Graphic Design – Envato https://envato.com Design & creative inspiration Fri, 19 Jan 2018 06:05:24 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.2 https://assets.wordpress.envato-static.com/uploads/2016/08/cropped-favicon-32x32.png Graphic Design – Envato https://envato.com 32 32 The Death of Helvetica and the Rise of the Bespoke Font https://envato.com/blog/the-death-of-helvetica-and-the-rise-of-the-bespoke-font/ Wed, 10 Jan 2018 01:04:35 +0000 https://envato.com/?p=64577 Why some big brands are ditching typefaces like Helvetica in favor of creating their own bespoke font.

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The bespoke font trend is spreading.

With the way things are going, we won’t see much of Helvetica, once the world’s favorite font, anymore.

There was a time, only a few years ago, where you’d be hard pressed to go an hour without bumping into it. Used as Apple’s system font on iOS and Mac OS (formerly OS X) until 2015, and the default font for much of the web and world of design in general, it was, for a long time, simply unavoidable.

But such use of a font that, if we’re honest, lacked any overly noticeable characteristics, meant that companies using it were missing an opportunity to make an actual impression.

Add to that the fact that those companies, in some cases, were paying millions of dollars a year to license it, and that it didn’t render particularly well on mobile devices, and it seems the fate of Helvetica was sealed.

But rather than just selecting something from the pile of other standard fonts, lately, brands have been purpose building their own. 

And so has begun the rise of the bespoke font.

Bespoke fonts

Roboto

One of the first notable bespoke font of recent times was Google’s Roboto.

Launched in 2011, Roboto is a neo-grotesque sans-serif font described by the company as “modern, yet approachable” and, “emotional”.

It rolled the font out on its stock Android ecosystem. Then, in 2014, to go along with the launch of its new design language, Material Design, it updated the font to be more friendly, and perform well in a large range of contexts.

It uncurled the capital ‘R’, and rounded the dots on the lowercase ‘i’ and ‘j’, as well as periods (.) and other symbols. Now it’s a widely featured system font, appearing across almost all of Google’s products.

It’s been free to download, since 2012, and many companies, including Envato, make use of it.

San Francisco

To go with the launch of the Apple Watch, Apple developed a new bespoke font, built for small screens, called San Francisco.

After years of using Helvetica as the system font for the iPhone, iPad and Mac operating systems, it had finally hit the limit of what the popular font could do. They found that Helvetica was hard to read on smaller devices, with letters blending together if the spacing was too tight, and the font size and resolution was too low.

The company needed something more versatile, and purpose built for their products. So, they developed San Francisco, which I’m sure to many looks very similar to Helvetica.

They use two main versions: SF for iOS and MacOS, and SF Compact for the Apple Watch.

They’ve now rolled out the font across most of their products.

IBM Plex

At the end of 2017, IBM announced its new bespoke font, IBM Plex.

After using Helvetica, basically since it started making computers, the company decided it needed a font that felt more a part of their brand.

Drawing inspiration from the Paul Rand designed IBM logo, IBM Plex is clear, modern and playful – a characteristic that wasn’t always associated with big blue.

On top of all of that, it will save the company over a million dollars a year in licensing fees for Helvetica Neue it was paying to Monotype. Previously, due to the licensing, not all of the company’s 380 thousand employees had a licensed version of Helvetica Neue on their devices. Now that the company owns their new font, it can remain certain every business card to PowerPoint presentation its employees put together can use the same font.

CNN Sans

In 2016, CNN unveiled a new brand font, CNN Sans.

While the company admits it’s pretty shamelessly modeled on Helvetica, the new font offers a lot of versatility, with various weights and condensed options to fit everything from headlines on their app, to the lower third graphics at the bottom of your screen.

It’s been rolled out on the air and online. But one must admit that the font itself doesn’t exactly scream CNN.

YouTube Sans

Inspired by its play button logo, which was refined along with the creation of this font, YouTube Sans was announced in 2017.

It’s a quirky font, designed to radiate YouTube’s bright and unique style. The lowercase ‘i’s and ‘l’s feature curves. The angled choppy ends of letters like the uppercase ‘H’ are cut in line with the angle of the logo’s play button. And the logo itself is a part of the font as a glyph.

The bespoke font is mostly used in YouTube’s marketing material, assets like PowerPoint presentations for its staff, and in certain parts of its interface.

TCCC Unity

In 2018, the Coca Cola Company announced a new bespoke font called TCCC Unity (the TCCC stands for “The Coca Cola Company”).

Designed by well regarded typographic agency, Brody Associates, it is described by the Coca Cola Company’s vice president of global design, James Sommerville as, encapsulating “Coca-Cola’s past and it’s American modernist heritage.”

 

It’s a familiar and very friendly design, whose circularity makes it stand out.

Why brands saying goodbye to fonts like Helvetica

It’s beyond a trend at this point and becoming a standard part of branding to have a bespoke font.

Although until recently standard fonts like Helvetica held up as “good enough” options, the limits of using fonts that haven’t been meaningfully updated in half a century have become apparent.

Beyond the technical limitations that prompted Google and Apple to strike out with their own bespoke fonts, IBM have shown us that typography is a great opportunity to extend your brand identity.

Think about how many brands are trying to engage with us online. Think of how many brands make video content, or run blogs designed to bring us into their ecosystem. Think of how marketing and advertising has changed.

No longer should brands need to show you their logos to have you know it’s them. It should be in their colors, in their copy and in their typography. 

Bespoke fonts offer brands more control over their identity, and in some cases can even save them money in the long run.

With brands extending themselves in ways that weren’t imaginable a decade ago, it’s never been more important to have your brand’s identity ooze out of every asset you use – from your color palette, to the way you dot your ‘i’s and cross your t’s.

Stand out with a distinctive font of your own

Not every brand is going to be able to afford to have a custom font created for them from scratch. But that doesn’t mean you automatically have to default to standard fonts like Helvetica. 

Distinctive typography that aligns with your brand’s identity can be found more easily than ever. 

Here are a few great options to pick from.

A modern angular typeface, Abside by hederaedesign focuses on clarity and minimalism. It’s clear to read, even from a distance, thanks to its spacing and the simplicity in each letter’s shape. But its also easy on the eye thanks to the subtle rounded edges of each letter.

Including seven weights, plus italics in each weight, Metrisch by formikalabs is based on traditional geometric construction, with its letter size wider and x-heights taller than average. It features clean vertical cuts on the terminals, and sharp corners that strike a balance that is smooth and refined. 

The weights range from extra light to extra bold. It can make for a great logo or headline, as much as it can work well as a body font. 

Alma Mono by dafeld is striking. It comes in five different weights, looking stunning in both extra light and extra heavy renders. Its rounded corners give it a soft, friendly feel. While the stark simplicity of each letter’s shape makes the font look minimalistic and modern.

Reef is a simple sans-serif font. Its rounded corners and terminals make it appear smooth and clear. And each letter is contained in a small amount of space, making it great for fitting lots of content on a small screen.

It’s a distinctive font that would work well in logos and headings. 

Inspired by classic fonts like DIN, Eurostile and Futura, Frank is perfect for the 21st century. With characters that suit a wide array of languages, and its unapologetically clear and, if you will, frank design, it’s distinctive and functional. 

Inspired by industrial signs, Martian B by crftsco is tidy and straightforward. Available in nine weights from thin to extra black, it’s perfect for signs, logos and headings. It’s strikingly modern, featuring purposeful curves within this mostly rectangular font.

Beautiful and minimal, Cebo Font by khurasan includes a number of different weights and an option with a drop shadow. It’s a great logo typeface for brands wanting to look extremely modern and futuristic. 

Script fonts are rising in popularity for some brands. And while it won’t suit all types of content, it’s great for headlines, slogans, logos and simple marketing messages. It will give things a personal touch. 

Another handwritten style of font, Ready by sunnytudu feels really modern and clean, two words not always associated with script typography. Each stroke making up the letters feels purposeful, but the narrow flicks like on the capital ‘F’, or between the two stems of the capital ‘H’, and the area on the lowercase ‘a’ where it looks like the marker has brushed past, give it an authenticity that’s impressive. 

A great display sans font, Glorynight Tall by yipianesia follows the octagonal form principle. It’s built to stand out and make a forceful impression. It’s great if you’re looking for something punchy and modern.

Turn that cap backwards and try and appeal to the youth demographic with this graffiti inspired font. Skylight Graffiti by RVQ is a clean, modern looking script font that feels fresh. Create a distinctive logo, or share brand slogans with a font that will be sure to catch the eye. 

Porter is a beautiful sans-serif font that comes in three weights and matching italics. While it’s extremely sleek and modern, the roundness of some characters and even proportions of each letter make it feel simple and friendly. 

Make your logo or marketing material look not only like you’ve written it with a market, but also, that you have beautiful handwriting with Amber Queen – Signature Font by maulanacreative. Its weight is elegantly narrow, its capital letters are slim and tall, and the cursive letters are clear and tidy. 

And finally, if your brand is all class, Astronout Signature by maulanacreative could be perfect for you. Aiming to give off the handcrafted feel of a signature, the typeface is well suited to stationary, logos and more.

I can picture using this on the poster for a cabaret at the Carlyle Hotel in New York. I’ll be sure to let you know where to get tickets. 

Conclusion

Whether it be because they look good on all sizes of screen, can be exclusively associated specific brands, or companies from paying yearly licensing fees, some of the biggest brands in the world are adopting bespoke fonts.

And although Helvetica is far from broken, typefaces specifically built for this moment in digital design are gaining popularity, and could become a standard part of branding.

We’ll be watching to see if this trend continues as the year unfolds.

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Why Is Blue the Internet’s Default Color? https://envato.com/blog/blue-internet-default-color/ Tue, 09 Jan 2018 01:11:41 +0000 https://envato.com/?p=64524 There is a lot of blue on the internet. Why?

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There is a lot of blue on the internet. Why?

Go Google something. Okay, now, go and check Facebook. Great, okay, now, pop onto Twitter. And, just to seal the deal, take a peek at your LinkedIn.

You know what you just saw a lot of? The color blue.

Blue is the most popular color on the internet by far. But as to why, well, that seems to be up for debate.

The atmosphere is blue

One reason might have to do with the atmosphere of the actual world. You know how the sky is blue? That’s a lot of blue we’re seeing every day. And you know how 71 percent of the earth is water, and water is blue? That, too, is a lot of blue we’re seeing every day.

It may, therefore, be argued that although we don’t acknowledge it, blue is a color we’re naturally acclimatized to. And because people want the experience of the internet, and technology to feel familiar, it’s not surprising that blue is so prevalent in digital design.

The next darkest color to black is blue

This is the blue Google uses for links on its search results pages.

Blue has long been the go-to color for links. But no one can seem to agree on exactly why, and who made that decision.

Internet folklore traces the popularity of links back to the father of the internet, Sir Tim Berners Lee. Some of the earliest pictures of him that feature links on his computer screen show links colored in blue.

But, Berners Lee, himself, has no memory of deciding on the color as the preferred choice for them. Mostly because when he popularized the practice of hyperlinks, he did it in the era of grayscale screens.

The path, therefore, leads us to Mosaic, an early internet browser, whose creators apparently decided to make blue the default color of links, because it was the color closest to black in its contrast to white, thus making it the next most legible color choice for web pages.

Since then, some shade of blue has been a staple of search results pages, and a color most of us probably see on a daily basis.

The only color he could see all of was blue

When Mark Zuckerberg was building Facebook, in the days when he was still working out of a college dorm, the choice to make blue its main color was a no brainer. Mainly, because it wasn’t really a choice.

Zuckerberg is colorblind, unable to see red or green, and so blue is the only color he can fully interpret, which made his decision to make Facebook blue a pretty easy one.

The social network being one of the most popular sites in the world, and surely something most of us look at multiple times a day, has continued the trend of blue being the color we see most often online.

41 shades of blue

Apparently this is your favorite shade of blue. How do I know? Well, nearly a decade ago, Google, which was not exactly considered a purveyor of design, had an inconsistency.

Its homepage featured a button that used one shade of blue, and Gmail featured a button that used another.

They decided to standardize the shade they were using, but which blue were they going to choose?

To find out, they ran a bunch of user tests, testing a number of shades of blue that were almost imperceptibly different. How many blues? 41 to be exact.  

As is talked about in the biography, Marissa Mayer and the Fight to Save Yahoo!, this story has become something of a legend. A tech company, and a manager, who, rather than trusting the gut of their designers, used data to make a design decision.

I’m not saying it’s good or bad. But, what I am saying is that the winning blue has been one of Google’s main colors ever since.

The Most popular color on the internet

In 2016, designer Paul Hebert did an analysis of the ten most popular sites on the internet, according to Alexa.com, and scraped data about the colors they were using. What he found wasn’t super surprising. The most popular color by far is blue.

So, why?

Perhaps it is because the sky and sea are blue. Perhaps it’s because one influential person just decided he or she liked the color blue. Whatever the truth is of its origin, blue is the internet, and indeed, the entire world of design’s default color.

It can be inoffensive.

In your face.

Buttoned up and professional.

Warm and inviting.

Cold and alienating.

Vibrant and fresh.

Neutral and not distracting.

And, algorithmically correct.

Conclusion

The color blue is many things. But more than anything else, it is the most popular color on the internet.

Find your best blue

Here are ten beautiful blue backgrounds you can download right now with Envato Elements, our curated subscription to the best assets in design.

Using the generative art style, this set of 3D geometric backgrounds uses a rich royal blue that’s warm and inviting. 

Hexagon Backgrounds | Blue features sixteen futuristic designs using the shape and different tones of blue.

A collection of beautiful space themed backgrounds featuring different shades of a blue night sky, and glistening stars.

A wider, darker collection of illustrations of deep space. This features deeper blues, purple and a range of other colors.

This pack of corporate geometric backgrounds includes this inoffensive, professional blue. 

This beautiful collection of flat bubble backgrounds gives you delightful options like this one, featuring friendly, or bubbly, if you will, shades of blue.

A set of unique, tiled swirls in different colors including this understated, earthy blue. 

A fresh design following the concept of an explosion of particles. It features an understated, but warm blue in the background, with a lighter blue coloring the particles. 

A really slick, abstract pattern. Featuring, dark and light tones of blue, against a navy and black background. 

And finally, some bright, friendly blues in the form of playful waves make up this pack of inviting backgrounds. 

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38 High-Quality Apple Keynote Templates You Need to Be Using for Your Next Presentation https://envato.com/blog/38-high-quality-keynote-templates/ Thu, 28 Dec 2017 06:50:42 +0000 https://envato.com/?p=64064 Since its inception as a program purpose-built for Steve Jobs to use during his product presentations, Apple Keynote has come a long way. Now, next to Microsoft PowerPoint, it’s one of the most popular presentation programs in the world. But with its popularity comes a challenge for us users: how to make your next Keynote […]

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Since its inception as a program purpose-built for Steve Jobs to use during his product presentations, Apple Keynote has come a long way. Now, next to Microsoft PowerPoint, it’s one of the most popular presentation programs in the world. 

But with its popularity comes a challenge for us users: how to make your next Keynote presentation stand out? Easy. Use a pre-made template. 

We’ve gone through the library of our subscription service, Envato Elements, and picked the most stunning high quality Keynote templates to make your next presentation pop.

Looking for a modern business template? Take a look at this one by SimpleSmart. Martin Keynote Business Template mixes a refreshing white canvas with three color schemes featuring stylish grays, blues and purples highlights in its color schemes. It’s very clean and minimal and comes with 120 slide templates, over a thousand customizable vector shapes, infographic, data chart, portfolio and timeline templates. 

Very clean and corporate, Startup Keynote Template by SlideEmpire is a great choice for a good looking, professional presentation. Featuring four fresh color themes, 70 unique slide templates, 450 vector icons and more, this one’s a solid choice for many in business.

This template is slick in its use of a dark gray background, white text and light blue highlights, but its use of bold headline fonts, animated infographics, and clever layouts make it accessible and inviting. It features 58 unique slide layouts, 4K resolution, light and dark versions of the color scheme, and image placeholders that are drag and drop functional. 

With a modern color palette and minimalistic layout, Pitch will lift your presentation into something bold. Featuring more than 120 unique templates, HD resolution, six ready made color themes, 500 easily editable fonts and icons, drag and drop image placeholder functionality, and an overall elegant look, you’ll hit it out of the park with this pack.

Company Profile is a popular corporate but fresh template. It features nice color options mixing a canvas of white with light blues and coral greens. Some of its layouts also feature lay the scheme out to elicit a gradient-like effect which is very in right now. It comes with sixty unique slide layouts, four color themes, 450 vector icons, as well as a dark version of the theme. 

Created for professional, ELFA gives you 170 clean, modern and creative slide layouts, over a thousand icons, custom animations for each element and more. Out of the box it has a very modern, versatile look. But more than anything, it’s ready to go to impress your boss, colleagues or your next client.

Wanting to hook in a younger demographic to focus on your presentation? Consider this fashion focused template by BOXKAYU. Featuring a minimal color scheme that makes great use of white space and elegant black text and shapes, this template is in vogue. It includes five color variants, unique layouts and will also suit presentations on photography, food and architecture.

A great choice for designers and creative agencies, Tormund by Slidehack features a very bold color scheme. With a base of charcoal gray, its highlight color, yellow, pops. It features extremely clean layouts, templates for data driven charts, company profiles, maps and more. It also comes with over 500 font icons, elegant transition animations, and all the slides are high resolution.

This one’s corporate with a capital ‘C’. Professional by SlideEmpire gives you everything you’ll need for a business focused presentation. Out of the box you’ll get a set of four fresh but muted color schemes, 60 unique slide templates and 450 vector icons to choose from. It’s a great choice for a straightforward, professional presentation.

This beautiful, bright template pack is bold but very accessible. The color contrast of a white base and bright colors will make your slides eye catching. And its 35 unique slide layouts that include business plan, annual report, investor pitch deck, proposal and more mean that you’ll be ready for pretty much any presentation.

If you’re a fan of gradients, you’ll be a fan of this. Granite by SlideFactory makes great use of the trendy semi-transparent gradient in its layouts here, giving the corporate keynote a bit of a taste of what’s in vogue. Things still look very professional in this pack that comes with 20 unique slide templates, 3 color schemes including blue, peach and green and light and dark themes. 

Yet another fashion focused template pack from BOXKAYU, this one has a bigger emphasis on photography. The layouts are more experimental, with text overlapping onto the image placeholders, meaning the success of this templates relies on how high quality your images are. Once again it features a mostly black and white color scheme, although the elements features are a little heavier than the light ones in their other fashion template. A great use of this template will make for a visually stunning presentation.

A very versatile pack, it includes 20 unique slide templates, dark and light background variations, 3 color themes (yellow, blue and green) and more. 

This truly stunning template pack is perfect for a comprehensive presentation. With a robust set of layouts and features including 98 unique slide variations, you’ll find everything you need to do a detailed and clear presentation.

Like its counterpart, Pitch, the sequel Pitch 2 contains much the same layout but with bolder colors. If you want a minimal but modern set of templates with pinks and blues that pop, then this one’s for you. Take advantage of the 95 unique slide options, the more than 500 editable font icons, editable charts, device mockups and more. And it’s all in high resolution.

An extremely contemporary template, Moksawa by Slidehack emphasizes high quality photography and bold typography. It uses a lot of white space and minimal color. It’s a refreshing alternative from a lot of other templates that stick to the long held conventions of a slideshow presentation. This will make your Keynote look more like the inside of an indie magazine. It features over 120 unique slide layouts, 6 color themes, drag and drop functionality with the image placeholders, maps and a whole bunch more.

Professional and visually stunning, Contact by Haluze has the potential to take your audience’s breath away. Filled with tons of elements including layouts, maps, infographics, vector icons and more, this pack blends exceptional functionality with exquisite design. 

Bright and slick, The Agency by Slidehack will help you make an impression. With layouts that provide a healthy balance between high resolution imagery and a focus on the content, you’ll get your ideas across in style. The pack includes fully editable shapes, colors, fonts and more. And it’s fit for a high resolution screen. 

What makes Cascada so breathtaking is its simplicity. The layouts included in this pack are incredibly functional, but the efficient arrangements of the elements in each layout, as well as the color options included, make it unique. There are 120 slide templates to choose from, vector shapes, chart, infographic, timeline layouts among others, and it’s all in Full High Definition.

Minimal Sale, as its title suggests, is great for product presentations. Features a pastel blue base with orange highlights and still a healthy amount of white space, this template gives off an airy ‘lifestyle’ sort of vibe. It includes a strong use of photography in its layouts, and provides iPad, and Apple Watch product mockups for you to display your content on. The drag and drop functionality it provides should make this quite easy.

X Note by Slidehack features a a welcome soft color palette. With a low profile dark gray canvas and a pleasant selection of coral greens, blues and purples, the pack looks modern but not overwhelmingly so. It features 4 pre-made themes, each with 40 unique slide templates, device mockups, image placeholders and more. It’s all fully editable, it’s all drag and drop and it’s all in high resolution.

Az features soft colors on a timeless white background and provides 20 pre-made color variations, bright and dark variations, 130 unique custom slides, fully editable shapes, icons and mockups and more. Great if you want something modern yet inviting. 

Featuring a white canvas and gray text with subtle highlight colors, Nova will give your presentation an almost heavenly injection of minimalism. The slide layouts are very clean, bordering on sparse, and when color and imagery is added, the layouts provide a welcome balance between the two. 60 creative unique slide layouts are included, there are 4 color themes, 450 vector icons and a dark version included. 

With dark and light versions included, ATULAH is bold but clean. It has a strong focus on images, so you’ll want to have some high quality ones at hand and its color scheme features a teal highlight color that’s very modern. 

Featuring a signature pastel blue as its main highlight color, this light theme is very soft and inviting. It’s a very polished set of slides that offer a lot of customization. You can drag and drop your images into the placeholders, add or remove text boxes, change colors, add gradients and more. It’s beautiful as is but it’s also versatile enough for you to make it whatever you want it to be.

This striking set of slide templates looks inspired by European fashion magazines. The bold use of its feature color, mixed with the creative layouts draw the eye to what matters in really unique ways. This is one to consider if you want to make a statement. A really good choice for creative agencies. 

Clean and friendly, Sapphire features 30 modern and elegant slides, 5 color variations, infographics, illustrations and more. Great if you need a versatile collection of slides that will look good no matter the context. 

This stunning set of grayscale slides will make your presentation truly elegant. Featuring 80 unique slides, photo and project galleries, easily editable charts, timelines, free fonts, vector icons and more, it provides all you’ll need to create a truly beautiful presentation. 

Ultimate provides a welcome freshness that is much needed in corporate presentations. It’s versatile enough to suit a wide variety of needs, but in a corporate setting, with its use of white space, a fresh color palette and gradients – which are very on trend – it’ll add an energy to your presentation that will turn heads. It includes 60 unique slide variations, 4 color themes, 450 vector icons and a alternate dark version. 

Sella features an extremely sleek mix of photography and text. Each slide layouts features at least one element that jumps off the screen and captures the eye. But its counterbalanced by the layout of the rest of the content, and that’s the genius of this theme by Levato. There are 40 multipurpose slides included, infographics, iPhone, Macbook and iPad mockups, charts and more. 

Great for presentations from a live events company, Madness by dirtylinestudio feels very modern and really just very cool. Feature a number of semi-transparent gradient overlays covering high quality images with text and icons on top, as well as a number of other contemporary layouts, it resembles the style of web design that’s very in vogue today. It’s bold, exciting and will leave a striking impression. 

Tech by pulsecolor is a very popular presentation template. It features bright colors on a fresh white background, clean layouts and it’s really easy to edit and customize. 15 color variations are included, handmade infographics, vectors and other easily editable elements. It’s a great choice if you’re looking for something fresh and professional. 

Agio is a minimalist Keynote template pack by punkl. While featuring a lot of white and gray, it features a beautiful blue highlight color by default that makes it seem friendly and modern. 70 unique slide layouts are included, 9 color schemes and images can be added by simply dragging and dropping. 

This template pack is extremely simple and elegant. It uses color sparingly, allowing for your text and images to speak for itself. It features 41 unique slide layouts, the ability to drag and drop images into placeholders, it’s fully animated and it can suit a variety of different needs. 

Listen up hipsters, the image of a pineapple probably already tipped you off but this one’s for you. In all seriousness though, Be. is a kooky yet very tidy template best suited for creatives. Designers should like the focus on bold images, and headings that draw the eye. The layouts, text hierarchy and sparing use of color should be pleasing to most with an eye for design. With with 125 unique slide variations, it’s versatile enough to suit whatever kind of presentation they’re aiming to put on. 

StartUP is perfect for a presentation to investors or for a conference. The slide layouts are very clear and professional, and the color scheme lends itself to that crossover of business and technology. It comes with 23 unique slide templates, easily editable colors and shapes, and an iPhone mockup. 

This template is fresh but very suited to a corporate. It features a very clean design with some colorful elements. But mostly its design is very restrained and purposefully professional. There’s a light and dark version, it comes with 20 color schemes, 100 unique slide layouts, drag and drop image insertion in placeholders and resizable and editable vector icons. 

And finally, this uber creative template from dirtylinestudio makes a remarkable statement. Suitable mostly for a creative studio, it features some really modern design elements including striking rectangle outlines colored with a gradients, pink/red accents on the boarders of slides and under headings and really creative layouts incorporating photography and product mockups. And result isn’t alienating as some ultra creative templates can be. Instead the color palette that’s here by default is warm and inviting. So is the choice of font. Therefore, while it may be best suited to a presentation by a creative agency, it could well work for most professional presentations. 

Conclusion

Well there you have it. A sensational selection of high quality Apple Keynote templates you can choose from to lift your next presentation into something memorable. 

If you have any suggestions for templates from Envato you’ve used in Keynote presentations, be sure to let us know on the Envato Forums. 

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29 Best Corporate PowerPoint Templates for Business https://envato.com/blog/best-corporate-powerpoint-templates-for-business/ https://envato.com/blog/best-corporate-powerpoint-templates-for-business/#respond Wed, 27 Dec 2017 05:27:05 +0000 https://envato.com/?p=52927 We've assembled some of the very best corporate-related PowerPoint themes perfect for any business or company.

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29 Best Corporate PowerPoint Templates for Business

The very best corporate-related PowerPoint themes perfect for any business or company.

Let’s get straight to the point: Time is money when you’re running, or working for, a business. And being able to quickly, and efficiently, create a PowerPoint presentation is crucial. Your presentation is an important tool in your sales pitch and can often make-or-break an important deal or message. So, the template you choose can make a big difference as to how professional you come across.

Beautiful and Practical PowerPoint Templates

We’ve assembled some of the very best corporate-related PowerPoint themes with the help of the authors who created them. First impressions are everything and this bunch of professional, beautifully designed, and highly customizable templates will not only save you and your company time, but be an investment in your future success.

This template pack comes with everything you need to create an amazing PowerPoint presentation including charts, tables, graphs and icons that can be scaled and edited right within your window. It’s been known to save users a tonne of time, making for some happy customers. And it’s easy to insert your company logo in the master slides.

Available on GraphicRiver and Envato Elements.

This is one of the most comprehensive PowerPoint presentation template packs around. It’s easy to use and customize, features fresh, professional designs that are still fun, and contains it’s versatile fitting a broad set of needs.

Available on GraphicRiver and Envato Elements.

The Business Plan Presentation Template is one of the best available on Envato. It’s a creative, modern pack of business related slide templates that includes custom infographics, maps, charts, graphs, SmartArt and more. It’s fully editable, easy to use, and will save you days of hard work with just a few clicks.

Available on GraphicRiver.

This PowerPoint presentation template pack is perfectly suited for a corporate presentation. Featuring a modern design that’s also extremely professional, you’ll find a vast array of templates for everything from videos to infographics, making it quick and easy to compile a presentation. The end result will be fresh, functional and professional.

Available on GraphicRiver.

Looking for a PowerPoint template with a clean, but, bold design? This may be it. Featuring a refreshingly neutral color scheme, you’ll set yourself apart from other, more restrained, corporate templates, and really make an impression. The layouts help the eyes focus on all the right things. And the included symbols and illustrations add an element of playfulness, but also, clarity to the text. This template, paired with some high quality photography, will make for something people won’t forget in a hurry.

Available on GraphicRiver.

This presentation template really reflects a current trend in design. The style is very concise and minimal and uses color sparingly. There are also so many stunning options to choose from within this pack. The blue gradient detail on one set of slides is incredibly eye catching. While the simple white layouts featuring a window into the photography used are just as breathtaking. It’s functional and pretty.

Available on GraphicRiver and Envato Elements.

BRONX takes PowerPoint templates to a whole new level. Designed to be visually stunning, and intuitive for customers to use, the item’s creator has included things that make it just that little bit easier for users to achieve an impressive final result. It’s received a lot of love over the years on Behance and other blogs. And, has garnered customer responses like this:

Dear Dima,

I just contact you to congratulate you for your amazing job as graphic designer. My friends and I are Communication students in Spain and some weeks ago we bought one of your PowerPoint designs. We’re delighted about how intuitive and attractive is.

The design is so beautiful and it gives to the spectator a really professional look. So thank you for your work.

José García, Ignacio Campos, Álvaro Guerrero

Now, that’s impressive.

Available on GraphicRiver.

Clean and colorful, this professional business focused PowerPoint template provides a huge range of layouts, shapes and fonts. It includes introduction, team, portfolio, timeline, puzzle, social media and infographic templates, among others. And all objects, vectors and smart objects are fully editable and animated.

Available on GraphicRiver.

Bold but beautiful, Bull PowerPoint Presentation Template is a clean, professional corporate package that’s great for catching the eye. Featuring layouts for corporate vision, mission, values, services, portfolios and more, you’ll find it easy to add your content, change colors, and customize everything with only a couple of clicks.

Available on GraphicRiver.

Suitable for corporate business accounting, management and more, this template looks professional, and above all else, clear. It has dark and light options, feature slides that have gradients and feature high resolution images, and slide templates for almost every scenario. More than three thousand vector illustrations are included, as well as 60 color themes. It’s comprehensive, versatile and great value.

Available on GraphicRiver.

Since its introduction to the world in 2014, Google’s Material Design system has made quite the impression. Its combination of bright colors and drop shadows is bold and playful, and as a result, it’s become a popular design style to emulate. That combination is just what the appropriately named Material PowerPoint Presentation Template is doing to great success. Featuring  a great catalogue of layouts, icons and color schemes to choose from, this package also includes devices like Nexus 5s and Apple Watches you can use to put images in context.

Available on GraphicRiver.

Perfect for an investor, marketing or realtor presentation, this professional looking template is clean and friendly. Featuring light and dark options, drag and drop functionality, useful pre-made color options, and friendly support, it has everything you’ll need to impress an audience.

Available on GraphicRiver.

From the same folks, you also have Corporate Overview PowerPoint Template. It has many of the same features, but also includes 22 different color options, and a huge bunch of slide layouts to choose from. I would dare say it’s less slick than Investor out of the box, but it still gets the job done.

Available on GraphicRiver.

This one is corporate with a capital ‘C’ in its style. It features a big bunch of clean, very versatile slides. Everything is fully editable with great templates to show off timelines, puzzles, infographics, teams and more. 500 icons are included, as well as a nice selection of free fonts.

Available on GraphicRiver.

This professional PowerPoint pack is full of slide templates for every occasion. Whether you want to display a puzzle, a SWOT analysis, business model and timeline, or some form of flowchart, this pack, which offers ten different styles, will have you covered.

Available on GraphicRiver.

This beautiful, minimalistic template pack will not only make you look professional, but lift the design of your presentation to a new level. Its bold use of refreshing white backgrounds, illustrations and imagery give it a clean, creative feel. And the layouts prioritize clarity more than anything else, which will be great for your audience. The gold, grey and black color scheme will be particularly suited to corporate presentations.

Available on GraphicRiver.

This bold template set is great for a modern company wanting to look slick, but accessible. The green and blue highlight colors, on top of the dark grey background, is eye catching. But it’s not overwhelming, thanks to the softness of each color shade, the curves of the decorative shapes, and the quirky characteristics of the font. It has the potential to get your audience’s attention, but not in an aggressive way. It’s inviting.

Available on GraphicRiver.

Galileo is a ready-to-go PowerPoint template pack for corporate presentations. Out of the box the default layouts and designs are well-suited to keynotes, business plans, financial forecasts and the like. It offers six color schemes, and a comprehensive set of slide templates that should cover everything a business presentation needs. If you’re wanting something professional that’s ready to go as is, this is it.

Available on GraphicRiver.

Isma is something I’d picture an agency using to present a business plan for a creative project to a corporate. It features a bold, mostly red and white color scheme. It includes some fresh looking layouts that use the space of each slide in interesting ways. It presents information clearly, but in a playful way. And, most of all, it’s going to make an impression, which is exactly what you want to do when you’re an agency vying for a job.

Available on GraphicRiver.

Business Plan Template by TheCreativeNext features bright colors and clean, professional layouts. The default packs feature either a warm purple, or royal blue. It comes with modern layouts, device mockups, world map charts, and it places an emphasis on photography. The result looks professional and exciting.  

Available on GraphicRiver.

If you’re looking for something modern and pretty, consider this template. With ten great color combinations, the use of gradients mixed with a white canvas, and clean layouts, you’ll be satisfied with this template by creativevalues. It’s particularly suited to the design trends of the moment, but should take you through to the future pretty comfortably. And it features device mockups that don’t require Photoshop, and include the iPhone X.

Available on GraphicRiver.

Colorful, but restrained, this template pack is great value. It includes device mockups, infographic templates, country charts and over 15 hundred icons. It features 160 main slide options, and a design that’s fresh, fun, and very tidy.

Available on GraphicRiver.

This template pack, by the same author, is even more focused than the last. It’s still modern and creative, but its use of color is sparing, and its layouts clearly want to keep things tidy and focused on the content. It features light and dark color schemes using green as a highlight color as a default. It offers 15 color variants, 12 country maps, more than 15 hundred icons, and more. It’s one to consider if you’re looking to seem professional with a capital ‘P’.

Available on GraphicRiver.

This template has you covered if you’re looking to present a corporate vision, mission, values, services, or portfolio. Everything has a very professional design tailored to your audience. The slides are simple, clean and modern in style, with creative infographics and professional layouts. The template has also been designed in such a way that colors can easily be changed by just a few mouse clicks.

Available on GraphicRiver.

Clean, unique and scalable, this template pack is versatile, easy to edit, and a great match for almost any brand. There are twenty pre-made color variations, 300 unique slide layouts, and animated slides included.

Available on GraphicRiver.

This multipurpose presentation pack is suitable for corporate business accounting and management. With a focus on what business users need in a presentation template, each slide in this template is useful for every kind of real-life corporate need and situation.

Available on GraphicRiver.

Marketofy has a dozen colorful charts and graphs and it’s very easy to customize. Each of the twenty-four color schemes are very easy on the eye helping to create a very colorful and engaging presentation.

Available on GraphicRiver.

This pack contains fully editable and customizable feature templates specifically tailored to doing a pitch for your business. From problem to solution to finances, this template pack offers layouts for every part of your presentation. And it features very clear, accessible design.

Available on GraphicRiver.

Tech is one of over 330 PowerPoint templates available via subscription service Envato Elements. The clean and contemporary designs throughout this template are fused with soft hues of violet, blue, and green creating a warm and inviting ambience. The gentle and calm designs and layouts will calm the audience and help viewers enjoy the presentation. Featuring beautiful infographics and engaging charts and diagrams, this is a presentation not to be missed.

Available on GraphicRiver and Envato Elements.

Conclusion

If you’re still thirsty for more PowerPoint presentations, there are over 4,000 to choose from on GraphicRiver and 330+ and counting on Envato Elements. See more favorites that our community have recommended for you in our community forums.

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22 Card Templates That Will Help You Say ‘Good Riddance’ to 2017 https://envato.com/blog/card-templates-happy-new-year/ Thu, 21 Dec 2017 06:40:29 +0000 https://envato.com/?p=63932 Let’s face it, 2017 will go down as a pretty polarizing year. For most, it was either a year that left them feeling fulfilled and hopeful about the world, or it left them shook to their emotional core. Either way, the holidays are here. With 2018 around the corner, now is the time to send […]

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Let’s face it, 2017 will go down as a pretty polarizing year. For most, it was either a year that left them feeling fulfilled and hopeful about the world, or it left them shook to their emotional core. Either way, the holidays are here. With 2018 around the corner, now is the time to send the people you care about a message of love and friendship, and celebrate the new year around the corner.

So, here’s a list of the best end of year cards to see out 2017.

‘Thank You’ Card Templates

If you want to keep the Thank You card non festive, simple and straight to the point.

Blank greeting card and flowers by karandaev

A beautiful blank greeting card with cheerful flowers. Add a simple message like “Thank You” or “Season’s Greetings” and you are good to go. This card is great for bulk sending where its fit to be sent to anyone; be it client, friends or family.

Thank you cookies by RuthBlack

This card says it all. You don’t have to add any text to the main image making it so simple to just purchase and print.

Thank You Gift Message Present Packing Concept by Rawpixel

Yet another awesome image that can be purchased and printed immediately. Simple and clean design that gets straight to the point without tying it to any festivity or occasion.

Words Thank You with Spring Flowers by simonida

Now who doesn’t love spring flowers. This image is very pleasant on the eye and feels warm because of the earthy elements in it and the handwritten chalk font gives it a perfect touch.

Christmas Card Templates

A few examples of photos if you want to have a combination of Christmas and Thank You in a card.

Happy Snowman by 918Evgenij

This card is my personal favourite. The minute I saw it, I smiled. 🙂

It has that good space on the top left if you want to add some text like “Merry Christmas & Happy Holidays” or “Merry Christmas and Thank You for a Good 2017”

Happy Holidays by BarbaraNeveu

Snowflake themed image. Add any message on the black image and you are ready to go.

Christmas scene with ornaments by DanielVincek

Christmas tree ornaments on a table with fairy lights in the background. A very Christmas themed image which is perfect if you are planning to send a Merry Christmas kind of card.

Fresh whole nuts and spices spilling by lyulkamazur

Honey, spice and everything nice! A good festive image with enough space on the left to even include a small poem or even a nice long message.

Christmas background by tycoon101

Minimalistic Christmas themed image. This image is really simple and good – the message on the image will be the main focus as it is not cluttered with other items.

Funny snowman in yellow hat by ivankmit

Another happy snowman! Very good background, open and spacious and perfect to include any text you would want to include.

Dog portrait by fotyma

A cute dog all dressed up for Christmas. This is good if you are looking for something a little different from the usual Christmas themed images.

‘Happy New Year’ Card Templates

So maybe it’s too late to send a Christmas themed card now. That’s ok! Let’s focus on the New Year!

2018 Happy New Year by grafvision

2018 with a horseshoe! How brilliant is that?!

It’s like you are sending the recipient some good luck for the new year.

2018 New Year ceebration card mockup with cupcakes by merc67

Festive new year image with cupcakes, champagne, party hats and even wall deco. Enough space on the top right if you wish to include a message.

Hands holding golden 2018 balloons, new year concept by sianstock

Straight to the point, it’s 2018. Simple and clean image that can be sent to friends, family, colleagues and clients.

Card Templates That’ll Make ’em Laugh

It’s all about being creative (and sometimes even lame) with the text on the card. Once you have your creative hat on, you will notice any fun picture can be turned into a year-end-thank-you card to be send to other fun people.

Fashion by 918Evgenji

What should I say?:

  1. Here’s to a bright 2018. I’ve got my funky shades all ready. Happy 2018!
  2. 2018 will be bright and sunny. Happy New Year!
  3. What did the the Balloon say to the Pineapple? Hope you have a juicy 2018.
  4. What did the Pineapple say to the Balloon? Fly high this 2018, my friend.

Grey Funny Cat Posing by garloon

What should I say?:

  1. What do you mean 2017 is over?!
  2. It’s 2018 already?!
  3. Where did 2017 go?! Did I nap too long?

Funny cow head via wide angle by catolla

What should I say?:

  1. Mooooooove over 2017. It’s time for 2018!
  2. Happy Moooo Year 2018!
  3. Thank you for 2017 but here’s to a greener 2018!

Child pretending to be businessman by yarruta

What should I say?:

  1. Ready, get set, GOOO! Happy 2018!
  2. Let’s put 2017 behind us and focus on bigger wins in 2018!
  3. Are you ready for 2018? Here’s to more wins. Happy New Year!

Little girl swimming underwater having fun by wollwerth

What should I say?:

  1. Hope you have a stress free and fun filled 2018!
  2. A new year, a year older but that’s no reason to let that child in us grow up! Happy 2018!
  3. Thank you for all the fun times and laughs in 2017. I can’t wait for 2018!

Funny strong child by yarruta

What should I say?:

  1. I worked out in 2017 and I’m ready for you 2018.
  2. Bring it….I’m ready for you 2018!
  3. Here’s to achieving all your goals and resolutions for 2018!

Toddler boy playing with building blocks by photocreo

What should I say?:

  1. Time to build some awesome memories. Happy 2018!
  2. Here’s to working hard and playing harder this New Year!
  3. Life is like building blocks. It’s all about rising, falling and raising back again. Wishing you a “steady” 2018!

Vintage funny lady in a stylish denim shirt and hat. hipster sty by EvgeniyaPorechenskaya

What should I say?:

  1. 2018 already?! Where did 2017 go?
  2. A New Year? Again?
  3. Wasn’t it just 2017?

Check out more photo options on Envato Elements.

NOW READ: More of our wrap ups of 2017

You should also check out:

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Motion Graphics for Complete Beginners https://envato.com/blog/motion-graphics-complete-beginners/ Mon, 18 Dec 2017 21:49:26 +0000 https://envato.com/?p=62163 The art of bringing graphics to life through animation.

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Image: 3D Wall

You might have heard the terms ‘motion graphics’ and ‘motion graphic design’ but, if you’re like me, you might have had a hard time working out exactly what they mean.

Put simply: motion graphics refers to animated graphic design.

‘MoGraphs’ (as the industry sometimes refers to them) is really the art of bringing graphics to life through animation. Simple graphic forms can be animated, while flat images, such as photographs, can be edited to suggest the illusion of movement.

How do ‘MoGraphs’ differ from Animation?

MoGraphs is to Animation what Graphic Design is to Art; one piece of the larger discipline. Graphic design often has a commercial aspect to it, as do motion graphics, while art and animation tend to focus more on entertainment. That’s not to say that graphic design can’t also be entertaining – Robert M. Ball’s Beautiful Death series, for example – but entertainment is not the primary purpose.

Motion Graphics Designer Jared Flynn put it succinctly, suggesting that an animator utilizes character and narrative to communicate ideas, while a motion designer reduces that communication to more the basic elements of color, space, and typography.

In conjunction with students at the University for the Arts in Bremen, Envato marketplace author placdarms contributed to this fantastic educational video about the basics of motion graphic design. If you’ve got 23 minutes to spare, it’s packed with so much great information that I think everyone could take a little something away from it.

How can they be used?

First, a little history. The inception of motion graphics goes back decades. Early cinema relied on motion graphics techniques for opening titles. Their creative exploration came in the 1940s and 1950s, when artists such as Oskar Fischinger, Saul and Elaine Bass, and Pablo Ferro began pushing motion graphics techniques to their limits.

The opening credits of Hitchcock’s Psycho and North By Northwest were both designed by Bass. This iconic style remains a reference point for designers even today, representing the unique ways typography and form can be presented.

These techiques were also used heavily in the abstract designs for, well, pretty much every James Bond film title ever.

Daniel Craig will feature in the 2019 Bond film I’ve tentatively titled MoGraphs are Forever.

So popular were motion graphics techniques in the 1960s and 1970s that their style is often utilized as a callback to the era. The Archer title credits are a great modern example of this:

Motion graphics have also long been used for logo reveals, especially in television networks or movie production companies. (For more info on the use of motion graphics in logo reveals, see our article on the Top Logo Reveal Video Templates for After Effects.)

The pervasiveness of technology means that animations can be applied to almost anything to give them a boost in our busy lives. Motion graphics can be used to great effect in animated digital billboards. Websites can utilize them – sparingly though, please – to highlight or draw attention to particular areas.

Remember, you’re aiming for this:

Welcome to the Universe won the 2017 People’s Voice Webby Award for best use of animation or motion graphics. (Webby Awards)

Not this:

If you’re looking for more on what not to do, Dom has you covered with 13 Terrible Web Trends and how to Recreate them.

Many websites are using a parallax effect for backgrounds. This animation technique involves moving foreground images and background images at different speeds, creating the illusion of depth. Used effectively and this gives a hint of dynamic movement without overwhelming the content. We have talked about this in depth before, so if you’re interested in hearing more about how parallax can be used in websites, have a read though this article on Things to Consider When Using Parallax Scrolling in Web Design.

The Firewatch website shows how parallax can be used simply without overwhelming viewers. (Firewatch)

Motion graphics can also be used very creatively print. Though falling out of favour a little in recent times, lenticular printing can still be used effectively. You’ve most likely seen this used in children’s books, where different frames of a scene are cut into thin strips and spliced together under a ridged piece of plastic. The visible frame then changes depending on your angle of view. These styles can still be used on promotional materials, such as cups or postcards, as well as full-size advertisements.

Spanish Child Advocacy agency, ANAR, provided a well known example of lenticular advertising in 2013. Using horizontal lenticular lines rather than vertical, ANAR were able to target their message of support to children under 10.

Motion designs are versatile techniques that can be used across a broad range of projects in different mediums. While the digital uses are obvious and abundant, remember that there are also ways to include motion graphics in printed projects.

Of course, if neither digital nor print motion graphics are suitable for your project, you could always consider magical means. Please note, however, that magical means are only available to select customers at this time. Please contact your local school for wizardry and witchcraft for more information.

For more information on using motion graphics, or if you’re interested in browsing the marketplace offerings:

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The Top Design Trends of 2017, and Envato’s 2018 Predictions https://envato.com/blog/the-top-design-trends-of-2017-and-envatos-2018-predictions/ Mon, 18 Dec 2017 05:45:20 +0000 https://envato.com/?p=62343 Top trends in web design, audio, video, graphics design, and more - all picked by the Envato team.

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2017-transparent

It’s been a big year. 

To recap, we’ve put together this list – curated by the team at Envato – of our top ten trends of the year, and predictions for what will be popular in 2018. Of course, there’s a lot more that happened in 2017 than what’s in this top ten.

A few honorable mentions for trends this year:

Here’s the list of our top ten trends of 2017:

#1: Geometric shapes

"Geometric and polygon art was big in 2017. Backgrounds, textures, and more, all with regular lines and repeating patterns."
Screen Shot 2017-12-01 at 1.31.18 PM
David Appleyard
Editor, Envato Tuts+

From zig-zig geo patterns to retro triangles and designs, we saw geometric patterns everywhere this year. It’s also a simple style to try some DIY design – you can learn about it in 60 seconds, or try your hand at creating your own simple geometric pattern.

Pop 3D Geo Patterns by hughadams
Geometric Patterns by WildOnes
Winter Geometric Seamless Patterns by Wutip
Color Blocking Patterns by Youandigraphics

#2: All tropical everything

"2017 had us dreaming of luxurious holidays, complete with lush palm trees, exotic fruit and beautiful wildlife. It was a real feast for the eyes."
Screen Shot 2017-12-01 at 2.04.38 PM
Kate McInnes
Quality Media Specialist, Envato
Image: Tropics, GraphicRiver
Tropical Night Flyer, GraphicRiver
Tropical Summer Party Flyer, GraphicRiver
Seamless Tropical Pattern, GraphicRiver

Kate’s honorable mention in design trends: fidget spinners, which got so big this year that they made it into the stock graphics & photography scene. 

#3: Fast typography in video

"One of the biggest trends of this year is fast typography. In an era where we’re constantly overwhelmed by the amount of information being thrown at us, the popularity of templates that help deliver messages in fast, visually engaging ways has risen.
Screen Shot 2017-12-15 at 10.47.45 AM
Dom Hennequin
Community & Blog Editor, Envato

Fast typography templates: 

Stomp – Typographic Intro by Mnemonick

Rhythmic Typography by blinque

Rhythmic Opener by levmotion

Urban Opener // Dynamic Open by makcinema

#4: Color fonts

"Color fonts are poised to take over the graphic design world in 2018... this unashamedly in-your-face trend promises to put the fun back into typography."
Grace
Grace Fussell
Writer, Tuts+

The Fiesta Color font (pictured below – available to download on Envato Elements or DIY with this tutorial) highlights a new trend of colorful, custom fonts. We think this trend will continue into 2018. 

Confetti Type by rhett
RibOne font by Sentavio
Circle Dot Alphabet by itefan
Oilvare Font by adamladd
Abstract ABC by Jim_LePage

#5: Future bass

"THE dominant 2017 audio trend on AudioJungle was Future Bass. While there've been a few noteworthy emergences, such as the SynthWave renaissance we're seeing, it's the contagious sub-lines, the slick sidechaining, and the catchy chopped vocals that have made Future Bass the big consistent winner this year, which is still non-stop exploding.
AJ
AudioJungle review team
Envato

What’s next in audio trends for 2018? The reviewers said that “we may expect to see a continued and rising interest in ’80s Synthwave (à la Blade Runner, Stranger Things), Hybrid HipHop tracks (sporty stuff!) and we also have the more subtle Chill-Step showing strong signs of proliferation.”

#6: Simplicity in email design

"I think email will become sharper, smarter and more simplified... there will still be GIF's, but they'll be subtle and interactive at times. Text and content will be more concise, and I think emails will be created based on that premise. I imagine we'll actually see more text-dominant emails with text links, and less overwhelming imagery."
monica
Monica McCormick
Email Marketing Specialist, Envato
screencapture-mail-google-mail-u-0-1513295974541
Email: Airbnb
screencapture-mail-google-mail-u-0-1513295945178
Email: School of Life

#7: Return of the 90's (and 80's)

"2017 was big on bringing back loads of 90's design, especially early 90's American pop influenced design. We're seeing more nods to the 80's creeping in. 2018 could see us rehashing more 80's & 90's pop designs, as well as grunge, earthy tones being used in creative ways."
Screen Shot 2017-12-15 at 8.46.59 AM
Sharon Milne
Editor, Envato Tuts+
90s
Tutorial: How to Create a 90s Style Event Flyer in Adobe InDesign
90sfinal
Tutorial: How to Create a 90s Graphical Photo Effect in Adobe Photoshop

#8: 2D + 3D design

"We're going to see a lot more of 3D and faux 3d effects, abstract & geometrical elements flowing into the designs to help enhance the visual impact of landing pages, hero sections and newsletters. This will naturally also expand into print and out-of-home advertising platforms. With the evolution of screen technology in recent years, motion graphics will be taking advantage of this design language and have a particularly strong presence in 2018."
Screen Shot 2017-12-15 at 9.10.47 AM
Calin Teodorescu
Social Media, Envato

Can you tell the difference between stock photos and 3D designs?

Check out our side-by-side comparisons: How 3D Renders Are Being Used for 2D Artwork

#9: More microinteractions

"These small “product-related moments” add magic to sites, delighting and surprising users, while at the same time engaging users and enhancing user experience."
Jenni-McKinnon_avatar_1496367993-64x64
Jenni McKinnon
Freelance writer, Envato

A microinteraction is a small moment that accomplishes a single task. We’ve seen them everywhere from social media sites to our WordPress themes on Themeforest, and it’s a design detail that will only grow in popularity. 

Image: Surprise and Delight: How Microinteractions Can Bring a Boring Website to Life

#10: Print isn't dead

"Designers feel strongly and positively about print, and print remains crucial to how professional graphic designers make a living. Print lends itself to certain audiences and offerings where communication needs to be retained, contemplated, touched or trusted."
Screen Shot 2017-12-15 at 10.17.48 AM
Eric Schwartz
Content Insights Manager, Envato

According to a study done by Graphic Design USA (GDUSA), 97% of graphic designers work on print design projects, compared to 36% who work on TV, film, or video projects. The top print project types include brochures, marketing materials, cards, and direct mail. 

Clean Proposal by RoyalBlackStudio
Movember Event Flyer by Guuver
Business card template with red design by PixaSquare
Vengeance Poster / Flyer by ninebrains

Agree or disagree? Let us know what your favorite trends of 2017 were, and what you predict will be big in 2018. 

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Subscriptions and Freelance Tools Worth Paying for To Grow Your Business https://envato.com/blog/subscriptions-and-freelance-tools/ Mon, 11 Dec 2017 21:21:38 +0000 https://envato.com/?p=59884 If you’re ready to scale up your toolset with paid subscriptions that will enable you to be more efficient with time, here are our top picks for any freelance business.

The post Subscriptions and Freelance Tools Worth Paying for To Grow Your Business appeared first on Envato.

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Clockwise from top: Adobe Creative Cloud, Envato Elements, Mailchimp.

When you’re just getting started as a freelancer, it can be hard to justify adding any new expense to your fledgling business. In the early months of going out on your own, it can take some time to become profitable (and get paid!) and at the beginning, your focus is primarily on making rent and praying that you’ll be able to eat more than oatmeal and ramen noodles for every meal.

Luckily, for many freelancers, this survival state mentality is only temporary. Eventually, you’ll get to the point where you’re wasting time and money by not adopting the use of some paid tools that make it possible to run your business more efficiently.

If you’re ready to scale up your toolset with paid subscriptions that will enable you to be more efficient with time, here are our top picks for any freelance business:

Bookkeeping: Quickbooks

freelance tools

Image Source: Quickbooks

As you add clients and additional expenses to your business, it will become increasingly more difficult to keep track of these things without a system in place. The best bookkeeping systems include reporting features and the ability to search for individual transactions in need of follow up.

Using a tool like Quickbooks allows you to integrate all related financial accounts, like a business bank account, credit card, and/or Paypal account, so no transactions slip through the cracks. Most CPAs are very familiar with Quickbooks, which will come in handy come tax season when mistakes can result in numerous fees for your freelance business.

Quickbooks plans start at $10/month and scale up depending on the specific features your freelance business requires. An alternative paid bookkeeping option is Freshbooks, and a popular free option, if you’re still pinching pennies, is Xero.

Design Tools: Creative Cloud

freelance tools

It’s not the tools that make the artist, but the right equipment can help you bring an idea to life as it was intended. Whether design makes up the majority of your job or not, people in the creative space often find a need to access tools like Adobe Photoshop, Lightroom, and Dreamweaver.

The barrier to entry is low now that Adobe has switched these applications to subscription pricing that starts at $19.99/month for access to a single app and $49.99/month for access to all of Adobe’s Creative Cloud apps.

If you’re still in survival mode and don’t necessarily need advanced graphic design features, a popular alternate image creation tool is Canva.

Design Assets & Education: Envato Elements

freelance tools

The best design tools won’t get you very far if you don’t know how to use them. That’s why a subscription to Envato Elements includes access to hundreds of design ebooks and courses. Envato Elements also grants access to hundreds of thousands of stock photos and other graphic assets that will help you to distinguish yourself on your next client project.

Business Management: AND CO

freelance tools

Image Source: AND CO

AND CO is an app made up of many useful and connected features for managing your freelance business. The app’s functionality starts with creating contracts, which automatically generate invoices, which are directly connected to your payment collection mechanism (via Stripe or Paypal). It also handles time and expense tracking for a more detailed look into the administrative aspects of running your freelance business.

You could purchase subscription access to AND CO on their website starting at $14/month, but may be excited to find that it’s also included in a subscription to Envato Elements.

Social Media Scheduling: Buffer

freelance tools

Image Source: Buffer

To continuously drive leads to your freelance business, you need to stay top of mind with your audience. Creating a solid social media strategy is an essential element of inbound marketing that can take an hour or less of your time each week—with the right tools.

Buffer is a social media scheduling tool that will allow you to batch out the task of content scheduling, with tons of useful features, like the ability to add content to a publishing queue (perfect for content curation efforts) and a built-in post time optimization feature, based on data from your own social profiles. Buffer’s free plan is pretty limited, so upgrade to their Awesome plan for just $10/month.

Popular social media scheduling alternatives include Hootsuite and Sprout Social.

Conference Calls: Zoom

freelance tools

Image Source: Zoom.us

If you work with individuals, connecting to discuss project details is as simple as placing a call. But when you’re working with teams or companies where each employee works remotely, it’s a bit tacky (and potentially problematic) to be using your phone to merge multiple calls.

Zoom provides the perfect online/video/call-in conferencing solution. Free plans are available, but you’ll get cut off if a group call goes longer than 40 minutes. Zoom’s Pro plan costs just $14.99/month with unlimited meeting times for each call, for up to 100 participants.

Email Service Provider: MailChimp

freelance tools

Image Source: MailChimp

Offering services to clients is just one way to make money in your freelance business. Once you start to make a name for yourself, you can use the power of your influence and audience to make money with passive income opportunities: online courses, affiliate marketing, and the like.

In order to make these money generating activities work, you’ll need to be building your email list from the start. It all comes together with a good email service provider (ESP). MailChimp is a great ESP for beginners, as they offer free plans up to 2000 subscribers. Unlike many other ESPs on the market, they also offer free email automation capabilities.

Other popular ESPs include ConvertKit, InfusionSoft, and AWeber.

Project Management: Basecamp

freelance tools

Source: Basecamp

If you adopt just one app for managing client projects and contractors, let it be Basecamp. You can use Basecamp as a hub for everything relating to client projects, with features that allow for easy communication between parties and file sharing. If you work with contractors, a tool like Basecamp takes the most important information out of your head and makes it easy to document progress so that you have a larger available capacity to think creatively.

Basecamp offers a flat rate of $99/month with no limits on projects or users. Asana is another popular project management alternative that offers similar functionality with free and low priced premium plans.

Task Management: Todoist

freelance tools

If projects and business activities are made up of a lot of little tasks, you might instead organize activities using a task management tool like Todoist. Todoist operates on a slightly more bare-bones basis than the aforementioned Basecamp but is ideal for quickly assigning tasks to yourself or contractors. Deciding between Basecamp, Todoist, or a combination of these types of tools ultimately comes down to personal preference and your own ideal workflow.

Todoist is free and offers a Premium version available for just $28.99/year. Wunderlist is another popular task management alternative.

Freelance Tools Worth Paying for To Grow Your Business

As a freelancer, you have to play most, if not every role in your business—including taking on administrative tasks you never thought you’d ever have to deal with. If your business is just getting started, you can get by with free tools and by patching processes together. Eventually though, you’ll want to enable your growth by investing in tools that can help you to be more purposeful with the time you spend managing your business.

What are your favorite subscription tools that have played an important role in your business? Tweet your thoughts at @envato and we’ll share the best suggestions!

Read next: How the subscriber share model is disrupting the subscription economy

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‘Ultra Violet’ Design Inspiration for the 2018 Pantone Color of the Year https://envato.com/blog/ultra-violet-design-inspiration-2018-pantone-color-year/ Mon, 11 Dec 2017 05:00:38 +0000 https://envato.com/?p=62657 How to incorporate the 2018 Pantone of the Year into your design work.

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Image: Pantone

The 2018 Pantone color of the year is Ultra Violet, an ‘inventive and imaginative’ shade of purple.

It’s a shade that Pantone calls complexcontemplativeprovocative, and thoughtful. In their dramatic unveiling of the 2018 Color of the Year, Pantone makes references to pop culture, politics, and the cosmos. It’s a tall order for a color, but we’re on board.

Image: Pantone

Whether it’s just a color, or more of a ‘way of life‘, we think it’s a color that’s definitely on-trend this year. At Envato, we’ve seen a plethora of purple designs on our marketplaces, and on Envato Elements. We’ve also seen a stellar amount of space-inspired websites and space-inspired graphic designs.

The color psychology of Ultra Violet

A study done in 2003 by Color Assignment showed that while 23% of women like purple, men don’t seem to like purple at all – but that perception seemed to have changed in recent years. Purple is a color strongly associated with courage, royalty, and spirituality.

From green to purple: an Envato story

Last year’s Pantone color of the year, Greenery, shared a suspicious resemblance to the shade of the Envato logo. But for the last year, the Envato design team has been harboring a slight obsession with purple shades. We’re not saying we’re trend-setters, but…

Left: Envato Elements; right: Envato Websites.

Here’s a curated collection of designs on Envato Elements where the Pantone 2018 Color of the Year is dominant.

Downloadable graphics, backgrounds, and patterns:

Watercolor Texture Shades of Lavender by cornercroft
Space Nebula Backgrounds by themefire
Purple Flowers Social Media Designs by annabalashova
Abstract Triangles Backgrounds by themefire
Sangria design by designloverstudio
Violet Liquid Marble Backgrounds by themefire
Space Watercolor Backgrounds by M-e-f
Sun Lights Abstract Background by mamounalbibi
Magic Poly Backgrounds by M-e-f
Blooms in Spring by hellomartco
Topographic Styled Colorful Lines Background by Shemul

Stock photography:

Lavender sunrise by Jasmina_K
tropical beach by dotshock
CNC Laser plasma cutting of metal, modern industrial technology. by cookelma
Misty forest in autumn by pawopa3336
Fairy Lights by lightzone

 

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Nature: The Best Photography from Parks, Mountains, and More https://envato.com/blog/nature-best-photography-parks-mountains/ Sun, 10 Dec 2017 22:42:51 +0000 https://envato.com/?p=58281 "Heaven is under our feet as well as over our heads." Henry David Thoreau 

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Font: AutoRich Monoline Script

Heaven is under our feet as well as over our heads.” Henry David Thoreau 

Our beautiful planet is a source of inspiration for artists, writers, and creators, and a home for all living things. Respecting the power Mother Earth yields and honoring all of the natural wonders and exquisite beauty she provides, we curated a photo collected around the theme of Nature.

Victoria Falls Aerial by edan3
The beautiful Bruarfoss waterfall by elxeneize
Moraine lake by Galyna_Andrushko
Himalaya Mountain Peaks from Cho La pass, Inspirational Autumn L by blas
Sunrise landscape of foggy and cloudy mountain valley by Pilat666
American Bald Eagles by lowthian
Alps by ivankmit
Roe-deer in the morning mist by johan10
beautiful huanglong autumn scenery in China by chuyu2014
Waterfall of Krka National Park, Croatia by nblxer
Beautiful waterfalls by viki2win
Jungle Canopy by macropixel
Grizly Bear at Alaska by Gleb_Tarassenko
Lagoon In The Jungle by pawopa3336
Gunung Rinjani volcano by pawopa3336
Active Volcano of Kamchatka: Eruption Klyuchevskoy Volcano at Sunrise by Kamchatka
Spectacular Aurora borealis Northern Lights by pilens
Milky way at Sam Pan Bok grand canyon, Ubon ratchathani, Thailand by lkunl
Sunset at the coral beach by dibrova
sunset by porojnicu

Browse more photos on Envato Elements. And check out some of our other curated photo collections below:

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