Increasing traffic to your website doesn’t have to be as elusive as the Holy Grail. Though once you master how to do it organically, it may feel like you’ve found your business’s own Holy Grail. Changes in search engine optimization (SEO) algorithms increasingly promote good content over sheer keyword-stuffed sites. This opens a great door of opportunity for site owners.
You now have the chance to educate, have a dialog with, and further impress would-be consumers. If you are happy with your content and still not getting the traffic that you would like, read on. The following are some methods you can employ to boost viewership.
Create Balanced Content
Because of the way algorithms rank pages, crafting content that draws a crowd is the place to start. Build a solid foundation from there, and once the traffic finds you, they’ll keep coming. Doing this involves several factors:
- Consider a combination of evergreen and of-the-moment posts. Your evergreen posts – posts that should be constantly relevant and so stay “evergreen” – should be well founded and pertinent to your readers for years to come. This helps ensure a steady stream of readers stumbling upon your page. Posts about brand new information are great for quick bursts of interest and spikes in rankings. Finding your post while searching for a breaking story could lead to ongoing readership. The balance of these two methods is important for ongoing growth.
- Keywords, though no longer the only factor, do still play into SEO ranking. Although you shouldn’t rely on them completely, you should consider them when crafting content. Bear in mind that titles and subheadings carry more weight in the search process than primary text. Seek out commonly searched terms relating to your subject, and then incorporate them into your titles and subheadings. This goes a long way toward getting your site to the top of the page. Be careful not to overuse keywords, however. SEO algorithms are increasingly set up to penalize “overly optimized” sizes.
- Choose your keywords wisely. Explore what words and phrases people use to search for subject matter you are covering. Make sure to incorporate these into titles and subheadings. If you title your post, “How I Became a 5-Star General Manager,” but people are searching for “Upper Management in Restaurants,” your page will not pop. If you have a local business, make sure you include city and state names in subheads.
- Do appropriate research. If you begin to research and realize there is no reliable information to back your stance, it may be worth reconsidering. Alternatively, if you find that the topic has been exhausted, try a new angle. The goal is to find a popular topic to which you can add. Remember that originality is paramount.
Craft Shareable Pages
A significant factor in boosting traffic is getting readers to share your page or site.
To make this happen, first and foremost, provide useful information. Impractical and unfounded articles inundate the internet. When you create something that people are interested in and can use to better their lives, they will share it. Include references to solid information; you will come across as well informed, and you will be adding weight to your perspective. Explain how the article applies to your audience. Providing guidance is a great way to get attention. This means more traffic for your site.
Throughout a website design, it’s crucial to know your audience. This information is crucial when you are crafting articles and blog posts. Consider them in determining length and types of content. Depending on your target audience, 2,000 words may put off some people. However, shorter posts may feel uninformed. Know who your audience is and what they are likely to read. If your reader does not get through a piece, they are less likely to share it.
The last thing anyone wants is to be forgettable. Worse still is when people remember your point but forget your name. Make sure that you are including words, terms, or names specific to you. If a reader remembers a term you coined, they are more likely to find your page again. The more easily they can find it, the more likely they are to send it to a friend.
Always remember to put yourself in your reader’s position. When you are asking, “What will grab their attention?” Consider what would grab your attention. People respond to stories that draw them in. Inspiring emotion in your reader is a good way to engage them. If you move people to laugh or to cry, they are more likely to share the content.
This is important when you are creating industry specific content. You don’t want to alienate your reader base with concepts or words they do not understand, but you do want to come across as an expert. Find a balance with your audience in mind.
If you are expressly targeting a small subsection of society, do not expect high traffic. If not, explain things in such a way that people will understand. One way to do that is by breaking things up with visuals. Large blocks of text can be intimidating to readers. Pulling together appropriate images or videos can offset this, and keep people further engaged.
Links and Connections to Grow By
Tapping into the broader community is very important to building a following. The more pages you can appear on, and the more links connecting your site with others, the more likely you are to see more traffic. You can do this in a number of ways:
- Guest posting is a solid method by which to increase your site’s traffic. It is a great way to get your name out to a new crowd and link back to your own page. It also develops relationships between you and other writers. You can help one another by linking to each other’s pages.
- Often, people undervalue commenting as a tool to reach new readers. When a topic comes up on social media that you have addressed, do not be shy about throwing in your two cents. You can generate great results by giving a brief overview of your opinion, with a link to your article. Since there is an open thread, you know the subject is on people’s minds.
- Be a part of the conversation. Find sites and/or blogs that cover subject matter in your arena. Participating in open threads can position you as an expert. Once people in the community begin to see you have good information to share, they will check out your site. Do not employ over-the-top advertising to try and poach people from sites. Simply share what you have and allow people to do the same on your site. This joint effort can result in many more links for all parties involved. If you have a product or service to sell, being active in the community can help convince bloggers to write about you.
Increasing traffic to your site is no longer just about keywords. Nor is it strictly tied to your level of expertise in your subject. Organic traffic is a complex web of cause, effect, and interconnections. Remember to stay balanced in your approach. A combination of SEO-conscious visibility and customer-directed content is key. Ignoring either of these will result in reduced flow through your site.
Once you know your audience, you can build content specifically for them – that alone will increase your traffic and drive your shares. Be sure to tailor length, reading level, and overall subject for them. Maintaining connections in the broader community can be valuable as well. Some competition can be useful, but in this case, the team player angle is better. By linking to and from other people’s sites, everyone gets exposure and benefits. Keep these concepts in mind as you build or overhaul your site, and you are destined for increasing traffic.
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