We get lot’s of questions about the marketing campaigns as part of the Elite Author program, many of them about the types of ads we place – Google, Facebook, display media – and questions about where they appear and what works well. With that in mind I thought it might be helpful to provide some examples of where they appear and what design elements work well!
Google AdWords Retargeting in Action
Below are examples of Google AdWords ‘retargeting’ (often called ReMarketing also) in action ‘in the wild’. What I mean by that is these are ads that have been served up to me as I navigate the WWW.
Here are some examples:
Mashable: Eventure – theMolitor
ESPN: Sport – Netlabs
Great example of targeted ad for a niche product.
Mashable post page: the 7 – Dream-Theme
Mashable: Soho Hotel – Quite nice stuff
Examples of Excellent Banner Ads that Worked
Many questions are asked of us about what works for banner ads, and what gets the best results.
It’s a tough one to give you an accurate answer on because it isn’t an exact science!
In Marketing terms a CTA (call to action) should drive a user to ‘Click Through’ (a high Click Through Rate or CTR is what makes a successful ad) and this can be achieved by a really solid ‘Value Proposition’.
In laymen’s terms this means thinking about what is the one unique special thing that your item gives the user over any other item. It pays to think carefully about these when making your own ads, and try several different options.
Below are some examples of ads that we have run using the Google AdWords network with success for our Elite authors.