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A Simple Guide to Managing Ads on Your Marketplace Items

Uploading items to sell on the Envato Marketplaces, technically means that you’re a business. You have products and customers, and product advertising is at the heart of any business.

There are a multitude of marketing strategies and advertising methods that you could take to promote your Marketplace items and increase sales, however today I’m going to give you a beginner’s quick-fire guide to managing ads on your Marketplace Items.

For the purpose of this guide, I’ll be showing you how I personally manage my ads, so like it or lump it. You’ll need:

  • WordPress Installation (90% of the authors on here should have one of these)
  • Pretty Link Plugin
  • FTP Access

Why Do I Need Ads on My Items?

Adding an advertisement to the bottom of your item descriptions is a great way to increase the sales of an item, entice a customer into looking at more of your items and lastly, a great way to up-sell a customer to a bundle or more expensive version of the file.

The Problems

The problems with having advertisements within your item descriptions is that if you have a large portfolio, managing them can be difficult. If prices change, links change, you update products or you want to promote a different product, essentially you’d have to go through every item and update the description.

The Fix

The simple fix to this problem is to host your ad in a central location, with a forwarding link of which you can change the direction. Simply put, giving yourself the ability to change the ad on all your pages and change what it links to, without having to update all your item descriptions.

How To

  1. Log in to your WordPress installation and install Pretty Link Lite. If you need to install it via FTP you can find the plug in here

    Pretty Link allows you to shrink long URLs using your domain and also edit where the shortened links point to at a later date. It also allows you to track how many clicks and unique clicks your link gets, giving you a small insight to the effectiveness of your ads.

  2. Navigate to the Pretty Link page and click on Add New Link

    Set the Target URL. This is where you want people to be sent to when they click on your advert (typically the item you’ll be advertising). Then choose a name to shrink the URL to. As you can see, I’ve simply used “advert”. Now, when people visit www.yourdomain.com/advert, they’ll be sent to your target URL.

  3. Design and upload your ad. Design yourself an ad for your product (or, download my PSD here. Save your ad and upload to http://yourdomain.com/ads/ (or whatever folder you choose to keep your ads in).
  4. Now you’ve got your ad image uploaded, simply add the following HTML Code to the top of your Item Descriptions: 

    <a href="http://www.YOURDOMAIN.COM/ADVERT"><img src="http://www.YOURDOMAIN.COM/ADS/advert.jpg" /></a>

    What does this code do? Simple – this code will insert your ad image to your item description and link it to wherever your Pretty Link short link points to!

  5. So, What’s the Beauty of This?

    Every time you want to change your advert image and where it links to, all you have to do is replace the image on your server, and edit where the Pretty Link forwards to, meaning you don’t need to go back through your Item Descriptions and update all the code. Simple!