We all know the seven deadly sins right? Pride, sloth, lust, envy, greed, gluttony, and wrath. You’re probably wondering what they have to do with UI-UX design. Well, just like the seven deadly sins, there are a number of deadly errors that plague the world of UI and UX design too. In this article we’ll go through the most common of them, and how to avoid them.
Gluttony – Cluttered Design
Gluttony refers to an excessive desire to consume more than one requires. It means a website design overloaded with a large number of unnecessary elements. It not only annoys users but also confuses them about what they should be focusing on.
When you clutter your design with too many elements and more information than needed, overwhelming users. Excessive information diverts your website visitor from converting well. It often results in them bolting from your site.
How to Avoid Gluttony in Your UI-UX Design?
It’s simple, articulate the singular goal that justified that page’s existence. What do you want the user to do? From there, edit with an iron fist. Don’t overload the page with content. Offer only the essentials. Do not expect your website visitor to do everything in a single visit. Focus on where they are in the customer journey, and what they need at that exact moment.
Envy – Blindly Copied Design
Envy means the craving for others’ traits, position, abilities, or state. It means a website design that is blindly copied from a competitor’s website. Copying is never a good idea. And when people do it in UI and UX design, they often make mistakes, or miss the elements that actually make their competitor’s site effective.
Your website design and voice should be created keeping your target audience in mind. Today’s consumers are smart and and they value getting the right solution for them and their problem. If your users feel like they’ve landed on a site that’s not providing relevant information in the right format, they will leave with a negative conception of it, and probably not come back.
How to Avoid Envy in Your UI-UX Design?
Study your buyer persona and understand who all your target audiences are. If you are in the business for a long time, this initial stage isn’t required for you. In such a case, analyze your customers and their behavior. Come up with a UI-UX design that helps your users to derive solutions for their queries.
Lust – Futile Aesthetic design
Lust is an extravagant craving for the pleasures of the body. Going for an aesthetic that pleases the eyes, is not always enough for users if the functionality isn’t there.
Too much minimalism, too much maximalism, too many animations and gifs may result in an experience that is slow loading, and lacks substance.
How to Avoid Lust in Your UI-UX Design?
Strike a balance between visuals, typography, space, and focus areas. As they say, “minimalism is best achieved when a design is reduced to only the elements that are absolutely essential for it”.
Pride – Technically Flawed Design
Pride is the sin from which all other sins arise. It is an unwanted overconfidence in one’s own capabilities that hinders the individual’s gratitude of the divine favor.
If you do things in a hurry with overconfidence, you are bound to make mistakes. Those mistakes may be the placement of CTAs, sizes of text, disproportionate folds among many other options. Remember, small mistakes can cost you big.
How to Avoid Pride in Your UI-UX Design?
While designing UI-UX, don’t see it from a designer’s point of view. Instead, see it from the user’s point of view. If you have landed on a page, what information are you looking for? How does that effect the hierarchy of information you’re presenting? For every single website you design, always start from discovery phase.
It Is Never Too Late to Learn
Almost all disorders about UI-UX design have been taken care of. Read each one of them and analyze whether you fall under the category of a sinner. Even if yes, it is never too late to correct yourself.
When it comes to UX design, it seems as though there is a new rule or trend every year. With such rapid changes, you need a design strategy that will stand the test of time. This article offers exactly that.