A product video will help you launch your product with a bang. Discover our roundup of the best product video templates.
A product video is a great way of launching your new idea with a bang. Instead of explaining your new offering with a wordy blog post, a video allows your customers to see exactly how your product works and why it’s awesome.
The best product videos stick to three key principles:
One of the best examples of a product video that follows these principles comes from video communications company, Zoom. It’s less than 40 seconds long, demonstrates how easy the product is to use, and highlights how it contrasts to clumsy video conferencing apps (i.e. Zoom’s competitors):
Discover more examples of great video advertising as we chart the top 10 video campaigns, from Nike, Michael Kors and Häagen-Dazs in our Video marketing Guide.
As a product marketer, you have to pick and choose what you spend your time working on before a launch. When time is limited, you’re likely to look for a helping hand with certain parts of your project.
But that doesn’t mean that you have to hire an agency to produce your product video. Instead, take advantage of templates and you won’t have to create your video from scratch to get professional results.
If you’re already comfortable using tools such as Adobe After Effects, you can save time with pre-built templates. Most of the work is done for you – you just have to drop in your assets.
Envato Elements is an all-you-can-download service for creatives that features thousands of video templates, including some of the best product demo video options.
Elegance is a product animation video with a mix of the most popular elements you’ll see in product demos. Just mix and match footage, imagery, and the built-in graphics.
More apps are being launched on mobile than ever before. The most popular product demo videos in this space enable you to show the app in action, including this After Effects template.
A video for interior designers or homeware brands to promote spaces.
A template with a minimal design to put your product in the focus.
A clean and stylish product promo template designed for home furniture.
Showcase new products available on your online shop with this template for mobile.
Demonstrate the value of your corporate services with this video.
An easy edit template with flexible colors, background, text and shapes.
This colorful product promo is great for fashion and accessories brands.
Top of the list is a Premiere Pro template to help online shops showcase their new products via mobile.
No matter how you choose to build your product video, get a head start over less savvy creatives. Envato Market and Envato Elements are great for those with video editing experience, while Placeit can help you produce a video from scratch, in-browser, with no prior video production knowledge required.