Back in 2006 when we set sail with our very first marketplace ActiveDen, it was hard to imagine where we’d be eight years later. Today our eight marketplaces are collectively home to one and a half million active buyers, purchasing an item every four seconds, from some thirty-five thousand authors located all around the world.
This staggering amount of digital commerce takes place over an incredible breadth of creative content – a broader range than anyone else online. But we’ve never had an official single handle for it all – until now. Today we’re announcing that our eight marketplaces will collectively be called Envato Market.
Envato Market will not only give us a simpler handle for our collection of sites, it also marks a turning point for us on our quest to be the best creative marketplace online. For years we focused intently on broadening to cover all the creative spaces, from music to video, websites to graphics, 3D to game development. Today we have the one-stop shop marketplace, and as we outlined in our 2014 roadmap we’re now firmly focused on lifting the user experience all across Envato Market.
We chose a name which is a shortening of the informal handle we’ve used for years (the ‘Envato Marketplaces’), that clearly describes what we do, is simple and lives comfortably next to its sister product Envato Studio. It’s a clean, no-fuss name that gives us space to grow for years to come.
A New Market Blog
To celebrate the launch of the new brand, we’ve given our long-running Notes site an overhaul to relaunch it as the Market Blog.
The new site is being capably guided by a new editor and content lead: Paul Andrew. Paul is the mastermind behind online design magazine Speckyboy. He’s joining us at Envato to take the Market Blog up a notch with more fresh content, a gallery of beautiful imagery from Envato Market, and a better platform for news and updates from the Market team.
You canright here on Market Blog.
New Market Social
Today, we’re also launching new Envato Market social channels on Facebook, Twitter and G+. Consolidating down from our many marketplace brands to a single Envato Market channel (@envatomarket) on each network means we can deliver a higher quality, more engaging social presence. It also means more discussions about shared experiences, more opportunities for collaboration and a more unified sense of community across all our creative spaces!
We’ll continue to operate our @envato_support Twitter account and any support queries, Market-related or otherwise, should be tweeted there.
This year we’ve amped up our annual birthday celebrations in honour of the new Envato Market brand. I can’t give them all away, but look out for a heap of new things over the next two weeks. Kicking off today is our Envato Market Bundle, which is our largest and best value bundle ever.
The Future of Envato Market
While the renaming of Envato Market is largely a symbolic change, we’re extremely excited about what’s going on under the hood. Over the last year we’ve already pulled up the user experience of our sites dramatically with improved search, purchase experiences, visuals, and more. But it’s really just the beginning. We’ve also built the biggest production team we’ve ever had. They’re tightly focused on delivering against our annual roadmap and we have a flood of launches coming over the next few months.
We hope you’ll enjoy not just the new name, social and blog changes we’re making this month, but our rapidly evolving and improving Envato Market experience.
Laptop image made with itscroma’s awesome laptop mockup kit!