We explore five satirical color trends we think are going to be 'big', plus contemplate if color trends matter.
What is 'millennial pink', exactly? Here’s some of my favorite descriptions of this new color trend from around the web:
We won’t write an article tracing the historical and cultural nuances of millennial pink, because that’s already been done (see above).
Nor will we tell you to change your web design or logo to match the trends (and please do not follow this advice from GenHQ, which says that ‘if you interact with millennials in person, wear millennial pink’ - no, really).
Instead, we’re going to do a few trends and predictions of our own. Here are five color trends we’re predicting will be the hottest of 2017 and beyond:
Writer Gal Shir says that ‘gradients are the new colors’, so why can’t that include patterns, too? Maybe zebra print will be the new thing to define the post-millennial generation.
Stylistically similar in some ways to the muted pink of the generation that followed it, this is a color that refuses to simply fade into the background between the Boomers and the millennials.
Bold, bright, and a little retro, much like the ‘silent generation’ itself.
This is mostly satire, but it has us wondering: do color ‘trends’ really matter in design’?
If you’re paying attention, you’ll know how many new colours Pantone has launched since 2010 (756). Their collection of 112 new colors for graphic design is nice to look at, and it’s a quick shortcut to what’s on-trend right now.
Don’t get us wrong - we like color trends in design. When Pantone announced greenery as their official color of 2017, we wrote about our favorite green patterns and designs - and we watched it pop up as a theme across our marketplaces, like in wedding invitation templates.
But will we be redesigning the Envato logo in millennial-pink hues? It’s unlikely.