Business – Envato Design & creative inspiration Thu, 27 Sep 2018 09:51:43 +0000 en-US hourly 1 Business – Envato 32 32 Co-founders, culture shocks and robots Fri, 17 Aug 2018 05:29:44 +0000 Earlier this week, I had the chance to appear on That Startup Show to talk about company culture, what to look for in company hiring when it comes to complementary skill sets, values and aspirations…and the brave new world where robots are your new colleagues! It was definitely an enjoyable experience. While it was fascinating to see […]

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Earlier this week, I had the chance to appear on That Startup Show to talk about company culture, what to look for in company hiring when it comes to complementary skill sets, values and aspirations…and the brave new world where robots are your new colleagues!

It was definitely an enjoyable experience. While it was fascinating to see how a TV show is produced, it was terrific to also connect with innovative founders from around Australia. I was inspired to hear how they planned to grow their businesses, from small objectives to larger scale growth.

Growth is also on our mind at Envato. We have more than 100 roles in Australia that need to be filled over the coming financial year, including 40 developers! That’s not to mention the growth of our Mexico business, Placeit. As a result, promoting Envato’s workplace culture is critical if we are to meet our talent goals, so it was refreshing to see that those same concerns were front of mind for the next generation of startup founders.

Envato's CPO Michelle Ridsdale and crew from season two of That Startup Show
Envato’s CPO Michelle Ridsdale and crew from season two of That Startup Show

People are really passionate about the topic of workplace culture, and the future of work. Themes such as automation, AI and scaling are on a lot of peoples minds right now, so it was exciting to be part of a national conversation on these topics!

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The Top Design Trends of 2017, and Envato’s 2018 Predictions Mon, 18 Dec 2017 05:45:20 +0000 Top trends in web design, audio, video, graphics design, and more - all picked by the Envato team.

The post The Top Design Trends of 2017, and Envato’s 2018 Predictions appeared first on Envato.


It’s been a big year. 

To recap, we’ve put together this list – curated by the team at Envato – of our top ten trends of the year, and predictions for what will be popular in 2018. Of course, there’s a lot more that happened in 2017 than what’s in this top ten.

A few honorable mentions for trends this year:

Here’s the list of our top ten trends of 2017:

#1: Geometric shapes

"Geometric and polygon art was big in 2017. Backgrounds, textures, and more, all with regular lines and repeating patterns."
David Appleyard
Editor, Envato Tuts+

From zig-zig geo patterns to retro triangles and designs, we saw geometric patterns everywhere this year. It’s also a simple style to try some DIY design – you can learn about it in 60 seconds, or try your hand at creating your own simple geometric pattern.

Pop 3D Geo Patterns by hughadams
Geometric Patterns by WildOnes
Winter Geometric Seamless Patterns by Wutip
Color Blocking Patterns by Youandigraphics

#2: All tropical everything

"2017 had us dreaming of luxurious holidays, complete with lush palm trees, exotic fruit and beautiful wildlife. It was a real feast for the eyes."
Kate McInnes
Quality Media Specialist, Envato
Image: Tropics, GraphicRiver
Tropical Night Flyer, GraphicRiver
Tropical Summer Party Flyer, GraphicRiver
Seamless Tropical Pattern, GraphicRiver

Kate’s honorable mention in design trends: fidget spinners, which got so big this year that they made it into the stock graphics & photography scene. 

#3: Fast typography in video

"One of the biggest trends of this year is fast typography. In an era where we’re constantly overwhelmed by the amount of information being thrown at us, the popularity of templates that help deliver messages in fast, visually engaging ways has risen.
Dom Hennequin
Community & Blog Editor, Envato

Fast typography templates: 

Stomp – Typographic Intro by Mnemonick

Rhythmic Typography by blinque

Rhythmic Opener by levmotion

Urban Opener // Dynamic Open by makcinema

#4: Color fonts

"Color fonts are poised to take over the graphic design world in 2018... this unashamedly in-your-face trend promises to put the fun back into typography."
Grace Fussell
Writer, Tuts+

The Fiesta Color font (pictured below – available to download on Envato Elements or DIY with this tutorial) highlights a new trend of colorful, custom fonts. We think this trend will continue into 2018. 

Confetti Type by rhett
RibOne font by Sentavio
Circle Dot Alphabet by itefan
Oilvare Font by adamladd
Abstract ABC by Jim_LePage

#5: Future bass

"THE dominant 2017 audio trend on AudioJungle was Future Bass. While there've been a few noteworthy emergences, such as the SynthWave renaissance we're seeing, it's the contagious sub-lines, the slick sidechaining, and the catchy chopped vocals that have made Future Bass the big consistent winner this year, which is still non-stop exploding.
AudioJungle review team

What’s next in audio trends for 2018? The reviewers said that “we may expect to see a continued and rising interest in ’80s Synthwave (à la Blade Runner, Stranger Things), Hybrid HipHop tracks (sporty stuff!) and we also have the more subtle Chill-Step showing strong signs of proliferation.”

#6: Simplicity in email design

"I think email will become sharper, smarter and more simplified... there will still be GIF's, but they'll be subtle and interactive at times. Text and content will be more concise, and I think emails will be created based on that premise. I imagine we'll actually see more text-dominant emails with text links, and less overwhelming imagery."
Monica McCormick
Email Marketing Specialist, Envato
Email: Airbnb
Email: School of Life

#7: Return of the 90's (and 80's)

"2017 was big on bringing back loads of 90's design, especially early 90's American pop influenced design. We're seeing more nods to the 80's creeping in. 2018 could see us rehashing more 80's & 90's pop designs, as well as grunge, earthy tones being used in creative ways."
Sharon Milne
Editor, Envato Tuts+
Tutorial: How to Create a 90s Style Event Flyer in Adobe InDesign
Tutorial: How to Create a 90s Graphical Photo Effect in Adobe Photoshop

#8: 2D + 3D design

"We're going to see a lot more of 3D and faux 3d effects, abstract & geometrical elements flowing into the designs to help enhance the visual impact of landing pages, hero sections and newsletters. This will naturally also expand into print and out-of-home advertising platforms. With the evolution of screen technology in recent years, motion graphics will be taking advantage of this design language and have a particularly strong presence in 2018."
Calin Teodorescu
Social Media, Envato

Can you tell the difference between stock photos and 3D designs?

Check out our side-by-side comparisons: How 3D Renders Are Being Used for 2D Artwork

#9: More microinteractions

"These small “product-related moments” add magic to sites, delighting and surprising users, while at the same time engaging users and enhancing user experience."
Jenni McKinnon
Freelance writer, Envato

A microinteraction is a small moment that accomplishes a single task. We’ve seen them everywhere from social media sites to our WordPress themes on Themeforest, and it’s a design detail that will only grow in popularity. 

Image: Surprise and Delight: How Microinteractions Can Bring a Boring Website to Life

#10: Print isn't dead

"Designers feel strongly and positively about print, and print remains crucial to how professional graphic designers make a living. Print lends itself to certain audiences and offerings where communication needs to be retained, contemplated, touched or trusted."
Eric Schwartz
Content Insights Manager, Envato

According to a study done by Graphic Design USA (GDUSA), 97% of graphic designers work on print design projects, compared to 36% who work on TV, film, or video projects. The top print project types include brochures, marketing materials, cards, and direct mail. 

Clean Proposal by RoyalBlackStudio
Movember Event Flyer by Guuver
Business card template with red design by PixaSquare
Vengeance Poster / Flyer by ninebrains

Agree or disagree? Let us know what your favorite trends of 2017 were, and what you predict will be big in 2018. 

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5 Ways to Use WordPress Plugins and Themes to Impress Your Customers Tue, 28 Nov 2017 21:58:09 +0000 Want your business to stay on trend and always ready to impress? Your website needs to be proof of that.

The post 5 Ways to Use WordPress Plugins and Themes to Impress Your Customers appeared first on Envato.

Sunglasses by fotyma

Staying on top of trends is no easy task; however, the payoff is always worth it. Much like how a fast website and one that anticipates the needs of visitors ahead of time is looked upon favorably by your audience, so is an on-trend website. Not only will it be faster, sleeker, and smarter than your competitors’ websites, but it will also signal to your visitors that you’re on the cutting edge and that it’s this same cutting-edge approach you’ll use to deliver high-quality solutions to them as customers.

Of course, it takes time and effort to keep a brand looking modern and a website on trend. But that’s what plugins and themes are there for, right? Sure, they’re helpful in lightening your workload by automating functionality or design you’d otherwise have to code by hand, but they’re also key drivers in helping a business stay on top of – and even ahead of – trends.

5 ways WordPress plugins and themes help your business stay on trend

There are WordPress plugins to help you do, well, pretty much anything. The same goes for themes, too. From basic blogging support to building advanced e-commerce sites, these WordPress tools save you time in implementing some really cool features that every business website should have.

If you’re not taking advantage of WordPress plugins and themes to maximize the impression you make with visitors, then you’re missing out. Consider the following ways in which these tools will help your business stay on trend and keep your audience engaged.

1. Look modern

Right now, there are some simple principles you need to follow in order to give your site a modern look:

  • Minimal design
  • Simple, yet bright color palettes
  • Clean, easy-to-read typography

The Pillar Multipurpose theme is a great example of this as it helps you put a clear focus on what matters most: your messaging.

2. Appear professional

Of course, staying on trend is only part of the puzzle here. As a business trying to establish its presence online, you have to remember that your design still needs to be professional. It doesn’t matter if you find a WordPress theme that looks exciting or you like the idea of adding a fun new animation plugin to your site. Only use plugins and themes that add to that overall professional image you want to give off.

As far as themes go, a multipurpose one like Elementy is always a good choice as it’ll be modernly designed while still giving you the flexibility to play around with different templates, layouts, and features.

3. Dress to impress

Once you’ve found a beautifully-designed WordPress theme, you should take a look around at the sort of plugins that are available. While it may seem like you have an average business site on your hands, a few well-chosen plugins could easily amp up the allure on your site. Of course, all this depends on the type of site you’re planning to run, but we guarantee you there is a plugin to help you accomplish your goals.

Consider the following cutting-edge features:

  • Video background headers
  • Animated microinteractions (like spinning icons)
  • Parallax-scrolling images

What about a contact form that unexpectedly pops up on your visitors’ screens rather than taking them to a new page? That would be an impressive surprise that wouldn’t take much effort at all on your part with the right plugin installed.

4. Tell a unique story

One of the cool things about WordPress plugins and themes is that there are literally thousands of them available. Add to that all the templates and images available you can use to customize your site, and the possibilities become seemingly endless, giving you a chance to create a unique brand and story for your visitors to follow along with. And with plugins like Flow-Flow, you can continue telling that story and engaging with visitors even after they move off your site and onto social media.

5. Put mobile first

With mobile visitors officially overtaking those who use desktop computers to access the Internet, there’s absolutely no way you can compromise on the mobile-friendliness of your website. This means you need to use responsive WordPress themes that look and work just as well on your visitors’ smartphones as they do their laptop computers. WordPress plugins that add new features to your site–like the Superfly menu plugin–also need to be responsive for this very reason.

Take it to the next level

If you’re looking to keep your WordPress website on trend, the smart choice would be to invest in tools that ensure your site looks fresh and cutting-edge at all times. Be sure to check out Envato Elements for thousands of ready-to-use templates, themes, photos, and plugins to take your website to the next level.

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Live a Digital Nomad Lifestyle with These Tools Sun, 26 Nov 2017 21:06:46 +0000 As part of a transition to a digital nomad lifestyle, you’re going to have to downsize—a lot.

The post Live a Digital Nomad Lifestyle with These Tools appeared first on Envato.

Image by Grey_Coast_Media

The term “digital nomad” gets thrown around a lot as the ideal for making money doing what you love, in a way that makes you location independent. Severing your connection to physical locations and time zones enables you to make world travel more than just a once-in-awhile vacation plan. As a digital nomad, you can bring your work just about anywhere you please, jumping from country to country as often as you’d like.

It’s not all fun and excitement—a digital nomad lifestyle certainly takes discipline and processes to be effective. Here’s what you need to know to get started:

Digital Nomad Lifestyle Basic Needs

As part of a transition to a digital nomad lifestyle, you’re going to have to downsize—a lot. But don’t get rid of everything! Here are some essential physical possessions you’ll need:

  • A Good Computer: Digital nomads conduct the majority of their work through their laptops. Stray away from Chromebooks: you’ll need something with as much (or more!) computing power than a good desktop computer.
  • A Stable Internet Connection: Ok, this isn’t technically a physical possession, but it’s definitely a need on par in importance with your computer. Before settling into a coffee shop for the day in your country of choice, make sure to test the free wifi to see if it will suit your needs. Traveling and working domestically, you might opt to invest in a hotspot so that you never have to rely on anyone else for internet access.
  • Chargers: If you’re posting up at a coffee shop or coworking space all day, you’ll want to make sure you have everything you need to get work done, without getting shut down because of low battery issues. Remember to pack your laptop charger, phone charger, and chargers for other gadgets you want to keep at full battery.
  • Reusable Water Bottle: No matter where you work, it’s important to stay hydrated. Traveling with a reusable water bottle makes it so that you always have a receptacle to hold water.
  • Headphones with a Built-In Microphone: Headphones and music make it easy to block out the noise around you so that you can settle in and get work done. With a built-in microphone, they also enable you to take client calls that you can hear clearly in public places.
  • A Good Computer Bag: The standard laptop bag probably isn’t big enough for a digital nomad who may plan to be out and about all day long. Instead, opt for a backpack with a pocket for your laptop, a water bottle holder, and various zippered areas to organize everything else. An affordable option is Mancro’s Laptop Backpack on Amazon (their bestseller in the category).

The Essential Digital Nomad Toolset

Once you’ve got the basics covered, you’ll want to start thinking about what tools you need to make use of to help bridge the gap between your new digital nomad lifestyle and your existing business.

Here are a few essentials to get you started:


digital nomad lifestyle

Once you start traveling internationally, you won’t be able to rely on cellular data to stay in touch with clients and other collaborators (unless you can stomach the bill for doing so!). One of the most popular tools for communicating with people around the world is Skype. It’s reach and popularity make it ideal for setting and executing meetings—whether using audio or video. Skype is free to use so long as you and your contact are using wifi, but you can also purchase credits for calling phone numbers through Skype.

Zoom is another tool you might consider investing in for making it easy to conduct meetings with clients from anywhere in the world, as you can call in via phone or computer.


digital nomad lifestyle

Image Source: Paypal

Adopting the digital nomad lifestyle means that you’ll probably pick up clients from different corners of the world. Normally, collecting payments from international organizations can be a challenge. However, Paypal transcends international boundaries and makes it straightforward to accept payments from practically anywhere.

One potential caveat involves a payment processing fee (2.9% + $0.30 per transaction) or international fees (4.4% transaction fee plus a fixed fee based on currency received), but both of these fee types can be considered a cost of doing business. In most cases, you’ll be able to claim these fees as tax deductions—just make sure to confirm with your accountant. 

Google Drive

digital nomad lifestyle

Image Source: Google Drive

If you’re sharing documents with clients, you need a solution for doing so that is both convenient and secure. There are plenty of options for cloud-based document sharing, but Google Drive has it all:

  • The ability to collaborate with others in real time
  • The ability to set permissions and various levels of access to documents
  • Version control and commenting/suggestions

Though you’re limited to 15 gigabytes of data for free, you can upgrade your data access at any time starting at $1.99/month for 100 gigabytes. Dropbox is another excellent option for cloud-based document sharing. 


digital nomad lifestyle

If you make frequent use of Google products, it’s probably safe to assume that Google Calendar is one of your go-tos. When you’re working with clients all over the world (or just in a different timezone than you), you’ll need an easy scheduling solution that doesn’t require you to calculate time differences. Calendly shows clients your availability, and allows them to set meetings in their own timezone. You can get by with the basic free plan, but there’s additional functionality in their Premium plans, which start at $8/month.


Traveling Around

A final area of consideration when it comes to living the digital nomad lifestyle is the aspect of travel. The following tools can help you find the best deals on flights as well as city-specific information you’ll need to properly rock the digital nomad lifestyle.


digital nomad lifestyle

Hopper is a mobile app that tells you the best times to fly from place to place based on historical data. It’s ideal for someone with a flexible schedule, making it easy to plan flights when pricing will be at it’s lowest.

Scott’s Cheap Flights

digital nomad lifestyle

Hopper relies on big data, but Scott’s Cheap Flights relies on actual people who scout out mistake fares and other ridiculously low priced flight options. You set your desired departure cities and Scott’s team sends email alerts for ridiculously cheap international flight deals with instructions for how to book—often through multiple emails each day. It’s ideal for serendipitous travel, which is perfect for the digital nomad lifestyle.

Nomad List

digital nomad lifestyle

Planning your next digital nomad move? Nomad List gives you an idea of what to expect in each city as far as internet accessibility, rent, nightlife, weather, and even safety.


digital nomad lifestyle

Wondering where to spend your day? Workfrom provides location-specific options for getting work done, remotely. It provides a number of search filters for picking a location based on noise levels, public or private accessibility, and which options are open late.

The Digital Nomad Lifestyle

If you’re just starting to consider the digital nomad lifestyle, this list is really just the tip of the iceberg as far as what you’ll need to be successful. Before selling all your possessions and breaking your current lease, make sure to do your research and plan out exactly how you’re going to pull this off.

If you’re ready to break into the digital nomad lifestyle, know that you’re not alone in doing so. Leave your questions in the comments below to connect with other digital nomads!

The post Live a Digital Nomad Lifestyle with These Tools appeared first on Envato.

Curated Collection: New Designs on Envato Elements This Month Fri, 24 Nov 2017 02:08:21 +0000 So many new designs, fonts, Photoshop add-ons, WordPress themes, and more

The post Curated Collection: New Designs on Envato Elements This Month appeared first on Envato.

There’s a lot of designs on Envato Elements – it can be hard to keep track of what’s new!

We sorted through our library of 400,000+ assets to create this collection of some of our favorite recently uploaded items, including picks from our brand-new WordPress themes and plugins collection.

WordPress themes 

Ivy – Photography / Portfolio / Agency Theme

OGDEN Creative portfolio WordPress Theme

Unity – Multipurpose WordPress Theme

Franco – Elegant WooCommerce WordPress Theme

Bonfire – Creative Multipurpose WordPress Theme

Life – Boxed Portfolio WordPress Theme

WordPress plugins

LinkedIn Plus

Touchy – WordPress Mobile Menu Plugin

Apollo – Sticky Full Width HTML5 Audio Player


Ballet Ballerina Balance Posing Stretching Grace Concept

Two Women Shaping Blown Glass on the Blowpipe

Man with dog on the trip in the mountains


Merry Christmas, Christmas balls vector design

Abstract Watercolor Pattern Collection

Happy New Year Greeting 2018

Photoshop actions

Toxic Potion Glitch Effects Pack

Aesthete Collection

Celebratum 2 – Christmas Snowflakes Photoshop Action

Photoshop & Illustrator brushes

Charcoals Brushes Set for Adobe Illustrator

50 Watercolor Brushes

50 Vector Dot Brushes


Rouged Brush

Zembood Vintage

Sisterfields Script

Splasher + WhiteFill version

Graphic templates

Business Card – Gym, Fitness and Health Vertical

Business Card

3D renders

Perennial Rye-Grass

5 Pound Note

Rubber Mallet

Check out the library for recently uploaded designs and templates.

The post Curated Collection: New Designs on Envato Elements This Month appeared first on Envato.

The Potential Legal Consequences of ‘Borrowing’ Content Mon, 23 Oct 2017 21:40:40 +0000 We share everything you need to consider before installing that plugin that will populate your site with others' content.

The post The Potential Legal Consequences of ‘Borrowing’ Content appeared first on Envato.

Image: Chalabala

We all know how important it is to generate regular and relevant content on our websites to make sure the site ranks well and drives traffic. Coming up with something original to publish isn’t that easy, and sourcing good content from other places is an option many websites owners opt for.

However, there are some legal issues that you need to be aware of if you choose to start ‘borrowing’ content from around the web. This article helps explain what you need to consider before installing that plugin that will populate your site with others’ content.

Scraper and Crawler Plugins

I want to introduce you to Bill. He’s starting a new website from scratch and he’s started writing some blog posts to get people interested in his site. He’s finding that it’s taking him a while to write stuff worth publishing, he’d be lucky to get a post out once a month because he’s too busy with everything else!

He’s out grabbing a coffee with a friend one day who tells him he should just ‘borrow’ good content from around the web. “It’s free and everyone does it,” his friend tells him. Bill rushes back to his studio and finds a plugin for his WordPress site that makes it super easy to copy and paste from other awesome sites.

Before we get into the legal stuff, let’s make sure we’re all on the same page. These plugins can go by many names: crawlers, grabbers, scrapers, importers and so on but when it boils down to it, they all do the same thing: copy and paste.

There are plenty of legitimate uses for these types of plugins. For example, you might want to share your own content on multiple websites after it’s already been published. You might also want to copy your own content quickly and easily, without doing it manually, which can take forever if you’re trying to copy heaps of posts.

The point here is that it’s your content. You have the right to copy and paste and share and distribute, and unless you give anyone else permission, no one else can.

You’re probably wondering then how websites like Pinterest get away with it. Well, those sites aren’t actually doing the copying and pasting; the users are.

There may also be plugins that use other sites’ APIs legitimately. For example, someone might build a plugin that uses YouTube’s API to allow users to drive traffic to their site which provides a service that people are willing to pay for or that presents advertising opportunities. The API comes with its own terms and conditions which the plugin creator must not violate.

Even then, what’s worth noting here also is that even if the plugin or application that uses an API follows the rules, your use of that plugin that uses an API on your own site might have its own legal issues.

The issue around the legitimacy of facilitating this type of activity is a topic for another day save to say if there are any complaints from content owners, the content must be removed by the website owner.

Anyhow, back to Bill. He’s installed this plugin; it’s working a treat and he’s loving all the attention he’s getting. All this new content has even increased his conversions by getting more sales from converting visitors to buyers. Everything is going great, until one day… he receives a letter from an attorney saying something about copyright infringement.

Legal Issues with Copying and Pasting

There are two main legal issues we’re going to talk about here that anyone who uses scrapers, crawlers, and other similar plugins: copyright infringement and breach of contract.

Copyright Infringement

Bill’s reading the letter from the attorney and he’s thinking that he’s sourced the content from a publicly available website and he’s not charging anyone to view it and so how could that be copyright infringement!? He does some searching and finds an article about copyright:

Copyright: Photodune
Copyright: Photodune

What is Copyright?

Copyright is a legal concept that gives the author or creator of an original work the exclusive right to do certain things with that original work. The copyright holder has the right to choose if anyone else can use, adapt or resell their work and has the right to be credited for that work.

Copyright protection is principally given to works that are literary, dramatic, artistic and musical works, cinematograph film, and television and sound broadcasts.

Only the copyright holder of a work may do these things:

  1. Make copies of the work and distribute it.
  2. Create derivative works or alter the work.
  3. Sell the work in either its original version or in an altered form.

The creator of a work retains copyright to it even if they do not expressly tell you so.

How is Copyright Infringed?

Copyright is typically infringed if a work protected by copyright, or a “substantial part” of it, is used without permission in one of the ways exclusively reserved to the copyright owner. But in some countries there are special exceptions which allow copyright material to be used without it being an infringement – for example, “fair use” exceptions.

When assessing whether a part of someone else’s work that you wish to use is a “substantial part,” you need to consider whether it is an important, essential or distinctive part. The part does not have to be a large part to be “substantial”. It is the “quality” of the part, not the “quantity” that is important. Even if you change or add to a part of someone else’s work, you can infringe copyright if the part that you use is an important, essential or distinctive part of the original work.

A person who infringes copyright can be sued by the copyright owner and taken to court. A court can order a range of things, including that the infringer pay compensation and pay the copyright owner’s costs. In some cases, a person who infringes copyright can be charged, and can be ordered to pay a fine or, in serious cases, can be imprisoned.

Examples of copyright infringement include:

  1. Making unauthorized copies of a work protected by copyright.
  2. Using a song in a video without the permission of the owner of the recording and the songwriter.
  3. Publishing someone else’s work without their permission, even if you correctly credit them.

At this point Bill’s getting a little stressed. He sourced his plugin from a legitimate marketplace. He’s using content available for free and publishing it with a credit back to the original source. All he’s trying to do is drive some good quality traffic to his site to help with his sales. He didn’t set out to breach anyone’s copyright and now he’s got attorneys after him. Drops mic…

Breach of Contract

The letter Bill receives also mentions something about a breach of contract. Bill’s thinking, ‘I never signed no contract.‘ Bill does some more searching and finds out that what may not be obvious to some is that each time he visits a website he’s effectively entering into a contract, they’re called the user terms.

The user terms apply whether you like it or not and there are consequences for users who do not follow them. If you do something that isn’t allowed, you could be breaching the contract with the website owner.

Bill goes and reads the user terms of one of his favourite sites that he ‘borrows’ content from and it says that no one is allowed to copy any content from the site without permission.

Bill is now distressed. He deactivates his plugin, removes all the content from his site that’s not his and sends a letter back to the lawyers apologizing and telling them everything is now fixed.

He never hears from them again.

And so the moral is…

There are legitimate uses for these types of plugins. But if you’re using it to copy other’s content – ask them first. There are sites that may be happy to have their content distributed on other sites with the appropriate link back. So…think twice before installing that plugin that scrapes, crawls, grabs, imports other people’s content without first asking permission.

Otherwise, it could be copyright infringement and a breach of contract. Always read the user terms of the site to understand how you can use content and if you want to use someone else’s content always get their permission first.

This article was originally published in August 2016. 

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The Essentials of Crafting a Killer “Contact” Page on WordPress Mon, 25 Sep 2017 22:40:40 +0000 Your Contact page is the beginning of your relationship with potential customers or clients.

The post The Essentials of Crafting a Killer “Contact” Page on WordPress appeared first on Envato.


Your Contact page serves one simple purpose: to help site visitors get in touch with you.

So it’s a wasted opportunity when sites throw up contact information as a quick afterthought. Really, you should be putting a lot more time and thought into what you publish because for many businesses, your Contact page is the beginning of your relationship with potential customers or clients.

Websites are one of the most important marketing and branding tools a business can have, not to mention one of the primary tools that people use to find out more about you and what you offer. No matter what industry or field you work in, an amazing Contact page has the ability to entice visitors and convince them to either make a purchase or hire your services.

In this article, we’ll explore some simple best practices and tactics to help you improve your Contact page.

Women using mobile phone
Telecommunication Technology Communication Concept by Rawpixel

Offer more contact options than just a form

I don’t know about you, but I hate contact forms. There’s something impersonal about them and whenever I have to fill one out, I feel I’m never going to hear back from anyone. Plus, it’s like I’m somehow untrustworthy and undeserving of a real email address.

Of course, I’m being paranoid – I’ve often heard back from people after using a contact form. And providing a real email address opens you up to potential spammers, so you need to weigh up the risk if you decide to display one on your Contact page.

Whatever information you choose to display, make sure it’s really, really easy for people to get in touch with you and provide lots of different options, such as:

  • Email address
  • Contact form
  • Phone number
  • Links to social media accounts, like Facebook, Twitter, Instagram and LinkedIn
  • Physical address

Different people have different preferences for how they like to connect with people and businesses. While some site visitors might be happy filling in your contact form, other people might prefer to message you on Facebook or turn up at your physical address.

Swedish design studio Snask’s Contact page is load with personality. It includes many options for getting in tough, minus a contact form, and the copy is fun and cheeky. Who wouldn’t want to contact Snask?

Snask website
Swedish design studio Snask’s Contact page.

Less is more

If you choose to display a contact form on your site, only ask for the essentials, i.e. name, email address and message. The main objective of your form is to collect enough information to get a conversation started – you can collect any additional information you need after a potential customer or client had made first contact.

Don’t be one of those site admins whose form ask for phone number, mailing addresses, and other unnecessary information. Form fields like those are a huge turn-off and simplicity is pay off – the conversion rate decreases with every field you add to your contact form. HubSpot found that reducing the number of fields from four to three actually increases conversions by 50%. Fact: People don’t like spending a lot of time filling out forms.

The London Design Museum’s website is about as “less is more” as you can get. It features an old-fashioned telephone and clear contact information. When you scroll further down the page, you can click through to separate contact forms for different facets of the museum. Simple and effective.

The London Design Museum’s contact page
The London Design Museum’s Contact page.

Write good copy

Your Contact page isn’t the place to publish an essay. Keep your copy short and sharp and use language that is action and value oriented. This means including a call-to-action and explaining how potential customers or clients will benefit from contacting you and your business. This will help set you up for further communication.

I love Neil Patel’s Contact page. The entrepreneur gets a ridiculously large number of emails every week, so to combat that his Contact page asks visitors on a fun, firm and illustrative way to consider whether they really need to email him.

Entrepreneur Neil Patel’s Contact page.
Entrepreneur Neil Patel’s Contact page.

It’s genius and I recommend clicking through so you can read the whole Contact page.

Be friendly

Have you ever filled in a contact form and hit “Send” and the page reloaded but you weren’t sure if the message actually sent? It’s terribly confusing UX.

Ensure your contact form redirects to a “thank you” page or display a “thank you” message that explains when and how you’ll respond.

Even better, personalize the confirmation message using the information provided by the visitor. For example: “Hi Robert! Thank you for your message. We will get back to you within 24 hours!”

You might also want to send an automated confirmation email to tell visitors that you have received their message and you’ll reply as soon as possible, along with a copy of the submitted message underneath. This is a fairly simple way to give your visitors peace of mind that the message they type didn’t disappear into thin air and that they’ll hear from you soon.

Design Studio Legwork’s Contact page is colorful and friendly. The copy is simple and straightforward, while the illustration throws some fun into the mix.

Design Studio Legwork’s Contact page
Design Studio Legwork’s Contact page.

Make sure everything works

This is an obvious one, but make sure you take the time to double-check everything on your Contact page. Displaying links that are broken or don’t send properly is just bad for business. If the email or phone number links are not functional, how can people communicate with you? Or if the “Submit” button on your contact form doesn’t do anything? That kind of defeats the purpose of the Contact page.

Bonus: Get inspired for your own Contact page

Ready to get inspired? Below, I’ve curated examples of some of my favorite Contact pages from themes you’ll find in our WordPress theme marketplace.

Keep in mind that many demo themes use lorem ipsum text and placeholder content, so when you scroll through these themes, it’s best to think about how your own contact information might look using these designs.

Barista – A Modern Theme for Cafes, Coffee Shops and Bars

Barista – A Modern Theme for Cafes, Coffee Shops and Bars
Barista – A Modern Theme for Cafes, Coffee Shops and Bars

All of the essential elements are here: a blurb explaining why site visitors should get in touch, email addresses, physical addresses, and even phone numbers. There’s also a contact form that asks for only essential information. The Google Map at the bottom is a nice touch that adds credibility – seeing where a business is located makes it feel more “real” rather than just a page on the internet.

Werkstatt – Creative Portfolio Theme

Werkstatt – Creative Portfolio Theme
Werkstatt – Creative Portfolio Theme

I’m a sucker for minimalism, and Werkstatt doesn’t disappoint. The custom-colored Google Map displays the business’s locations, which are also listed underneath. The typography is also on-point and clear to read – the bold headers and line-spacing make it super easy to read. The contact form includes a budget range as a multiple choice question, which is a simple way to ask potential clients for how much they wish to spend without forcing them to think and come up with a figure for how much they’d like to spend.

Illustrator – A Portfolio Theme for Illustrators, Designers, and Artists

Illustrator – A Portfolio Theme for Illustrators, Designers, and Artists
Illustrator – A Portfolio Theme for Illustrators, Designers, and Artists.

It makes sense that an illustrator should feature an illustration on their contact page. I love how the image on this contact page is used as a fullwidth background image. What’s more, the heading, copy and contact form don’t compete with the background – the subdued colors make it easier to read the contact information while the semi-transparent contact form doesn’t completely block out the imagery.

A.Williams | Personal Assistant & Administrative Services

A.Williams | Personal Assistant & Administrative Services
A.Williams | Personal Assistant & Administrative Services.

Simplicity is key on A. Williams. The contact form prompts visitors for basic information (though asking for a phone number isn’t really necessary) and the social media links are bold and colorful. The contact information is clear and easy to read, plus the Google map is a nice touch that makes the page pop.

Cortex – A Multi-concept Theme for Agencies and Freelancers

Cortex – A Multi-concept Theme for Agencies and Freelancers
Cortex – A Multi-concept Theme for Agencies and Freelancers.

Another simple Contact page, the Cortex theme features an easy to scan layout. While the branding is nicely incorporated on this page, it’s missing other contact information such as an email address. However, the custom Google map and unusual round design is a nice touch.

Now, your turn to create a killer Contact page!

So there you go, five tips to help you put together a great Contact page that encourages visitors to get in touch. There’s certainly a lot to consider when putting together a Contact page – they look deceivingly simple for such an important page on your site, so it’s important to take the time and effort and get it right.

The post The Essentials of Crafting a Killer “Contact” Page on WordPress appeared first on Envato.

8 Ways to Prepare Your Online Store for the Holiday Shopping Season Tue, 19 Sep 2017 10:38:50 +0000 You’re about to enter the most profitable – and busiest – time of the year.

The post 8 Ways to Prepare Your Online Store for the Holiday Shopping Season appeared first on Envato.

Man in christmas market by Chalabala

It’s almost October, and you know what that means? The countdown is on until there’s tinsel everywhere and Mariah Carey’s All I Want for Christmas is on endless repeat. But if you’re a retailer with an online store, the holiday onslaught means something completely different: you’re about to enter the most profitable – and busiest – time of the year.

In fact, according to the National Retail Federation, 20% to 40% of yearly sales for small and mid-sized retailers take place within the last two months of the year. What’s more, this year’s holiday eCommerce sales are predicted to grow by 15.8%.

So if you want to get in on the action and make the most of the holiday season, now’s the time to start preparing your store so you don’t miss out.

Here are 8 to-dos you should cross off your list before the holiday season sets in.

Calendar Note Schedule Memo Manage Event Concept by Rawpixel

1. Plan, plan, plan

Planning is so boring, right? But if you want to rake in the sales during the holidays, you need a game plan. Otherwise, it’s easy to lose track of holidays when you’re busy dealing with the day-to-day of your business, what with managing stock and shipping, marketing, and customer service.

Firstly, work out which holidays you want to target. There are quite a few during the last two months of the year, so if your store is still new, you probably don’t want to commit to all of them just yet. Stick with 2-3 this year so you don’t get overwhelmed and burned out. The major three I’d suggest are Black Friday, Cyber Monday, and Christmas.

Next, grab a calendar and start marking down the dates you want to run and advertise promotions for your online store. You’ll want to note down dates and times for:

  • Updating sales information on your website
  • Updating graphics and banners
  • When you want to start email and social media marketing

There are lots of free tools you can use to create your promotional calendar, such as Google Calendar. Once it’s done, you’ll have a clear plan for your store for the rest of the year.

2. Organize your inventory

Next, you need to think about your stock levels and figure out which product lines you need to order from your suppliers and how much. The best place to start is your analytics for last holiday season. Note down which items were popular and how many you sold. Also, think about the items you’re currently selling and make an educated guess about how much more stock you might need.

If your store is new and this is your first holiday season, you’ll want to focus on your current product line and the items you anticipate will be popular in the next couple of months, taking into account current trends. It’s a good idea to check out social media and what’s popular so you can make the most informed estimates possible about what to order before getting in touch with your suppliers.

Christmas gift boxes by karandaev

3. Sort out shipping and returns

Shipping and returns are two important things to keep in mind because during the holiday season when shoppers are buying gifts, timing – and having a present delivered on time for a loved one – is everything.

Now’s the time to review your shipping providers. Have they been reliable? Have you received any complaints? Did they deliver on time last holiday season? If you’re happy with your existing providers, get in touch with them to check their anticipated delivery times for November and December. If you haven’t been happy, now’s the time to shop around for new ones.

Also, make sure your shipping options and delivery timeframes are easy to find on your site – including at checkout – and update any new information for the holidays.

You’ll also want to think about your returns policy and consider extending the time frame that customers can return orders. During the holidays when people are buying gifts ahead of days like Christmas, they’ll need more time to return products that are the wrong size or just unwanted! So update your returns policy and make it clear just how much time customers have to send items back and who’s responsible for shipping costs.

4. Ensure you have extra staff on hand

Remember when I said earlier that the last two months of the year are the busiest for retailers? The holidays are a hectic time so if your business is just getting by with the staff you’ve currently go, you’ll want to consider hiring casual staff to help out as orders ramp up. This is particularly worth considering if you run your store on your own – without help, you’ll burn out!

Think about the aspects of your online store that you could really use some help with. Are you able to get someone on board that can take care of your marketing? What about customer support? Or maybe a couple of people who can help with shipping? Advertising for extra help now will save you headaches as the coming weeks get busier.

Woman shopping online with a credit card by Milkosx

5. Update your site

Now’s probably not the time to overhaul your site design! But it’s definitely worth reviewing your site to see how you could make smaller improvements to your product pages. Product photography is hugely important when you’re trying to persuade people in to buy your stuff. After all, people remember 80 percent of what they see and just 20 percent of what they read. So investing in quality photography is well worth the time and effort.

Other improvements you could make to your site include:

  • Product descriptions
  • Customer testimonials and reviews
  • Displaying stock availability
  • Displaying “related” and “recommended” products
  • Adding wishlist or “save for later” functionality
  • Displaying shipping information

Our eCommerce marketplace features extensions for all of the functionality mentioned above, so if there’s a particular feature you want to add to your store, there’s bound to be an extension or plugin that can do it for you – and the holiday season easier.

Retail Shop Store Sale Open Business Commerce by Rawpixel

6. Marketing

Remember that promotional calendar you put together earlier? Now’s the time to get more detailed and consider how exactly you’re going to market your online store over the next couple of months.

Think about your ad spend (Facebook, Google Adwords), social media posts, blog articles, pop-ups and email campaigns. Plan out your content for each channel, as well as what copy and graphics you’ll need and timeframes for putting it all together.

There’s a lot to organize, but free tools like Trello can help you visualize what you need to do and stay on task so you can check off to-dos as you go. Other resources like Envato Elements (there is some fantastic holiday season imagery!) can help when it comes to finding graphics for your campaigns.

7. Test your site

Remember when it used to take minutes, not seconds, to load a web page on dialup? No? Okay, well I’m showing my age! These days, consumers don’t have time to sit around and wait for your website to load, as the stats show:

  • 47% of consumers expect a web page to load in 2 seconds or less.
  • 40% of people abandon a website that takes more than 3 seconds to load.
  • A 1-second delay in page response can result in a 7% reduction in conversions.
  • If an eCommerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.

Scanning your site with a web performance tool like Google PageSpeed Insights, GTmetrix or WP Checkup will help you identify what aspects of your site need improving. It might be that you need to optimize your images, update your theme or template, or clean up your database.

Also, more sales means more traffic to your site and there’s nothing worse than a customer experiencing an error, or – heaven forbid – your site going down mid-purchase. So before your site starts getting busier, check out services like Locust that can swarm your site with millions of simultaneous users and test how your server performs. If the results are good, that’s great! But if your server performs badly, it’s time to talk to your hosting company about increasing your bandwidth or upgrading your hosting package.

8. Track your progress

Now that you’ve got your online store prepped and ready for the holidays, there’s one last thing you need to think about: tracking and analytics. If you haven’t already, set up Google Analytics on your site so you can monitor your traffic and measure the success or otherwise or your promotional campaigns. Tracking your progress this year will also ensure you have the data you need to make informed decisions for next year’s holiday season.

If logging into Google Analytics puts your head into a tailspin, check out Getting Started with Google Analytics guide. There are many Google Analytics alternatives worth exploring, too.

Christmas Decorations by Dream79

Time to start prepping for next year!

Getting ready for the holidays is like shopping for Christmas gifts – making a list, checking it twice, and working out what adjustments you need to make to your online store and your day-to-day business routine will ensure you finish off the year with a solid game plan, strong sales, and less stress.

So if your holiday season prep isn’t already underway, get cracking!

The post 8 Ways to Prepare Your Online Store for the Holiday Shopping Season appeared first on Envato.

It’s Our 11th Birthday! A Look at Envato by the Numbers ? Tue, 22 Aug 2017 22:30:19 +0000 Some fast facts & figures highlighting the growth of Envato.

The post It’s Our 11th Birthday! A Look at Envato by the Numbers ? appeared first on Envato.


This August, we’re celebrating our 11-year birthday!

To celebrate, here’s a quick look at Envato by the numbers:

1 garage

One garage-turned-workspace in Australia, where Envato was founded in 2006. It’s one of those classic start-up stories.


7 marketplaces exist within Envato Market

Envato Market began with a Flash-based marketplace called ActiveDen, and grew to an ecosystem of seven creative marketplaces.


1,000+ courses available on Envato Tuts+

Course number 1,000 was Adobe XD Livestream: Prototyping an App.


More than 35,000 people earn money through selling items on Envato Market

This includes web designers, developers, artists, video-makers, photographers, and freelancers, and other creatives.


96 of our creators are ‘Power Elite Authors

That means that they’ve made over $1M in sales through Envato.


We’ve sold over 40 million items on our marketplaces

This includes everything from WordPress themes and code to video, photos, and 3D graphics.


We have over 8 million community members around the world

This includes customers in almost every country; 1 in every 1,000 people in the world is an Envato community member!


304,988+ photos on our new photo library

We recently added stock photos to our design subscription service, Envato Elements.


In total, our community has made over $500M in lifetime community earnings

This means that we’ve paid out over $500M in community earnings directly to the Envato community.


To celebrate our 11th birthday, we’re having a (not so) little sale this week, with 50% off more than 300 creative assets across our marketplaces.

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Grab Attention and Sales With a Better Email Header (7 Tips) Fri, 04 Aug 2017 09:32:42 +0000 Put your clearest headline forward.

The post Grab Attention and Sales With a Better Email Header (7 Tips) appeared first on Envato.

Wondering what still reigns as the most effective online marketing channel? It is email marketing. In the inbox, first impressions count more than anywhere.

Image: Open sign by Jacques_Palut

Think about your newsletter as a shop in a shopping centre. While passing by, your subscribers peek and quickly look at the shop window (your subject line and email header) to see if it is worth coming in and reading the whole message. Once your header has tickled their interest, you’ve got ’em.

A thoughtful and engaging header design can grab the attention your campaign deserves. But how to craft the ideal header? Here are seven tips to improve your email header design and avoid being ignored.

1. Put your clearest headline forward

The header is the first thing your subscribers see once they open your email. The area of about 350 pixels high and 600-650 pixels wide at the top of the email is visible in most email clients without scrolling. This is what people mean by “above the fold.” Just because people could scroll, doesn’t mean they will, so a clear headline is super important.

For instance, in this email by REI, the headline makes it clear that the email is about hiking inspiration. Details about the ways you can do that, their community, app, etc., follow after. But only once we’ve set the tone and hooked them on “hiking.”

 2. Get your main point across, first

This email by eBay seems to primarily target people and to get them to sell an item on eBay. What catches our eyes is the headline “Sundays Are Made For Selling,” in high contrast color and big font, which is good. (and yes, the email was sent on a Sunday.) 🙂

Example via

But something interesting happens if we cut it off at the header, at approximately 350 pixels of scroll depth.

The headline is visible. But we wouldn’t see the offer of $20 coupon on your first sale. If they wanted the audience to fall in love with the idea of selling and get motivated by the incentive at first sight, well, that didn’t happen. So be aware of what you put in that first space, and don’t let it go to waste.

3. Use stunning imagery to establish mood and context

Studies have shown that our conscious brains can’t think really fast, but our lizard brain can, processing images about 60.000 times as fast as words. To make apparent that images CAN be worth a 1000 words (or so much quicker conveying a message). Have a look at the text description and then look at the scene. An image is not only quicker to understand but also has a lot more depth of meaning.

Text Description to Scene

An affectionate elderly couple,
sitting at the table. She is eating a
salad, He has a coffee and is
reading the newspaper.

Image by Rawpixel

Often you’ll see images that are chosen strictly because they relate to the email content’s topic, even though they don’t amaze or convey the right feeling. When looking for images to use in your email and email headers, make sure the mood and emotional context are appropriate. Most image galleries will allow you to search on concepts and find images based on tags. For instance, here are the tags associated with the image above.

Compare these two messages from Explore Outdoors and Eddie Bauer. That is the difference between what it “feels” like to compete on products alone versus what it feels like—to a consumer’s eyes—when you add emotion, and people, into the equation. There’s a big difference, isn’t there? This would be a great email A/B test; products versus passion.

Email source

4. Don’t cram your call-to-action

The header is a piece of prime email real estate that is meant to help people recognize you, enticing them to read the rest of your message.

You don’t need to cram your complete message in there. Some messages are very simple, which makes it easy, but some messages just need more of an on-ramp. This is especially true if you choose a personalized sales follow up message. If the call-to-action and more details on the benefits just don’t fit in first-view, then that’s fine too.

So make sure to lead with a captivating offer, curiosity-inducing story or crystal clear benefit to guide the recipients from scanning to reading and eventually into action.

5. Frame the rest of your message

Ok, but what about newsletters or mails that have multiple messages in them? You can’t always pick one “main message” in those.

In that case try to give a frame of reference in which the message should be seen. For instance, consider the example of Groupon’s “New Life Experiences” header below.

After the header come 20 (!) offers. By framing them as new experiences, Groupon does something smart. They avoid readers being turned off after the first offer if they happen to not be such big bowling fanatics.

6. Remove unnecessary clutter and design elements

It can be very, very, very tempting to put a lot of design elements in your emails. Don’t. White space is your friend, so remove any unnecessary clutter. Each distraction can cost precious conversions. You will find some headers where there are so many things going on, you don’t know where to look.

For instance, this mail from SelectBlinds could be made clearer by making some choices on what the main message is. The customer satisfaction guarantee, free samples and free shipping bits are strong as supporting messages, but by putting them all in the header, they just eat up the attention before the main point of the email has a chance to develop.

One of my worst pet peeves is when I see unsubscribe links in a header. It’s just unnecessary. And social media buttons too – why put those in the header? A quick test you can do is to simply ask yourself if each element above the main headline is really more important than the primary message of the email. If it isn’t, then simply either remove or de-emphasize it.

7. Continue the happy flow

With the best email marketing designs, the whole message is aligned. It is a happy flow, and each step is set to continue without ever confusing people. This is what I like to call the “Stairway of email marketing micro-yesses.” Your header delivers on what is promised by the subject line, and the rest of your email details what is promised in the header.

Image source

So once people have been drawn in by your clear and amazing header, make sure they get the explanation and “need to knows”. Then, your landing page is where the party continues….

Read next: 

Stock Photo Trends in Landing Page Designs

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