Business

Throw away your camera: 7 ways product mockups can change your business

Get awesome product photos without actually having to take any photos.

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Product mockups have come a long way.

It used to be Photoshop mockups looked fake and could be spotted from a mile away. Today though, the best mockups can’t be told apart from actual photos. That was the reason I started making apparel mock- ups at Photific. We had a brand and we wanted apparel mockups that looked like the real thing. Back then nothing existed like that, so we made our own. This new era in photo-realistic mockups opens up a whole new world of possibilities. Here are 7 ideas:

1. Open a T-shirt store

Photific mockups are based upon actual garments, like the classic American Apparel 2001. By combining photo-realistic apparel mockups with high-quality drop-shippers like Printful.com, you can open an online store on-par with million dollar brands for just the cost of an Envato Elements membership.

2. Be the Social Media Champ

Standing out on social media is tougher than ever. Use high-quality lifestyle mockups to get your message out there. It looks like you spent a fortune on a professional photoshoot, but all it took you was 20 minutes in Photoshop.

3. Make awesome website landing pages

The best websites always have awesome lander images. Beautiful, high-res website landers improve the quality of your site. Choose from hundreds of items to make a lander specific to the page it’s on.

4. Build your portfolio

Do you want to get paid to make cool stuff? You’re gonna need a beautiful portfolio that showcases your work in the best possible light. Use print mock-ups to show off your design chops. You can choose from business cards, stationary, packaging, or just about anything else.

5. Look like a pro with high quality photos

Improve the quality of your marketing images. Nothing screams unprofessional like cheap stock photos or DIY photography. Use mockups like this one to add a level of professionalism to your marketing message.

6. Create irresistible thumbnails for your videos

The number one reason people click the play button is a compelling thumbnail. Find a mockup that fits your videos message, make a great thumbnail, then watch your views climb.

7. Design in real-time

Too often when creating a t-shirt we see a design in our heads, but once it’s actually printed it’s all wrong. Photo-realistic mockups make it possible to design in real-time. Pick a different color, move the logo up 3 inches, see what it’s like on a hoodie. You can try anything you want and see it come to life so you know exactly what to expect.

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Adam Gentry

About the Author Adam Gentry

Adam Gentry is the founder of Photific. He is also a professional photographer and the director of the digital marketing firm CREO.