Instagram Story
Templates

Instagram Story templates are pre-made social media layouts featuring graphics, text and animations.

Each template can be edited to suit your Stories, and you can use the same, or similar templates, to create a cohesive experience for your followers. Templates are easy to use and are available for software including Adobe Photoshop, After Effects, Premiere Pro and more. Head to Envato Elements to explore the range of Instagram Story Templates available.

What Are Instagram Story Templates?

Launched in 2016, Instagram Stories are now Instagram’s most popular video and photo-sharing feature, currently being used by up to 500 million people per day.

Stories have become an increasingly important tool for brands marketing on Instagram, as they offer a personal and engaging way to communicate with prospective customers and can be created with very little effort. Stories on Instagram are found at the top of your feed, each with a time limit of 24 hours before they disappear. Every video you add to your Stories will have a maximum roll time of 15 seconds, regardless of the video length. While you can add text and doodles to your uploaded photos and videos, Instagram Stories templates provide a more professional and consistent look and feel.

Instagram Story Video Templates

An After Effects template pack that can be used for a variety of projects including fashion, event promos and slideshows.

Optik is a playful Instagram Stories & Post pack for advertising campaigns and building your presence on Instagram.

Create a fast paced Instagram Story with this stomp template. It can also be used to produce in-feed Instagram videos.

Instagram Story Design Templates

This clean and modern Instagram Stories pack is easy to edit and features 15 Stories design templates, which are all compatible with Adobe Photoshop.

Featuring bold and thin typography, Reuter Instagram Stories is a beautiful social media pack in a muted color palette. It’s ideal for a lifestyle or homewares brand.

For a pop of colour to stand out from the crowd, check out these editable templates that are tailored for showcasing fashion collections and flash sales.

How To Make Instagram Stories

Instagram Story length: While the duration of an Instagram Story is only 15 seconds for video, and 7 seconds for photos, you can get around this by chopping up your video into sections to play one after the other.

Instagram Story video size: The best size and dimension for an Instagram story video is typically 9:16 (1920px x 1080 px). This is a flip of a landscape orientated video which is usually 16:9. Within a 24 hour period, any new video or image that you add will appear in the same story.

As the name would suggest, an Instagram Story should tell a story – whether it’s a standalone post or a part of a series. You can either record your Story live, or capture video and edit it with stickers, drawings and special effects. However, it’s important to ensure that your photos and videos look consistent with the rest of your social media content. Instagram Stories templates can help you develop this visual consistency and brand identity on Instagram. Here are a few tips for how to use Instagram Stories templates:

  • Incorporate your brand color palette in every post.
  • Use the same template across an Instagram series.
  • Add text and graphics to highlight offers, UGC, and product demos.

If you’re looking for creative inspiration, an Instagram Story maker tool like Placeit is a great place to start. Firstly, it allows you to create your Story in-browser, without the need for design skills, video skills or professional software. And secondly, there are so many Instagram Story templates to choose from! Design your stories in no time with templates for every occasion – from product promos and blog highlights, to sale ads, interactive and inspiring posts. Simply select a template, customize it with images, text and styling, and download it ready for use on Instagram.

Instagram Story Tutorials

Follow this tutorial to learn how to make an Instagram Story template from scratch, including mixing and matching assets to create a whole set of simple, reusable designs.

If Premiere Pro is your video software of choice, this tutorial is your perfect partner. Learn how to create videos for Instagram Stories quickly using a Premiere Pro template.

Brush up on your storytelling skills with this guide to sequential storytelling using images on Instagram Stories, including how to come up with and execute your creative ideas.

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