Marketing

5 Ways to Optimize Your Online Store for Black Friday Sales and Cyber Monday Deals

Want to see your sales soar this digital discount season? Here are 5 ways to optimize your content for Black Friday and Cyber Monday...

Portrait for Kelsie Rimmer By Kelsie Rimmer
Posted 18 Oct 2020
How to Optimize Your Brand for Black Friday and Cyber Monday

Black Friday and Cyber Monday are two of the biggest money making events on the retail calendar. In 2019, Black Friday sales generated a record $7.2 Billion in the US alone. So, if you’re a brand or small business with something to sell, you’d be crazy not to cut yourself a piece of that pie with a Black Friday and Cyber Monday marketing plan.

Making your sales and products discoverable online is absolutely essential for anyone wanting to capitalize on Black Friday and Cyber Monday. 71% of consumers are now more likely to make a purchase based on social media than any other form of marketing, and the rise of social commerce means that it’s more important than ever to make your brand, product, service or sale easily available and shoppable on social media. 

Black Friday and Cyber Monday Templates on Envato Elements

So whether you’re looking to promote your Black Friday sale, create Cyber Monday banner ads, or get in the social commerce game, here are 5 great ways – and a bunch of great Cyber Monday and Black Friday templates –  to see those sales soar this digital discount season...

01. Get Set Up for Social Commerce

It’s no secret that social media is now the biggest and most beneficial platform for online marketing. With 55% of online shoppers now making purchases through social media channels such as Facebook, Instagram or Pinterest – and with more businesses transitioning to digital during the COVID-19 crisis – getting in on the social commerce game is a sure-fire way to increase your sales this Black Friday and Cyber Monday. 

The introduction of Facebook Shops, Instagram shops, and Pinterest Shopping Ads and Catalogs means that brands and businesses can make their products purchasable on a wide variety of platforms. Social commerce has become a major sales touchpoint for big names like Uniqlo, Ikea and even small businesses like Melbourne-based chocolate company Hey Tiger

Here are some great social media templates, including Instagram post templates, Facebook covers, Instagram shop banners and more, from Envato Elements to set up your store and get you started with social commerce.

02. Revamp Your Website

There’s no doubt that creating a website is a fantastic way to increase the visibility and credibility of your brand or business. But having a functional, accessible and professional online store is also crucial for attracting new customers and promoting sales. If you already have a website, consider revamping your branding, adding some Black Friday banners, or building landing pages to promote your sales. 

Or, if you’re looking to create a brand new website, there are plenty of awesome website templates, Wordpress themes, landing page templates and Template Kits to choose from. 

Offering a a wide variety of professional and cohesive website designs, Envato Elements Template Kits are an entirely customizable and code-free way to build your website. Template Kits include a range of templates for everything from your homepage to your contact page. They’re the perfect way to get your WordPress website up and running quick smart!

To get your website Black Friday ready, check out these great website banners, themes and templates from Envato Elements!

03. Use Video to Boost Conversion

Video has fast become the most engaging form of online content, making it a perfect marketing tool for Black Friday and Cyber Monday. In fact, research suggests that 62% of customers watch product review videos before making a purchase, and 84% have been convinced to buy a product or service after watching a brand’s video.

As video is a quick, effective and easy-to-understand format, many marketers know that it can result in increased conversion, increased organic traffic, and high levels of positive engagement. It’s a no-brainer that companies can benefit from using video to promote their sales or products this Black Friday!

While creating a promotional video from scratch may seem overwhelming, it doesn’t have to be: video templates are a super quick and easy way to create a sleek, professional marketing video in no time.

Ready to get a movie on this Black Friday? Check out these awesome video templates from Envato Elements.

04. Mockup Your Products

If you’re a brand, business or freelancer selling your products or services online, mockups are a great way to spruce up your online store this Black Friday. In the wake of the global crisis and social distancing, many businesses are now operating remotely, creating less opportunities for photo shoots, as well as delays in product manufacturing. 

Mockups are the perfect solution to a lack of time, money and resources, as they allow anyone to illustrate their product or design in a realistic and professional way. A visual representation of your product or design in a real-life context – such as clothes, stationery, flyers or signage – mockups can help sellers represent finished products and list products without having to photograph them!

To mock up products for your website or online store this Black Friday or Cyber Monday, check out this amazing range of mockup templates on Envato Elements.

05. Promote Your Sale

Perhaps the most important step in ensuring your sale soars this Black Friday, is to promote it! Marketing your best products, sales or offers front and centre on your website and social media pages is key to converting your customers. The easier your sale is for customers to find, the easier it will be for them to buy!

As we’ve mentioned, social media is now the biggest and most beneficial channel for online marketing, so use it to your advantage. Focus on promoting your sale in your Facebook and Instagram feed, on your Instagram Stories, in your newsletter and website, or anywhere else that your brand is present online. Keep your marketing material consistent and eye-catching to ensure your Black Friday sale and Cyber Monday deals have the cut through.

To start selling on your socials, check out these awesome ads and social media templates on Envato Elements.

For more great Black Friday & Cyber Monday Templates, check out our Black Friday Collection on Envato Elements!

Or for more tips on optimizing your branding this Black Friday and Cyber Monday, check out this guide on how to Revamp Your Brand, or our Ecommerce Trends, Marketing Trends and Social Media Trends Predictions for 2021!