Business – Envato Design & creative inspiration Wed, 16 Jan 2019 23:49:17 +0000 en-US hourly 1 Business – Envato 32 32 How to Take a Product Shot: Two Approaches Compared Mon, 30 Jul 2018 04:00:47 +0000 So, you have a product. Obviously, you want to showcase it in the best light possible, which is why you should delve into a type of commercial photography known as a product shot. As the name suggests, the main idea behind it is to shoot your product in an attractive way for diverse purposes. For […]

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So, you have a product. Obviously, you want to showcase it in the best light possible, which is why you should delve into a type of commercial photography known as a product shot.

As the name suggests, the main idea behind it is to shoot your product in an attractive way for diverse purposes. For example, you can use said imagery for catalogues, advertising, brochures, pitches, and more. Basically, any time you need a proper but appealing representation of your product, you turn to product shots.

Needless to say, if you want your shots to come out gorgeous and to fulfill the purpose you set out for them, you need to take care of myriad different elements. To make this easier for you, we’ve prepared a list of things you should look out for when dealing with product shots.

But not only that! In this post, I’ll show you two different approaches you can use to get the perfect shots for your products.

As a general rule of thumb, however, make sure that the products you show aren’t distorted, as you don’t want to cheat your potential customers. Likewise, if you have more than one product shot taken, go for a cohesive look to tell a story that makes sense for your brand.

1. Creating Product Shots on Your Own

app product shot mockup
Taking product shots on your own can give you certain liberties. Nonetheless, here are a few of the things you will need to figure out if you’ll be going down this path.

Manufacturing the Product

First of all, you need to have the product you want to showcase manufactured. Try to make it in the highest quality possible, so that it looks great in your photos.

Brainstorming an Idea

Next up, you need to have the right idea for your product shot: do you know what you want it to be like? What should appear in the image? Where do you want to take it? Answer these and other basic questions so that you have a direction to follow.

As mentioned above, if you’ll be taking more than one product shot, make sure they’re cohesive all around, so they fit together (e.g. if you want them to be black and white, or have a specific light story, keep it going throughout your product shots).

Searching for the Right Photographer

More often than not, you will need to hire a photographer if you want your images to look professional. It’s recommended that you ask potential candidates for their portfolio, to see what their expertise is and if they will be able to deliver on your idea.

Gathering the Appropriate Equipment

Lights, lighting reflectors, a camera that takes high-quality photos, a tripod, and other equipment is absolutely necessary to take product shots that will show what you have to offer in an attractive way.

Getting Models and Props

If you’d like your product shots to include people interacting with, wearing, or displaying your product, then you will need to find models that fit the profile you’re trying to hit.

Likewise, you need to think about the props that will appear in the shots (e.g. if the model will be sitting, what will they be sitting on?).

Finding a Location

Now you have the ‘what’, ‘who’, and ‘with what’, it’s time to establish the ‘where’. Scout for the right location (and assemble the required permits, if necessary), so that everything will be ready for the day of your shoot.

Going Through Post-Production

Lastly, once you’ve taken the images, they need to go through an editing phase (for this, you will need a computer, editing program, and skills), so that they look the best they can.

2. Creating Product Shots With Placeit

t-shirt product shot mockup

Another way to get professional and beautiful product shots is through Placeit. Placeit is a platform that allows you to create high-quality product mockups with just a couple of clicks. This means that you can easily put your design, app, or other product in a realistic environment without going through all of the hassle mentioned above; you just need to place it (get it?) in a mockup and you’ll have your final image in seconds.

To create your product shot with Placeit, you need to do the following:

Design Your Idea

Of course, you first need to have your product, app, or design ready and with the right dimensions to be imported into Placeit and placed in the mockup shot. This will guarantee that your design is cool enough to attract the eyes of the audience you’re trying to reach.

Know What You Want

After you have your design and a screenshot of it, you need to come up with an idea of what you want for your product shot: who should be interacting with it? Where should they be?

Luckily, Placeit has a large selection of mockup images (and they’re adding more every day!) that you can use for your product, so you’re sure to find something that fits your original idea.

Upload It to Placeit

Once you have a screenshot, or the URL of your design, and the idea of the image you want, you just need to upload it to Placeit, pay the required fee, and download it! In a matter of seconds, you’ll have gorgeous, professional shots to showcase your products.


So, whether you go through the whole process of taking a shot of your product or prefer to use one of Placeit’s mockups, the main idea is that, in the end, you’re left with an image that will yield the results you intend for your product shot. Doing so will guarantee you’ll be one step closer to achieving the goals you have set out for the brand you’re creating!

The post How to Take a Product Shot: Two Approaches Compared appeared first on Envato.

10 Tips for Making Brand Merchandise Tue, 24 Jul 2018 11:42:49 +0000 Getting a store, app, band, product or service up and running is no small feat. After pouring your heart and soul (not to mention a humongous amount of time, effort, and money) into creating this brand, you need to make sure it sees the light of day. Enter, brand merchandising. Now, if you’ve ever seen […]

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Getting a store, app, band, product or service up and running is no small feat. After pouring your heart and soul (not to mention a humongous amount of time, effort, and money) into creating this brand, you need to make sure it sees the light of day. Enter, brand merchandising.

Now, if you’ve ever seen ‘Envato’ t-shirts, ‘Coca-Cola’ hats, or ‘Guns n Roses’ pins, then you’ve experienced brand merchandising at some point. However, if you don’t know what it is, brand merchandising is basically placing your brand (e.g. your logo or slogan) on products that your target audience can use, but that aren’t necessarily related to what you sell or offer (like t-shirts, bags, pencils, etc.). This helps your brand get out there and improves brand awareness, since not only will the owner/recipient see it, but everyone around them will also be made aware of your brand.

If done right, brand merchandising can be a low-cost way to get publicity—the key words being, “if done right.” If you think merchandising is the right step for your brand, here are some tips to help you make the most of this opportunity to get your name out there.

Using Brand Merchandising the Right Way

1. Pay Attention to Your Message

Nobody will want to advertise your brand if they don’t agree with your message. That’s why you first need to ensure your brand has a good foundation: quality, efficiency, values, and more. This way, your customers will wear your items proudly.

Speaking of which, it doesn’t hurt to have a clean, creative, and gorgeous design that people will want to don. Create your own logo with this online logo maker!

brand merchandising mockup - hat

2. Have a Strategy

To take full advantage of your brand merchandising, you need to have a set strategy. Knowing who you’re targeting, what you want, how you’ll get it, and how much you’re willing to invest in it will keep you from spending time and money on things that simply aren’t worth it. Plus, it will increase your chance of succeeding, so start setting a well-researched strategy.

brand merchandising mockup - shirt

3. Choose the Right Products

When choosing the right products to manufacture, you need to think about your consumers: their age, who they are, what they like, etc. This is because you need to make sure you give them something that they will perceive as valuable and that they will actually want to use.

Other than that, try to stay away from trendy items (unless your brand is all about trends), since these can go out of style fast.

brand merchandising mockup - hoodie

4. Start Out Small

If this is your first attempt at doing brand merchandising, your best bet is to start out small. Releasing a limited number of products will help you test the waters before jumping into the deep end with a large order.

brand merchandising mockup - pen

5. Create Quality Items

It will be hard to get your audience to use your merchandise if the t-shirt is unraveling or if the tote bag has a pixelated image. Not only that, but shoddy products will speak badly of your brand. This is why you should always choose quality. Opt for nicely made items and print a clean, proper design on them.

If you want a better idea of how your products will look before starting production, you can use Placeit to create realistic mockups!

brand merchandising mockup - cup

6. Get Creative

The first thing that might come to mind when thinking about brand merchandising is to make t-shirts with your logo on them. However, you shouldn’t limit yourself to just that: make pillows, mugs, tumblers, notebooks, hoodies, hats, and other items people may want to use. Get creative to stand out!

brand merchandising mockup - pillow

7. Avoid Seeing It as Profit

Selling your brand merchandise may make sense at times. Nonetheless, you should avoid seeing this as a way to make a profit. The main idea behind brand merchandising (unless you established something different in your strategy) is raising brand awareness, so set your expectations there.

brand merchandising mockup - tote

8. Don’t Be Too Pushy

Being too intense with your brand merchandising can be extremely off-putting for your audience and may have the opposite effect than what you’re trying to achieve. Also, don’t add your telephone number, your logo, your slogan, your website, your address, etc., to your designs. Something clean and well-designed can be much more effective.

brand merchandising - tank

9. Focus, But Don’t Limit Your Reach

To create a brand, you need to have an audience to target, and to know everything about it. Still, even though you want to reach your target audience with your merchandise, you don’t want to limit yourself. After all, you never know who could be made aware of your brand because of the person wearing or using your merchandise. That’s why you should create products that more people will want to use, not just your target.

brand merchandising - shirt

10. Know How to Distribute It

Do you know how your merchandise will get to your target audience? Will you sell it or gift it to them? Will you give it away with a purchase? Will you have it available on your website? Or will someone be handing out your merchandise outside your store? Whatever the case may be, it is important that you create a solid plan to distribute your items. After all, they won’t do you much good if they’re all in boxes kept in your basement.

brand merchandising - poster


So, all in all, brand merchandising can be a good move for you, depending on what stage your product or service is at. If you want to guarantee that you will reach the goals you’ve set out for it, follow the tips above to get closer to them and raise your brand awareness effectively.

In any case, be sure to test out what your merchandise will look like in realistic scenarios with the help of Placeit and its mockups.

The post 10 Tips for Making Brand Merchandise appeared first on Envato.

YouTube Branding: Lower Third Tips and Templates Tue, 10 Jul 2018 10:00:24 +0000 With the amount of content that gets uploaded to YouTube on a daily basis (according to Statista, as of 2015, 400 hours of video are uploaded to YouTube every minute), it’s imperative that you brand your videos effectively. To do that, you should use every tool at your disposal. For example, dynamic, compelling, and eye-catching […]

The post YouTube Branding: Lower Third Tips and Templates appeared first on Envato.

With the amount of content that gets uploaded to YouTube on a daily basis (according to Statista, as of 2015, 400 hours of video are uploaded to YouTube every minute), it’s imperative that you brand your videos effectively.

To do that, you should use every tool at your disposal. For example, dynamic, compelling, and eye-catching lower thirds can add value to your video, deliver information your viewers need to know, and further reinforce your brand online.

But let’s back up a bit. In case you don’t know what a lower third is, it’s a graphic that appears on the lower third portion of a screen (though this isn’t a requirement). It can be animated, have shading, make use of images, be transparent, and much more.

Lower thirds are commonly employed to provide more information about something appearing on the video at that moment. In your YouTube videos, you can use lower thirds to introduce a person, place, or situation, explain steps in a tutorial, describe the image, present a new section, and so on.

Of course, the length, appearance, and other characteristics of your lower thirds will depend on the content you’re producing and the brand you’re trying to create. Whatever use you want to give them, below you’ll find lower third templates from Envato Market that can add that extra something you’re searching for in your videos and online brand.

Simple Colorful Lower Thirds

A cool way to present extra information during your videos is to use this simple, colorful template. It includes 14 different lower thirds in a minimal, corporate, but colorful style.

Simple Colorful Lower Thirds

Clean Lower Thirds

If you want an even more minimal design, opt for this clean alternative. You can change its colors and overall appearance easily, and there are no plugins required.

clean lower thirds

Technology Lower Thirds

To give your channel and videos a techy vibe, look, and feel, make use of these colorful and dynamic banners.

technology lower thirds

Vector Lower Thirds

For a Full HD lower thirds package that includes three different styles of beautiful vector banners, go for the vector lower thirds option!

vector lower thirds

Wavy Reveal Lower Thirds

Get a funkier banner for your videos with this one! It is fully editable and even comes with a helpful video tutorial.

wavy reveal lower thirds

Incredible FCPX Lower Thirds

Final Cut Pro X can make creating visual projects incredibly easy. If you like working with it, give this template a try.

incredible fcpx lower thirds

Elegant Lower Thirds

To give your YouTube content the right elegance and style, download and customize this modern, simple, and clean template.

elegant lower thirds

Modern Lower Thirds

A young, energetic lower third template can make your channel, content, and brand seem a lot more modern. Check out this fully customizable banner if that’s what you’re aiming for.

modern lower thirds

Sketch Style Lower Thirds

Cool, creative, and stylish are just three of the adjectives that describe this next example. Download it to try it out!

sketch style lower thirds

Viral Video Lower Thirds

It should go without saying that if you’re creating YouTube videos, it’s probably because you want them to go viral. So why not make use of a lower third that has ‘viral’ written all over it?

viral video lower thirds

Minimal Lower Thirds

Sometimes, less is more. In this case, you can use the Minimal Lower Thirds template to give your videos a clean, classy, and cool vibe without going over the top with it.

Minimal Lower Thirds

Social Media Lower Thirds

As you must be aware, social media plays a huge role in your online presence. To remind your viewers where they can find you and those featured in your videos, employ these banners.

social media lower thirds

Two-Line Lower Third

There are other times in which one line just isn’t enough. To take full advantage of your screen, use this template to add pertinent information to your videos.

two line lower thirds

Professional Lower Thirds

Don’t be dissuaded by this banner’s name; it’s professional, no doubt, but it’s not boring or too serious. It is ideal if you’re searching for a modern, sleek title.

professional lower thirds

Musical Lower Thirds

Last but not least, if your YouTube content is related to music, this next option is perfect for you, as it will give your videos a more musical tone!

musical lower thirds


Make your YouTube channel stand out and stay in tune with your brand with the help of these awesome animated lower third templates! They’ll enable you to add more information to your videos in a fun and professional-looking way.

The post YouTube Branding: Lower Third Tips and Templates appeared first on Envato.

YouTube Branding: Video Intro & Opener Tips (and Templates) Wed, 04 Jul 2018 13:00:23 +0000 A killer intro video can be the perfect way to start your YouTube content. Not only that, but through well-made video opener templates, you will be able to further increase the quality and visibility of your brand online. This ensures that your audience knows who they’re watching, what your channel is about, and where they […]

The post YouTube Branding: Video Intro & Opener Tips (and Templates) appeared first on Envato.

A killer intro video can be the perfect way to start your YouTube content. Not only that, but through well-made video opener templates, you will be able to further increase the quality and visibility of your brand online. This ensures that your audience knows who they’re watching, what your channel is about, and where they can find you.

For tips on how to make the perfect intro video for your YouTube channel (as well as some awesome examples of video opener templates), continue reading.

What to Include in Your Intro Videos

As the name states, the intro video is meant to be the introduction to your content and your channel. Basically, it’s your presentation card, which means that, at the very least, your intro video should have the following elements:

  • Identification: Of course, you should include your channel’s name, and ideally, something that will give new viewers an idea of what your content is all about. You should even consider adding an identifying image or logo. Remember that you should be careful with the colors and fonts you use for your image, as they will also send a message to your spectators.
  • Length: While you want to make an impression on your viewers, you don’t want to bore them or keep them waiting too long for your video to begin. This is why you should keep your intro video around 10 seconds long or less. More than that, and you run the risk of losing your viewers.
  • Sound: Having a distinctive jingle can be very valuable for your brand, since viewers will be able to identify you even without any visual cues.
  • Placement: Lastly, be sure to have your intro video placed somewhere within the first minute of your video, so it doesn’t break up the rest of your content. After all, as mentioned above, it’s supposed to introduce you and your channel, so ensure it does just that.

Now that you have a better idea of what exactly you should consider to have a killer intro video for your YouTube content, check out some of the awesome video opener templates that are available to you on Envato Elements.

Examples of Video Opener Templates:

Cooking Show Bumper

Is your content food related? Do you share recipes, meal ideas, tips for eating better, and more? If you love being in the kitchen and your YouTube channel shows it, an opener like this one would be the right one to cook up!

Cooking Bumper video opener templates

Hi-Tech Logo Reveal

Ensure your viewers get a sense of who you are right off the bat. If you review the newest tech stuff, unbox subscription packages, or give your opinion on a variety of news topics, this logo reveal is the ultimate way to convey that.

Hi-Tech video opener templates

Power Fitness Logo Intro

If, on the other hand, you’re a fitness YouTuber who likes to give people advice on how to stay fit, as well as documenting your own physical journey, this next video will be perfect as a powerlifting intro.

Power Fitness video opener templates

Logo Shape Black & White

This sleek, minimalist, but classy logo reveal video can work for a variety of YouTube channels. Everyone from vloggers to beauty gurus and fashion experts can benefit from an abstract but elegant way to showcase their image.

Black and White video opener templates

American Football Logo Reveals

And, with the World Cup going on strong right about now, your channel should reflect the fact that you’re all about sports. This intro video template gives you a cool way to do just that!

American Football video opener templates

Game On! Logo Reveal

Gaming channels that focus on reviewing, streaming, and talking about videogames are all the rage right now. Make sure your viewers know they’ve come to the right place with this controller logo reveal.

Game On! video opener templates

Jigsaw Puzzle Logo Reveal

Probably the coolest logo reveal video of the bunch, this one presents your brand as a puzzle that starts putting itself together. Express your channel’s creativity and dynamism through this awesome video opener.

Jigsaw Puzzle video opener templates


Putting yourself out there on YouTube can be a great way to build your brand. However, you should use all of the elements at your disposal to make your content stand out from the rest on this extremely popular platform.

By following the tips mentioned in this post for your intro videos, and making use of the video opener templates available to you on Envato Elements, you’ll be able to take full advantage of this opportunity to create a personality online that people will be more likely to follow.

The post YouTube Branding: Video Intro & Opener Tips (and Templates) appeared first on Envato.

How to Customize a Logo Sting in Adobe After Effects Sun, 24 Jun 2018 15:00:55 +0000 Want to create a stunning logo sting? The easiest way is to take a professional logo sting template and customize it in Adobe After Effects!

The post How to Customize a Logo Sting in Adobe After Effects appeared first on Envato.


Want to create a stunning logo sting? The easiest way is to take a professional logo sting template and customize it in Adobe After Effects!

Even if you’ve never used After Effects before, you’ll understand the whole process after watching our course on How to Customize a Logo Sting in Adobe After Effects.

Dave Bode will take you through the full process from start to finish, showing you how to replace the logo, add music, change the colors, and more. The customization of the logo effects and logo animation will be fairly simple, but you’ll also learn a lot about how to use After Effects along the way!

Get the Source File Free

For a limited time, the logo sting in this tutorial is available free for you to use as you follow along with the course! To download this file, simply create a free Elements account, then download it from the homepage.

Logo Stings are Now Available on Envato Elements

Did you know we now have a collection over 350+ logo sting video templates on Envato Elements? From just $19 per month, you now have access to hundreds of video templates and assets to use in your own creative projects.

The post How to Customize a Logo Sting in Adobe After Effects appeared first on Envato.

Back in 15 Minutes: Best Practices for Closing Down Your Site For a Day Tue, 27 Mar 2018 05:56:23 +0000 Whether you need to perform site maintenance, close for the day for religious practices, or you just want to take a vacation, there are times when you might need to temporarily shut down your site. We analyze the three simple options available to ensure your site’s search presence isn’t affected by doing so.

The post Back in 15 Minutes: Best Practices for Closing Down Your Site For a Day appeared first on Envato.


In today’s 24/7 digital world, even online businesses need to take a break once in a while. Whether you need to perform site maintenance, close for the day for religious practices, or you just want to take a vacation, there are times when you might need to temporarily shut down your site.

Sort of like putting a “back in 15 minutes” sign on the door of a physical store.

You might be wondering how shutting down your site might impact your SEO. Fortunately, according to Google Webmaster Trends Analyst John Mueller, there are three simple options available to ensure your site’s search presence isn’t affected:

  1. Block cart functionality
  2. Always show interstitial or pop-up
  3. Switch whole website off

Let’s look at these recommendations in more detail, and tools available in the CodeCanyon marketplace you can use when temporarily closing your site.

Image: Tim Mossholder.

1. Block Cart Functionality

If you run an online store but just want to stop customers from making purchases, the simplest approach is to disable your shopping cart. While there’s no simple way to disable cart functionality for a WooCommerce store, WisdmLabs offers a neat solution using the is_purchasable() function in WordPress.

As Mueller explains, shopping cart pages are usually blocked from search engine crawlers thanks to robot.txt files or blocked from indexing with a robots meta tag. This means that search engines won’t see or index products pages, so you don’t have to worry about any negative impact on your site when disabling your cart, displaying messages that inform customer about why they can’t make a purchase, or if you decide to switch out your cart page for a landing page that explains why your site is closed.

Image: Online shopping concept.

2. Always Show Interstitial or Pop-Up

If you want to shut down your whole site for a period of time, it’s a good idea to display some kind of “We’re closed today!” message, informational page, or pop-up. In this instance, Mueller recommends that your server should return a 503 HTTP result code, i.e. your site is down temporarily and will be back after some delay.

The 503 result code ensure that Google doesn’t index temporary content you’re displaying for users. For example, if you display a pop-up on your homepage that explains to visitors why you’re offline and features a funny gif, that content would be indexed as your website’s content. And you don’t want that!

InMotion Hosting explains how to return a 503 result for your server in this helpful post.


  1. Create a 503.php file that includes the following PHP code: 

header(“HTTP/1.1 503 Service Temporarily Unavailable”);
header(“Status: 503 Service Temporarily Unavailable”);
header(“Retry-After: 3600”);

 Lines 2 and 3 define the 503 code. Line 4 defines when the site is expected to be back online. In this case, the number is given in seconds – 3600 seconds is one hour.

 In some cases, you might want to give a specific date, so use the following line of code instead:

header(“Retry-After: Fri, 27 May 2016 12:00:00 GMT”);

If you’d rather not mess around with code, you might want to check out WP Maintenance Mode / Coming Soon Page Builder a free plugin that lets you enable an HTTP 503 header for your site. Alternatively, WP Maintenance Mode can add a maintenance page to your site that lets visitors know it’s down for maintenance.

For more on how to use the HTTP 503 header when temporarily disabling your site, check out Yoast’s excellent guide to handling site maintenance.

Displaying a pop-up on your site is an easy way to quickly inform visitors to your site without changing your existing page content. I recently looked at plugins that meet Google’s guidelines for mobile interstitials:

Popup Plugin for WordPress – Ninja Popups by arscode

Ninja Popups is the most popular pop-up plugin in our marketplace with 30,000+ sales. With this plugin, you can easily create gorgeous looking pop-ups to inform visitors that your site is temporarily closed and when they can expect it to be back online. There are 70+ beautiful themes you can choose from to get you started.

Master Popups – WordPress Popup Plugin for Email Subscription by MaxLopez

Master Popups’ powerful and easy-to-use visual editor lets you create stunning pop-ups in no time, which you can use to provide up-to-date information for site visitors as to when your site will be back online. A particularly useful feature is the fullscreen pop-up options, which, if you’re taking your site offline, would allow you to easily hide your homepage or other content.

3. Switch Whole Website Off

Lastly, you can simply turn your server off. This might be the right option if you’re physically moving your server to another location.

For this option, Mueller recommends setting up a temporary server to serve a 503 HTTP result code for all URLs on your site (don’t forget to set up informational pages or pop-ups for those pages!) and switch your DNS to point to the temporary server.

Here’s how to do it:

  1. Set your DNS TTL to a low time (such as 5 minutes) a few days in advance.
  2. Change the DNS to the temporary server’s IP address.
  3. Take your main server offline once all requests go to the temporary server.
  4. … your server is now offline …
  5. When ready, bring your main server online again.
  6. Switch DNS back to the main server’s IP address.
  7. Change the DNS TTL back to normal.


Closing down your site or making pages offline temporarily doesn’t have to be an additional headache when you need to take time off from your online business. Following the steps above, you can step away from your site and ensure your search presence isn’t negatively affected.

One last thing Mueller advises for physical stores that go offline: Don’t forget to update your opening hours in your Google My Business account settings.


How Artificial Intelligence is Transforming WordPress

Whether you’re on Team Zuckerberg and support this futuristic technology or you’re on Team Musk and want to ban killer robots, artificial intelligence has already crept into the world of web development. In fact, there are many WordPress plugins that are using artificial intelligence.

The post Back in 15 Minutes: Best Practices for Closing Down Your Site For a Day appeared first on Envato.

Avada Celebrates 400 thousand sales on Envato’s ThemeForest Mon, 26 Mar 2018 23:04:04 +0000 In five and a half years Avada has become one of the most popular WordPress themes in the world. Today, it has sold over 400 thousand times on Envato's ThemeForest. In this article, Luke Beck, co-founder of ThemeFusion, the creator of Avada, tells its story.

The post Avada Celebrates 400 thousand sales on Envato’s ThemeForest appeared first on Envato.


As I think back on our time with Envato, it all goes back to August 16th, 2012. It was an exciting day, the day we submitted Avada to Themeforest for review. The excitement was purely from the fact our new theme was complete, approved and ready to be sold. Every author who submits items on the marketplace knows and understands this feeling. A feeling of accomplishment and pride in what you have created and a little apprehension because you don’t know if all your hard work is going to pay off. Little did we know how quickly that excitement would change into complete awe, with a little bit (technically a lot) of chaos thrown on the side.

Avada sales picked up very quickly. I can recall refreshing the item page many times an hour and seeing the sales jump by several numbers. It was incredible to watch! We had no idea what was starting to happen … a customer base was growing at a rapid pace. Suddenly, we realized that we had something very special, and more importantly that we needed help!  While there have been many speed bumps along the way, I cannot imagine it being any different and wouldn’t change it for the world.

Fast forward 5 and a half years and we now have over 400,000 sales, 20 team members and the most active, helping and thriving customer base anyone in the industry could ask for. 

Currently our 20 team members are spread across the globe, each working in their own remote location. We have always strived to have a family atmosphere even though everything is online. Open communication, collaboration and dedication to the team as a whole is something each of us have and it makes a real difference. Everyone on our team understands the importance of their own personal responsibility because they know if they do their job well, collectively we succeed as a team. We have a lot of fun while working, and spending work time with each team member has been one of my own personal favorite things to do. Every day brings new challenges for all of us and we love it.

Our team is split across 4 departments: development, support, design and documentation. We have a Senior Team with myself and 2 managers to help organize individual projects and oversee everything on a daily basis. Our team members are incredibly intelligent, very unique, strongly opinionated, and diverse. This always makes for interesting meetings and collaborations, which in turn provide us with better solutions for whatever current problem we are trying to solve.

Markus our Development Manager and Michael our Support Manager have both been with us for 5 years and are tremendous assets to ThemeFusion. We’ve become very good friends and I recently asked them to share a few thoughts about what it’s like working with ThemeFusion and Avada in celebration of our 400,000 sales.

“What you’d usually expect in such a statement is direct praise for the company, the working attitude, the team and of course the products beyond compare. And you expect that because you’ve read it probably a hundred times and because each company expects to hear it! So, how exactly is ThemeFusion any different?  I’ve been working at ThemeFusion for 5 years now and can proudly say that we put our efforts and energy daily into a product and a customer base that speak for themselves. You don’t have to simply trust our words. You can check out Avada yourself and find out why it has been the #1 selling theme for over 5 straight years and why over 400k customers love to use it. Our creative play instinct is what drives the constant innovation in Avada and our complete commitment to our customers are what make us do what we love and make us love what we do!”

– Markus S

Markus and Ari (one of our awesome developers) at WordCamp Europe

“Jobs are jobs, right? Not here at ThemeFusion. When I started here several years back, the most exciting part was the internal dynamics of the team and where their vision was taking Avada and the company. The approach has always been passion and integrity, without compromise, and that stands testament to just how much Avada has evolved and grown over the last 5 years. Passion, dedication, integrity, and education are the pillars that underpin our future vision. As a family, what we do today is what will impact you tomorrow.”

– Michael B

From designers to developers and support to documentation, our team understands the importance of what we do each and every day. Customer service truly plays a role in every department and we are always working towards forming more personal relationships with our customers so we can help them more thoroughly, understand their needs and gain invaluable feedback to help improve our product for their needs.

Our customers are truly amazing. Years ago, one of our customers (Julie Larson) formed a community Facebook Group called the “Avada Facebook Users Group”. This is where thousands of our customers meet to share ideas, designs, ask questions and generally help one another. This group is fully run and maintained by our customers. It is such an amazing thing to see customers that use your product have such passion that they spend time helping each other, collaborating and doing everything they can to define the word community.

Geoff Powell, the main administrator of the group has been instrumental in the continued growth and development of the group. He has been using Avada all the way back to Version 1.0! Recently, I caught up with him to get his thoughts on his time with Avada, the Facebook group and the community.

”I’ve been using Avada from the very start. I joined a fledgling Facebook community support group, and 5 years later, we have grown to 15,000 members! Avada has turned out to be a great choice of theme, and the ThemeFusion team is fantastic in both developing it and supporting the users along the way. The community we have developed around the theme is just a fantastic bonus!”

– Geoff Powell

We can’t say enough about the Avada community. They are a huge part of our continued success and it is truly amazing to see the community thrive. They are such an important extension to our internal team that we never expected to have.

So much is changing in our industry and we are very excited to see where everything is headed. We have several new products we are working on in tandem with setting new trends by continually adding awesome features to Avada while implementing the latest and greatest suggestions from our customer base. All of our upcoming plans and goals are based around our Avada community, the WordPress community and industry, and our internal passion for making things that people love to use.

It’s always great to see Avada sites out in the wild. Below is a list of some of our favorite ones we’ve recently discovered.

Russel Brand

Microsoft Visual Studio

Brook Street Des Roche

San Diego County Fair

Oxford Property Consulting

Sarah Millican

David Parry Employment Law

Fairfield Enriched Living

Jack Whitehall

Festival 84

We are very excited to passionately work on our goals which will expand the Avada ecosystem and put amazing tools in our customers hands. These goals will allow them to continue building amazing websites with ease and efficiency. We look forward to every day, every challenge we are presented and ultimately every goal we have to reach. None of this would be possible without our amazing team spread across the globe working endlessly to fulfill their passions and help us move into the future, our thriving Avada community, our growing customer base of over 400,000 users, and the Envato platform which provided this amazing opportunity that started over 5 years ago.

Thank you very much! We look forward to sharing our hard work with you!


How Gutenberg Will Impact WordPress Users

WordPress 5.0 brings with it the biggest change the platform has seen in its entire history. Gutenberg is an editor that’s going to allow for creating pages and posts to be more visual. Here’s our round-up of what makes it different from the current WordPress platform, and why it’s a big deal.

The post Avada Celebrates 400 thousand sales on Envato’s ThemeForest appeared first on Envato.

18 Best WordPress Themes for Professional Business and Corporate Websites Wed, 31 Jan 2018 06:00:54 +0000 If your company doesn't have a website, does it really exist?

The post 18 Best WordPress Themes for Professional Business and Corporate Websites appeared first on Envato.


If a company doesn’t have a website, does it really exist?

Competition between companies and corporations is fierce. Businesses that aren’t already marketing heavily online can bet their bottom dollar that their competitors are. So no matter how established your offline business is, it’s crucial to get the basics of your online presence in place.

At the most fundamental level, this means a basic, professional-looking site with relevant information about your business. At a more advanced level, it means a fully-blown booking tool that lets prospective customers schedule consultations, articles and multimedia demonstrating your company’s thought leadership, and career information for potential employees.

Here are the best 18 WordPress themes designed especially for business and corporate websites. Each theme offers a modern and professional look and feels and comes complete with business functions, such as booking tools, and service listing templates.

StylemixThemes is known for taking a deep-dive approach to research when it embarks on creating new themes, so you can trust that Consulting has everything you need for your business online.

While it started life as a consulting theme, it now boasts 20 homepage designs, each designed to complement the geographical location of where a business is based. Features include stunning service listing templates, tools for advertising upcoming events and taking bookings, and a fully customizable map for displaying company locations.

With its contemporary design and on-trend CSS3 animations, Venture provides a solid and professional-looking foundation for companies looking to get online (or update their existing online presence). The homepage header offers ample space for promoting thought leadership articles and company news. This theme also comes with social media integration and team member profiles.

Modern and polished, Wizor’s features a gorgeous color scheme that portrays quality and trust. This theme comes with smart typography choices, beautiful icons, and has been built with thought leadership in mind – there are multiple blog styles, 20+ post animations and flexible layout options.

But what I really like about this theme is its thoughtful layout and design. While some business themes try to cram as many features in as possible, Wizor’s makes good use of whitespace and uses subtle microinteractions to direct users to the most important information.

When you look past Consultancy’s simple design you’ll find an easy to navigate theme with great animations and 3 nicely designed homepage variations. It’s also hugely customizable with 150+ shortcodes so you can customize the look and feel to meet your business needs.

This theme comes bundled with premium plugins, including WPBakery Page Builder, Slider Revolution and WooCommerce, Events Calendar and Layer Slider.

Business Plus is a great option if you’re looking for a basic theme to get your company online. It comes with two homepage variations that have simple navigation. Other features include subtle animations and microinteractions, a testimonials slider so you can display social proof to prospective customers, an eye-catching blog design and team profiles.

This multipurpose business theme offers a stunning, modern design. It comes packaged with WPBakery Page Builder and Slider Revolution for full customization, and is also compatible with WooCommerce for eCommerce and WPML for language support. Features include parallax and element scrolling, along with video documentation, support forums and live support if you need help setting it up.

Business Maestro is a smart and functional theme with four homepage variations that offer different designs depending on the kind of company you’re creating a website for (business, consulting, startup, freelancer). There are 24 “inner” pages for blogs, “about us,” services and other business functions. This theme is built on the popular Bootstrap 3 grid design system.

Pearl is a fully customizable corporate business theme that, unlike all the other themes on this list, comes with an excellent case studies custom post type features – a crucial element of any business website that wants to hook new clients. There are 17 homepage variations, a whopping 250 page templates, a built-in header builder and custom slider for seamless image transition.

This theme is also built for speed – a crucial element of any SEO strategy – and achieves top scores for PageSpeed and YSlow. On top of all that, there are advanced theme options for easy customization.

Boast boats a simple design and layout for easy navigation that helps site visitors find what they’re looking for. It uses King Composer for drag and drop customization, is SEO-friendly and provides multi-language support and international customers.

While Bonsi features just one homepage design, it comes packages with King Composer Pro for drag and drop page building so you can fully customize the design to fit your company branding. Features include animations for displaying completed projects and years of experience, a “letter from the CEO” section, one-click installation, detailed documentation and PSD files included.

Legrand offers a modern design that’s on par with international consultancy firms like McKinsey and PwC. While this multipurpose theme doesn’t come with as many trimmings as some other themes, it does offer beautiful design touches, such as a smart use of whitespace, microinteractions for directing site visitors to important information and integration with the powerful ThemeREX addons plugin for custom post types.

Venturepress is a new theme to ThemeForest so it’s yet to score any points on the board. It offers a fresh, modern design, a great “Our Partners” section on the homepage for crucial social proof, and an eye-catching blog posts section for demonstrating thought leadership in your industry. This is a solid theme if you’re looking to get your business online and want a good foundation to build on.

Business Lounge is a hugely customizable theme designed with business functions in mind so you can promote your company’s information, services and expertise. It comes with 12 homepage variations, a built-in mega menu for easy navigation, plus it’s compatible with both the WPBakery Page Builder and Elementor plugins for drag and drop customization.

Put your expertise on display with Business Consulting’s “Meet our expert team” section, perfect for promoting the skills of your top management, and the excellent “Our Publications” section for thought leadership. This theme comes with some fantastic features for business functions, including pie charts, graphs and progress bars to represent your services and case studies to prospective customers.

There is social media integration and a customizable map for displaying multiple office locations, working hours and other contact information on a customizable map. Another great feature is the ability to display career information and company job openings.

FinancePro offers a solid design on par with big consulting firms like KPMG and Ernst & Young. It comes with five homepage variations for different layouts and one-click demo install so you can get started right away. This theme looks great on any device, including mobile, and is translation-ready for an international audience.

ConsultPlus offers a modern, flexible and feature-rich design that’s the result of in-depth industry research. Some of its features include services listings, case study templates and an eye-catching blog layout. There are five homepage variations to choose from, which all look fantastic on mobile devices. This theme is translation-ready for international prospects, which allows businesses to cast a wider net for attracting new customers.

While the ThemeChampion team doesn’t claim to be expert in business, they have put a lot of research into crafting Consultex, which provides all the features and functions a company needs to operate online. There are some nice touches like subtle animations that highlight company achievements and pre-built templates for career information, services, blog, company partners and projects.

Negotium offers a solid foundation for companies that want to establish their online presence or even freshen up their existing website design. This theme features three design variations, which you can then customize using the built-in 180+ theme options. There are also 60+ pre-built “inner” pages for services, blogs, team, company, mission, history and case studies.


Whether you’re looking to build your company presence online or freshen up your existing design, this collection of professional business and corporate WordPress themes will give you a good starting point.

Don’t forget to check out our theme marketplace for more modern business themes.


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The post 18 Best WordPress Themes for Professional Business and Corporate Websites appeared first on Envato.

How to Keep Your WooCommerce Store Running Smoothly Tue, 30 Jan 2018 00:39:08 +0000 Essential tips to keep your WooCommerce store up and running.

The post How to Keep Your WooCommerce Store Running Smoothly appeared first on Envato.

Image: Raw Pixel

Setting up an online store involves a heck of a lot of moving parts. From products and shopping carts to inventory management and shipping, there’s a lot to consider, configure and organize.

One very important aspect of running a store is maintenance. WooCommerce is a fantastic eCommerce platform that powers over 28% of all online stores, but it’s not something you can simply “set and forget.” In fact, no eCommerce platform is.

WooCommerce store owners still need to invest time and resources in maintenance to ensure your store is always running the latest software updates available and is safe and secure for shoppers.

In this article, I’ll share some essential tips to help you keep your store running smoothly.

1. Make Time for Handling Updates

Keeping your store’s core software (including WooCommerce), other plugins and your theme up-to-date is absolutely essential. New releases typically include bug fixes, new features, performance improvements and, most importantly, security fixes that keep out nasty bots and hackers.

When it comes to updates there are two big problems: store owners either forget or neglect to do it or just straight up don’t want to do it. A lot of people hate updating their store, according to the WooCommerce support team. It’s not fun because you don’t know whether your store will make it out alive and in one piece when you click that little “Update” button.

So what’s a store owner to do?

First thing’s first: set aside some time for handling your store’s updates. Whether this is an hour every month for a small store, or a whole day every couple of weeks for a large one, it’s important that you schedule time in your calendar so you know it’s coming up.

Image: Calendar Note Schedule Memo Manage Event Concept

Doing it this way, you can go about updating your store in an organized fashion knowing you’ve got the time to handle anything unexpected. This is going to be more time efficient than updating your store on the fly with your fingers crossed, hoping that it won’t break, then panicking when it does.

To Auto-Update or Not to Auto-Update? That is the Question

WordPress introduced auto-updates for the WordPress core software a few years back so that when minor maintenance and security releases (i.e. WordPress 4.9.1) are made available, the software will automatically update itself. It doesn’t, however, auto-update when a major version (i.e. WordPress 5.0) is released or when new versions of plugins and themes are released.

Many store owners prefer to turn off auto-updates altogether to avoid unwanted surprises when an update breaks a store. To do this, check out the WordPress Codex for detailed instructions.

Note: If you do decide to turn off auto-updates, you must schedule time in your calendar to manually handle updates. If you don’t regularly update your site, you’re leaving yourself open to brute force attacks and other security threats.

2. Set Up a Staging Site

Updating your live store is risky. You’ve probably done it before – clicked “Update” for a supposedly small plugin update, thinking it’s not a big deal. But, when product pages start looking weird, or your entire store goes down and you get the white screen of death, that’s when the panic gets real.

Living on the edge isn’t all it’s cracked up to be. The open source nature of WordPress and WooCommerce means there is the potential for code conflicts with other extensions or even your own custom code. That’s why WordPress developers know that testing changes on a staging site first is a no-brainer.

A staging site is an offline clone of your live store that only you can access since. With a staging site, you can test updates and mess around with your store without fear of consequences. It allows you to try things and avoid any errors, issues or downtime that might otherwise affect a user’s experience on your live store.

There are lots of different ways you can set up a staging site. Many good web hosts offer staging as a service, so check your hosting to see if this is something you can organize. Otherwise, there are lots of fantastic free plugins and services available:

  • Jetpack – This popular plugin offers a “staging mode,” which you can use to clone your site.
  • WP Staging – This free plugin brings one-click staging into the WordPress admin.
  • Duplicator – This free and hugely popular plugin is easy-to-use if you’re new to staging.

Alternatively, check out this great guide to staging sites by the folks at Elegant Themes.

3. Run Regular Backups

Backing up any website is crucial. But, when it comes to your online store you want to be saving backups even more frequently than usual. An error that breaks your site or an attack on your store could cause you major disruptions and lost sales. So, it’s important that you are able to restore your store quickly in the event of an emergency.

It’s important to have several backups available. This means automating backups with a plugin and having different copies of your site stored locally on your server and on third-party websites in the cloud.

Since online stores are transactional and shoppers are spending money and saving items to their wish list and shopping cart, you should be taking any and all precautions to prevent having to restore your store from a backup. Let’s say your store is hacked and goes down at 5pm. If you restore a backup that was saved at 1am and you’ve been taking sales all day, then all those sales will disappear from your system. Not only will you lose money, but you’ll disrupt the shopping experience, causing a hit to your reputation.

The WooCommerce blog offers some useful information on how to backup your store using Jetpack.

WooCommerce Settings Backup and Migration lets you backups all your store’s settings.

Alternatively, you might want to check out WooCommerce Settings Backup and Migration from our plugin marketplace. This solution enables you to save all of your store’s settings as a CSV file, which you can then use as a backup or import into another WooCommerce store.

I’m also a big fan of Snapshot Pro by WPMU DEV. This plugin allows you to schedule regular backups and even take snapshots of your site before and after backups so you can compare changes.

For more information on backing up WordPress, check out Design Bomb’s 8 Best Backup WordPress Plugins Compared – 2018

4. Always Be Testing

“Don’t use hope as a strategy. Test everything.”

This was my favorite quote from Brian Richards’s excellent presentation, Test everything, or just set money on fire, at WooConf a couple of months back.

Once you’ve got a staging site set up, you should be testing everything, including updates and changes to your site, before you update your live store.

But what does testing mean? Essentially, it means being patient and not clicking that shiny “Update” button as soon as you get a plugin update notice. A lack of patience is what leads to strange-looking themes and broken sites.

So restrain yourself. Update any new plugins, themes and extensions on your stage site one-by-one and then carefully test the following:

  • Click through to your site and check the design and layout looks good and functions well
  • Check your product pages work properly, including pricing, variations and adding items to a cart
  • Complete the checkout process
  • Pay special attention to any products or pages with custom code or elements of your store that might’ve been particularly impacted by the update.

If you come across any issues, you’ll need to solve them on your staging site before making any changes to your live site. Once you do apply the changes to your live site, you’ll need to test it all over again a second time through to make sure there aren’t any conflicts, errors, or weird-looking changes that you’ll need to fix, too.

Testing is boring, I know. But doing it thoroughly will save you a lot of stress and anxiety in the long run, not to mention time and money.

Robot Ninja is a great testing service for WooCommerce sites that takes care of testing for you in the background.

Robot Ninja is a great testing service for WooCommerce sites that takes care of testing for you in the background.

If you’d prefer to automate the process, I highly recommend you check out Robot Ninja, a relatively new automated testing solution for WooCommerce. It takes care of all the manual work involved in testing your store and is easy to use – just set up an account and connect your store. You can even schedule testing so it happens in the background, saving you a bunch of time.


I hope these tips help you come up with your own plan of attack for maintaining your WooCommerce store. Just to sum up, in order to keep your store running smoothly you should:

  • Make time to regularly handle updates,
  • Use a staging site,
  • Regularly save backups of your store, and
  • Always test your store to make sure it’s working properly.

Doing these four things will ensure your WooCommerce store is always stable and in tiptop condition, and shoppers can go about making purchases without running into issues.

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Tips for Getting Started with WooCommerce

It takes an understanding of what WooCommerce can (and can’t) do – along with a healthy dose of planning to make sure your site lives up to its potential, so here are some tips to help you.

The post How to Keep Your WooCommerce Store Running Smoothly appeared first on Envato.

Top 50 Apple Keynote Templates of 2018 Tue, 23 Jan 2018 03:23:24 +0000 Keynote-compatible presentation templates that are on-trend and easy to customize.

The post Top 50 Apple Keynote Templates of 2018 appeared first on Envato.


Build a presentation that's as impressive as your ideas

THEON - Keynote Template by Slidehack on Envato Elements

Default Apple Keynote templates may be enough to impress your peers as part of an internal presentation, but getting customers to take you seriously requires something more.

Keynote is the most popular alternative to the widely adopted PowerPoint by Microsoft. It comes bundled with any Mac computer, so you can start building amazing presentations the moment you boot it up! Although as an app it includes everything you need to create stunning presentations, you can always go one step further and use a template to make your presentation really stand out. All our assets are created by incredibly talented graphic designers all over the world!

Let’s take a closer look at some of the best Keynote templates you can purchase today.

Trending Apple Keynote Templates in January 2018

These assets got a lot of attention in a short span of time, which propelled them straight to the “trending item” status. If you’re looking for items that are really unique, this is the section for you!

Clear, with a metro-style masonry grid layout, this template will help get your message across quickly, but most of all – in style.

Modern Solution comes with 12 main categories of slides: Opening Slides, Time lines, Devices, Portfolio & Infographic Slides, Illustrations, Event & Calendar Slides, Pricing Tables, Carts and last but not least Editable maps.

A fresh and well-balanced deck, with ample white space, good use of iconography and key visuals. This one is another great template that makes building boring presentations a pleasure!

Porter is a beautiful sans-serif font that comes in three weights and matching italics. While it’s extremely sleek and modern, the roundness of some characters and even proportions of each letter make it feel simple and friendly. 

40+ Slides, 16:9 Aspect Ratio, Fully Customizable and with a few great color variations, Boom Doo Creative Keynote Template is stylish, but also easy to use.

While Photography takes center-stage here, it certainly doesn’t feel overpowering, allowing for a great balance of visual and textual content.

Really refreshing use of teal as the main color for accents and layout elements. The overall nature theme made this one stand out immediately.

Porter is a beautiful sans-serif font that comes in three weights and matching italics. While it’s extremely sleek and modern, the roundness of some characters and even proportions of each letter make it feel simple and friendly. 

A dark and elegant design, with multi-slide timelines, well-spaced elements and well over 100 unique slides, you can be sure that Cento is one asset you need to add to your toolkit.

Incredibly skilled use of custom illustrations and elegant transition animations. BONUS: Comes with 500+ easy editable font icons kit. We know you love icons!

Bestselling Keynote Templates this month

A great template bundle, that comes with 10 super versatile Keynote Templates for any project you have in mind. This one’s a steal!

There’s a good reason why this one made it both on the best selling list, as well as the trending items one. Check out the previews, and you’ll immediately know why.

Beautiful minimal Keynote Presentation Template, with highlights such as well balanced layouts, soft shadows, rounded corners and synergistic color palettes.

This bundle contains two excellent business-focused designs, one for business plans, the other for amazing business reports. Best of all? They can be used together, or for totally different businesses all the same.

Another template that made it both on our Best Selling and Trending items lists, and that for good reason! Pretty sure the elegant typographic highlights and image masks may have had something to do with that…

Most Popular Keynote Templates on Envato Elements

As part of your Envato Elements subscription, you get access to some pretty sweet design assets. Among those, you’ll find some pretty incredible Apple Keynote Templates as well! Check out some of the most popular ones you can download today:  

Fashion Keynote Template is professional, fresh and clean Keynote Template. Ideal for fashion businesses or any presentations based on daily creative projects. Each page features unique layouts with strong, contemporary typography. 

This product will help you to attract your audiences to hear your stories and ideas. Then turns your ideas into real projects. Also helps your audiences and investors to know what benefits they will get.

Creative and Minimalist Presentation, perfect for any personal or corporate/company project. You can easily edit this presentation, as 100% of its shapes are customizable, with no quality loss.

Best Selling Keynote Templates from 2017

These templates have been at the top of the “Best Selling” list for a while now, and that for good reason! If the above options are not exactly what you’re looking for, one of these templates is sure to have the versatility to fit your specific purpose. Let’s dive in!

That’s a lot of Keynote templates, but if you’re still looking for more, head to our marketplace or check out the Keynote library on Envato Elements

If Keynote isn’t your presentation software of choice, we also have a dedicated roundup of the best PowerPoint templates!


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The post Top 50 Apple Keynote Templates of 2018 appeared first on Envato.