Find a mobile app promo video template that will show off your unique product and put it in context for future users.
Try as you might, the best ad copy in the world can’t compete with an app promo video that reveals how an app functions in real-time. The fact is, video content simply lets you replicate how an app works, looks, and feels in the palm of your hand in a way that text and images can only allude to. This—among other things—is what makes the video format so effective when it comes to demonstrating the benefits of your app to a brand new audience.
There’s only one hiccup. Unfortunately, not all of us were born with the video production chops necessary to create sleek and professional app promo videos from scratch. After all, Adobe After Effects, Premiere Pro, and Final Cut Pro are complex bits of kit with steep learning curves to master. Creating or commissioning high-quality promos can therefore be a time-consuming and expensive affair.
Luckily for those of us without degrees in VFX, app promo video templates exist to give us the best of both worlds. By providing all the essential elements for a gorgeous, fully customizable mobile app video promo, templates allow us to create trending video content that’ll be the envy of the app stores in a matter of minutes. Best of all, promo video templates let you do all this without the need for any detailed technical knowledge. Ready to find out how you can get the benefit of high-quality video promo without the drawbacks? We thought you might be. Let’s go!
An app promo video is created to do exactly what it says on the tin: promote the features, advantages, and unique characteristics of your app in a way that is aligned to the needs of your target audience all in around 30 seconds.
But how do you create an app promo video?
More often than not, app promo templates exist in the form of an After Effects or Premiere Pro file. These can be downloaded, edited, and customized with your images, text, and videos to fit perfectly with your brand identity and aesthetic. Once everything is in its right place, promo videos can be used to build up hype for your app, explain features, encourage audience engagement, and increase conversions.
When it comes to making a great app promo, there’s more than one way to get the job done. Take, for example, this promo video from Zoom. In less than forty seconds, the benefits of using Zoom in comparison to both competing apps and in-person meetings are made clear, while an enthusiastic voice-over and peppy, infectious beat keeps energy levels high. It’s a great introduction to the product, and videos like these make the concept easy to grasp even for those with no prior experience with video conferencing apps.
Another great example of an effective app promo video is this offering by SimplyPiano. This award-winning app is all about encouraging the audience to give learning the piano a try. Bright colors and a cheerful soundtrack help to make a rather daunting project appear approachable, manageable, and even fun.
App promos are also useful for well-established apps looking to showcase new features. The audio streaming giant Spotify used this promo to inform existing and potential users about Spotify Connect, the feature whereby a Spotify account can be used to control devices in different rooms. Rather than attempting to explain each and every feature that Spotify has to offer, this one focused on a brand new, relatively unintuitive feature to great effect.
This list of the best mobile app promo video templates offers something for every type of mobile app. From polished and professional, to restrained and futuristic, to colorful and exciting, this selection is robust. So, scroll through, and odds are you'll find something on-brand for you.
Presenting the world with a website or desktop-oriented app? This template provides a smooth and deliberate introduction to your site’s offering. It’s clean, simple, and it exudes an unhurried confidence every step of the way. A class act.
An energetic, kinetic app promo template that’s as stylish and versatile as it is dynamic.
A sleek and professional app promo template that features blisteringly hi-res mock-ups of iPhones, iPads, and MacBook Pros. Working in iOS? Don’t sleep on this one.
This fast and furious promo template packs a punch like an atom bomb. Highly recommended for sports and motivational brands.
A calm and collected app promo template. Particularly pleasing are the background shapes that intersect and separate without drawing your focus from the main event. Semi-organic and fully hypnotic, we can’t get this one out of our heads.
Easy to use doesn’t even come close to it with this clean and engaging app promo template. Record your app doing what it does best, drop the footage into the drop zone, change the texts and colors to fit your brand aesthetic, and voilà. The Google Play Store won’t know what's hit it.
Neon pinks and purples make this gorgeous iPhone-centered promo template cut through the competition like a hot lightsaber through butter. Pleasingly retro and effortlessly contemporary at the same time. Futureproof.
A lush and elegant modular promo template that comes bundled with an earworm of a track to sweeten the deal. This thing looks (and sounds) great straight out of the box, so do yourself a favor and let these intensely photorealistic animated iPhones do the hard work showcasing your next app. You won’t regret it.
An app promo template with a distinctly human touch. Aside from the comforting presence of a human hand, delicate scene transitions and beautiful annotations make this the natural choice for feature-heavy app presentations.
The depth of field effect on this phone app promotion toolkit is perfect for creating anticipation for a new feature or update, while the exploded view animation is as unique as it is visually striking. A modern classic.
If you’ve paid attention to design trends of recent times, this template is on point. It’s bright, on the verge of busy, and features a brash mix of eye-popping colors that somehow find a balance together. The mix of attention-grabbing transitions, animations, and clashy layers of colorful elements find harmony thanks to their proportions in the context of the design as a whole. The main elements, being the iPhone model displaying the app, and the text, are big and really dominate the screen. While the template is eye-catching, it’s your app that will be the ultimate star.
Focused, minimal, yet filled with moments of energy, this template is beautiful. It offers dark and light versions of its color scheme, and will more or less make your video look like an Apple commercial. It’s breathtaking.
This smooth, slick template uses soft colors, elegant glass-like transitions, and animations that glide with ease. Modern, and professional-looking, it’s a fully realized concept that doesn’t skirt around the edges. It’s eye-catching and attractive.
If you want the content to be the star, try this simple iPhone video mockup. In this 10-second video, the phone rotates on screen against a neutral background, focusing all the viewer's attention on what's on the screen: your beautifully designed mobile app.
Similar to the template mentioned earlier, this one is beautifully animated with soft colors and smooth animations. The layouts are very clear, providing a diversity of ways to show off your app, and explain its features in the text.
Mimicking Apple’s current style of graphic design, and featuring the new iPhone X, this template offers an easy way to make your app video fresh and up to date. It works to a refreshing white canvas, and mixes in bright colors, and rounded rectangles, which serve as windows to your app. Along with the iPhone X, you can choose from a number of older iPhone and Samsung models.
This is a very cute stop-motion style of animation. Featuring bright backgrounds and enthusiastic use of drop shadows, this type of template might actually help you breakthrough on social media because it’s a little different. It’s cute, it’s eye-catching and it features iPhone and Android versions.
These guys feature a number of different environments you can show your app off in. This one is in a home office setting with iPhones, iPads, and iMacs there to display your app or website. It’s very well done, but I think the impression it makes on your audience is really going to be affected by the speed of the demo and the music you put behind it.
This template feels very of the moment. The glistening lens effect included is attention-grabbing the colors are modern yet neutral, and the pace mixed with this style of music is really captivating. It feels very fresh.
A third, and very different concept from these folks. Here we have the iPhone model as usual, but the virtual environment made of colorful squares is very much the star of the show. It’s versatile allowing you to show footage through them. That option mixed with the footage you show on the iPhone model, along with the text creates the illusion of a very fully thought out concept.
If you’re going for something short and sweet, but that carries a lot of impacts, this is one to consider. Featuring a very convincing iPhone 6 model, cool glitch effects and lens flares, this template feels modern and detailed thanks also to the subtle moving elements that fill it out.
Featuring dark colors with restrained color highlights, smooth and purposeful animations of each element, and a very ordered use of text, this template is great for something corporate. If your app is targeted towards business people or professionals this is perfect.
This package includes one of the most impressive animated iPhone models I’ve seen thus far. You can even customize the logo on the back of it where the Apple logo normally is. Possibly as a result of the effort that went into the 3D iPhone model, the template spends a little too much time showing off the phone model itself rather than the software. But, where it does show off the software, there’s enough of an opportunity to really show what you’re selling. It won’t suit every app, but it’s certainly a great option for something visually breathtaking. And, the phone is offered in a couple of different color variants.
Clean and tidy, this app presentation kit by DREAMYARD_Visuals possesses a sense of clarity you should be looking for in an app reel. Thanks to its clean background and details, it feels modern and fresh.
This iPhone 6 UI presentation template would be a good fit for a luxury audience. With blues and silky blacks in the color schemes, smooth crossfades, and slow-moving animations of iPhone models in either black or white, this pack is great quality. You’ll lift your app explainer into a visually stunning and very digestible video with this one.
Simple, but stunning, this template’s use of contrast and sparing use of colors will put your app design front and center. The way the iPhone models flip in and out is smooth and swift, creating a unique energy that’s accessible, yet snappy.
This template is simple and clean with a bright color palette. It’s bundled with a bunch of great hand gestures which look a little plasticky. But, I think ultimately the effect suits the heightened reality of the rest of the template and distinguishes those elements from your UI.
This is one of the best-organized app promo templates I’ve seen. It gives you a great structure to work with, offering numerous different ways to show different perspectives of your app. Its color palette is modern and fresh, but neutral enough not to date too quickly. And there’s a real flow to it, meaning the viewer can easily follow along with the information you’re delivering.
This mobile app promo template is very sharp. The color palette is straightforward, with iPhone models available in three different colors, and the animation of those models is swift and eye-catching. It makes the whole template feel snappy.
It could just be the music in this item preview, but if your app is a medical one you will definitely want to consider this template and a stock music track like this. Its design is clean and modern. The mix of bright blues on top of the dark blue/greyish environment really makes it feel sleek. This color palette also helps the content on the phone screen stand out. There’s room for a lot of detail in the text, but the layout stops it from being overwhelming.
There are a couple of different versions of this one beyond just the tablet presentation pack. It has a minimalistic, modern design and uses circles behind the main text, making it easy for the eye to notice and read. The layouts are very clean and the tablet is animated enough to make your app the focus rather than the design of the 3D phone.
This phone presentation app is one of the slickest I’ve seen. It’s got a really pulled back rhythm to it, and pairs well with a modern “technology” style music track like the one in the preview. You can pick and choose the images shown in the main presentation, as well as, of course, customize everything shown on the iPhone. The transitions and speed of the animations are incredibly smooth. It establishes a level of elegance that sets it apart.
This one is really all about the iPhone model. The way it animates has such an energy to it that the whole thing becomes exciting. The rest of the template is very plain which is not necessarily a bad thing. It does, however, mean you’ll have to inject your brand into it which can be as simple as using your company font and color scheme. Plus, hopefully, the images of your app can speak for themselves.
If you’re going for elegance with a capital ‘E’, consider this one by Premiumilk. If your app can mostly speak for itself, and you’re planning to add a voiceover to it, then this could really work for you. The slow panning around people using iPhones and iPads is shot really well and placed on top of a white background. It’s undeniably Apple-like. And being such, there are clear constraints as to how many things are on the screen at any one time. Mostly it’s just going to be your app, and that’s a great challenge to help you focus your ad.
Now listen, this template is very creative. It’s otherworldly in many ways, but still very warm, colorful and accessible. The only element that will polarize people is the use of red hands for the gestures. It’s not a total dealbreaker, but I’ve got to admit they’re a little hard to get used to. The rest of the template is truly fantastic. It’s colorful, eye-catching, yet maintains a cozy, inviting feel to it. And it gives you a great range of tools to explain whatever it is your app does.
This template gives you a pretty straightforward set of scenarios to put your app in. They’re all made up of stock footage of people using iPhones, iPads, and computers that you can add your app to. It’s all well shot with a soft filter applied. And your app is center stage, meaning it really needs to speak for itself.
Usually, shots like these would make up small elements of a broader ad. So, consider blending this with another template.
Let your app step into the spotlight with this bright, colorful and simple template. Featuring an iPhone X model, which isn’t overemphasized, this presentation makes your work the star. It features an impressive balance of imagery and text, as well as playful animations that will make it accessible to most people.
The word to describe this pack would be “friendly”. Featuring smooth animations of both the text and the iPhone models, as well as a neutral color palette. It’s timeless.
The word for this one is “clarity”. With crisp animations and great use of colors and drop shadows, this template draws the eye intuitively to what you want the viewer focusing on. The way the app screenshots animate in partnership with the text is very well thought out. And, the choices available in the layouts on offer make this a fantastic bundle to own.
If your app is fun and targeted to a younger crowd, this fantastic template will be a great one to check out. It features beautiful combinations of bright colors that can’t help but elicit excitement. Its animations are playful and imaginative. And, it manages to keep things focused and clear when this could easily become too busy.
If you want an Apple Watch ad that more or less looks like it was created by Apple, here it is. At all times the watch face is front and center, with the text revolving around it. Because the actual template is relatively nondescript, and, indeed, very Apple, it’s really on your app demo to do all the talking.
This one’s a little basic, but very fun and quick. If you pick your colors correctly and have an app whose best aspects can be shown off in a pretty quick manner, this could work for you.
While the iPhone model featured may be dated (it uses an iPhone 5C), this template feels very fresh. Each frame is beautifully animated and laid out. And, even with the older model in use, if you were to use this for your app, it’d come off looking very professional purely by the use of this template.
This is a quick energetic commercial that, if executed correctly, can communicate the purpose and value of your app in a quick, concise manner. It’s not super text-heavy, so you’ll want your app to do most of the talking. But the flow and layouts ensure the experience of watching this will be a focused exercise.
This template is a more corporate, text-friendly version of the previous template. It’s slower, with more ease in all the animations, and a great balance of showing off your app on the iPhone model and providing detail in the copy. Paired with the right music, it’ll make for an impressive walkthrough of your app.
Super modern with a clean design and great options for customization, this template won’t suit every app but will be a great demo for some. Its most impressive feature is the 3D iPhone model, the detail of which will take your breath away. It possesses an energy and brightness that, if paired with the right music, will really communicate the fun nature of your app.
Light and friendly, this template offers a very “floaty” vibe. It’s a great template for lifestyle apps and will play great to the audience looking for something playful and inspirational. It features a robust set of layouts, a good selection of iPhone colors, animations, and fun, light text animations.
This template is really gorgeous and modern. The way each section floats on from one to the next is fantastic. The default color scheme is soft but clear. The way different frames of the app float up and swap around is simple and effective. And above all, it’s an intuitive experience for the viewer.
The flow of this template is nothing short of beautiful. It’s got a soft nature to it with a fluid sense of movement and animation. There are moments where certain parts of the frame feature lens blur. Even the background and some of the visual effects give off the sense of a liquid-like environment. Using a mix of icons, headings, and body text, the template gives you the opportunity to display information about your app in a clear way. This would definitely be fit if you were wanting your demo to seem modern, professional and really quite breathtaking.
This is a unique way to show off your app. It's a slower, more gradual app walk-through aided by text bubbles that provide context. It’s very modern and neutral. Your screenshots and app demos will dictate the template’s identity more than anything.
With a beautiful flow to it, and soft animations and colors, this template comes across as angelic. The smooth flips between sections of the reel feels effortless. There is a robust selection of layouts that feature good opportunity to present your copy describing features of the app. It’s gorgeous but won’t suit everybody.
My guess is the structure of this template is inspired by commercials for the iPhone. The result is something that feels more focused on showing off the 3D iPhone model than the app. That said, if you have a product that can really shine by just being demoed on screen, this could well suit you. Using this template will be more or less like customizing an iPhone, right down to the logo on the back of the phone. If you’re into that idea, this one’s for you.
This is a great option for a business-focused app, with its professional color scheme, and straightforward approach to showing off the best functions of the app, text and transitioning between frames. It provides great templates, allows you to change the colors, and, like many of these templates, you can add customer reviews.
This one does a couple of things. It features a treatment of color that’s very in vogue at the moment - really deep and really bright colors - against drop shadows, reminiscent of Google’s material design. But with its use of animated circles forming each background, it sustains an identity of its own. The flow and layouts of this one offer great ways to show off multiple aspects of your app in an intuitive way. Plus, the general look and feel of this are eye-catching and unique. Certainly, one to consider for any modern app wanting a bright, warm and clear way to show it off.
Want something futuristic and retro at the same time? Check out this template. It’s got a smooth flow to it and features layouts not dissimilar to many of the others on this list. But blend it with the right music and it carries a punch to it, that creates energy appealing to a young audience.
Featuring the new iPhone X, this app promo kit offers a clean, simple look at an app. In my opinion, the second half of the templates on the white background which are clearly inspired by Apple, are better quality than the first lot. That said, mixing in the first bunch with the second and customizing the color scheme a bit will definitely make a good quality final product.
While I’m not a huge fan of the colors used here as a default, the flow of this template is very nice. It’s soft, minimal and would definitely suit apps focused on wellness, mindfulness and the like. The bunch of layouts included make it easy to explain the best features of your app. And the animations make things easy to follow.
This beautiful app template is colorful but careful in how much it allows on screen in any one frame. It uses transitions and animations between frames that capture the eye. But mostly lets the iPhone X screen showing your app, or a small text box to its side, do the talking. It feels fresh, exciting, and very efficient in its use of space and timing.
Although this demo, in my opinion, doesn’t show off the best ways to use the text in this template, or the best font for that matter, it’s still got a very fresh design and a good bunch of layout options. It’s tidy, with a great balance of color and white. And, it provides simple, but clear iPhone animations for you to display your app on. Pick the right music and you’ll have a great app promo.
This app promo kit features some of the most unique layout and animation options I’ve seen. You can have your screenshot fold out square by square on top of the iPhone X model. You can have multiple screenshots lean out of the phone like a Rolodex. You can even have multiple iPhone Xs crash down in a pile from above if you’d like. These cool animation options, mixed with a soft, professional, and modern template will make it both great quality and fun.
Bright and fresh, this design, featuring an iPhone X looking model is very current and visually stunning. It’s certain to catch the eye with its bright gradient background that avoids being too overpowering. And the way it lays out your app screenshot with the supporting text makes this all a lovely experience. We highly recommend it.
That should give you an idea of the many different ways you can showcase your new app through a product promo video template.
Check out other tips and template for promoting a product using video: