Business

Should You Be Using an Animated Logo?

Add some animation to your brand.

Your logo is one of your most important brand assets. It makes you recognizable and it’s the first thing people see when they come into contact with your brand. It’s also one of your most used assets in marketing, whether it’s on your website, your social media profiles, company memos and official stationery, product packaging, or anything else related to your company.

And if you’re a marketing-savvy company, you probably know that videos should be a part of your marketing strategy. But did you know that you can spice up your promotional videos by using an animated version of your logo?
In this article, we’ll take a look at reasons for using an animated logo, share a few places where else you can use it, and show you a few resources for creating your very own animated logo.

Four reasons why you should be using an animated logo

1. It raises brand awareness

Image: TypoKing | Title Animation - Kinetic Typography Text
Image: TypoKing | Title Animation – Kinetic Typography Text

The primary purpose of a logo is to create brand awareness. When you opt for an animated logo, you’re creating a more memorable image in your customer’s mind. In most cases, logos are static images and it may take several interactions with your brand for the customer to make a permanent connection. But with the clever use of animation, your entire brand comes to life through motion, sound, and color. More often than not, an animated logo will immediately create an impression in your customer’s mind, thus increasing the brand awareness.

2. It’s unique

Image: PhotoMask - Animation Logo Tool
Image: PhotoMask – Animation Logo Tool

An animated logo has better chances of connecting emotionally with your ideal target audience by contributing to the overall story behind your brand. Through the use of the colors and the sounds used in the animation, an animated logo conveys the vibe of your brand instantly. It also has better chances of keeping the viewer’s attention for a longer period of time. Considering how much content we consume on a daily basis, capturing and keeping the attention of your target audience is no easy feat. But with an animated logo, that problem is significantly reduced and you will be miles ahead of your competition.

3. It adds consistency

Image: Animated Logos Pack | 60 Insignias
Image: Animated Logos Pack | 60 Insignias

As a brand, you’ve probably invested in promotional or explainer videos for your product or service. You can add a more professional feel to any of the videos used in your marketing by adding an animated version of your logo as an intro or outro. It adds consistency and reinforces your brand image over and over again.

4. It’s inexpensive

Image: Design Logo Animation Pack
Image: Design Logo Animation Pack

It’s no secret that marketing expenses can get high pretty quickly. To stay on top of the game, you have to come up with new marketing material and be willing to try out new strategies. That can quickly eat through your marketing budget. But an animated logo can be used in many different ways and it’s a one-time investment that you can use for years to come.

Where to use your animated logo

As mentioned above, your animated logo can be used in many different ways:

  1. Use it on Instagram: Instagram is a highly visual social media platform which makes it a perfect place to show off your logo. Use it as a short video or as a part of your Instagram story.
  2. Intro/Outro in your videos: No matter what type of video content you’re putting out, use your animated logo as an intro to build brand recognition or as an outro to serve as a call to action that sends viewers to your website
  3. During the video: You can also use a smaller version of your animated logo during the video in one of the bottom corners.
  4. On your website, in place of a regular logo: Most of the brands use their static logo in the header area of your website. Put a unique spin on this by using the animated version of your logo. Set the animation to play once and you’ll be sure to stand out among the competition.
  5. On your Facebook page: Post a video file or a link to your animated logo when you’re sharing promotional content from your website
  6. On your Twitter profile – Twitter has exploded with GIFs recently and it also auto plays videos so it makes sense to share your brand new animated logo there. It’s a great attention-grabber that’s sure to make your followers stop and pay attention on this fast-paced social network.

DIY: Five resources to create your own animated logo

Even though hiring a professional to create an animated version of your logo is within reach for most companies, there are plenty of resources that can help you do it yourself if you’re in a hurry. Here are 5 effective templates that are easy to edit so you can add extra flair to your marketing immediately.

1. Shape Animation Logo

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If your logo is shaped based, consider using this Shape Animation Logo to bring your logo to life. The project includes full HD resolution file which is easily modified and works with Adobe After Effects CS5, CS5.5, CS6, and CC. You can modify the colors and a full voiceover tutorial is included.

2. Particle Reveal

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Use this elegant particle reveal with three different styles to animate your logo. The project includes a thorough video tutorial and all it requires is for you to drop your own logo and click the render button. The project is compatible with Adobe After Effects 4 and up and includes free support from the author.

3. Simple Logo Formation

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Sometimes, simplicity is the best solution. This Simple Logo Formation includes a dark and a light version and it will allow you to present your logo in an elegant and stylish way. Shiny particles highlight your logo and then reveal your slogan. The project is rendered in full HD quality and comes with a full video tutorial to guide you through the process of customizing it for your needs.

4. Logo Openers

screen-shot-2017-01-06-at-3-49-05-pm

If you’re looking for a clean and modern look for your logo animation, look no further than this template. It features 10 different styles which are easily editable. Simply replace the logo with your own and edit the text to include your company slogan. The project features fast render time in full HD quality and it’s compatible with After Effects CS4, CS5, CS5.5, CS6 or CC.

5. Kinetic Typography Text

screen-shot-2017-01-06-at-3-50-34-pm

For text-based and typography logos, this huge pack is the perfect choice. It includes 450 different kinetic typography elements and titles that you can customize to your own needs simply by replacing the default text with your own. A number of different styles are included in the pack, including minimal, corporate, kinetic, abstract, and more. The package also comes with a thorough video tutorial and the best part about it is that you can even use it to create animated quotes or holiday wishes and promotional messages which are sure to make your brand stand out even more.

Find a freelancer to make an animated logo for you

Now that you know why you should be using an animated logo and have a basic idea of where to use it, how do you actually go about getting one?

If you don’t have a dedicated design team, your best bet is to find a reliable freelancer that will turn your logo into an animated masterpiece. After all, a dedicated professional will be able to listen to your vision and translate that into a final product that represents your brand in the best possible way.

Finding a talented design freelancer doesn’t have to be hard either. In today’s world, you are not limited to your physical location and can take your search online.

In fact, job marketplaces such as Envato Studio have plenty of design talent. And the best part about it is that you can look through their portfolio and evaluate their skills before getting in touch with selected designers.

Get started with your animated logo

An animated logo is one of the best ways to stand out among the competition and get a leg up with your marketing strategy. It can also be used in many different ways not only on your website but in your social media marketing campaigns as well. Use the resources mentioned above to create your animated logo and don’t forget to let us know how you will use it in your marketing strategy.

We’ll leave you with a few examples of our favorite animated logos around the web:

Fubiz Logo & Loader Animations

Google Animated Logo (dribbble)

IKEA’s Animated Logo (dribbble

Giant Owl’s Moving Eyes Logo

screen-shot-2017-01-06-at-3-53-34-pm

 

David Stanfield‘s Looping Website Logo 

Creative South Animated Typography Logo


About the Author Brenda Stokes Barron

Brenda Stokes Barron is a professional writer and blogger and The Digital Inkwell is her personal brand. You can often find her typing furiously at her local Starbucks.