Trends

Standout New and Trending WordPress Themes of 2017 So Far

We’ve taken a deep dive into our theme marketplace to uncover the trends, dissect the bestsellers and best-rated, and give you the rundown of what’s hot in WordPress themes in 2017.

Feature image, left to right: CalafateArteWerkstatt. Background: Zigs & Zaggers Pattern.

It’s never been easier to find your ideal WordPress theme. Big statement? Well, this year so far, 3,790 new themes have been added to our ThemeForest marketplace covering the usual suspects, multipurpose, blogging, business and creative. But there are also themes for just about anything you can dream up – air conditioning installation, pottery and even limousine rentals.

We’ve taken a deep dive into our theme marketplace to uncover the trends, dissect the bestsellers and best-rated, and give you the rundown of what’s hot in WordPress themes in 2017.

ThemeForest Highlights of 2017

While themes are being sold for all kinds of uses, business still dominates our theme marketplace. Of the 3,790 new themes added so far this year, the top five categories are:

  • Corporate – 905 themes
  • Blogging – 731 themes
  • Creative – 648 themes
  • eCommerce – 441 themes
  • Retail – 405 themes

We’re also seeing the same keywords appear month-on-month as theme authors design and develop themes to meet customer needs. The most popular tags are:

  • Clean – 1153 themes
  • Blog – 1088 themes
  • Modern – 1042 themes
  • Creative – 1021 themes
  • Business – 984 themes

Theme authors are also placing a great focus on compatibility with third party products, the most popular being:

  • WooCommerce – 2047 themes
  • Visual Composer – 2033 themes
  • Bootstrap – 1967 themes
  • WPML – 1824 themes

It’s great to see 1,163 themes have received a 4-star rating or higher, though 1,345 have received a 1 star or higher rating (scroll down to read more about the importance of customer support…).

Fun fact: The most expensive theme in the theme marketplace is NOAH – A Witty Photography WordPress Theme at $225 and the cheapest themes are just $13.

Trending WordPress themes

The top 10 is a mixed bag of different themes, from Grace, a blogging theme in top place, to Arte, an art gallery theme and Lynk, a social networking and community theme.

There doesn’t appear to be any solid trend connecting these themes other than the fact people are creating WordPress sites for a myriad of reasons – not just for businesses and personal use, but for blogging and community purposes, too.

1. Grace – Minimal WordPress Blog Theme

Grace WordPress theme

It doesn’t get much more minimalist than this. Grace provides a monochrome design with hundreds of different page variations that you can customize – and even add your own colors.

2. Calafate – Portfolio & WooCommerce Creative WordPress Theme

Calafate WordPress theme

With its content-first approach, Calafate provides a minimalist canvas that puts your work front and center. It features an AJAX-driven design, a stylish blog layout, and eye-catching hero header options.

3. White Label – Clean Theme for Modern Web Businesses

White Label WordPress theme

This clean and neutral multipurpose theme is aimed at web businesses, startups and web services. It uses the WPTF modular framework, which features 1000+ customization options.

4. OneMall – Multipurpose eCommerce & MarketPlace WordPress Theme (Mobile Layouts Included)

OneMall WordPress theme

Looking to set up an eCommerce marketplace? OneMall comes stacked features for online stores, including AJAX-powered cart, wishlist and compare functionality, QuickView lightbox, AJAX quick search, product image zoom/gallery, featured video thumbnail for products, color swatches and image for WooCommerce.

5. Knowhere Pro – Multipurpose Directory WordPress Theme

Knowhere WordPress theme

Knowhere Pro is an impressive directory theme that accommodates a huge range of niches, including restaurants, cafes, bars, hotels, sightseeings, malls, museums and galleries, hair and beauty salons, job searching and classifieds. It also comes with job finder and city portal functionality.

6. Arte | Art Gallery WordPress Theme

Arte WordPress theme

Arte is an easy fit for any art gallery thanks to its focus on beautiful imagery and on-point typography. It comes with functionality for special events, articles and artist profiles.

7. CrownIT – Responsive Multi-Purpose WordPress Theme

CrownIT WordPress theme

This straight up business theme comes with four homepage styles, advanced header options and cool company features such as a cost calculator and templates for a portfolio, blog, lists, charts and bars, and galleries.

8. Lynk – Social Networking and Community WordPress Theme

Lynk WordPress theme

Lynk seems like a simple theme on the surface, but it comes with so many cool features, including an easy install wizard, an impressive mega menu design that makes it easier for visitors to find what they’re looking for on your site, and simple notifications so you can keep members up-to-date.

9. Piroll – Portfolio WordPress Theme

Piroll WordPress theme

With 20 homepage demos and compatibility with Visual Composer, Revolution Slider and VC Copy Paste Add-ons, Piroll is an easy theme to customize for any portfolio or creative purpose.

10. Rigel – Multi-Purpose Business Portfolio Theme

Rigel WordPress theme

Multipurpose themes are still as popular as ever and Rigel doesn’t disappoint. With 20 homepage demos, it’s super easy to customize using Visual Composer.

Best-Selling WordPress Themes

At first glance, it’s easy to see why these themes are all bestsellers – they all feature beautiful, modern design and are completely customizable in every way.

But when you take a closer look, the theme authors have taken the time to communicate the time and care they have put into design and development. When you click through to the theme pages below, there are extensive lists of features. But not just that. These authors also take the time to answer customer questions and provide support when you need it.

1. The Ark | WordPress Theme made for Freelancers

The Ark WordPress theme

Ark is about as multipurpose as you can get. It can be used to create any kind of site, from small business sites to online stores, membership portals and landing pages. It also features special functionality for adding and advertising online training workshops to your site.

2. Newspaper Magazine AMP – Publisher

Publisher WordPress theme

Whether you want to create a news site, an online magazine or a personal blog, Publisher offers unlimited customization options for layouts and headers. It also features an ads management system that can be integrated with Google Adsense.

3. Werkstatt – Creative Portfolio Theme

Werkstatt WordPress theme

Werkstatt is a creative theme with some really stunning homepage demos. Plus, with Visual Composer integration, you can change anything you want on your site with drag and drop.

4. Stack – Multi-Purpose WordPress Theme with Variant Page Builder & Visual Composer

Stack WordPress theme

Stack is a robust multipurpose theme with reuse and modularity at its core. It boasts move than 150 demo pages and 290 customizable interface blocks.

5. ListingPro – Directory WordPress Theme

ListingPro WordPress theme

With 2,687 sales, ListingPro is the most popular directory theme in our marketplace. Its features include auto-location, near me functionality, smart search, smart filter, and auto recurring payments.

6. Native – Powerful Startup Development Tool

Native WordPress theme

This multipurpose theme comes with a collection of homepage demos perfect for small businesses. It also comes with 14 header styles and WooCommerce integration.

7. Speaker and Life Coach WordPress Theme | Coaching WP

Coaching WordPress theme

Coaching themes have become a popular feature of our marketplace in 2017 and Coaching WP is a great example. It features integration with the LearnPress LMS plugin so you can quickly get online courses up and running.

8. Sober – WooCommerce WordPress Theme

Sober WordPress theme

With its stripped back minimalist design, Sober is a fantastic theme for modern stores. There are 12 homepage demos, beautiful product pages, product quick view, and live search.

9. Calafate – Portfolio & WooCommerce Creative WordPress Theme

Calafate also makes the top 10 for best-selling themes. Scroll up to see how it looks.

10. Jannah News – Newspaper Magazine News AMP BuddyPress

Jannah WordPress theme

Another multipurpose theme, Jannah News features so many features it’s hard to know where to start. It features fully customizable layouts (fullwidth and boxed, amongst others), hundreds of font options, BuddyPress and bbPress compatibility, and even an animated weather widget.

Best-Rated WordPress themes

The same phrase appears time and time again when you scroll through the reviews for these themes: customer support. Nine times out of 10, it’s exceptional customer support that wins ratings for themes. Most users will download a theme and disappear, but when a theme author goes out of their way to help users who are experiencing issues, they’ve won a customer for life.

These themes are best-sellers, but have also been created by theme sellers who care about their customers and go above and beyond to answer user questions.

1. MF – Premium WordPress Theme

MF WordPress theme

This fairly standard multipurpose theme comes with all the usual features – plenty of homepage demos, Visual composer integration – but there’s also a big focus on providing great customer support.

2. Admania – AD Optimized WordPress Theme For Adsense & Affiliate Enthusiasts

Admania WordPress theme

The aptly named Admania theme has been ad-optimized for Adsense users and affiliate marketers who want to focus on revenue through online advertising and click-throughs.

3. Look: A Fashion & Beauty News, Magazine & Blog WordPress Theme

Look WordPress theme

Look is a beautiful blogging and publishing theme for lifestyle bloggers. There are lots of useful features, like infinite scroll, a built-in review system, and one-click demo import.

4. Fortun | Multi-Concept WordPress Theme

Fortun WordPress theme

With 18 stunning demos, Fortun makes it easy to create any kind of site. Like other multipurpose themes, the demos provide an easy launching pad that you can customize using Visual Composer.

5. Typology – Text Based Minimal WordPress Blog Theme

Typology WordPress theme

With or without images, this theme is ideal for bloggers who just want to get their words out there. Simple styling, clean typography and clear CTAs make this an easy theme to use for any kind of writer.

6. Vitrine – WooCommerce WordPress Theme

Vitrine WordPress theme

There are so many different ways you could customize this versatile eCommerce theme to suit your online store. With 20+ different demos, another 50+ extra page designs, and Visual Composer integration, this theme is endlessly customizable.

7. STEAM – Multipurpose Restaurant, Pub & Cafe WordPress Theme

Steam WordPress theme

Looking for a theme for your restaurant or cafe? STEAM has all the functionality you need, including a custom-built menu book, responsive reservation system, one-click map setup, and even haptic feedback from mobile users.

8. Fildisi – Responsive Multi-Purpose WordPress Theme

Fildisi WordPress theme

Multipurpose themes are a dime a dozen so it takes a lot for them to stand out in our marketing. Fildisi makes its mark with contemporary designs, clean lines and gorgeous typography.

9. Universal – Smart Multi-Purpose WordPress Theme

Universal WordPress theme

Lightweight and fast loading, this modern multipurpose theme is easy to set up and ideal for small businesses and even personal websites.

10. UX Shop – Responsive WooCommerce theme

UX Shop WordPress theme

With just four carefully crafted demos, UX Shop isn’t setting out to impress with a huge array of designs. Instead, the theme author focuses on creating functional design with attention to detail. Some of its WooCommerce-ready features include product image sliders, mega menu, products list, page covers and an advanced grid system.

Newest WordPress Themes

The newest themes in our marketplace are still finding their feet, but theme authors have learned from theme authors who have come before them. All of these themes are infinitely customizable, easily integrated with popular plugins like Visual Composer and WooCommerce, and feature beautiful designs.

1. Bomond Hotel WordPress Theme

Bomond WordPress theme

While this theme is yet to make a sale, it’s only a matter of time before someone snaps it up. Bomond offers simple features for hotel and rental services, but if the theme author’s work is anything to go by, future versions will be packed with more features.

2. Cogito – Clean, Minimal WooCommerce Theme

Cogito WordPress theme

Your online store will look great on any device with this theme. It comes with all the trimmings you’d expect of a WooCommerce theme – a mega menu, quick view module, built-in pop-up, and a blogger module.

3. Darwin | Creative WordPress Theme

Darwin WordPress theme

The first version of this new creative theme comes with some great features, including Google fonts and maps, one-click demo import, MailChimp integration, and an AJAX-power contact form.

4. CrownIT – Responsive Multi-Purpose WordPress Theme

CrownIT isn’t just a new theme but also a trending theme for 2017. Scroll up to see the theme.

5. Ember – Marketing Agency WordPress Theme

Ember WordPress theme

Aimed at marketing agencies, this theme comes packaged with ACF Pro and is compatible with Contact Form 7. It also comes with 24/7 support.

6. Zaker – My Stock Photo Shop

Zaker WordPress theme

Designed with photographers in mind, this theme features huge imagery. It’s compatible with the Easy Digital Downloads plugin so you can sell licenses for your photos.

7. White Label – Clean Theme for Modern Web Businesses

Making another appearance in this post, White Label is both a new theme and a trending theme. Scroll up to see what it looks like.

8. Grill and Chow – A Fast Food, Pizza, and Diner Theme

Grill and Chow WordPress theme

Grill and Chow is an explosion of color! All nine of the homepage demos for this theme focus on different cuisines, including Italian food, burgers, and milkshakes.

9. Knowhere Pro – Multipurpose Directory WordPress Theme

Knowhere Pro makes its second appearance in this post as a new theme in addition to being a trending theme. Scroll up to see the theme.

10. Cancer – Creative Portfolio WordPress Theme

Cancer WordPress theme

Colorful and creative, this portfolio theme is ideal for agencies looking to make an impact without the fuss that comes with customizing a complicated theme. There is one-click install and theme options powered using the Redux Framework.

There are plenty more WordPress themes for you to explore in our theme marketplace – 10,777 of them, in fact. So if you didn’t see one you liked above, search our collection. You’re bound to find one you love. And don’t forget to check out our collection of tutorials to learn more about working with WordPress.


Jenni McKinnon

About the Author Jenni McKinnon

A long-time web developer, writer, consultant and WordPress instructor, Jenni McKinnon is a Co-Founder at Words By Birds, a copywriting agency for busy web businesses. A WordPress nerd, she names her test sites after references from The Simpsons.