A guide to discoverability and category pages on Envato Studio.
One of the challenges with any marketplace is determining how best to showcase the range of great products or services. For us it’s a balancing act, as we strive to meet three objectives:
With that in mind, we have started to make some (initially small) changes to how we rank services on category pages. It is important you understand how this works, why we are making the changes, and what you can do to maximise your visibility.
Previously the default order on category pages was Jobs Done (with the Service with the highest number of completed sales at the top). Users could then change the sort order to be ranked by Recommended, Favorited, Newest, High Price or Low Price.
Using Jobs Done as the default sort order was problematic for two reasons.
As such, the new default sort order takes into account a range of things, each with various weightings applied. This includes:
Again, the weighting for each of these will vary, and we will likely tweak the algorithm as we strive to meet our three objectives.
So, as a Service Provider, what do you need to do to ensure you appear as high as possible? Put simply, all you need to do is continue to produce great work that delights your clients – taking into account the range of things that buyers expect (eg: responding to enquiries, fast turnaround etc).