Top Free & Premium Social Media Templates 2020

Whether you’re a designer, a marketer, a social media manager or an influencer, it’s safe to say that you know the benefits of social media marketing. But did you know that social media templates are a vital part of today’s social media toolkit and can even elevate your brand marketing?

They’re pre-made graphics or video files that can be easily edited in programs such as Adobe Photoshop, After Effects or Premiere Pro and then used on platforms like Instagram and Facebook. They’re often sold as packs, including numerous themes, editable logos, colors and fonts so that you can easily customize them to align with your brand.

Social media templates are simple to use and are designed for many social media platforms. They’ll help to automate the design of your content, saving you a vast amount of time. They will also help to ensure that your brand aesthetic is consistent, maintaining a professional and polished look.

Before you start to customize your own social media templates, you should try a few social media tutorials to discover how to do things like make better social media images and manage your social community effectively.

Mixkit is a great source of free Instagram Story templates for Premiere Pro which you can download and use for free. It's perfect for experimenting with your channel aesthetic; all of the templates are stylish and modern.

This animated free Instagram Story templates pack features an eye-catching galaxy-inspired design. The heading and subheading fall into the frame, followed by two smaller headings and a swipe prompt, which allows for easy readability and an engaging user experience.

Soft and fresh, this animated Instagram Story pack is extremely versatile. The floral placeholder demonstrates how it would be ideal for a beauty, fashion or lifestyle brand. The swipe prompt allows you to link to further reading, such as a blog or an ecommerce shop.

Best used for lifestyle and travel brands, this Instagram Story pack features 5 templates with a unique motion style. The large heading and left-aligned subheading allows you to instantly grab your audience’s attention, whilst the smaller text tagline and swipe icon helps you to provide more information and encourage further reading.

Fun, animated and vivid, this bright Instagram Story pack is great for an energetic and lively brand. Featuring animated shape waves, an angled banner and a round heading block, you could consider announcing a new product line, clothing item or even a software product with this template.

Big bold polka dots never go out of style. This Instagram template featuring a simple dotted background with two headings will deliver your message in a clear, modern and trendy way. It’s perfect to announce a new product or sale.

The following items are premium social media video templates available with an Envato Elements subscription.

This smart yet playful all-round pack is great for everyday marketing and building a professional brand presence. It’s easy to use and customize and features optical patterns and logo animations that are both eye-catching and fun. Optik even includes carousel posts to effortlessly sell products.

Have your audience stop mid-scroll with this easy to edit Instagram Story pack. It’s bold, fun and displays content in an extremely digestible way.

Giving you full color control in After Effects, this video social media template pack is extremely versatile, and allows you to create templates for a range of industries and styles. Tell your story boldly and encourage people to engage with your content, with this social media template.

Using geometric shapes, bold colors and on-trend fashion and lifestyle imagery, this social media video template pack exudes happiness. If you’re creating content for a vibrant and engaging brand, this is the easily customisable Instagram Story pack for you.

This extensive video social media template pack contains a motion graphics library of over 200 ready to use templates for all your digital marketing needs. It features 70+ beautiful, creative abstract art backgrounds in modern color combinations, 30 animated typography posters, 76 vertical typography templates for Stories and IGTV and 30 landing page templates.

With Envato Elements, you also have access to social media design templates including square post and vertical graphic designs.

This fashion-inspired social media template contains 9 fully editable and customisable templates. Influenced heavily by the fashion and beauty industries, and with a cool Japanese aesthetic, this kit is ideal for bloggers, fashion brands, magazines and lifestyle bloggers.

This fully editable social media template pack is perfect for Instagram, Pinterest, and Facebook. All you need to do is drop your content into the template and save it. It can be suitable for companies including ecommerce platforms and creative businesses, as well as personal branding posts.

Sleek, sophisticated and featuring a monochromatic color palette, this social media pack is ideal for brands that want to appear elegant and professional. Featuring Instagram square and story templates, this easily customisable kit will help you to stand out from the crowd.

If you’re looking for a bold splash of color that will stop your users in their scrolling tracks, then look no further than this social media template. Ideal for Instagram promotions and sales, this stylish pack comes with 20+ designs and free Google fonts.

This modern and on-trend social media template pack is easy to customize and edit. Designed with a contemporary font and utilising lifestyle and fashion photos, it’s perfect to show off a new collection.

So, there you have it. Your complete guide to the best social media templates to boost your online presence. Remember, even though you’re using a template to automate your content and save time, that doesn’t mean it should limit your creativity. In fact, the best social media executions are often the ones that start with a template and are then easily edited to represent your brand and show off your unique style.

If you want access to all of these social media templates and more, subscribe to Envato Elements to get millions of creative assets at your fingertips. And don’t forget to subscribe to the Envato YouTube channel to learn how to get the most out of your new creative social media templates.