What does it mean to balance purpose and profit for business in 2019?
At Envato, we strive to take a long term view of our business and focus on creating value, so while we have a healthy appreciation for the bottom line, we are also invested in building a sustainable business that creates wealth for many, not just for some.
Ultimately, we want to set Envato up with a purpose that lasts. We see our success in our community’s success, and we want to continue to align our core company values and operations with this purpose. That’s not always easy, and we don’t always get it right, but that’s our north star.
It’s a big part of the reason why we’re proud of the record payouts we’ve delivered to our author community over these past 12 months. And it’s why we’re also equally proud of confirming the Envato Foundation’s fourth charitable partner, Indigitek, with the launch of this year’s Public Impact Statement, available below.
Both were key achievements in a year that saw the company reach a number of milestones, launch new products and still deliver on the high standards we set for ourselves as members of the wider Envato community. I’d encourage everyone to take a few minutes to look through our 2019 Public Impact statement to get a more complete picture of what we’ve done, and where we are heading.
It was this time last year when we published our inaugural Public Impact Statement to give our community better insight into our ambitions and achievements, and give everyone a chance to share ideas on how we could do better. The response was overwhelming and provided us with plenty of food for thought, inspiration…and, of course, a decent helping of positive reinforcement!
I hope this second iteration will continue to inspire our community and prompt valuable discussions in equal measure. Thank you all for what you have contributed to Envato this year, and we look forward to what 2020 may bring!