Let’s give a huge congratulations to team THEMECO, who have made an amazing one million dollars in sales and reached Power Elite status. With just a single item they’ve made almost 20,000 sales and gathered 321 followers in just six months. They’ve chosen to share the limelight on their special day, and use a chunk of that million to make a difference. They’d like you to play a part. Read on for the details!


Their single item is X Theme, which they describe as “the last WordPress theme you’ll ever have to buy.” Since it’s the fastest selling ThemeForest theme of all time, they might be onto something. It’s highly configurable, contains multiple designs, was built in conjunction with Internet marketing experts, and is constantly and lovingly updated. Everyone from .COMs to .GOVs are using X, and THEMECO’s biggest customer is the US Government.

Happy THEMECO Day!

To break with tradition, rather than being interviewed, THEMECO have written an open letter to you, the Envato community. In it, they describe the gratitude they have for reaching the $1,000,000 milestone, and outline their plan for expressing that gratitude. They invite you to play a part.


An Open Letter from THEMECO

Dear Envato Community,

We are thrilled to be here, and excited to have the opportunity to share a little bit about our company. It is an honor to be included in the Power Elite community, and a big heartfelt thanks goes out to each and every one of our customers for helping us get here. We quite literally would not be here without you, and this day is as much yours as it is ours.

To Envato, your diligence in creating and fostering a healthy community is simply a marvel to behold. We thank you for the privilege it is to partner with you each and every day and appreciate the efforts made to care for both your authors and members. It shows.

We would love to take the opportunity of this day to share about something that is very near and dear to our hearts. As we have reflected on the past few months, it is clear that we have much to be thankful for. Food and water are easily accessible, high speed Internet is (almost) always available, and just about anything we need is mere seconds away. Over time these luxuries can become routine, even expected when there are countless others from across the globe who would only dream of a day with those things at their disposal.

People just like you and me, perhaps even some reading this letter now.

Rural hut
Rural hut

Not only are they just like you and me, they have the same dreams, goals, ideas, and aspirations. They dream of starting a business, earning money for their family, and doing something productive with their lives. There is no doubt about it: given the proper tools, anyone from anywhere can do virtually anything. It is for this reason that we are so excited to introduce you, our fellow colleagues and entrepreneurs, to another group of entrepreneurs from all across the globe who share our same passion for business.

Kiva is a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as a few dollars to help create opportunity around the world. This short video explains their amazing idea.

How Kiva Works from Kiva on Vimeo.

Aside from being a powerful concept, microfinance makes good business sense as well. With a 98.5% repayment rate, Kiva has built an organization around truly empowering people as opposed to simply giving a handout. This is no more clearly seen then when you think about the impact a simple loan can make. With a repayment rate near 100%, a $25 loan could have an economic impact of hundreds if not thousands of dollars should those same funds be re-invested in other loans once paid back. The snowball effect is truly exciting, and we’d like to present a way you can get in on the action (for free).



As a company, we are committed to the idea that we are here to serve others. Business excites us, but people motivate us. As the great C.S. Lewis put it, “There are no ordinary people. You have never talked to a mere mortal.”

This thought is almost haunting. How many times in the course of a day do we take for granted the people and opportunities placed before us? Especially those of us where the internet is part of our business. How often do we get an email or pour through analytics and forget that there are real people at the end of those 1s and 0s. Real people just like you and me.

Let’s make today the day where we do something about it. Together!

To celebrate this Power Elite milestone, we have donated $10,000 to Kiva. However, we want YOU to pick how the funds will be distributed. Each new member who joins Kiva with this link will be given $25 from your friends at Themeco for the loan of your choice.

There are no catches, no fine print.

If you or anyone you know likes the idea of Kiva, all are welcome to participate. You do not need to be a customer of ours or even an Envato member—this is a plain ol’ come one, come all type of thing. As long as the funds are available, any new Kiva member who follows this link will be able to join and lend $25 for free! We would love to have you join us.

From startups to rural communities to vulnerable groups, and more—the needs are there, and the harvest is plentiful. Now you can help someone half the world a way or even in your own backyard. Even greater, once the funds have been lent and re-paid, we will continue to re-lend those funds again and again and again.

Cattle farmer
Cattle farmer


It is a privilege to wake up every day and work on a product and business that we love so much. We are thrilled at the opportunities set before us, and we are equally thrilled about the opportunities we have together with this campaign. If there is anything we can ever do or any questions you may have, we’d love to hear from you.

Thank you for taking the time to help us celebrate this day by making an impact in the lives of those most deserving.

Fight the good fight,
Your Themeco Team

Dan Michael

About the Author Dan Michael

Dan is a freelancer on Envato Studio. You can follow him on Twitter @danmikhael or check out his website