In the digital age, business cards are still important.
You could be forgiven for thinking the changing face of business has relegated the humble business card to the great big recycling bin in the sky. Social media use is only increasing – in 2016 nearly 7 in 10 Internet users reported social media use, and more than 7 in 10 Americans had a social media presence. In 2017 nearly 8 in 10 Australians reported social media use, and nearly 6 in 10 check it over five times a day. Online marketing is where the world is at.
Despite this, there’s still some convincing reasons to keep a stack of creative, memorable, quality business cards on you at all times.
You could text a potential client your virtual business card, assuming their phone was compatible with yours. You could write down your e-mail address or website or Twitter handle, if you could find a pen. Or you could hand them a business card that already has all this on it.
There’s No Downtime
Your business card isn’t reliant on a good WiFi connection or a battery. It’s available whenever someone needs your details.
It’s Good Branding
A good business card ties in with your business or personal branding. It’s the good first impression, and you know what they say about those: You don’t get a second chance to make a good one.
Just because so much business is conducted on-line doesn’t mean printed promotional material is unnecessary. A business card in a package or stapled to an invoice provides a great bit of flair, and it’s likely your clients will pass them on for you.
They’re Good For Networking
Even if you’re like me and you’re better via e-mail, you’ll still need a few ice-breakers for those meetings and conventions. A good business card is an excellent ice-breaker, especially if you’ve got something unusual like metal or cotton.
And don’t forget that in some cultures, particularly Asian, the exchange of business cards is an honoured ritual. If you receive one and don’t have one to offer, you may as well wrap the meeting up right there.
Above all, a business card shows you’re prepared. If someone offers you their card while you’re waiting for me to write my number on a sticky-note, who are you going to call?
While there’s definitely a place for creative sizes and shapes, don’t forget that most of these cards will be put in standard card holders or wallets. There’s no point spending time and money on your funky design if it’s going to end up creased and dog-eared!
With that in mind, here’s my list of the top template styles right now. All of these are professionally designed and customisable for your needs.
You might also like to try this template, which has options for both landscape and portrait orientations.
If you’re looking for a professional template, look no further. This Adobe InDesign template is clean and simple, providing a sharp and professional edge. US (3.5 x 2 in) size only.
Don’t settle for the B-side. This great retro-themed Photoshop template is fully editable. It’s fully layered and prints at 300 DPI resolution. All it needs is your Top 5 favourite songs. US (3.5 x 2 in) size only.
If you like the vintage look, try this one too.
This cool blue and purple watercolour Photoshop template comes with two sizes – US (3.5 x 2 in) and EU (85 x 55 mm). The unlicensed watercolour image is included. The finished file will need to be converted to CMYK before printing.
As the image suggests, this watercolour template has a real summer vibe. As with the winter template, this comes with two sizes – US (3.5 x 2 in) and EU (85 x 55 mm). The unlicensed watercolour image is included. The finished file will need to be converted to CMYK before printing.
Naturalis is a versatile template for both Adobe Photoshop and InDesign, offering a selection of 4 designs both in landscape and portrait orientations. It includes all free images and fonts required for this design. US (3.5 x 2 in) size only.
Have a look at our Business Card Templates for more ideas for your personal or business brand.
If you’re looking for more on the hows and whys of business card design, we’ve got you covered.