In the past, people chose providers based on social proof factors like the number of deliveries or favorites they had. This meant that the top providers were getting overwhelmed, while newer providers with loads of talent were often being overlooked. The feature was created as a way to take factors like price and social proof out of the equation and get buyers thinking purely about whether they loved a provider’s logo designs… since ultimately, that’s what matters most!
What’s particularly cool about the development of this feature is that the idea came from Shervin, a Junior Developer on the team. Shervin was able to have the idea, and then work within the Studio team to be a leader on implementing it. We thought this was such a cool story that we turned it into a video.
We hope you enjoy Project “Sharing the Love”!