We’ve made some awesome strides in 2018, like selling our 50 millionth item on Envato Market, having one of our ThemeForest authors hit the $25 million mark in sales, and reaching 100 thousand subscribers on Envato Elements.

Our year-end number-crunching has also revealed some interesting trends about what people are searching for or buying — data that could help inform your own work. Read on to discover the trends and surprises that have unfolded this year in Graphics, 3D, Photos, Video, Audio, Themes and Code.

Code in 2018

Who knew that the EU would create a wave of desire for compliance
big enough to approach Facebook’s supremacy?

Privacy Matters and Facebook

Facebook and CRM are the top two search terms in code this year, but with the EU privacy regulations coming into effect in May, there has been a noticeable rise in the search for GDPR related plugins and codes. So you could say Privacy Matters are gaining on Facebook … and CRM of course. If you need help improving your GDPR compliance, check out the range of plugins we have on CodeCanyon.

Social Is King

It probably won’t come as a surprise to you to know that five out of the top ten searches at CodeCanyon are social media related. Can you guess the order?

  • Facebook
  • Instagram
  • Chat
  • WhatsApp
  • Social network

What does this ay about the current state of play of social plugins? See what plugins and scripts you can find to boost your social media clout in 2019.

The Bitcoin Evolution

Searches for Bitcoin and Crypto may be down on Google, but they’re up on CodeCanyon, with Bitcoin ranking at number 7 in search word popularity and Crypto ranking at number 8. This seems to indicate that people are going beyond ‘what is bitcoin or cryptocurrency’ kinds of searches on Google, to actually looking to use these currencies in their business. Take a look at the range of bitcoin scripts and plugins we have available at CodeCanyon.

The Rise of WP Page Builders

Page Builders are big business, and the Elementor plugin, Element Pack for Elementor, has seen its star rise to become the second most sold item on CodeCanyon for 2018. Pick it up today.

What’s Love Got to Do With It?

We don’t know, but what we can tell you is that it’s definitely not a second-hand emotion on CodeCanyon. Searches for “dating”-related plugins and scripts were more popular in 2018 than presumed ‘essentials’ such as directories, help desk, invoicing, and live chat. Don’t be left out. Check out our wide range of dating scripts and plugins.

Happy Creating in 2019!

At Envato, we know that none of these milestones or data points would be possible without the huge community of people who use our sites to buy and sell, to create and to learn. It’s humbling to be part of so many creative projects, and we can’t wait to see what you all come up with in 2019!

© 2018 Envato Pty Ltd. Trademarks and brands are the property of their respective owners.
All prices are in US dollars and exclude GST

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