If you’re hoping to see more “Sold” signs in your real estate business, then one of the first things you’ll need to do is spruce up your website.
These days, no matter where you’re selling, or what kind of homes you specialize in, if you want to get ahead of in such a competitive marketplace, then you need an online presence. A website that looks professional, offers an exceptional customer experience, and is easy to navigate is a great way to enhance your brand.
The question is, how do you take your standard WordPress site and transform it into something incredible?
The answer? It’s all about finding the right themes and plugins.
Choosing Plugins for Your WordPress Website
When used correctly, a plugin can be the feature that takes you from being “just another online real estate company” to being the business your customers trust above anyone else. Since too many plugins can slow your website, it’s important to choose only the best options for the real-estate market. Here are just five of the top-rated options for 2018.
The Real Estate Pro plugin is feature-rich and easy to use. From the moment you install it, everything from the settings, to the pages and templates are fully configured, without the need for touch-ups before you launch your website.
Real Estate Pro is effective because:
- It integrates with MailChimp, making it great for your email marketing campaigns.
- It allows you to configure subscriptions according to your specific needs.
- It translates into thirteen different languages.
- It includes detailed taxonomies to make searching properties easier for users.
- It can create a huge Google map showing all the listings in a specific location.
The Easy Property Listing plugin has both a “free” and premium version to choose from. The paid option provides useful statistics about how many listings have been sold in a specific area or time frame, and you can add listings either in a responsive list or vertical grid.
Easy Property Listings is great because:
- It’s easy to display beautiful listings on your website.
- There’s a detailed search widget available that pulls details from your theme to suit your design.
- You can choose from 100s of theme templates with the plugin, and over 150 custom fields.
- If you need more, you can access various paid extensions, including advanced mapping, and front-end submissions.
The WP-Property plugin has been around for quite some time now, but it’s still incredibly popular. It allows realtors to create and manage highly personalized property management, real estate and custom listing settings on your website.
This plugin earns attention because:
- It allows you to create SEO-friendly URLs.
- It integrates with the Google Maps API to make it easier for customers to find properties.
- It’s available in more than 12 languages.
A real-estate plugin that’s begun to get more attention in recent years, Estatik was designed for both solo realtors and real-estate portals. With it, you can create a stunning and responsive listing website, complete with a range of dedicated themes.
Estatik creates happier Realtors with:
- Demonstrations that show how a plugin will function on dedicated and regular themes.
- The ability to seamlessly display property information and basic listing details
- Integration with the Google Maps API.
- A built-in mortgage calculator.
- A slideshow widget for showcasing properties.
The WP Amortization calculator is a great way for realtors to differentiate themselves with their website, by creating a mortgage loan calculator on their website. Though this is a premium option that real estate agents have to pay for, it helps to generate leads by luring customers with free reports that you can send directly to their email.
- Looks incredible, because it’s been professionally designed.
- Offers free PDF reports for customers.
- Is easy to use and install.
Finding the Best WordPress Themes
While plugins can help you to establish a more engaging relationship with your target audience, themes are how you earn their attention and prove your professionalism in your space. The right theme can inspire a customer to buy, or at least make them consider calling your company. So, which are the best themes right now for real estate companies?
The Homeland theme is a premium solution for companies hoping to create a stunning and easy-to-use WordPress website. Though minimalist in design, Homeland offers a contemporary image which is great for modern realtors and professional agencies.
The user-friendly image is ideal for showcasing a reliable identity to your customers and possible clients. What’s more, it offers plenty of customization options, so you can adjust your theme to suit the preferences of your buyer personas.
An elegant and impressive WordPress theme, Realia provides a stunning appearance for your customers, while giving you the convenience of an easier-to-manage back end. Real estate agents can manage their listings seamlessly without having to log into an admin dashboard, and the theme has been designed with a strong focus on monetization with plenty of pay packages included as standard.
The theme is highly scalable, and perfect for those who want simplicity, combined with the option for versatility and customization. Realia even has a dedicated support team ready to help you if something goes wrong.
An attractive and compelling way to organize your online presence as a growing real estate company. The FullHouse WordPress theme is a well-designed and attractive theme that comes with more than 11 unique demonstrations, a flexible layout system, and plenty of opportunities for creative design.
You can pick and choose the features that appeal most to you, and the theme even comes connected to two of the best-selling WordPress plugins available on the market, Visual Composer and Slider Revolution. These systems make personalization easy and could save you money on your site design.
Clean, modern, and easy-to-use, the Listio WordPress theme is an excellent choice for those looking for something simple and streamlined. It comes pre-packaged with the popular “Visual Composer” plugin which is great for any realtor who wants complete control over their online presence.
There’s a range of extended add-ons available to choose from, and the features include everything from a property filter service to agent rating solutions, membership plans, and more. Listio also looks great on any device or browser, so you don’t have to worry about where your users are coming from.
Finally, the Renter theme is a carefully-designed template for WordPress created specifically for real-estate agents and realtor communities. This theme provides five different page layouts to choose from just for your property “details” page, so you can ensure you present information in the easiest way for your customer to absorb.
Featuring a clean overall image, Renter comes fully-loaded with custom widgets and features which have their own unique flexible settings. This is a great theme for anyone who wants the flexibility to enhance and scale their site as their business grows.
Launching a Real Estate Site is Easy
Even though the prospect of launching a real estate site can feel daunting, it doesn’t have to be. With the right theme and the right plugins, you can create and promote a site that’s befitting of your real estate services. Good luck!
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