How to Brand Your Facebook and YouTube Videos

Here’s what you need to know to stand out in tomorrow’s newsfeed.

Online video is about to explode in ways that we can’t even fully comprehend right now.

But, while businesses and brands may think it’s enough to just start uploading video content, there’s actually a bit more that’s necessary to succeed in this area of rapid growth.

Did you know 85% of videos on Facebook are watched without sound? And, did you know it’s harder than ever to build a loyal fanbase on sites like Facebook and YouTube?

Users are relying on platforms like this more than individual channels, and accounts to find things to watch. That means most people will never make it to your Facebook or YouTube profile, and thus not get to know your brand’s look, feel, and values.

Which is why it’s time, in this moment, to think about building your brand into your videos. For in depth advice on developing your video marketing strategy, check out our step-by-step Video Marketing Guide.

No matter how big or small your brand or budget is, there are some simple elements you can add to your videos that’ll help make your content look more professional, more engaging, and, most importantly, on brand.

Tip 1: Include your logo

Pick a corner. Any corner. And, put your logo in it. Don’t make it too big, or small. And, don’t put it too close to the edge.

I usually prefer logos to be in the bottom right of the screen because for languages like English, where you read from left to right, it seems less distracting, yet is there when you need it.

Tip 2: Include eye-catching captions

If this is going to be on social media, you need to think about what your video will look like when it autoplays.

Animated captions are a great way to grab the eye, and communicate what your video is about, all without a user’s sound needing to be on.

Videos that do this best consider this element when writing the script. That way what you’re saying will be mirrored in what’s appearing on screen, and just make sense.

Tip 3: Include lower thirds

A lower third is a graphic that appears in the lower third of your screen.

It’s a visual convention, most prominently used in television news, usually to identify a person speaking on camera.

But, in the age of autoplaying video, it can also be a great tool for sharing information, without a user’s sound necessarily being on.

The funny thing about lower thirds is that they don’t necessarily need to be “low”.

The growing necessity of using text in video has meant that lower thirds are now appearing all over the place.

And, depending on how attention-grabbing an editor wants them to be, they may sometimes appear in the centre of the screen, following the movement of a subject, or sometimes right on top of that subject’s face.

When used well they can be visually engaging, and can strengthen the point you’re making.

Tip 4: Treating these elements like a visual embodiment of your brand

If successful, your videos will do more than just serve the immediate need to share information. They will establish a familiarity, and, if the content’s good, a trust in your brand that’ll stop them scrolling the next time they see your video in their newsfeed, or homepage.

Use your company style guide, or develop a new one with video in mind to make sure the colors, fonts, and general style of the assets you use are part of the world of your brand.

Where to get this stuff

It’s important to note that you don’t need to be an expert video editor, or graphic designer to include these things in your next upload.

Most of the world’s biggest YouTubers, and brands buy video graphics packages pre-made. And a lot of them get them from Envato.

Here’s our list of the best video graphics packages on our market, as curated by our community.

Social Media Video Graphics Pack by FluxVFX-templates

“Stylish, modern looking project, perfect for Facebook, Snapchat, Twitter, YouTube, and Instagram. Very comprehensive with 4K, HD, vertical, and square versions included. Helps to easily create very engaging titles, and captions for social media videos.”

Recommended by rgba_design

Tokyo Lower Thirds by PLANKY

“Tokyo Lower Thirds by PLANKY is a project with a bold design that looks very strong, and stylish. It has a universal style, so it can be used for any kind of commercial or corporate video.”

Recommended by romlam

Lower Thirds by GerardGerard

“Clean, simple, and modern design. Easy to use and customize. Helps “get to the point” really quickly to convey information, and is very easy to read.”

Recommended by MondayMotion

Lower Thirds by NLTB4540

“This item can be easily used by people who have very little knowledge or experience with lower thirds, and titles. Very simple design with just simple font, and graphic element usage. Looks clean, and fresh, and very minimal.”

Recommended by romlam

Social Media Facts // Modern Slideshow by yura_fresh

“Modern, professionally animated graphics for social media. Text blocks look well organized, and easy to read. Perfect for YouTube, Facebook & Twitter.”

Recommended by rgba_design

Social Media Video Graphic Pack by ouss

“Rich collection of text overlays, lower thirds, logo openers & animated social icons. Very easy customization. There’s even a helpful video tutorial included, and no extra plugins required.”

Recommended by rgba_design

Blade Titles by therealist

“This titles package has an awesome, modern design, and features some lovely animation tricks. The template is multi-purpose because it contains not only lower thirds but also logo animation, and quotes. This template is particularly well-suited to vloggers.“

Recommended by Aquavitae

Text Block Titles by MotionRevolver

“Very useful template, and really easy to customize. It’s as simple as only needing to type text, that’s all! Super cool, stylish vibe, and inviting to viewers.“

Recommended by Aquavitae

Lower Thirds by AeMar

“Simple but very useful. Looks great in social media videos, as it has placeholders for various social media icons.”

Recommended by PROFIVE

So, as we head into this era of video being more prominent than ever, think of the elements your next video will need to stand out in tomorrow’s newsfeed and keep that audience come back for more.


Future Bass Pop by Alive_Tunes

Special thanks to Scott Wills for curating the our list of the best video graphics packs.

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Dom Hennequin

About the Author Dom Hennequin

Dom is Envato's Video & Content Marketing Specialist. He previously worked as the company's Community Content Coordinator, and as the founder and host of the Envato Famous 5.