A writer shares her formula for writing a successful blog post, along with some writing advice and tips on how to choose an effective theme for your WordPress blog.
Recently, a friend asked me about my blog writing process. She wanted to know how I come up with ideas, plan posts, structure content and actually get on with the task of writing. Essentially, she wanted to know my secret formula.
I do, in fact, have a formula. I would describe it as more of a blog post template that I’ve developed over the years as a professional writer, both online and offline. Whenever I start a new post (much like this one), it helps me write faster because I’m not flailing about in the dark when I’m getting started. I can dive straight into a topic and just write.
So here is my formula for writing a successful blog post, along with some writing advice and tips on how to choose an effective theme for your WordPress blog.
My blog post template includes these seven elements:
There are also some general writing tips that I follow when writing posts:
Whether you have a personal blog, work for an agency or write long-form, storytelling content, there are different layout elements you should keep in mind when selecting a WordPress theme for your blog.
Your words should be as easy to read as possible, so stick with a simple, classic font that matches the look and feel of your site.
Collins - Minimalist & Personal Blog PSD Theme uses different variations of the Poppins sans-serif font for its titles, sub-headings and body content. The typography looks clean and is incredibly easy to scan through and read thanks to the line-height and simple layout.
You want your posts to be shared so make it as easy as possible for readers to share your posts. You can do this by including social share buttons in the header, footer or sidebar of your content.
Alinan - Personal Blog / Vlog WordPress Theme features share buttons at each post. While the buttons are displayed in a prominent location, they also match the look and feel of the site.
Sidebars are a great place to display useful information for readers, like popular posts, categories, archives, and your author bio.
My favorite example is WorldNews - Magazine RTL Responsive WordPress Blog. This theme features a thoughtful design that includes all the elements you’d want in a sidebar without feeling cluttered. Plus, this theme is fully customizable so you can pick and choose what you want in your sidebar.
Displaying related posts on your blog posts encourages users to stick around and continue reading our content, which also helps to reduce your bounce rate – great for SEO.
Monica - Personal & Shop WordPress Blog Theme features two related posts at the bottom of each post as well as arrows to navigate chronologically through your content. Not only does this give readers the option of choosing from four different posts to move on to reading, it also helps give readers a sense of where they are on your blog and how your content fits together.
Providing a well-crafted author bio to go with your posts helps readers get to know who has written the content, and see that a real person is behind the words. Always include a photo with your bio. Don’t hide behind your words! Seeing your face will help readers quickly recognize your work.
Hemlock - A Responsive WordPress Blog Theme features a clean and contemporary design for its bios, complete with all the most popular social share buttons. The author photo is round – very trendy – and there’s space for a three-line bio, which is not too short and not too long, just right.
As I mentioned above, the conclusion of a post is where you sum up everything above. So here goes:
There's a lot to remember when crafting a blog post, which means there's also a lot to forget. Hopefully, this guide has given you a solid understanding of the essential elements that should be included in any successful blog post, and tips to keep in mind once you start writing.