Animated logos are dynamic and exciting; find out how to create a logo reveal with one of these After Effects templates.
You might not think that a logo reveal really matters for your business or creative endeavour, but a killer logo reveal can be as much a part of your brand as your logo itself. In this article, we'll provide an overview of logo reveal templates (or logo stings) and how to use them with After Effects.
Can you picture MGM's Leo the Lion with its fearsome roar, or the Pixar lamp which cutely hops from letter to letter? How about the deafening swell of the THX ident? These are iconic examples of “logo reveals” or “logo stings.” A logo reveal template can help you create a logo sting that becomes instantly recognizable and synonymous with your brand.
Whether you’re looking at a big screen or a little one, the concept remains the same: a logo sting is the animated logo segment that takes place at the start of a video.
If the examples above are as vivid and memorable for you as they are for us, it’s time to think about how and why a logo template reveal could help your brand to find its way into the hearts and minds of your audience.
If 55% of YouTube users make a decision as to whether or not to keep on watching during the first ten seconds of a video, it follows that you need to do something special with each and every one of those precious seconds.
Animating your logo reveal is a great way to help embed your product in your client’s minds and increase brand recall. It can also help provide consistency across your products, advertisements, instruction videos, and more.
Animated logos are dynamic and enticing. They feel bold and vital. No one is getting out of bed for a static, JPEG logo reveal in 2020, let’s face it. Conversely, animated logos are a much more recent phenomenon. They can still subvert the expectations of your audience in a manner that’s playful, enjoyable, and memorable.
Use the dynamism that comes with motion and sound to keep your audience on its toes. Use that excitement to build momentum for a product reveal or a new promotion. And once you nail that logo reveal, it’s time to use your sting across all of your video content to produce a memorable and cohesive brand aesthetic.
Now that we’re sold on logo stings on a theoretical level, it’s time to get practical. To get started with logo reveal templates for After Effects, you’re going to need access to Adobe After Effects. Don’t worry, there’s a free trial. We’ll meet you back here once you’ve got that bit out of the way.
All done? Fantastic. Now, although After Effects can be a little daunting at the outset, we’re not going to let that stand in the way of you producing an amazing logo reveal for your branded video content. That’s why the team over at Envato Tuts+ have put together a comprehensive, step-by-step video guide to After Effects for beginners that’ll have you customizing the templates we’ve curated in no time. In particular, make sure you check out the bonus lesson on using After Effects intro templates. It’s a certified banger.
All that’s left is to choose a logo reveal template that fits your vibe and brand aesthetic. And no matter whether you’re looking for sleek and corporate or playful and DIY, the huge selection of After Effects templates available at Envato Elements means that there’s always an easy-to-customize logo reveal template ready and waiting to be sliced and diced to your exact specifications.
Once you’ve found the template of your dreams, it’s time to load it into After Effects. All that’s left to do is to swap in your branding (colors, logo, images, background videos, slogan), and there you have it. Your very own logo sting ready and waiting for deployment across all your branded video content.
Ready to get cracking? Excellent stuff. So, without further ado, let us introduce our top 10 logo reveal templates for After Effects in 2020. Enjoy!
A clean and colorful 2D shape opener that’s hard to avoid falling in love with. The geometry is bouncy and charming, and the bundled audio track clicks, pops and whizzes in all the right places.
This optimistic little reveal sends your logo arcing through the air like a beachball on a summer evening. Always relaxing, never dawdling. Is your brand looking to convey the idea of more speed and less haste? If so, this logo reveal is perfect for you.
Bright, fresh, and airy. Does your brand logo deserve a cinematic sting that glitters and floats like dust in the sunlight? We thought it might do.
This ingenious little sting lets you pick out a series of images that reflect your brand aesthetic before flicking its way through them in the manner of an old-school flipbook. Pleasingly retro and strikingly innovative all at the same time. It’s going to be hard to say no to this one.
This minimal sting makes stunning use of vector geometry. Sleek, professional, and extremely versatile. We’ve looked, and believe us when we tell you that we can’t find a hair out of place on this reveal template.
It was Shakespeare who popularized the aphorism “all that glitters is not gold” with his play The Merchant of Venice. We believe that any merchant trading in luxury goods—Venetian or otherwise—ought to consider displaying their wares in the wake of this sumptuous logo sting.
This sting shimmers like the polished chrome accents on a ‘59 Cadillac Eldorado. It’s classy, it’s stylish, and it comes in three distinct color schemes. What are you waiting for? Hop on in.
Welcome to Neo-Tokyo. The year is 2249. If you’re looking to evoke rain-soaked cityscapes, glittering dystopias, and state-of-the-art tech run amok, boy, have we got something for you, because this logo sting replicates the atmosphere of the Blade Runner universe down to a tee. To say we’re nerding out over this one doesn’t come close to describing it. Can you tell?
This is quite simply an unbeatable sting for a photographer or journalist. It’s clever, compelling, and it comes bundled with a video tutorial. Game. Set. Match.
This retrowave sting is all VHS daydreams, regrettable haircuts, and warbling cassette tapes. We think it achieves that sense of knowing, semi-ironic nostalgia absolutely perfectly. In the market for an HD recreation of a lo-fi aesthetic? Time to get out there and party like it’s 1986.
Now you’re up to speed, start experimenting with one of our featured templates in After Effects. Before you know it, you’ll have created a mesmerizing logo sting that can take pride of place in all of your branded video content. Your audience and your engagement stats will thank you for it.
Get unlimited access to each and every one of the logo reveal templates featured on our list with a subscription to Envato Elements.