Trends

‘Ultra Violet’ Design Inspiration for the 2018 Pantone Color of the Year

How to incorporate the 2018 Pantone of the Year into your design work.

Image: Pantone

The 2018 Pantone color of the year is Ultra Violet, an ‘inventive and imaginative’ shade of purple.

It’s a shade that Pantone calls complexcontemplativeprovocative, and thoughtful. In their dramatic unveiling of the 2018 Color of the Year, Pantone makes references to pop culture, politics, and the cosmos. It’s a tall order for a color, but we’re on board.

Image: Pantone

Whether it’s just a color, or more of a ‘way of life‘, we think it’s a color that’s definitely on-trend this year. At Envato, we’ve seen a plethora of purple designs on our marketplaces, and on Envato Elements. We’ve also seen a stellar amount of space-inspired websites and space-inspired graphic designs.

The color psychology of Ultra Violet

A study done in 2003 by Color Assignment showed that while 23% of women like purple, men don’t seem to like purple at all – but that perception seemed to have changed in recent years. Purple is a color strongly associated with courage, royalty, and spirituality.

From green to purple: an Envato story

Last year’s Pantone color of the year, Greenery, shared a suspicious resemblance to the shade of the Envato logo. But for the last year, the Envato design team has been harboring a slight obsession with purple shades. We’re not saying we’re trend-setters, but…

Left: Envato Elements; right: Envato Websites.

Here’s a curated collection of designs on Envato Elements where the Pantone 2018 Color of the Year is dominant.

Downloadable graphics, backgrounds, and patterns:

Watercolor Texture Shades of Lavender by cornercroft
Space Nebula Backgrounds by themefire
Purple Flowers Social Media Designs by annabalashova
Abstract Triangles Backgrounds by themefire
Sangria design by designloverstudio
Violet Liquid Marble Backgrounds by themefire
Space Watercolor Backgrounds by M-e-f
Sun Lights Abstract Background by mamounalbibi
Magic Poly Backgrounds by M-e-f
Blooms in Spring by hellomartco
Topographic Styled Colorful Lines Background by Shemul

Stock photography:

Lavender sunrise by Jasmina_K
tropical beach by dotshock
CNC Laser plasma cutting of metal, modern industrial technology. by cookelma
Misty forest in autumn by pawopa3336
Fairy Lights by lightzone

 


Brittany Jezouit

About the Author Brittany Jezouit

Brittany is the editor of the Envato blog. You can follow her on Twitter @brittanyjezouit.