On April 3rd, at approximately 1.05am AEST the 500,000th copy of Avada was sold.
This means that at any given moment, the template that was dubbed “The Swiss Army Knife of WordPress Themes” by Envato CEO Collis Ta’eed could be powering up to half a million websites worldwide. Amongst it’s star-studded user-base are websites for properties such as Microsoft Visual Studio, The San Diego County Fair and comedians Russell Brand, Frankie Boyle and Jack Whitehall
Since its introduction in 2012, ThemeFusion’s Avada launched like a rocket to become the single most popular WordPress theme of all time. In less than twelve months following its release, Avada had brought in a million dollars in sales for Themefusion. Barely two years later, that figure had multiplied to over ten million dollars. Today, Avada remains the highest selling WordPress theme on the planet with over twenty-five million dollars in total sales revenue.
With now over half a million customers worldwide, the ThemeFusion team cites both customer support and taking full responsibility for the end-to-end experience of their product as some of the key reasons for their success.
“Avada is exclusively built and maintained in-house, guaranteeing a reliable experience for the end user. We do not rely on or are influenced by 3rd party tools to provide functionality, and that frees us up from external hindrances. Add to that a passionate approach to customer support and detail, and you have an amazingly flexible design tool that is continuously evolving.”
The Avada theme was first conceived by Luke Beck, a Florida-based Designer and Muhammad Haris, a freelance WordPress developer based in Pakistan. Today, ThemeFusion is comprised of a global team of upwards of 20 people, working across a mix of customer support and ongoing theme development to ensure the template remains on the cutting edge.
“Our team (has a) relentless dedication to what they do and whom they do it for… We pride ourselves in the fact that we have very low staff turnover, many of our 20+ team have been with us for 4/5 years +, and our policy internally has always been to treat each other as family and to carry that mindset into our daily work.”
On behalf of the entire Envato staff and broader community, we’d like to extend a very hearty congratulations to the entire ThemeFusion team.
To mark the occasion, the team at ThemeFusion have let us know that they will be running a celebratory sale over the course of the next week. At the time of writing, the ThemeFusion team are promoting a massive 35% off their standard price. So whether you’re a seasoned Avada user or just looking to get your hands on your first licence, now is a great time to snap up a copy of a WordPress theme that’s become the stuff of legend within the Envato community.
For a quick overview of Avada’s incredible history, check out the infographic below.