As a retailer, never underestimate the power of your logo. Discover inspiration, trends and templates to improve your design process.
As a fashion retailer, you shouldn’t underestimate the power of a clothing brand logo - after all, it’s often the first touchpoint for customers looking to understand what your store is all about. You don’t necessarily need to rush out and hire a designer if you want a logo; instead, with the right tools, you can make your own and achieve professional results. If you want to learn more about designing a clothing brand logo, we have a dedicated guide for that.
In a world crowded with competition, make sure your retail logo ideas are doing your brand justice before you learn how to design a clothing logo. Some points to bear in mind:
Would these retail brands be as successful without their stand-out logo designs?
Just like the world of retail, logo trends change too. This year, look out for:
Like Instagram’s logo, this trend sees a movement towards static logos with changing color hues.
Logos With Overlapping Elements
Taking inspiration from brands like PayPal and Mastercard, this space-saving technique can lead to unique and eye-catching designs.
No longer reserved for luxury brands like Jaguar, metallic shades are beginning to have a wider appeal.
If you're ready to get started, discover smart retail store logo templates that you can quickly and easily customize based on your brand’s message.
With a mountainous terrain and illustrated walking boots and trees, this template quickly tells consumers what your brand is about.
With icon options that include leaves, trees and fruits, this template is ideal for wellness, health or medical companies.
The fact that you need a strong logo to market your business has never been up for debate - the only question is how to go about making one! If you don’t have graphic design experience and are short of time or budget, Placeit offers a great selection of templates to help shape your brand. If you have access to Adobe Photoshop and/or Illustrator, both Envato Market and Envato Elements offer a huge variety of templates.