Discover the basics of real estate branding, from designing a logo to making a business card.
Promoting your real estate business is an exciting opportunity. You’re building your brand, creating engaging content for your audience, and helping people to find their perfect homes. Let’s take a look at how you can hone your branding and marketing tactics.
Firstly, here are some things to think about when you’re developing your real estate brand.
Sometimes the simple things are the ones we forget, so remember to choose your real estate brand name wisely, and check that no-one else is using it.
To win clients, people need to know who you are and what you offer. Write a vision statement that sets out the values that you want to define your real estate business and your business goals.
We can all be guilty of making snap judgments, so make sure that when you hand over your business card, you’re making the right impression; you might only get one chance. Using a template to create a real estate business card means you can choose a style and layout you like, with the flexibility to change individual elements and put your own twist on it.
For promotions that are based in a particular locality, making a leaflet or flyer can still be one of the most effective ways to get the word out.
The internet is where most of us are getting our information these days, so make sure your presence is both engaging and easy to find. You can do this by producing some great social media posts across the most popular channels, like Twitter, Facebook and Instagram.
Promoting your real estate business isn’t just good business sense, it’s a chance to have some fun and show the world what you love to do. Your first step will probably be to create your logo.