We’ve made some awesome strides in 2018, like selling our 50 millionth item on Envato Market, having one of our ThemeForest authors hit the $25 million mark in sales, and reaching 100 thousand subscribers on Envato Elements.

Our year-end number-crunching has also revealed some interesting trends about what people are searching for or buying — data that could help inform your own work. Read on to discover the trends and surprises that have unfolded this year in Graphics, 3D, Photos, Video, Audio, Themes and Code.

Themes in 2018

The demand for websites is growing, y’all,
and we think it’s probably fueled by travelling foodies.

Gutenberg Ready!

When Gutenberg officially hit the ground recently, we were ready with hundreds of themes to take advantage of its capabilities. Don’t get left behind. Check out our Gutenberg themes to ensure your website is up to scratch.

And the Most Popular WP Theme is ...
(Drumroll) AVADA (Applause)

Not only is Avada the most searched-for keyword on ThemeForest during every quarter this year, but recently, the makers of Avada, ThemeFusion, have hit the $25 million mark in sales on the ThemeForest marketplace and garnered 21k five-star reviews. Why not celebrate this amazing milestone by checking out the Avada theme? All those 5 stars can’t be wrong.

Food-Themed Websites Are a Big Deal

The foodie trend could be growing, because the second most searched-for keyword after Avada is “Food”, followed by “Travel”. If you’re a foodie who travels, we’ve got over 5k themes that will make you happy … almost as happy as food and travelling.

Do It Yourself Is on the Rise

The most popular code course on Envato Tuts+ this year was “Learn PHP for WordPress”, which shows more and more people are looking to go beyond a WordPress theme’s default settings and make their own customizations. If this is something you might want to do, check it out.

Happy Creating in 2019!

At Envato, we know that none of these milestones or data points would be possible without the huge community of people who use our sites to buy and sell, to create and to learn. It’s humbling to be part of so many creative projects, and we can’t wait to see what you all come up with in 2019!

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