UPDATE: The new Video Media & SFX licenses are now live! You can read more about them here
As some of you may know, one of the specific areas we’ve been actively exploring is how we can enhance our licensing offerings, terms, and overall clarity. We are now very excited to announce some upcoming changes to Stock Footage/Motion Graphics and Sound Effects licensing, which we’ll be launching in the next few weeks.
Just as with our more recent Music Licensing launch this past year, this is part of an ongoing effort to improve the licensing experience and usability for authors and buyers, and a more active focus on media assets on Envato Market.
What we’ve done
Our primary goal has been to take a fresh approach to our stock footage/motion graphics and SFX licensing in a way that:
- More closely aligns with industry licensing standards
- Better meets expectations and usage of our buyers
- Provides greater opportunity to position our stock video and sound effects content in a more balanced and competitive way
- Improves the licensing experience through greater ease of use and clarity
After a great deal of industry research and internal review, and some community feedback, we are making the following changes:
- Moving away from the current “Regular” and “Extended” license model
- Removing the distinction between commercial (paid end use) and non-commercial (free end use) end products, rolling both into a more inclusive base license (as we did with music)
- Replacing the upper-tier licensing option with a brand new “Multi-Use” license that allows the media assets to be used in an unlimited number of end products.
We think this will be an easier to understand, more media-relevant model, which better fits the needs of our community.
What you need to know
This is a significant change and we want to give you time to familiarize yourself with the new model. To begin with, here’s an overview of the new licenses:
We’re introducing new Video Media Licenses to cover stock footage and motion graphics items:
You’ll see from the overview table that we’ve kept it to 2 license tiers here, with the only difference being how many end products you intend to use the item in.
We’ve also added clarification in the table (as well as in the new license terms themselves) that the multi-use license does not permit use in “on-demand” applications that allow someone to customise a digital or physical product to their specific needs, such as online video or animation rendering services, “create your own” slideshow apps, or e-card generators. For these, you would need one single-use license for each final end product created by a customer.
The licensing table above will be incorporated into our license landing page under a specific new tab for Video. You will be able to choose the appropriate license on the item page just as you do now, via the license dropdown menu in the item purchase box, shown below with the pricing for an $8 hi-definition footage clip:
At this time, the Video Media Licenses are only for stock footage & motion graphics on VideoHive. After Effects and other video template files will continue to be covered by the current Regular & Extended Licenses.
The SFX Licenses will have a very similar structure and licensing table as the Video Media Licenses above, and be shown under a specific new SFX tab on the license landing page. They will also have different SFX-specific pricing of course.
We’ve chosen to license SFX under this 2-tier single/multi-use structure rather than under the Music Licenses structure as it is more consistent with industry standards and what buyers expect to see for sound effects. Music items will continue to be covered by the current Music Licenses.
As we want to make sure buyers have a consistent licensing experience when it comes to media items, unlike the current Extended License, the new Multi-Use License option will not be opt-out.
The licensing FAQ page will also be updated with some additional questions and answers, as well as any new ones that may arise.
With the launch, certain item prices and license multipliers will be changing slightly as well to better align with overall pricing and licensing strategy.
What comes next
Our new Video Media and SFX Licenses will be launching in the next few weeks, and we will announce the changes here as soon as they go live.
After these licenses are live, we’ll be looking closely at how they’re received, and will regroup to decide what to address next in our licensing on Envato Market.
In the meantime, please take some time to review the new model and ask questions on our VideoHive and AudioJungle community forum. We want you to feel as informed, prepared, and comfortable with the transition as possible.