Trends

We Analyzed 1,000 Fonts: Here Are the Top Typography Trends This Year

At Envato, we see a lot of fonts.

While we’re working on web designs, or reviewing the typeface library of over 1,000 fonts on Envato Elements, we start to notice a few trends.

Here’s a few lists of our favorite must-download fonts to add to your collection:

 

Based on what we’ve seen so far this year, here’s our picks for the best trends and styles for font design: 

1. Almost-but-not-quite Helvetica

In 2007, the documentary Helvetica detailed the history of Helvetica in design. It’s a classic, never-fail font – or is it boring and overused?

This year, we’re seeing simple, Helvetica-inspired styles with a twist, like Lorano (pictured above) and Pine Font.

 

2. Make it big – and then make it bigger

Not only does big text size increase accessibility in designs, but it’s also bold and eye-catching. When in doubt, just try scaling up a few sizes. (Image: Monrad Sans)

 

3. Geometric designs and bright colors

Geometric, playful design has dominated many aspects of design this year, including fashion, interior design – and typography. It’s a fun, almost primary-school vibe that adds a retro element to any design. (Image: Median layer).

 

4. Hand-drawn everything

If you’re looking for the top trend right now, we suggest going the hand-drawn route. “It makes my works look natural – it’s as if I make the writing by my hand, instead of some computer font,” writes one of our designers. And it’s not just for fashion bloggers – from watercolor details to graffiti-style designs, the hand-drawn look is one we’re seeing all around the web.

 

5. So many serifs

Want to be seen as trustworthy and reliable? According to a study done a few years ago, the answer might be to use a serif font. The category of ‘decorative serifs’ keep this look from being too traditional. (Pictured: Kingston).

 

6. Mismatched

Much like the brutalist-inspired style of using contrasting colors and nontraditional color palettes, using two web fonts that wouldn’t traditionally wouldn’t be paired together is a good way to get the attention of your audience – like Burtons, a ‘delightful font duo’ of script and serif (above). Try combinations like serif + sans serif, handwritten + monotype, or condensed + expanded, or bold + thin. There are no rules.

 

What other trends in typography are you seeing this year?


Brittany Jezouit

About the Author Brittany Jezouit

Brittany is the editor of the Envato blog. You can follow her on Twitter @brittanyjezouit.