Business

Pinterest Marketing Tips: How It Works, and What to Post

Pinterest is more than a social network.

Image: 40 Pinterest Banner-Travel by Wutip

Pinterest is more than a social network; it’s a visual search engine with people and businesses sharing over 75 billion ideas about design, decor, fashion, fitness, food, travel and more. And with over 150 million monthly active users, it has incredibly wide reach, making it a mighty powerful marketing tool.

You may already know your way around a Pinterest board, but if you’re transitioning from personal pinner to a professional one, there are a few things you’ll want to do and keep in mind:

1. Create a Business Account

Pinterest for Business  includes additional features that help you optimize your marketing power. The business account includes access to Pinterest Analytics, so you can learn more about what your readers want. Learning about which posts are the most popular will help you to adapt and advance your marketing strategies. With the business account, you also get to use promoted pins which will widen your reach.

2. Content

Create pins and boards that are helpful, inspiring and interesting to your audience. Use the analytics function to learn about what your audience is most interested in and tailor your posts to meet their needs and satisfy their creative appetite.

3. SEO, SEO, SEO

Can’t say it enough. Because Pinterest functions like a visual search engine, you want to increase the odds of your pins popping up, when users are searching for related content.

4. Layout

Vertical images work best!

5. Frequency 

Pin with a purpose, frequently and consistenly. It’s suggested that you post between 5 and 30 times per day. To maintain this pace, it helps to schedule pins in advance and space them out so you’re not posting 15 pins at once.

6. Timing is Everything

Image Source: HubSpot

Envato has all kinds of tools to help you get started. Below you will find a few of our favorite icons, badges, banners and social media packs designed for Pinterest.

Icons

1. Very Social Icons

2. 20 Social Media Icons

3. Insignificon 

4. 160 Flat Line Color Social Media Buttons 

Banners

5. Voyager

Voyager offers 10 unique and stylish travel banner templates for Pinterest.

6. Yellow Autumn Collection

Yellow Autumn Collection includes 36 beautiful promo banners that can be used for lifestyle, fashion, food, travel, and design posts. With a new season fast approaching, this pack provides everything you need to create an autumn-inspired Pinterest pin.

7. Black & White Banner

Black & White offers 24 sleek and artistic promo banners that can be used for a variety of Pinterest projects.

8. 30 Pinterest ad banners- Food & Restaurant 

This kit includes 30 food and restaurant ad banners made for Pinterest marketing. Delicious food photos paired with colorful font and interesting texture create eye-catching images.

9. 40 Pinterest Banner- Travel

Choose from 40 travel themed Pinterest banners to capture your audience’s attention and evoke their feelings of wanderlust.

10. 80 Banners- Shop Edition

Shop Edition Banners are inspired by the latest trends in design. With this collection of 80 banners, you’ll be spoiled for choice when selecting the perfect banner for your Pinterest post.

Social Media Packs

11. Naturalis Social Media Pack 

Naturalis is a beautiful multipurpose social media pack offering 32 design variations. Clean, modern and fully customizable, this pack is ideal for your social media posts on Pinterest.

12. Malina Social Media Pack 

Malina series offers 72 modern and clean multipurpose social media templates – perfect to present a business via Pinterest. As a bonus there are also 20 individual hand drawn seamless pattern included.

13. ALIUM Social Media Pack 

Introducing ALIUM, asocial media pack including 25 multipurpose creative templates designed for social media. Each template created in a vertical format, perfect for Pinterest use.

14. Empathy Social Media Kit

Create striking posts with Empathy Social Media Kit. The kit includes 21 clean, yet striking templates to bring your posts to life.

15. Fashion Social Media Pack 

Give your business a style boost with Fashion Social Media Pack’s chic and elegant look. The package includes 20 templates designed for Pinterest. Each of them is easy to edit and customize, simply drop your content into the template and save it.

Check out more Pinterest and social media marketing tools and downloadable designs.


Jamie Frankenberg

About the Author Jamie Frankenberg

Jamie is a freelance writer and social worker with a background in public relations. She's currently exploring the world and learning about new cultures, connection, and creativity.