We’ve made some awesome strides in 2018, like selling our 50 millionth item on Envato Market, having one of our ThemeForest authors hit the $25 million mark in sales, and reaching 100 thousand subscribers on Envato Elements.

Our year-end number-crunching has also revealed some interesting trends about what people are searching for or buying — data that could help inform your own work. Read on to discover the trends and surprises that have unfolded this year in Graphics, 3D, Photos, Video, Audio, Themes and Code.

Video in 2018

2018 has certainly been the year of video,
from e-learning to Instagram to Stomp intros.

The Video E-Learning Revolution

Video e-learning has revolutionised education for people with access to the internet the globe over, and we are proud to be part of that revolution. A whopping 82% of our Envato Elements subscribers said they used free videos to learn something new, and the most popular type of videos were short videos of less than 10 minutes. If you want to join the revolution, subscribe to your Tuts+ YouTube channel.

Instagram, Instagram, Instagram

According to our Video Content Specialist Tyson Frantz: “In 2018, the video template industry saw an explosion of Instagram-themed projects. The wildly popular social app has become an ideal advertising platform for businesses, and many video template authors seized the opportunity by creating beautiful packs of customizable Instagram Stories templates. Considering how big Instagram has become, this video trend is highly likely to continue strongly through 2019.” If you’re looking for cool Instagram Story templates yourself, you’ll definitely find a wide range at VideoHive.

New Year Arrives Early

That same trend that we saw in Graphics of planning ahead for New Year also applies in video, with New Year’s searches starting months ahead. Don’t worry, though—if you’re late to the game and still need to whip up a video before the stroke of midnight on December 31, our motion graphics and stock footage will help you get it done in time.

Premiere Pro is "Back" in Fashion

The arrival of motion graphics templates to Adobe’s Premiere Pro—and Envato’s subsequent addition of that file type to VideoHive—saw a spike in “Premiere Pro” searches on Market in Q1.

More Proof That Premiere Pro is Back in Fashion

Ten of the 70 top posts on Envato Tuts+ this year were about Adobe Premiere. Now that may seem like a small number at first, but we’re talking across the whole Tuts+ platform of tutorials on Photography, Design, Business, Code and more. So people are really getting into their Premiere Pro. If you want to learn more about Premiere Pro, check out this great Intro to Video Editing with Premiere Pro.

Stomp Your Feet

Stomp-style videos have been growing in popularity since Apple sparked the trend in late 2016. But in 2018, stomp-styled projects have positively evolved and exploded, with artists making unique projects with vibrant backgrounds, creative transitions, and really strong editing. If you want to bring a whole new vibe to your videos, check out our Stomp video catalogue.

Everyone Wants a Fancy Logo

Believe it or not, “logo” is the most searched-for keyword on VideoHive this year, with 60k searches and counting. Looks like everyone wants a logo with all the bells and whistles, and we’re the right stop for the best logos on the internet. Don’t believe me? Take a look and be amazed.

Happy Creating in 2019!

At Envato, we know that none of these milestones or data points would be possible without the huge community of people who use our sites to buy and sell, to create and to learn. It’s humbling to be part of so many creative projects, and we can’t wait to see what you all come up with in 2019!

© 2018 Envato Pty Ltd. Trademarks and brands are the property of their respective owners.
All prices are in US dollars and exclude GST

like this? share it!

Share on facebook
Share on twitter
Share on pinterest