have a site that you can be proud of.


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About the Author Eric Karkovack

Eric Karkovack is a web designer with well over a decade of experience. You can visit his business site here. In July 2013, Eric released his first eBook: Your Guide to Becoming a Freelance Web Designer. You can follow his rants on Twitter @karks88.