Graphic Design – Envato https://envato.com Design & creative inspiration Mon, 23 Apr 2018 05:54:01 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.5 https://assets.wordpress.envato-static.com/uploads/2016/08/cropped-favicon-32x32.png Graphic Design – Envato https://envato.com 32 32 10 Best PowerPoint Templates, April 2018 https://envato.com/blog/10-best-powerpoint-templates-april-2018/ Mon, 23 Apr 2018 00:51:41 +0000 https://envato.com/?p=68329 Here's our selection of the 10 best PowerPoint templates available right now. Whether you're doing a business or creative presentation, we've got you covered with this short list.

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Hello, and welcome to Envato’s list of the 10 Best PowerPoint Templates for 2018.

A clean, minimalist template, Mina comes with over 80 unique slide layouts in full HD resolution. It’s perfect for displaying design portfolios, and clean, professional business presentations.

  • Clean, minimalist design.
  • 80+ unique slide layouts.
  • Full HD resolution.
  • Good for design portfolios, and clean business presentations.

Universe is a striking dark-themed template set that will catch the eye. It comes with over 100 unique slide layouts with customizable shape colors, sizes, and positions. It also includes elegant transitions, and animations, company profiles, data-driven charts, and maps.

  • Striking dark-themed templates set.
  • 100+ unique slide layouts.
  • Customize color, size, and position of shapes.
  • Includes elegant transitions, and animations, company profiles, data-driven charts, and maps.

Vigil is a great presentation pack for any business. With over 500 editable font icons, drag and drop picture placeholders featuring auto-adjustment, team templates, iPhone, and iPad mockups, maps and more, you’ll find it worth considering for your next professional presentation.

  • 500+ editable font icons.
  • Drag and drop picture placeholders featuring auto-adjustment.
  • Team templates.
  • iPhone, and iPad mockups.
  • Map templates, and more.

Dream is an exciting new template pack that features a modern, and unique design. It’s very visual, bringing images to the forefront of your presentation. It’s great for creative portfolios, branding, and advertising presentations.

  • Modern, unique design.
  • Brings images to the forefront.
  • Great for creative portfolios, branding, and advertising presentations.

This presentation pack takes inspiration from the layouts of magazines, and breaks the mould of your typical PowerPoint presentation. Drop Creative is made up of unique layouts with elements like photos, and titles overlapping. The use of white space provides a freshness to the look, and makes your images, and text the star. And, the addition of gradient highlights add some welcome playfulness, and color. It’s a fantastic template pack for graphic, and photography portfolios. Good for creative presentations in general.

  • Takes inspiration from magazines.
  • Breaks mould of typical PowerPoint presentations.
  • Unique layouts with photos, and titles overlapping.
  • White space makes images, and text the star.
  • Fantastic for graphic, and photography portfolios.

With pastel gradients, layouts that space out elements, and astute use of white space, Creativa is modern, and calming. It feels youthful in the colors it uses, and finds a great balance between showcasing images, and text. It features computer, iPhone, and Samsung mockups. It also features unique layouts like pricing charts. I can see this working well for a presentation showcasing a new, youth-focused app.

  • Pastel gradients.
  • Spaced out elements.
  • Astute use of white space.
  • Modern, and calming.
  • Youthful colors.
  • Balances images, and text really well.
  • Computer, and phone mockups.
  • Pricing charts.
  • Would work well for showcasing a new app.

Business Proposal Pitch is one of the most comprehensive Corporate PowerPoint templates around. It includes over 120 slide layouts with templates for almost everything. It features graphs, tables, diagrams, maps, pricing pages, team pages, product mockups, and much more. It’s everything you need to slap a professional looking presentation together in no time.

  • 120+ slide layouts.
  • Graphs, tables, diagrams, maps.
  • Pricing pages, team pages, product mockups, and more.
  • Everything you need to slap together a professional presentation quickly.

Epic Presentation features 104 unique slide layouts, a wide range of color customization options, and some impressive animations. It comes with some different theme options, including a dark version, and provides templates for everything from infographics to calendars. Your presentation will be in vogue with this pack.

  • 104 unique slide layouts.
  • Wide range of color customization options.
  • Impressive animations.
  • Theme options including “dark version”.
  • Templates for everything from infographics to calendars.

Triangulum is a bold set of templates whose design centers mostly around its triangles. It features large, eye-catching headings, placeholders for charts, and infographics, and unique animations.

  • Bold template design centered around triangles.
  • Features large headings.
  • Placeholders for charts, and infographics.
  • Unique animations.

And finally, Simplicity is a comprehensive template set that features truly breathtaking design. With a simple, restrained color palette, a focus on high resolution images, and tidy layouts, it succeeds at being beautiful, and highly functional. There are 450 unique slide templates. It comes with layouts for almost everything. It also features a set of minimalist icons. With this pack, your presentation will be incredibly modern, and elegant.

  • Comprehensive template set with breathtaking design.
  • Simple, restrained color palette.
  • Focus on high resolution images, and tidy layouts.
  • Beautiful, and highly functional.
  • 450 unique slide templates.
  • Layouts for almost everything.
  • Minimalist icon set included.
  • Will make for a modern, elegant presentation.

That’s our list of the 10 Best PowerPoint templates for 2018.

You can find links to each one of them in the YouTube description. And you’ll find more PowerPoint templates on GraphicRiver.

Video credits

Music

Background footage

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What Makes a Good Font in 2018? https://envato.com/blog/what-makes-a-good-font-in-2018/ Tue, 27 Mar 2018 03:32:53 +0000 https://envato.com/?p=68034 In today's design industry, it’s not just the visual elements, like photos, accents, and icons, that matter. Typography can affect everything from capturing attention to ease of use. In this piece, we take a look at a handful of guidelines and tips that can help you choose the right font for your next design.

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It’s not enough to make a statement with words alone. You must also use bold visuals that steal your audience’s attention. That’s exactly why UX and modern design are such integral parts of web development these days.

But it’s not just the visual elements, like photos, accents and icons, that make a difference — typography is just as important. If you choose an ugly or hard-to-read font, your audience is going to lose interest fast.

We’re going to take a look at a handful of guidelines and tips that can help you choose the right font for your next design.

1. Stick with Typefaces That Match Your Personality

Quite a few designers feel every new design should have a unique typeface. This is somewhat true. You don’t want to choose a typeface that goes against the style, theme and colors you have set up.

However, the typefaces you use should follow the same theme, as well. Think of your collective works as something of a modern signature. By sticking with six to ten typefaces total — even fewer is better — the fonts you use can make you instantly recognizable. Plus, fewer fonts mean you can build a more intimate relationship with each style, so you know what suits a particular element best.

The trick is initially choosing versatile fonts that match a variety of styles and themes. Graphic designer, Ade Mills, did an excellent job choosing a typeface that matches her personality, sense of style and site theme.

2. Weight, or No Weight?

Quite a few fonts are only available in one weight, which sets strict limitations on how your text can be displayed. We recommend staying away from these font styles if you can help it. Some of the more common offenders include Roman capitals, as well as stencil and pixel styles.

Outside of choosing one of the aforementioned fonts, you’ll want to double-check the weight types before settling on one. This is especially true if you’re designing for a content-heavy or collaborative site. You may not be using certain weight types, but others in the community will. The final product can end up looking shoddy if you don’t take weight into consideration when choosing.

Pay attention to how the eyewear company Ditto balances the weight of fonts on their landing page. The larger titles pull just enough attention away from the visuals, so you know what’s happening, but not so much that it takes away from the overall design. The subtitle also uses a lighter weight, but still stands out.

3. Application Matters

Are you deploying a print or web font? Are you using a combination of them? It matters, and it may completely alter how your design turns out.

You see, web fonts are designed from the ground up for screen reading. They tend to be sharper, more vivid and easier to read on a computer or display, such as a mobile phone. Often, they employ sans serif, although there are serif variants.

Print fonts, on the other hand, were designed for use with traditional print materials such as paper, cardstock and more. They often follow a more classic appearance and tend to be a bit heavier in weight, with more curves and wider spacing. Some look great on modern displays in their native form, while others need a few tweaks.

Pay attention to this trait when choosing a font and stick with something that matches the medium you’re using.

4. Mind the Outliers

Typically, when you choose a font, you pay the most attention to the standard content — letters, numerals and some of the more common symbols. You should never forget to preview and consider the outliers, too. These can include anything you wouldn’t normally use, like symbols, ligatures, wingdings and more.

More importantly, some fonts are incomplete in this regard and do not include all the necessary elements. You’ll be kicking yourself if you choose a font that doesn’t have something you need, only to discover it later.

5. What’s the Mood of Your Design?

Mood and tone are exceptionally important when putting your design together. You want everything to be seamless, and you want your visuals to evoke the right emotions. Are you going for a silly, more comedic approach, or do you want your design to be professional?

Some of the more gimmicky fonts can look great for upbeat, personal designs, but when you get into the enterprise and business territory, it’s better to stick with something bland.

Take a look at how Wing Tactical has used their strong, modern font to provide a more authoritative voice to their site.

6. Consider the Audience

Who is your design for, in the end? If you’re speaking to a professional and authoritative audience, it’s no time to experiment and use something quirky. Serif fonts tend to look more traditional, so it’s probably best to opt for one of those with a professional design.

Your font ties into the color and visual style you choose for your overall design, as well. Professional and enterprise sites tend to use more common, structured colors like white, black and blue. Color choice can alter the appearance of your font and design, believe it or not, because some fonts are harder to read in bright colors, and vice versa for dark colors.

Can you imagine if Void Watches used a more colorful or cartoony typeface for their site? It would detract from the elegant and sophisticated style the brand exudes.

7. Test Extensively

Most designs incorporate multiple fonts, but even when they don’t, there are elements that may not mesh with your existing theme. That’s why it’s important to test your typefaces rigorously. If you are using more than one font, pair them together to see the result. You may find the fonts you chose don’t mesh well.

You’ll also want to test using different sizes, colors, layers and more.

8. Check the Leading

Leading, as you may know, is the distance between lines of type. It has a direct impact on how readable and attractive your typeface is. Bad leading, or spaces that are too big or too small, can create an ugly appearance, ruining an otherwise beautiful design. Conversely, good leading can sometimes make even bad fonts look good.

Yes, you can alter and set the leading using CSS, but many fonts come with pre-designated settings.

The Pen Is Mightier…

With modern web design, the age-old saying is only relevant if you choose the appropriate font and typeface for your design. This is important, especially when considering the personality, style and mood of the site you’re trying to match. So long as you follow the tips discussed here, you should have no problem creating something truly unique and captivating.

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Paul Rand and the Stories Behind Some of the World’s Most Famous Logos https://envato.com/blog/paul-rand-and-the-stories-behind-some-of-the-worlds-most-famous-logos/ Tue, 13 Mar 2018 00:35:56 +0000 https://envato.com/?p=67746 Perhaps more than any other designer in the 20th century, Paul Rand was responsible for defining the visual culture in America in the decades following World War II – and how we think about corporate logos today. Here's his story, and the stories of the logos he created.

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Perhaps more than any other designer in the 20th century, Paul Rand was responsible for defining the visual culture in America in the decades following World War II – and how we think about corporate logos today.

Learning By Doing

Born in Brooklyn in 1914, Rand was creative from a young age and practiced drawings as much as he could. His father wasn’t convinced his son could make a living with his art, but nevertheless agreed to let him attend night classes at Pratt Institute in Manhattan. Despite his years of study, Rand always maintained that he was self-taught. Later in his career, he said he “had literally learned nothing at Pratt; or whatever little I learned, I learned by doing myself.”

One of his first professional jobs was for Apparel Arts, a popular men’s fashion magazine owned by Esquire. He started out laying product spreads but it wasn’t long before he moved onto magazine covers.

Apparel Arts cover designed by Paul Rand

Direction magazine cover designed by Paul Rand

Esquire cover designed under the art direction of Paul Rand

European and Modernist Inspiration

Rand looked to Europe for inspiration and is regarded as one of the first American designers to do so. He was inspired by the commercial arts journals coming out of Britain and Germany, and learn about the works of Cassandre and Moholy-Nagy in copies of Gebrauchsgraphik.

He was a great admirer of Swiss Expressionist Paul Klee, and some of his early ads incorporated Klee-inspired drawings used as icons and symbols – unheard of at the time. Along with Modernist thinking on form and function coming out of the Bauhaus in Germany, all of these influences were reflected in Rand’s work, which often featured collages, montage, hand-lettering, photography and illustration.

By 1941 when Rand was just 27, he was appointed the chief art director of ad agency William H. Weintraub & Co. While advertising at that time had changed little in the 50 years prior, Rand went on to bring art into advertising, helping to shift the responsibility of designing ads from copywriters to art directors.

Reinventing the Corporate Logo

By the 1950s, Rand, moved on to what he is best known for – reinventing the corporate logo. He set the benchmark for corporate branding, most notably his designs for IBM, ABC, UPS, Westinghouse, Enron and NeXT.

Here are the stories behind some of his most famous logos.

IBM

When Thomas Watson Jr inherited the reins of IBM from his father, one of his first tasks was to redesign the company’s logo. After seeing a store display for Olivetti typewriters in New York, the story goes that Watson Jr had an epiphany: “Good design is good business.”

It became the company’s mantra. Watson wanted to reinvent IBM’s image as a boring computer company into one with modern sensibilities, personality and character. He hired Elliot Noyes, a designer and curator for the Museum of Modern Art, to overhaul IBM’s design across the company. In turn, Noyes hired Paul Rand.

The evolution of IBM’s logo. Image: Quartz.

Working with IBM’s existing logo at the time, Rand’s first design was subtle. He replaced the font Beton with a similar but stronger-looking typeface called City, giving the letters “IBM” a more solid, grounded and balanced appearance. Rand also played with the shape of the letterforms, lengthening the serifs, and made the stacked squares in the letter “B” larger.

But Rand still wasn’t happy with the logo. It would take years before the detail-obsessed designer would figure out how to fix it.

“I felt there was a problem with the sequence, going from narrow to wide without any pause, without any rhythmic possibility,” Rand later said, explaining that he didn’t like the disparity in visual weight of the three letter.

In 1972, he finally introduced stripes to the logo to establish a better sense of unity and to suggest speed and dynamism. In the bottom left, two parallel lines form a sign of equality.

The IBM logo has remained unchanged ever since.

Paul Rand’s popular Eye-Bee-M poster, a type of word puzzle known as a rebus that uses pictures to represent letters, was created in 1981 in support of IBM’s motto, THINK. Image: IBM.

Westinghouse

Established in 1886, electric company Westinghouse was a major conglomerate and General Electric’s main rival by the time it poached Elliot Noyes to work for them in 1959.

Noyes, understanding the need to revamp the ailing company’s visual identity, again turned to Rand. Earlier versions of Westinghouse’s logos featured the letter “W,” and Rand’s redesign didn’t stray far. He modernized the existing logo, creating a design that suggested the interlinked points of a circuit board.

The evolution of the Westinghouse logo.

Rand’s Westinghouse logo was launched in 1960 and to this day remains untouched.

Westinghouse’s logo hasn’t changed since the 1960s. Image: Logos.wikia.com.

American Broadcasting Corporation (ABC)

During the first 20 years of the ABC’s existence, the network cycled through logos. The very first logo was inspired by radio. Basically, ABC took their radio network logo and slapped the letters “TV” on it. Then came a map of the United States, an eagle with a circle and the letters “ABC,” and then an unusual lowercase design, the “Circle A” logo. By the early 1960s, the network returned to its map of the U.S.

The evolution of the ABC logo.

Paul Rand redesigned the logo, which debuted on televisions on October 19, 1962. Rand’s design, a black circle with white lowercase letters, retained the wordmark of the Circle A logo, but with a sans serif typeface.

Paul Rand’s ABC logo.

While there have been updates to the logo in subsequent years, its simplicity and boldness have stayed true to the original design, standing the test of time. It was changed slightly in the mid-60s when colored television programming was introduced.

And again in 2007 to signal the arrival of HDTV.

ABC color logo from the 1960s

The current ABC logo.

UPS

The UPS logo is hugely recognizable – who doesn’t know the shield?

It was introduced in 1916 after the company’s successful merger with a local competitor. The design featured an eagle holding a package against the backdrop of a shield, the shield being a traditional symbol of integrity and reliability.

In 1937, the logo was changed to reflect the company’s growth. The eagle was removed and the letters “UPS” were added to the shield.

The evolution of the UPS logo.

In 1961, the logo was redesigned again, this time by Paul Rand when he was hired to overhaul UPS’s visual identity. His design was a dramatic simplification of the existing logo, incorporating a bow-tied package above the familiar shield to express the company’s speciality, delivering packages.

So the story goes, Rand walked into the UPS head office and presented them with one design option. When asked if he had anything else, he replied, “That’s it.”

The logo remained unchanged until 2003. As part of a rebranding exercise, UPS updated the logo to remove the bowtie, reflecting the company’s expansion beyond just shipping and delivery services.

NeXT Computers

After Steve Jobs was ousted from Apple, he moved on to NeXT, a computer company that developed and manufactured a series of computer workstations intended for the higher education and business markets.

At the suggestion of one of his employees, Jobs got in touch with Rand about designing the company’s logo. When they met, Steve didn’t give Rand much to work with. But what Rand did take away from the meeting was Jobs’s energy, enthusiasm and that he liked the playfulness of the Apple logo that Rob Janoff had designed in 1977.

Working with his initial impressions of Jobs and the only structural information he had about NeXT – that it would be housed in a cube – Rand embarked on a logical design process, which culminated in the final NeXT logo and a 100-page proposal book that walked Jobs through the conceptual process to the final outcome.

The NeXT logo.

In a 1993 interview with Jobs, when he was asked what it was like to work with Rand, he said, “I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’”

Rand was 72 when he designed the NeXT logo. He billed Jobs $100,000. Jobs was delighted with the work, even reproducing the concept book as a gift for others.

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19 Essential Chrome Extensions for Every Web Designer https://envato.com/blog/19-essential-chrome-extensions-every-web-designer/ Thu, 08 Mar 2018 03:14:13 +0000 https://envato.com/?p=67552 When you’re in your element, web design and development is a joy. But the tedious work that frequently comes with this job can make you wonder why you chose this field. What you may not know is that Chrome has an extension store full of free tools that can help you cut down on the […]

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When you’re in your element, web design and development is a joy. But the tedious work that frequently comes with this job can make you wonder why you chose this field. What you may not know is that Chrome has an extension store full of free tools that can help you cut down on the side work.

If you don’t use Chrome apps for your online work, the time to start is now. Here are an assortment of extensions that can make design and development cleaner, more efficient, and more fun.

Web Developer

Sometimes when working, you may need to disable Javascript, hide images, or quickly view the source code. Those few examples are only the beginning of what Web Developer can do. It’s an all-in-one package for devs and should always be your first stop in the extension store.

CSS Peeper

Another program package for designers, CSS Peeper can extract CSS code nested in a website. Instead of digging through pages of code, you can use this extension to see object properties, export hidden assets, and more.

Need a CSS editor instead of an extractor? Stylebot lets you manipulate CSS right from its interface, and even download other users’ styles. Also try Code Cola for a similar experience.

Awesome Screenshot

Ever been through the nightmare that is capturing a full webpage? Or spent too much time fussing with the crop tool? Awesome Screenshot is an essential extension that lets you take screencaps of any size, edit them, record the page, and more.

ColorZilla

ColorZilla is a simple but essential program for designers. The main feature is its color picker, which can grab a shade from any webpage and give you the RGB/Hex/etc code to paste into your program of choice.

Other nifty features include the color picker and editor, gradient generator, and palette viewer. This one is invaluable for those who need to grab colors off websites quickly.

Browserling

It’s necessary to test your site on other browsers and devices to be sure there’s no errors or inconsistencies, but it would be easier if you only had to use a plugin. Browserling lets you do just that, saving the time of starting and loading a second browser.

Also try IETab, which allows you to emulate Internet Explorer with Silverlight, Java, and other plugins.

WhatFont

There’s nothing more annoying than seeing a beautiful font and having no clue what it is. Luckily, WhatFont identifies the font family, type size, and even if it’s being served by Typekit or Google API.

If you find a font you like, but aren’t sure if it will work on your website, try Google Font Previewer to see how it matches up before you make any changes.

Gallerify

Need to extract a bunch of images from a page? Gallerify is the way to go. Grab those background pictures, use it to search to find what you’re looking for, and download a few thousand images at once. No more hunting down individual images, or digging through CSS for the hidden elements.

Window Resizer

It’s imperative to ensure your website is responsive on mobile devices, especially if you run an online store. Many site building programs come with a responsive tester, but if you want faster results or don’t have access to these tools, try Window Resizer. It can test multiple screen resolutions, including smartphone and tablet.

PerfectPixel

It’s pretty frustrating when your website’s final result is just a tad off from the mockup. PerfectPixel lets you overlay an image over the screen while you’re editing, so you can make sure everything is just right.

Web Developer Checklist

Is your website the best it can be? Is it fast, clear of broken links, and secure? Before you unleash it to the world wide web, use Web Developer Checklist to be sure everything is covered.

Highly Highlighter

Need to mark an area to come back to later, or trying to do some research? Highly lets you save and share your highlights across the web, so no more forgetting where you were in that article. Also try Evernote Web Clipper for a similar function.

Check My Links

There’s nothing worse than having to go through a link-filled page carefully scanning for broken links. Use Check My Links to clearly highlight the problem redirects, so you can spend time fixing the errors instead of clicking between pages for an hour.

Page Ruler

When you need to know the distance between two elements, try Page Ruler. There are no frills in this extension, which is for the better. Simply pick a color and drag a box between what you want to measure. Note that some users have reported privacy issues with Page Ruler, so you can try the older version here, or an alternative like Ruler.

Pesticide

If you need a quick CSS debugger, try Pesticide for Chrome. It lets you see the location of the CSS elements on the page. Though very simple, you may find it useful for front-end development.

Data Saver

Being a designer on limited data can be a nightmare. All those images, downloads, and extensions can really add up! Data Saver seeks to optimize the sites you visit so you’ll use less of it. It also tells you which pages are using the most, so you can switch to a more data-friendly website. It’s no magic wand, but it’s better than nothing.

PHP Ninja Manual

Who doesn’t forget their coding every once in a while? Instead of wasting time refreshing your memory on Google, just open PHP Ninja Manual and type in what you’re looking for. Less time searching, more time programming.

RescueTime

If you’re like most freelance designers or developers, you know that it’s very easy to waste time. One minute you’re coding or designing, and the next, you’re watching cat videos on YouTube.

RescueTime won’t try to motivate you or fix your habits, but it will tell you the cold, hard facts about how much time you spend on Facebook instead of working.

Clear Cache

There are times you need to clear your cache and cookies, but navigating to Chrome settings is tedious. Clear Cache lets you erase your cache as well as global or local cookies at the click of a button.

Spectrum

As a designer, you may wish to make your pages colorblind-friendly, especially if it involves charts, data, and other media. Color deficiencies of all kinds are common enough to be worth attention, and if someone visits a site and sees a muddle of indistinguishable colors, they’ll quickly leave.

Spectrum lets you simulate a variety of color vision deficiencies, including the most common, deuteranopia.

An Extension For Every Problem

Ready to take your design and development one step further? These extensions can help you maximize efficiency and get back to the fun part of website creation.

Just be sure not to install too many, as they can slow Chrome down and clutter up the top bar. Pick a select few that benefit your job the most, and cut down on the slow work that plagues website development.

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6 Women Designers You Need to Know About This International Women’s Day

March 8th is the ninety-ninth annual International Women’s Day. In celebration and respect, we’re showcasing 6 of graphic designs leading ladies. These designers come from different eras and have divergent styles, yet they all have one thing in common — their work has been highly influential in visual culture.

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6 Women Designers You Need to Know About This International Women’s Day https://envato.com/blog/6-women-designers-you-need-to-know-about/ Thu, 08 Mar 2018 00:09:33 +0000 https://envato.com/?p=67102 March 8th is the ninety-ninth annual International Women’s Day. In celebration and respect, we're showcasing 6 of graphic designs leading ladies. These designers come from different eras and have divergent styles, yet they all have one thing in common — their work has been highly influential in visual culture.

The post 6 Women Designers You Need to Know About This International Women’s Day appeared first on Envato.

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March 8th is the ninety-ninth annual International Women’s Day. In celebration and respect, we’re showcasing 6 of graphic design’s leading ladies. These designers come from different eras and and have divergent styles, yet they all have one thing in common — their work has been highly influential on visual culture.

‘Work’ is the key word here. Unfortunately too often women designers and artists are judged on anything but what they produce. So, it seemed important to highlight women designers who were just simply damn good at what they do — graphic design.

Margo Chase

If you grew up in the 90s you may be familiar with Margo Chase’s iconic design work without even realizing it. Margo Chase designed the logo for the television series Buffy the Vampire Slayer and is an originator of the popular Gothic visual style, particularly in typography . Her ornate and enigmatic letterforms and graphic work for clients like Madonna, Prince and Crowded House were very influential in the late 80s and 90s in pushing the Goth style mainstream.

Buffy the Vampire Slayer logo via Fonts in Use

Bram Stoker’s Dracula logo

Madonna Like a Prayer logo

Crowded House album cover via Fonts in Use

Margo Chase was also a consummate professional and founder of the award-winning Chase Design Group with offices in Los Angeles, New York, Chicago and the UK. While at the Chase Design Group, she worked with notable brands like PepsiCo, Procter & Gamble, Nestlé and Campbell Soup Co.

Sadly, just last year, Margo Chase died in a plane crash. She was an accomplished aerobatic pilot and was practicing a sequence when the accident occurred.  In life as in design, Margo Chase was a courageous risk taker who enjoyed charting new territory.

Annie Atkins

via Adobe Web Profile

Any Wes Anderson fan knows a major reason one adores his movies are their over-the-top aesthetics. Well, the designer behind some of the most gorgeous visual elements in his films is Annie Atkins.

via Mr-Cup

Annie Atkins specializes in designing graphic props and set pieces for TV shows and feature films. She was tapped for the role of lead designer with a cold call from Anderson’s producer. They wanted her to work on one of Anderson’s films, The Grand Budapest Hotel, and the rest is history. The Grand Budapest Hotel went on to earn nine Oscar nominations and eleven BAFTA nods.

Atkins combines talent with a meticulous eye and a seriously respectable work ethic. As a designer, it’s clear she has a kind of reverence for the world of the past. Her respect translates visually as she explores the idiosyncrasies and detail of historical objects. In this way, she elevates vintage-style design to new heights.

As Atkins says in an Adobe web profile, “If it was made by hand at the time then I make it by hand now and if it was made by machine at the time then I can make it by machine now.”

via Mr-Cup

Via Mr-Cup

photo by Annie Atkins via Laughing Squid

Muriel Cooper

via designKULTUR

Muriel Cooper is a pioneering book designer, digital designer, researcher and educator who cultivated the modern and Bauhaus style in publishing. As long-time design director  for the MIT Press, she produced over 500 books in this style.

via AIGA

via AIGA

A Primer of Visual Literacy designed by Muriel Cooper via Design is Fine

Her logo for the MIT Press is simply one of best examples of reductive minimalist design. The mark is made of seven vertical bars that translate subtly and typographically as the letters ‘MITP’ (MIT Press).

MIT Press logo

In her late 40s she changed course and explored the burgeoning field of interactive media design. With designer Ron MacNeil, she founded the Visible Language Workshop which focused primarily on the relationship between language, technology and design —  through this work, she had great influence on the contemporary media landscape.

Messages and Means by Muriel Cooper

Cooper brought curiosity, intelligence and dynamism to her projects. Later, she co-founded the MIT Media Lab where groundbreaking work exploring new forms, methods and techniques for graphic design within the digital realm are still explored today.

Barbara Kruger

Barbara Kruger via Wide Walls

Before Andre the Giant has a Posse plastered the facades of New York City there was another artist making waves with bold high-contrast meme-ready graphic work.

Barbara Kruger blended a punk design aesthetic, 50s magazine imagery, blunt slogans and feminism to craft the perfectly evocative visual message.

“I shop, therefore I am.” “Your body is a battleground”…are phrases that will never be the same, now that Kruger has had her way with them.

I Shop, Therefore I Am by Barbara Kruger

Barbara Kruger came from a place of expertise when creating her conceptual messaging projects. She got her start in the trenches of the New York City magazine scene, working for publisher Condé Nast and Mademoiselle.

Kruger knew how to use graphic design to communicate an idea, she spoke the language of magazine and advertising culture. She used most publishing and exhibit methods to spread her message too. Her work can be found on billboards, bus cards, posters, train station platforms, public parks and many other public spaces.

Maybe she enjoyed making beautiful layouts at her day job, but the artist side of her wanted to say something more…something meaningful and even aggressive.

Most of Kruger’s work circles around topics of consumerism, female identity and desire. She presents her slogans in a modern sans serif with a powerful red background — in this graphic style the words appear 100% fact. The ripped up retro magazine imagery is chaotic and at the same time eye-grabbing. Kruger’s work is in-your-face and you just can’t look away.

Kruger’s work was so striking and its dissemination so complete that it became a powerful visual style that people liked and knew of without necessarily knowing who the original creator was.

Black and white cut up photography, sans serif Futura-style type and red is a thing now copied over and over. In recent years, Kruger had the most cringe-worthy yet enthralling interaction with skateboard company Supreme over their logo which is clearly ripped direct from the Kruger aesthetic.

It started when Supreme got in a graphic battle with an all girl clothing company who were biting their Kruger-inspired logo with a t-shirt that read “Supreme Bitch.” Supreme went after them with a $10 million lawsuit. The news of the lawsuit inspired a journalist from Complex to ask Kruger for a comment. Her response was perfect.

The 65+ year old Kruger replied with a blank email with a file attached called “fools.doc.” Kruger, always good with words, went on to write “What a ridiculous clusterfuck of totally uncool jokers. I make my work about this kind of sadly foolish farce. I’m waiting for all of them to sue me for copyright infringement.”

Thankfully, no one sued Kruger and instead she went on to create a series of new projects inspired by the Supreme interaction like this installation at a Manhattan skatepark, a skateboard that says “Don’t Be a Jerk.”, and this cool hoodie.

Lucienne Day

Post World War II, the mid-century era was a time of growth and renewal. Modernism was taking hold and design was at the forefront of a whole host of industries. In the world of textile and pattern design. It’s hard to think of a designer more influential on the style of the times than Lucienne Day.

Lucienne Day was a prolific British designer who created original and expressive patterns with loose geometrics, roughened textures, line, brush and color. She was inspired by the English tradition of patterns made from plant forms and also influenced by modernist fine artists of the time like Paul Klee and Alexander Calder. She aimed to imbue her work with a fresh artistic sensibility and bring an element of excitement and unexpectedness to the world of pattern design.

Day also was an avid advocate for affordable design and worked via mass market channels versus being exclusionary with her designs.  As Day said, “”I wanted the work I was doing to be seen by people and used by people,” she said. “They had been starved of interesting things for their homes in the war years.”

The Lucienne Day aesthetic was so widely appealing that it became the template for much of 50s and early 60s pattern design. In fact it seems as if pattern designers today who are interested in designing with a ‘retro’ or ‘classic’ aesthetic are plainly trying to design like Lucienne Day.

Calyx by Lucienne Day via Collectif Textile

by Lucienne Day via Collectif Textile

Lucienne Day and her husband Robin Day

Lucienne Day is also known for her lifelong partnership with husband and furniture designer Robin Day. As a creative couple, they shared a studio yet worked on their own independent projects. Together they were an unstoppable force that shaped the post-war home design world. Lucienne Day,  for her prints and Robin Day for his innovative and economical furniture designs like the polypropylene stacking chair.

For seven decades, Robin and Lucienne Day contributed much to the world of design. In 2010, in their 90s, both passed away. More recently, their daughter created the Robin and Lucienne Day Foundation and website, a wonderful resource to learn more about their work.

Louise Fili

from Louise Fili website

Louise Fili is the master craftswoman of elegant and timeless design.  Over her 40+ year career she has created an extraordinary catalog of over 2000 book covers and countless brand design projects. Fili has also received multiple medals from the Art Directors Club Hall, AIGA, Society of Illustrators and Type Directors Club.

Louise Fili book cover designs

Quality and authenticity are key ingredients of Louise Fili’s work and the reason her designs achieve such sustained success.

Ambessa via via Louise Fili website

The Mulino via Louise Fili website

Fili follows a tried and true process for developing new work. She starts as she always has with a sketch on paper and conjurs what she self-describes as a “typographic portrait.”

Fili values impeccable handmade type treatments and elements as a way to elevate a design and make it distinct. While art director at Pantheon Books, standard fonts were eschewed.

Louise Fili always loved design and gained much inspiration from trips to Italy as a young woman. The street signage and packaging of classic shops in Italy and Europe were her favorites. In recent years, Fili has created beautiful books inspired by European signage like Graphique de la Rue: Signs of Paris and Grafica della Strada.

via Louise Fili website

Fili got her start with a bit of luck. As a recent design grad, she went to famed typographer Herb Lubalin’s office and was hired on the spot. Someone had recently quit and they needed a designer to start immediately.

In the late 80s, Fili stepped out on her own and started her own company specializing in food packaging and restaurants. At the time, she wondered what to call her company and decided naming it after herself made the most sense. As she said, “I realized that it would be a liability to name the studio after myself, but I wanted to send a clear message: If you have a problem with my being female, then I have a problem with you as a client.” (via Ceros)

In the following years, Louise Fili’s studio was a major success and her design influence is visible across Manhattan and the boroughs. Restaurants like Claudette and Sarabeth are her clients as well as many food and beverage companies, hotels, retail stores and magazines.

via Louise Fili website

via Louise Fili website

via Louise Fili website

The post 6 Women Designers You Need to Know About This International Women’s Day appeared first on Envato.

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Best Design Items to Appeal to the Millennial Generation https://envato.com/blog/best-design-items-millennials/ Wed, 28 Feb 2018 05:54:05 +0000 https://envato.com/?p=66245 Designing for a millennial audience is a tricky affair. As a companion piece to our guide to designing for millennials, we've put together this list of new items that work well for the demographic that was virtually born on the internet. Take a look.

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Designing for a millennial audience is a tricky affair. As I discussed in a previous post, their a temperamental audience that has no time for experiences the load slowly, want to know exactly what they should be focusing on, and want to feel special. As a companion piece to our guide to designing for millennials, we’ve put together this list of new items that work well for the demographic that was virtually born on the internet. Take a look.

Graphic Design

This retro Photoshop Action will take you back to the graphic design style associated with old video games. The color options are bright, with the purple, blue, and orange version being very on trend right now. But it’s tastefully executed and not overwhelming. It should have no trouble catching the eye.

Web Design

Select-Themes have a whole portfolio of options when it comes to millennial friendly designs. But one that really caught my eye was this one called Mixtape. Built for music artists, it offers a number of variations of the theme, and they’re all bright, with a strong focus on high resolution images, and exciting patterns. Most interactions are accompanied by animations, it makes the experience very engaging.

Elated-Themes is another fantastic creator of millennial focused themes. Mane is a great example of one. With a beautiful bold design, a mix of pastel pinks and complimentary, darker greens against a mostly white canvas make it look fresh. That, plus the way the graphics are layered and animated make it extremely engaging. Check out the demos. 

Video

Purpose built for social media, this templates pack includes three post sizes, making it easily adjustable to Facebook, YouTube, Twitter, and Instagram’s preferred resolutions and dimensions, including square videos. It’s also ready for Snapchat and Instagram Stories, with vertical video templates. Its color palette is bright and playful. It’s got everything you need to engage an audience whether they’re scrolling through their newsfeed or skipping through video stories on their phone.

This template pack is purpose built for YouTube. It’s modern, and offers a large suite of templates and animations for almost anything you want to create. It includes templates for titles, openers, transitions, lower thirds, logo reveals, social media promos and pretty much anything else you can think of. It’s one of the most comprehensive YouTube packs out there.

Aimed at a young, social savvy audience, this template pack is purpose built for the Snapchat generation. It includes colorful video openers, lower thirds, even YouTube thumbnails, all purpose built for millennials. With playful animations, and icons you can add that resemble Snapchat stickers, you’ve got a lot to work with with this pack. 

This pack is purpose built for Instagram and Snapchat Stories. Featuring 10 multipurpose templates, it gives you everything you need to created compelling content to be shared on a mobile screen vertically, as well as templates that can be used for advertising too. The templates are fresh, playful and well suited to the platforms most popular with millennials.

Minimal and functional, this template offers a few options including titles, lower-thirds, descriptions, news cards and more. The boxes cleverly resize themselves to match how much text you’ve added, and a few different animation styles are offered. It’s perfect for videos you want viewers to be able to watch without sound.

With a slick design and fluid animations, this template set packs a punch. It comes with titles, lower-thirds, logo, and quote templates, all featuring an elegant minimal design. It’s built to impress.

This pack by therealist brings a simplicity to lower-thirds that’s hard to beat. The minimal design and clean animation will made the information you’re sharing through them the star of the show. If lower-thirds are all you need, this one will get the job done well for a generation where functionality is valued first and foremost. 

This pack offers everything you’d need to run a YouTube channel, or even a broadcast channel, as the title suggests. It includes a full kit of titles, openers, transitions, lower thirds, logo IDs, even social media templates. And with its use of gradients, and bright colors, along with stylish animations and playful layouts, it’s a wonderful choice if you’re trying to appeal to millennials.

A few words animated effectively can make for a really engaging video. Typography templates have grown popular in the world of autoplaying video because of their dual ability to communicate a video’s content without the sound being on, but also to capture the attention of users scrolling through a newsfeed. This template will make your words eye catching. 

Finally, featuring gradients that aren’t overpowering, beautiful layouts focusing the eye on the right elements, and more, this template pack is built for millennials. It’s well suited for channel reveals, featuring a spot to put your channel name and avatar that animates beautifully. It can also be used for opening credits to a bigger project. 

Find out what the generation born on the internet wants from design. Read more about millennials here.

Recommended

The Rules of Designing UX for Millennials

Millennials are an elusive group to capture the attention of. So, what is it they want from a user experience? How can you get them to try your product, or visit your site? And, are they really that obsessed with avocado on toast? Find out in this article.

The post Best Design Items to Appeal to the Millennial Generation appeared first on Envato.

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The Best Advice for Novice Web Designers in 2018 https://envato.com/blog/best-advice-novice-web-designers/ Tue, 20 Feb 2018 03:11:06 +0000 https://envato.com/?p=66038 When you're just getting started, it's hard to know what advice to listen to, and what to ignore. Finding your footing in such a loud and polarizing industry like design is difficult. So, here's some advice to help you ease yourself in.

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When you’re just getting started as a web designer, it’s hard to know what advice to listen to and what to take with a grain of salt. There are approximately 162,900 web developers in the United States, so the last thing you want to do is make an amateur mistake and lose a potential client to the competition. Here are 15 tips to help you take your web design business to the next level:

Don’t Neglect Your Own Website

Web designers can get so consumed with creating the perfect client websites that they neglect their own. This is bad, because 48 percent of consumers say a website’s design plays the top role in how they view the credibility of a business. Your website is a reflection of you as a designer. It should both show off your best design skills and offer the potential client a glimpse of what you do and do well. Show off your best work.

Speed Matters

Most people won’t wait a long time for a site to fully load, especially those on mobile devices. About 39 percent will just leave if it takes too long for images to load. Take the time to learn about how images are delivered, the speed of your own servers and the best ways to optimize images. For example, you can install a plugin that smushes your images or you can deliver images via a content delivery network (CDN). There are also cache settings that might make your site load more quickly for repeat visitors.

Stick to a Few Typefaces

You want your design to be unique and to stand out, but it is easy to get caught up in typefaces and to use quite a few to show off your design skills. However, simplicity really does work better when it comes to the fonts you use on your page. Illustrated Domain recommends limiting your fonts to a few per page, because too many different styles may put the focus on the fonts and not on your products. Multiple typefaces can also create pages that load more slowly – see No. 2 above.

Make Images Emotional

When you choose images to enhance the text on your website, you’ll want to choose images that evoke some type of emotional response. Consumers are drawn to images that make them feel something. However, the image you choose must also be relevant to the industry for which you are creating the website. This isn’t an easy task, but with a little thought, you can come up with a photo that speaks to the heart and soul of what the company does for their customers.

Get a Process in Place

When you first start working with clients, the process itself can feel overwhelming. It’s a smart idea to write out the steps needed to complete a job. You might have the initial quote, first payment, mockups of the design, approval of design, customer approval of website and final payment, for example. Your process will differ from the process other designers use. What is important is finding a balance that works for you and your clients.

Utilize Tools

Don’t be afraid to pull in tools that make your life easier as a designer. Find a good invoicing system. There are many from which to choose. You can use Square for payment and set up recurring invoicing and other features that help you keep track of your clients and payments for business and tax purposes. Use time-management tools such as Toggl to track how much time you’re spending on each task. Stay organized with digital to-do lists. The more organized you can get with the business side of design, the more time you’ll have for the creative tasks.

Choose Color Carefully

Web guru Neil Patel shares tips about the psychology behind web design and how even the colors you choose can evoke emotion. He points to how Coca-Cola uses red in its branding, from website to logo. The color shows that the brand is bold and fresh, and it works very well. You’ll have to balance the colors the company might already be using with complementary colors for the web design. The overall key is to use colors that are visually pleasing but also stand out from the crowd.

Remember the Call to Action (CTA)

Even though the marketing end of the website is probably handled by the company’s own marketing team, you still need to consider the overall user friendliness of your design. A strong landing page will feature a CTA that invites the user to take a specific action. Understanding where to place the CTA and how to draw the user’s attention to it will help your clients tremendously. The better service and value you offer your clients, the more referrals you’ll get in the future.

Start Small and Grow

About 29 percent of small businesses don’t have a website yet, so you might be working with some pretty small fish in the business pond, especially in the beginning. Don’t try to create a website the size of Amazon in the beginning. Even Amazon didn’t start out the size of Amazon. Instead, start simple and add features as the business grows and traffic to the business’s site increases.

Plan a Navigational Hierarchy

No matter what size a website is in the beginning, try to think through a hierarchy plan that allows for growth. What are the main categories for the business, and how can additional features or products the business might add at a later date be categorized? Planning a navigational hierarchy now can prevent redesign nightmares later. Hopefully you will still be designing for the company when it comes time to revamp the site, so you’ll be doing your future self a favor here.

Underpromise and Overdeliver

You’ve likely heard this saying before— it’s a popular saying in the business world. Promise your customers less than you know you’re capable of doing and then deliver more and faster than you promised. This helps ensure your reputation for going above and beyond and delivering in a timely manner. It also gives you some flex room if you run into any hiccups along the way. Designer Ryan McKay shared with Envato that you should “go the extra mile and surprise the client with something they didn’t request.”

Website Flow

Think about the pathway the typical visitor takes through your website — or the path you’d like the customer to take. How can you direct your customer where you want them to go? Do you offer multiple ways to reach the destination? Everything about your site should funnel that visitor to a destination, even if it changes over time. Make sure there aren’t any dead ends on your site. Each page should flow naturally to another.

Make Navigation Intuitive

Navigation is one area where you don’t want to get overly creative. Most site visitors expect to find the navigation bar above the fold, either near the top or the top side of the page. This is the best location, because this is where site visitors will look to get their bearings and figure out how to move through your site. If you put the navigation in a location that is difficult to find, you risk visitors bouncing away from the site.

Add Negative Space

Negative space is the hallmark of good design. If you are building a page for a client, he or she may want to fill every available inch of space with something. It is up to you as the designer to educate your client about the benefits of negative space for drawing the eye to the specific thing the business wants the visitor to look at. There needs to be a good balance between positive and negative space within any design. Negative space doesn’t always have to be white background, however. It is any type of neutral space that gives the reader’s eyes a break from the content.

Create Responsive Designs

In March 2017, over 80 percent of the top websites ranked by Alexa were mobile-adaptive sites. With more and more people using their mobile devices to get online, it only makes sense to ensure any site you design is mobile adaptive. It is easiest to create a site that is adaptive to screen size from the very beginning.

Rewarding Career

Being a web designer can be quite rewarding. You get to work with a wide variety of clients and design creative sites. However, there are many aspects of design to learn, including some basic business management and organizational skills. With a little practice and study, you’ll grow a nice client base and continue to get referrals and build your business.

Recommended

The Rules of Designing UX for Millennials

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The post The Best Advice for Novice Web Designers in 2018 appeared first on Envato.

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How These Different Harry Potter Covers Reflect the Design Trends of Their Time https://envato.com/blog/how-these-different-harry-potter-covers-reflect-the-design-styles-of-their-time/ Tue, 13 Feb 2018 02:37:40 +0000 https://envato.com/?p=62632 The best-selling book series in history, Harry Potter has been re-released many times, each time with a new cover. In this article, we analyze how each of those covers reflects the design trends of the time, and the audience they were targeting.

The post How These Different Harry Potter Covers Reflect the Design Trends of Their Time appeared first on Envato.

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We’re always told never to judge a book by its cover, and yet we do. Everyone does. The cover communicates genre and tone. It gives readers an insight into what they can expect. If what you’re selling on the front cover isn’t what’s printed on those creamy white pages (or more likely that Paperwhite Kindle), you’ll have a disconnect with your readers because your target readers aren’t the ones picking up your book.

It’s a terrible cliche, but a picture really is worth 1000 words. Your book cover is no different. Most often it will be the cover image that first catches your reader’s eye. It needs to convey a lot of information very quickly. The image will show the reader what to expect from the novel. Come thriller? Expect a dark, brooding cover. Romance? The protagonist and their love interest entwined in each other’s arms. Space opera? Usually the protagonist’s starship against a backdrop of the stars and planets.

It’s also important to keep the thumbnail in mind as well. If you’re targeting the e-book market (and even if you’re going a traditional print route) the image still needs to be strong enough to carry its message as a thumbnail. Images and text should be clear and easy to read.

A cover can, however, also be used to help the same novel reach different markets without losing any of the insight the cover will provide. This is something we can easily explore by looking at the various reprints and rebrands of J.K. Rowling’s Harry Potter.

Illustrations 

Scholastic (L) and Bloomsbury (R) both utilized illustrated covers successfully.

The original UK and US prints were published with bright covers that highlighted key scenes in the novels. It was important that the illustrations appeal to the younger audience because these first publications were the entry into the market. Capturing the hearts of a generation was one step on Rowling’s road to success, and brightly illustrated covers was an excellent way to reach them.

As young readers were the primary audience for the series, variations on the illustrated theme have been used in most countries, each with artwork tailored to suit local tastes.

In both covers, ‘Harry Potter’ is highlighted in large typeface—Scholastic using an early instance of what would become widely recognized as the Harry Potter font, while Bloomsbury opted for an easy-to-read bold serif. In addition to the illustrations, this went a long way toward visually tying the series together.

Stylistic

Bloomsbury’s 20th Anniversary Edition capitalized on the huge fanbase.

Bloomsbury’s 20th Anniversary editions of Harry Potter and the Philosopher’s Stone were printed in Hogwarts house colors. The black covers allowed the brightly colored house crests to shine. Though each cover doesn’t really provide any information for new readers, they are simple and effective at targeting existing fans. As many of the original fans had reached adulthood, the 20th Anniversary Edition was relying on the nostalgia of the series to reach them.

These are collector’s editions, that do not generally target new readers. Of course, it’s important to mention that the movies had also added to the global popularity of the series, so it is also likely that new adult readers were attracted to these covers.

As the target audience for this edition was adults, it was also important to move away from the illustrations of earlier editions. Compared to the children’s illustrations, the sedate black covers would be less likely to draw attention on the subway.

From a collector’s standpoint, it would have been great for Bloomsbury to release the whole series in this style.

Bloomsbury also published the signature edition in 2011. This was the first chance to purchase all 7 titles in one boxed set, and was again targeted at an adult market. They sought to reach collectors and fans that had grown alongside Harry. While these covers returned to highlighting key scenes, they did so in a much more stylized fashion.

The Harry Potter title font was now replaced with the ‘signature’ of the signature series. The golden, handwritten name was eye-catching, if also hard-to-read, and the gold leaf embossing caught the light brilliantly. The cover illustrations of key scenes were now less brightly colored. The pale, parchment colored background allowed the dark illustrations to stand out on the covers. Each still hints at the fantastic fiction within—giant chess pieces fighting, and snow-covered graves with music glyphs—though by this time Harry Potter was such a household name that cover illustrations no longer needed to sell the story. Harry was firmly embedded in global pop culture.

Bloomsbury’s signature series.

Recently re-released through Pottermore, the latest titles go even further stylistically. They move away from touching on scenes from the stories and lean heavily on the iconography within. The owl and lightning bolt still suggest a fantasy tale, as does the phoenix rising above the spires of the castle. Highlighting the iconography of the stories allows the covers to lend more weight. These covers more clearly suggest a fantasy story than the signature series. These also appeal to a broader audience. The bright bold colors will draw younger readers, while the subtle illustration will suit adults.

These covers also keep the heading font uniform. Previous examples highlight Harry Potter by using a separate font from the subheading. Making the font uniform ensures the title remains easy to read as a thumbnail, which is important here as these covers are specifically designed for audiobook versions (the accessibility of digital online stores means audiobooks are more likely to be purchased online).

Through these examples we can see how each cover and printing serves a particular purpose and aims to reach a particular audience, without changing the original text.

Resources

If you’re looking to recreate the feel of these styles, the Envato Marketplace has a huge range of fonts and illustrations to get you started.

Halloween is a decorative serif typeface that would make a great bold title, and the quirky, uneven style would not look out of place on fantasy fiction covers.

The coloration of the audiobook headings reminded me of Typerighter and Not My Type. Both are amazing typewriter fonts that contain multiple variations for each letter, making the typed text look much more authentic.

Geographica Hand is another great serif font that would be well suited to this cover style. Its a simple, easy-to-read font that still has a lot of personality.

There’s a huge range of handwritten fonts available, and there will be something to suit everyone’s style. The most important thing for this kind of project is readability, and this is where Bird House is a stand out font. It’s a great font for signature-style covers.

If these have inspired your next cover creation, definitely check out the rest of the huge range of fonts and illustrations available on Envato Elements.

Recommended

The post How These Different Harry Potter Covers Reflect the Design Trends of Their Time appeared first on Envato.

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50 Best PowerPoint Templates of 2018 https://envato.com/blog/50-best-powerpoint-templates-2018/ Fri, 09 Feb 2018 02:43:24 +0000 https://envato.com/?p=64664 The best PowerPoint templates available right now.

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The right template can make or break a presentation

FLORES Powerpoint Template
FLORES Powerpoint Template by Artmonk on Envato Elements

Default Microsoft PowerPoint templates may be able to convince your peers about your idea, as part of an internal presentation, but customers you’re trying to win over may need something a bit more professionally designed, to even take you seriously.

A great idea is only half the job done, the other half is how you present it, and part of that comes down to what your presentation looks like. A good presentation can help convey your key messages, keep your audience focused and engaged with the content being presented, as well as encourage sharing, should you want that. In contrast, a dull, totally boring template will have everyone yawning before you’ve even gotten through the intro!

We’ve put together a strong list of some of the best PowerPoint Templates you can choose from, to help you succeed in presenting anything from success metrics, company profiles, ideas, pitches and so much more.

If you’re rather looking for Google Slides or Apple Keynote templates, we’ve got you covered! Check out our top templates and bestsellers in those categories, too.

Newest PowerPoint Templates in 2018

The PowerPoint category has seen a strong growth in 2017 and our monthly roundup articles focused on sharing some of the best new templates, count among the favorites of our readership

Here are some of the newest templates, fresh out in January 2018!

1. Mina PowerPoint Template by Azad_Sultanov

Clean and minimalist design template that comes with 80+ unique slides, at Full HD resolution, includes slides perfectly suited for portfolios and many other business applications.

2. Business PowerPoint by rapidpixel

As the title says, a presentation template primarily aimed at businesses. With 96 unique creative slides, modern layouts based on Master Slides and fully editable Vector Shapes make this one a great choice for your first quarter presentation.

3. Universe Creative Powerpoint Template by ESTE_Studio

If you love darker-themed templates, this one is sure to catch your eye! Comes with over 100 unique slides with customizable shape colors, sizes, positions. Additional elements like elegant transition animations, company profiles, data-driven charts and maps round up an excellent template.

4. Vigil Business Premium PowerPoint Template by bypaintdesign

Another great presentation for any business setting. With highlights such as 500+ editable font icons, drag and drop picture placeholders that feature auto-adjustment, Vigil Business Premium PowerPoint Template is certainly worth considering for your next presentation.

5. City PowerPoint Template by MonoDesignDerby

This creative PowerPoint template uses a range of unique illustrations to make your slides stand out from the crowd. The template incorporates charts and graphs into city illustrations to create a fun and engaging presentation. Easily drag and drop in your own images to replace illustrations, edit charts and graphs to represent your own figures and customise slides fully to match your brand.

6. Dream – Multipurpose Presentation Templates by Ms_Jello

Dream has a minimal, modern & unique design, where each slide is created with love and attention to detail. As a multipurpose Powerpoint template, it can be used for any type of presentation, ranging from business & corporate, to portfolios and branding or advertising.

7. Drop Creative Powerpoint Template by ZinStudio

A great template for those of you that thoroughly enjoy good use of photography and negative space. Although PowerPoint is known mainly for digital presentations, we couldn’t help noticing just how much this template reminded us of a printed magazine!

8. Creativa PowerPoint by pixelbob

Silky pastel colors, clean icons and an overall well balanced composition on each individual slide make this PowerPoint Template a great one to add to your rockstar Presentation building toolkit.

9. Business Proposal Pitch PowerPoint Template by malis

Professional slides designed for yourp resentation. The template includes over 120 slides and comes complete with graphs, charts, tables, diagrams, which can be easily edited without additional tools or special training. All pictures in the presentation can be easily inserted in just one click!

10. Fresh Business Powerpoint Bundle by loveishkalsi

This is a great bundle for people looking for added versatility, as you get 2 different PowerPoint presentation files at the price of one. All of them are designed for professional presentations.

Trending PowerPoint Templates this Month

These templates have gotten some much deserved attention lately, either due to unique designs, great versatility or simply because they’ve managed to help a lot of people out with building their best presentations to date. Let’s check them out!

1. Modern PowerPoint by rapidpixel

With over 1000+ slides, modern layouts and great use of vector shapes, this PowerPoint Template made it right at the top of the trending items list!

2. Modern Solution by EvgenyBagro

Another great template for your business presentations! This one includes 420 unique  slides and comes with everything you’d need: graphs, charts, tables, diagrams, which can be easily edited without too much work.

3. 2018 Epic Presentation Template by BrandEarth

Comes with 104 Unique slides, current 2018 calendar slides pack, with a wide range of color customization options. Oh and animations… do check out the animations!

4. Triangulum – Animated PowerPoint Presentation by adraft

As you might have guessed it, the main design element here is the triangle, giving this template a fresh, and dare we say… pointy vibe. Also comes with really cool animations which you can preview here!

5. Point Multipurpose PowerPoint Template by Jiani_design

This PowerPoint Presentation Template can be used for business reports, annual wrap-up reports, real estate market reviews, new business funding requests, promotions and so much more.

6. Inspirit Premium Powerpoint Template by bypaintdesign

7. 2 in 1 Business Pro Bundle Powerpoint by Slide_Master

8. SBox Business Powerpoint Template by ESTE_Studio

9. Bundle 3 In 1 Simplicity -PowerPoint Template 2018 by williamhenry989

10. Monthly Planner PowerPoint Presentation Template by SanaNik

Bestselling of all time

A roundup of the bestselling PowerPoint templates on our marketplace.

1. Motagua – Multipurpose PowerPoint Template

Really, you can’t go wrong with this one.

2. Six Template

Works even if your presentation isn’t structured by points of 6.

3. i9 Template System

Highly-useful, pixel-accurate master slides.

4. Ever – Multipurpose Presentation Template

So much animation in this one! Check out the YouTube video for a demo.

5. HappyBiz Multipurpose Business Template

Dramatic black and white images not included, but with 4,800+ slides total, you’ll have enough to work with.

6. Business Plan Powerpoint

SWOT analysis? Sales strategy? Financial projections? Check, check, check.

7. Simplicity – Premium and Easy to Edit Template

A featured file from the Envato team! One user says it looks “good and sexy”. Well, then.

8. Business PowerPoint Presentation Template

More than 2,000 satisfied buyers! The super-fast customer support is a plus on this one.

9. Grid Powerpoint

Are grid layouts dead? Maybe, but they’re alive and well in PowerPoints.

10. Awesome Slides

Awesome patterns. Awesome icons. If you like the word awesome, this one’s for you.

11. Marketofy – Ultimate PowerPoint Template

The infographic elements are really cool on this one – and bonus points for being vector-editable, so you can be so very #onbrand.

12. Swiss Style PowerPoint Template

This might be the most unique one on the list, and it’s a personal favorite of mine. Follows the giant-text, make-your-statement vibe that’s popular on places like the TED stage.

13. MaxPro – Business Plan PowerPoint Presentation

More animation! The YouTube preview is oddly captivating, for a PowerPoint presentation.

14. Premium International Template System

Helvetica is a classic font choice for this simple template.

15. Mercurio PowerPoint Presentation Template

“The creativeness is 10/10,” says one buyer. High marks.

16. Omoa – Ultimate Multipurpose PowerPoint Template

Red, blue, colored? If you’re looking for something that’s not based on Master Slides and is a bit unique, check out this template.

17. Business Proposal PowerPoint Template

This designer is a pro at Keynote templates, but this PowerPoint template is a winner, too.

18. BIGIdea Power Point Presentation

Have a big idea? The name says it all with this one.

19. Mica Powerpoint Presentation Template

Font animation and pretty colors – this one is a great choice if you want to be taken seriously, but still have a touch a flair to your designs.

20. Akuntansi Powerpoint

Open Sans & Lato fonts are fresh and easy to read.

21. Investor Pitch Deck PowerPoint Template

Want to convince someone to invest in your business? Use this deck to pitch like the pros.

22. Startup X – Perfect Pitch Deck Powerpoint Template

Dramatic mountain pictures aren’t required for start-up companies to be successful… right? Better use this template, just to be safe.

23. Sketch Powerpoint Template

If you want something less boring corporate and more I sketched this on a blackboard, pick this one. It’s sure to stand out!

24. The Zero Business Infographic Presentation

With 5628 slides, you won’t be doing ‘zero business’ with this template. (Sort of an odd name, really).

25. Montuca Powerpoint Presentation Template

Clean and elegant! Easy to see why this template has a near-perfect rating.

26. Summit 1 PowerPoint Template

Again with the mountains. Add mountains, profit?

27. Corporate Overview Powerpoint Template

A safe choice that gets the point across. Coffee breaks during meeting agendas are preferred.

28. UX Design Presentation Template

If you like this one but you’re an Apple user, there’s a matching Keynote version, too.

29. Eureka – Minimal PowerPoint Template

As a bonus, this one includes a double exposure PhotoShop action.

30. Lorem PowerPoint template

Simple and straightforward, with a non-boring font choice of Museo Slab.


That’s a lot of PowerPoint templates, but if you’re still looking for more, head to our marketplace or check out the PowerPoint library on Envato Elements. 

Recommended

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Skeuomorphism Is Back https://envato.com/blog/skeuomorphism-is-back/ Tue, 06 Feb 2018 04:27:20 +0000 https://envato.com/?p=65715 Steve Jobs’ go-to design language - the art of digital user interface design that mimics the characteristics of real-life objects - is making a return.

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That’s right. You heard me. Skeuomorphism is back.

Steve Jobs’ go-to design language – the art of digital user interface design that mimics the characteristics of real-life objects – is making a return, after being banished from most of our screens since the introduction of iOS 7.

A design trend that began as a well intentioned way to make software less daunting, had a nearly two decade run as the style of choice amongst UI designers of all stripes. But, after escalating to an obnoxious level, exemplified below in a screenshot of the iBooks app on a 2012 iPad, designers far and wide called time of death on skeuomorphic design.

Now, more than five years later, with minimalism almost ubiquitous, it appears the controversial design style may be back, albeit a little toned down than where when we last saw it.

And why shouldn’t it return? Design is a cyclical beast. What’s in one day may be out the next, and then may be back in a couple of days later.

While it may have left a bad taste in our mouth, skeuomorphism as a concept isn’t necessarily as extreme as it was in its last iteration. And, while the concept is making a comeback, it’s probably safe to assume the leather stitching of Apple’s calendar app won’t be.

Aside from the literal references to real world object fatigue, what influenced the decision for most designers to stop utilizing the skeuomorphic style, all those years ago, was how challenging it was to scale to different sizes of screen.

At a time when smartphones were growing in size, and tablets were still relatively new to the market, adapting 3D bookshelves with wooden textures to fit an iPhone app, tablet, and web browser became too challenging.

Eventually, designers pivoted to flat UI principles. And, pretty quickly, Apple itself drew a line in the sand, throwing the baby out with the bathwater with the introduction of the drastically different iOS 7.

But, looking back, it was an overcorrection.

Sure, I don’t think many of us are truly missing the overly literal mimicking of bookshelves, calculators, cd players, and Mondaine clocks. But, the principles behind skeuomorphism are still very relevant, and have gotten lumped in with the texture choices that eventually made the trend feel overbearing.

The simplest example of the principles of skeuomorphism being employed well is your computer’s desktop. Get it? Desk top? Your windows act as sheets of paper filling your desk that you move around, and layer as you like – that’s skeuomorphism.

The switches in your settings app for you to turn functions on and off – that’s skeuomorphism.

The tabs on your web browser that you use to flick from page to page – that’s skeuomorphism.

Even the buttons that are an important element of Material Design are skeuomorphism.

The principles of skeuomorphism never really went away. But, now that technology has evolved, and in some ways settled enough for us to know more or less how many screen sizes we have to design for, how high the resolution needs to be, etc, we can afford to move another inch away from an overly minimalistic approach to design, into one that brings an element of playfulness back. But, more than that, intuitiveness.

We’re all very impressed with how stunning a stark white canvas with thin black icons, and light typography can look. But, now it’s time to remind users that they can actually interact with these elements again. And with a wave of VR, and AR experiences around the corner, the return of this once ubiquitous design trend can’t come at a better time.

Here are some examples of tasteful ways skeuomorphism is creeping back into design.

Add credit card Animation by Arvin
https://dribbble.com/shots/4129490-Index-Sidebar-Animation
Index&Sidebar Animation by Arvin
Retina Video Buttons by Charles Petterson
Add to Cart Interaction by Dannniel
Yunait Email template by Made for Desktop
Finance app animation design by Gis1on
Status Dom by Keith Sereby
My team – Radio Design (RDD) by Never-stop
The Fork by Barthelemy Chalvet
A Very Skeuomorphic Switch by Eugene Cheporov
moleskine pull to open concept by Anton Kudin

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