Envato https://envato.com Design & creative inspiration Thu, 22 Mar 2018 02:43:33 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.4 https://assets.wordpress.envato-static.com/uploads/2016/08/cropped-favicon-32x32.png Envato https://envato.com 32 32 41 Premiere Pro Templates to Animate Your Next Video https://envato.com/blog/best-premiere-pro-templates/ Wed, 21 Mar 2018 22:55:48 +0000 https://envato.com/?p=67893 Increasingly, it's expected that videos include animation. These skills don't come naturally for everyone. But they're becoming a necessary part of sustaining viewer attention. We've launched a new category on VideoHive for Premiere Pro Templates. Here are some of the best.

The post 41 Premiere Pro Templates to Animate Your Next Video appeared first on Envato.


What are Premiere Pro Templates, and who are they for?

Expectations on video content creators are rising.

It’s no longer enough to have your content beautifully shot and edited. Increasingly, it’s expected that it will include elements of animation.

These skills don’t come naturally for everyone. But they’re becoming a necessary part of sustaining viewer attention.

Vox videos are a great example of this done well.

Each one seamlessly blends footage with animations that emphasize the content.

Vox, like a lot of publications producing this style of video, have a team that works on this stuff. That’s not going to be the case for most video creators.

So, with animated titles and graphics becoming more of a standard, what should you do?

For a long time there have been After Effects templates. These work well, but for filmmakers the program can be daunting to use. It also means you’ll be going back and forth between your editing program and After Effects for each animation.

These are issues Adobe is attempting to solve.

The company recently announced a new file format called Motion Graphics Templates. These allow you to edit a graphic template entirely within Premiere Pro, Adobe’s popular film editing program. Meaning, it’s now a lot easy for filmmakers to include animation in their projects.

Accordingly, here at Envato, we’ve launched a new category on VideoHive for Premiere Pro Templates.

To give you a taste of it, here’s our list of some of the best. 

Openers, Transitions, Titles, Sound Effects Packs

This is a huge Premiere Pro Pack contains more than 200 creative assets. From transitions, to animated titles, to sound effects, it’s got all you need in one toolkit.

Want to add a bit of comic book flair to your video? This pack by Recarto will deliver what you need. With 20 smoke explosions,  electrical discharges, animated transitions, and templates, you’ll be able to apply the characteristics of The Flash, or Back to the Future to any element in your project in seconds.

The BOXD line of products is very well known to VideoHive customers, and now they’ve made a Premiere Pro version of their popular Titles and Lower Thirds pack. These work extremely well for autoplaying videos that use a lot of captions. They’re minimal, yet bold enough to look modern, and funky, yet not distracting. Highlights of this pack include the fact that the boxes are self-sizing, meaning no tricky adjusting of the boxes to fit the amount of text you want to insert. There are 20 templates included. You get color control. And it’s really easy to use.

Bold, smooth, and simple, this opener by Power_Bank is versatile. With large text that inhabits the screen in a commanding way, transitions and animations that make use of contrasting colors, which you can customize, and animations that use the entire canvas, this well organized project makes it easy to take your video to the next level.

This beautiful drawing opener allows you to turn your photos and footage into a stunning animated sketch book. It features 17 text holders, 15 placeholders, and runs at 01:35.

This titles pack stands out from the pack because of the spin it puts on otherwise pretty standard templates. The animations are also unique. There are 25 ready to use titles and lower thirds included. Plus, a video tutorial to help ease you into the workflow.

If you’re a YouTuber who wants to stay on brand with the video platform then this may be a good promo pack for you. Featuring a cube animation which you can insert your videos into, plus an avatar and channel name template, you’ll find it easy to promote your channel no matter where this video is consumed (even on Facebook!).

This bunch of eye popping, creative transitions may be the perfect detail to add to your video. They’re all very cute, and some are pretty unique in their design, colors, and animation. These would be a great fit for videos targeting a millennial Snapchat generation audience.


This slideshow template is fresh and comes with everything you’ll need to create a great video. There are no plugins required. It includes 12 media placeholders, and text placeholders. It also features a well organized, easily customizable modular structure.

This slideshow template is easily editable featuring drag and drop functionality. It features a punchy urban style and is full HD. To get it working it comes with a video tutorial. It’ll take your project from being a basic photo slideshow to being an engaging video experience.

This beautiful template pack comes in two versions: a 1 minute version, and a longer one at 2 minutes and 10 seconds. The short one includes 13 media placeholders, and the long version includes 32. It uses a modular structure which allows you to freely change the duration of each scene. Its drag and drop functionality makes it easy to insert your videos and photos, and change the text. A detailed video tutorial is provided. And this template is well suited for romantic projects like weddings or anniversaries.

This template has an awesome look, great design and clean titles. It features photography animated in a creative way, has easy to use drag and drop functionality, and works with photos and videos. It includes 25 media placeholders, and 6 text placeholders.

Set within the context of opening credits, this template will compile your photos or videos into a unique slideshow. Your media will appear as polaroid photos, and projections of the reel. It also comes with the sound effects you can hear in the demo, and a video tutorial.

This slideshow opener is perfect for films, documentaries, corporate presentations, and travel slideshows. It’s offered in full HD, with 13 image/video placeholders, 10 text holders, 1 logo templates, dust and light details and more. It also includes a video tutorial to help you use it.

This slideshow template feels fresh and, as the title suggests, elegant. The wipes from shot to shot, and ripple effects on the footage along with that glisten make it feel cool but not cold.

Modern Slideshow template offers 17 photo/video placeholders, 12 editable text layers, and one logo placeholder. It’s a good fit for fashion, sports, or travel products. It’s fit for use on TV shows, commercials, and online videos. Its quick, energetic feel captures the eye.

Get emotional with this template. This beautifully crafted aged film template will showcase your photos in a way that feels authentic. It comes in a longer version, (2:10) and a shorter version (1:10). And it includes 35 photo/video placeholders, as well as 35 text placeholders.

This stunning ink slideshow will lift your media into something impressive. It’s as easy as dragging and dropping your footage and changing the text. It includes an easy to understand video tutorial covering how to use this template. 11 photo/video placeholders are offered, including 11 text holders.


This Premiere Pro template is tidy and creative. It features an elegant collage design that can be customized in just a few clicks. It contains 18 text placeholders, and 10 media placeholders. No plugins are required, it renders fast, and all combines to allow you to create corporate videos quickly.

This clean, professional, and modern template is great for modern corporate videos. 10 photo/video holders and included, as well a PDF and TXT tutorial.

This template is a good fit for professional presentations, although a little unconventional. It’s ultramodern, features a unique, colorful design, and clean animations. The drag and drop functionality makes it simple and fast to create something amazing. It’s well suited to slideshows, promotions, events, commercials, and more.

This is a universal Premiere Pro template featuring a clean design with smooth animations. It’s fantastic for business presentations, corporate slideshows, promotions, and events.

Looking for a stylish, elegant slideshow templates with simple text animations? This template is a great choice. It contains 10 image/video placeholders, 9 editable text layers, and 1 logo placeholder. It also uses a modular structure, making it easy to customize.


This template commands attention. Its clever use of zoom and parallax effects help it engage the eye. These effects, when mixed with other elements like text, really pop. With no plugins required, and fast rendering, it’s a great experience to use.

This pack is a powerful slideshow template with a retro looking design. It features elegant text animations, and smooth transitions. It comes with 5 editable text layers, 6 image/video placeholders, and 1 logo placeholder. It’s easy to use, and makes for a delightful video opener.

Clean Slideshow is a beautiful Premiere Pro template with a minimalistic, eye-catching design. Everything from the images, to the text and colors is editable. It’s the perfect project to display your photos for weddings, anniversaries, vacations and more.


This pack features a versatile set of glitch effects and sound effects to make your video seem either futuristic, or retro. With more than 60 transitions, 50 titles, 200 sound effects, and 60 overlays, you’re well catered for. It uses a modular structure, no plugins are required, and it’s in full HD. It stands out from other glitch templates out there.

This powerful template features a retro design, and elegant text animations, and transitions. It includes 9 image/video placeholders, 7 editable text layers, and 1 logo placeholder. It’s a great opener for corporate presentations, promos, and more.

Inspiring Glitch Opener is a stylish and modern Premiere Pro template. This project is perfect for your promo, opener, showreel, slideshow or special event montage. Create your next inspiring video in only a few minutes. It’s simple to use with 14 image/video placeholders, 8 text placeholders, 1 logo placeholder, and more.

Glitch opener makes for a perfect intro. It’s great for a photo/video slideshow, tv-show or any other media product . You can use images instead of videos in all the placeholders. You can easily change the colors in just one simple step. It features drag and drop functionality for inserting your media and audio. After that you hit render, and you’ll got yourself a video. It features 10 text placeholders, 18 photo/video placeholders, and 1 logo placeholder. It’s easily editable with just a few clicks.

This stylish, professional glitch opener is perfect for movies and commercials and more. It features drag and drop functionality, and contains 10 different scenes you can use and order as you desire. A full video tutorial is included for you to use the product with ease.

Color Grading

This enormous library of motion design tools will help any video creator. It provides an plenty of tools and controls to enhance the final look of your project. It’s easy to use with drag and drop functionality. Plus video tutorials are included.


RVGanimation’s Urban Intro feels unique among urban packs. It has a nice mix between using text, footage, and aged film filters. It feels like a cohesive assortment of elements that is ready and waiting for you to insert your footage. It includes 14 media placeholders, 9 text placeholders, and more.

With a mix of ripple effects on the footage, as well as select areas of color grading to and from black and white, and the addition of small details like the + and o signs, this pack gives you a lot to customize and work with. It has a modular structure, includes 34 image or video placeholders, 40 title placeholders, and 1 logo placeholder.

This template really fits the YouTube trend of the moment, featuring 29 photo/video placeholders, 17 text placeholders, a modular structure, and an easy to use UX.


Modern Opener is really effective in how it plays with the whole canvas of the screen. The way each template animates either zooms out from that borders of the screen, with the text following the movement, or slides from the side of the screen, again the text not following far behind. It simultaneously creates a sense of space and depth, and attracts the eye, feeling immersive. It includes 38 photo/video placeholders, 15 text placeholders, a modular construction, and a video tutorial.

Short and sweet, this opener is simple and effective. The elements fill the screen, and the way the boxes, the text, and the footage marry together is something special. It’s fantastic if you’re looking for a slick, clean design. 4 media placeholders are included. 8 text placeholders.

Clean and elegant, this intro template is wonderful for a modern and professional project. Featuring placeholders for your footage or photos that glide in a unique way across the screen, accompanied by a soft blue color scheme, and simple text placeholders, it’s easy to see how this pack could work well for a variety of projects.

Modern and professional looking, yet uniquely versatile, this pack provides a fully realized concept that’s tidy and fresh. With 12 media placeholders, 12 text placeholders, useable by dragging and dropping your content into them, it’s perfect for corporate presentations, promos, news explainers, and much more.

This pack gives you what you’ll need to create fresh, modern looking titles and lower thirds all within Premiere Pro. It’s a similar concept to the popular BOXD version of this product, but a little more unique in some of its layouts and animations.

This striking pack of minimal titles are clean and dynamic in their design and usability. They’re ideal for everything from high quality videos on culture, technology, or even corporate topics. They’re easily customizable, and require no plugins.

These templates and so many more are part of our brand new Premiere Pro Templates category on VideoHive. It’s ready for you to explore, now. 



30 Best After Effects Templates for YouTube Intros, Titles and Openers

People’s appetite for video content continues to grow. They expect videos from their favorite creators to drop more often, while also expecting the quality of both the content and presentation to be very high. This list of the best After Effects templates for YouTube intros, titles, and openers aims to help them out.


The post 41 Premiere Pro Templates to Animate Your Next Video appeared first on Envato.

How Artificial Intelligence is Transforming WordPress https://envato.com/blog/how-artificial-intelligence-is-transforming-wordpress/ Tue, 20 Mar 2018 00:53:16 +0000 https://envato.com/?p=67887 Whether you’re on Team Zuckerberg and support this futuristic technology or you’re on Team Musk and want to ban killer robots, artificial intelligence has already crept into the world of web development. In fact, there are many WordPress plugins that are using artificial intelligence.

The post How Artificial Intelligence is Transforming WordPress appeared first on Envato.


Artificial intelligence is no longer in the realm of sci-fi movies and TV shows like Star Trek or Westworld. It has well and truly jumped into the mainstream news headlines.

And the headlines are often contradictory. AI is either a technological leap into a prosperous world filled with sophisticated tools enhancing human endeavor. Or mass unemployment in a society where robots rule, reminiscent of Skynet in the Terminator movies.

Whether you’re on Team Zuckerberg and support this futuristic technology or you’re on Team Musk and want to ban killer robots, artificial intelligence has already crept into the world of web development. In fact, there are many WordPress plugins that are using artificial intelligence.

What is Artificial Intelligence?

AI is technology that enables machines to carry out tasks that humans need intelligence to do. There are plenty of examples of AI in real life – self-driving cars, smart home devices, and music and movie recommendation services.

Most AI examples you hear about rely heavily on deep learning and natural language processing. Using these technologies, machines can be trained to accomplish specific tasks by processing large amounts of data and recognizing patterns in it. This subset of AI is known as machine learning,

Before machine learning came along, computers could only be given a set of rules to follow and operate within a defined set of parameters. Now, thanks to AI and algorithms, machines can learn from data and adapt to the environment they’re operating in.

This means that the more data fed to a machine, the more it learns and improves.

Unlike humans, AI doesn’t have to sleep and won’t make the same mistake twice. It can also access vast amounts of digital data in seconds, while our brains cannot.

But it’s not all doom and gloom. AI is being used in productive ways to improve how we use and manage WordPress websites.

WordPress Plugins That Use AI

While AI is certainly an exciting field of technology, it’s still pretty new. As such, there are few plugins that use AI and machine learning. The ones listed below are still fairly experimental but do provide advancements in SEO, customer service, and security.


Like a shop assistant in a physical store, this plugin lets you add a virtual assistant to your website that can help guide customers and sell products. This plugin provides a smart visual tool, kind of like mind mapping, that helps you easily create complex AI for your assistant so you can pre-program actions and interactions on your site.

Facebook Messenger Chat with Bot

How can you be in two places at once? Easy. With this clever plugin that hooks into Messenger. Create a bot that can automatically answer your visitors’ questions instantly in real-time, even when you’re not online. With this plugin, visitors can ask your bot questions about products and support, ask for blog posts published on your site, and even search for information on your site.


WordLift is marketed as “A WordPress Plugin that does what an SEO expert would do.” But what is that exactly? Basically, this plugin analyzes the articles and words on your site, transforming your text into machine-friendly content that helps to improve audience engagement and increase your organic traffic.

The plugin builds an “internal vocabulary” for your site, which acts as both a reference and a search magnet for your visitors. And for content creators, it suggests contextual facts, links and media for creating richer and more engaging content, all while optimizing it for search. A win-win if you want to better organize your content and improve your visibility in search.


This cloud-based, AI-driven plugin creates new taxonomies for your site that enable information to self-organize based on contextual value. This makes link lists and menus contextual and dynamic, making your site “sticky” and visitors more like to convert. The plugin author claims it improves search results by 10 times.

Aimojo is a redesign of Affinitomics and hasn’t been updated in two years, so if you decided to use this plugin, try it out on a local development or staging site first.

Kindred Posts

Kindred Posts uses artificial intelligence to learn how your website visitors use your site and recommends content based on their interests. It requires next-to-no setup – simply activate the plugin and drag a widget into your theme to start recommending content.

While there are plenty of decent (and not so decent) related posts plugins around, what sets Kindred Posts apart is how it uses AI to learn how your visitors interact with your content and suggest posts they are more likely to want to read.

A cool feature of this plugin is the ability to integrate it with Google Analytics. Simply add your tracking code to the settings page and you can start monitoring what recommendations visitors are reading.


Watsonfinds uses “sentiment analysis” to provide detailed insight into the emotions your content may elicit in visitors. The plugin adds an icon to the WordPress text editor so you can scan your pages, posts, product descriptions and comments. Each scan offers insights into how your content evokes joy, sadness, anger, disgust and fear in your visitors, along with a percentage score for each emotion. You can then use these insights to modify and improve your content so that it conveys your intended message.


This content curation plugin lets you quickly discover interesting content and customize it to suit your niche before publishing it on your site. MyCurator’s cloud AI module searches RSS, Twitter and Google alert sources for content and classifies their relevance to you after some simple training. This means you can weed out 90% of topics that you’re not interested in or might think are irrelevant. You can also train this plugin by upvoting or downvoting the posts it finds.


With Quttera Web Malware Scanner, you can scan your site in one click for malware, trojans, backdoors, worms, viruses, shells, spyware and other threats. Using cloud technology and AI, this plugin uses machine learning to get better at recognizing threats to your site over time. It also recognizes JavaScript code obfuscation, exploits, malicious iframes, malicious code injection, malicious code obfuscation, auto-generated malicious content, redirects, and hidden eval code.

Primal for WordPress

Similar to related posts plugins, Primal helps you display relevant content to your visitors. Using AI, it collects information about your content and pulls in pages from across the web, including news and videos, that are tailored to each page you create. Using machine learning, this plugin learns the interests of your visitors based on their clicks so it can deliver more relevant and engaging content over time.


AI isn’t about to steal web development jobs any time soon, but you can certainly make the most of how it can provide better contextual content, help your visitors and protect your site against security threats with the plugins listed above.

Don’t forget to check our plugin marketplace for more AI plugins, code and scripts.


An Introduction to Voice UI and Why It’s a Big Deal

Unless you’ve been living under a rock for the past year or so, it would be hard not to notice the voice UI revolution that has taken place. This means that UX designers need to meet this shift head-on in order to satisfy growing demand.

The post How Artificial Intelligence is Transforming WordPress appeared first on Envato.

10 Best WordPress Themes for Sporting Clubs and Organizations https://envato.com/blog/10-best-wordpress-themes-for-sporting-clubs-and-organizations/ Mon, 19 Mar 2018 23:58:58 +0000 https://envato.com/?p=67871 There's nothing like the adrenaline of kicking a goal or scoring a touchdown. Sports is something that touches millions of people around the world. Which is why in every city, there are organizations built around encouraging people to take part. And a good website is key to that.

The post 10 Best WordPress Themes for Sporting Clubs and Organizations appeared first on Envato.


Playing team sports isn’t just about having fun with your friends, it’s also great exercise. Plus, there’s nothing like the rush of adrenalin when you score a touchdown, kick a goal, or hit a home run.

But team sport isn’t just about winning. It’s about bringing people together. It’s about teamwork and camaraderie. And for teams and leagues that have websites, celebrating coming together as a team is just as much off the field as much as it is on.

With a great website, sports teams and leagues are able display team and player profiles, publish upcoming game details, and leaderboards. Most sophisticated sports websites often sell merchandise via WooCommerce.

For players, being able to access all this information online, especially game day highlights and photo galleries, allows them to share links with friends and family and encourage others to join in their sport.

Here are 10 of the best WordPress themes designed especially for sports clubs and leagues. Each theme offers a modern design and many include features like fixtures lists and scoreboards, team and player profiles, and WooCommerce integration.

Splash is one of the most fully-featured sports themes available. Designed with basketball, football, soccer and baseball clubs in mind, it comes with four well-designed and fully customizable templates.

With Splash you can:

  • Create team and player profiles with photos, detailed descriptions and stats.
  • Manage team fixtures, display upcoming games, and show past game results.
  • Manage and display statistics for your teams, and where they sit on your league’s ladder.
  • Display game day highlights, team victories and players interviews in high quality video.
  • Embed audio commentary or your league’s podcast.
  • Get your fans excited with a countdown clock that ticks down the minutes until your next game.
  • WooCommerce integrates with Splash out-of-the-box so setting up your online store for team merchandise is easy.
  • Raise much-needed funds for your community sports club, accept donations via PayPal and display a fundraising progress bar as you work toward your goal.
  • Choose from the included presets or build custom equations using player metrics, events results, custom scoring, player performance and more.

This theme is also fully compatible with SportsPress, the most popular sports data plugin for WordPress.

This responsive sports theme has been designed specifically for football, aka soccer, clubs and leagues. It comes with some solid features, including player profiles, player lists, league tables, fixtures and results, and match reports.

It’s fully customizable via the WordPress Customizer, so you can update colors and fonts, and even use Google Fonts. There’s also full compatibility with WooCommerce if you want to sell team merchandise online.

Real Soccer is compatible with JoomSport, a plugin for managing sports leagues and tournaments.

Sport is a flexible WordPress theme designed for sporting clubs and grassroots community groups. With its modern design and modular layout, this theme is easy to customize and comes with lots of great features, including two pre-designed demos, an intuitive admin panel, gallery options for display game day highlights, header builder, support for touch devices and a great built-in page builder.

Other features include advanced blog option, custom widgets, shortcodes, video embeds and WooCommerce compatibility.

Gameday is a responsive sports media theme, so it’s not just for teams but for displaying news too. It features WooCommerce integration so you can quickly set up a store and start selling sports gear and team merchandise. There’s also a custom-built scoreboard for league leaderboards, a drag-and-drop homepage, and a slider on each category page so you easily display game day highlights.

For sites that advertise, this themes includes four different ad units (including a wallpaper ad).

Champion is a football/soccer theme designed with lots of fantastic sports-specific features including five header types, fixtures management, a points table manager, WooCommerce integration, a custom blog, video and parallax backgrounds, social network integration, team and player management, club trophies, and partner logos.

This theme includes other great features like WPBakery Page Builder for easy drag and drop customization, different gallery options so you can display game day photos, a responsive design, wide and boxed options, and one-click demo import.

Sporty is an all-rounder sports theme that can be customized for a range of sports, including football/soccer, American football, basketball, baseball, rugby, volleyball, ice hockey, handball and cricket. It’s compatible with the SiteOrigin drag and drop page builder, so customizing this theme is easy. There are also five custom widgets in addition to the 20+ that some with SiteOrigin.

Better connect with your fans with Oxigeno, a theme designed to help you display team information, publish details of upcoming games, and sell team merchandise. With its comprehensive options panel, unique page transitions and distinctive typography, this theme offers plenty of customizations so you can personalize it to suit your team. It also comes with a cost calculator, page builder, and shortcodes.

This soccer/football-centric theme has a stack of features that make it easy to set up and run a sports website, including:

  • Match fixtures and details
  • Points tables
  • Recent results
  • Upcoming matches
  • Club rankings and listings
  • Club profiles
  • Player listings and profiles

This theme also comes with advertising blocks so you can promote club sponsors and partners. Other features include WooCommerce, WPBakery Page Builder, and Themeum Soccer integration.

Sports Club is a great option, whether you’re setting up a club website, sports event site, sports news website or children’s sports club page. It comes with a stack of shortcodes to help you display game shorts, videos, showcase your players, publish sports stats, and sell equipment and gear.

This theme is ideal for:

  • Local sports club that wants to display news and upcoming match details
  • Sports news sites that wants to publish articles
  • Sports equipment and merchandise stores that wants to sell gear online
  • Sports events that need advertising for upcoming dates

Xtreme Sports club is a creative, modern and responsive design that is ideal for any kind of sports website, extreme sports, sports club or online sports shop. It features a stunning fullwidth header slider. But mostly isn’t best suited to sports groups that want to sell merchandise and gear online thanks to its compatibility with WooCommerce.

There are three different homepage layouts so you can choose which one best suits you. It also comes with WPBakery Page Builder and Slider Revolution.


Whether you want to set up a simple website for your football team or a comprehensive online home for your league and all its teams, you’re bound to find the right theme in this list. And if not, check out our theme marketplace for more.

When choosing a theme, keep in mind what features you need. While all of the themes above offer different combinations of features such as scoreboards, team and player management, and even scoring calculations, each theme does it differently.

And don’t forget you can customize the look and feel of these themes with plugins like WPBakery Page Builder, which is often bundled with themes.


The post 10 Best WordPress Themes for Sporting Clubs and Organizations appeared first on Envato.

Why UX Writing Is a Thing Now https://envato.com/blog/why-ux-writing-is-a-thing-now/ Tue, 13 Mar 2018 02:24:43 +0000 https://envato.com/?p=67764 If you work in design, you’ve probably noticed by now the wave of “UX writer” jobs being posted online over the past couple of years. From Google to YouTube, Dropbox, Amazon and PayPal, every big tech company now has a team of UX writers. But what is UX writing? In this article, you'll find out.

The post Why UX Writing Is a Thing Now appeared first on Envato.


If you work in design, you’ve probably noticed by now the wave of “UX writer” jobs being posted online over the past couple of years. From Google to YouTube, Dropbox, Amazon and PayPal, every big tech company now has a team of UX writers.

But what is UX writing?

As John Maeda, Automattic’s head of computational design, pointed out in his 2017 Design in Tech Report, “Words are really important because the graphics don’t make sense sometimes.”

Not long after Maeda’s report came out, Fast Co Design followed up with a piece called Forget Coding: Writing Is Design’s Unicorn Skill.

But this article isn’t about why designers should learn to write better (though they certainly should!). No, it’s about why the task of UX writing shouldn’t automatically fall to designers. UX writing is a skill, particularly as English – especially for those who speak it as a second language – can take years to master.

From word choice to voice and tone, and concepts like cadence, assonance and alliteration, these are elements of English that even native speakers spend years studying at school.

So what should designers and developers do?

In this article, we’ll explore what UX writing is, how to get started finding your product’s “voice” and why getting help with UX writing is a good investment.

What Is UX Writing?

UX writing is still very much an emerging field, but as UX Booth explains:

“UX writing is the act of writing copy for user-facing touchpoints. This copy must not only embody the voice of the organization, but must also be considerate and useful for the user.”

Meanwhile, UX Planet describes UX writing as:

“… the practice of crafting copy which is directly used in user interfaces to guide users within a product and help them interact with it. The major aim of UX writing is to settle communication between users and a digital product.”

Within the discipline of UX writing, there are two different kinds:

  • Copywriting: Whether it’s the text on a 404 page or the copy on a landing page for a product, this type of UX writing tends to be punchy and/or flowery. It’s the language that gets you excited about using a product.
  • Transactional/navigational: These are the words that help guide a user through using a product. According to Dropbox UX writer John Saito, when it comes to this kind of UX writing, “The goal is to not have your words be noticed, so it becomes a seamless experience.”

The copy – i.e. words – created by UX writers is known as “microcopy.” The name refers to the small components of text which serve as prompts and hints to the user. UX writing is not the same as marketing copy, which you would commonly find on a website or in an email.

Microcopy is the interface text you see when using a product, including instructions, buttons, and error messages, as well as product tours and wizards, menus, notifications, labels, links and chatbots. Basically, all the small components of a digital product that has words.

One of the best examples of UX writing is MailChimp. If you’ve ever used this email marketing tool to send an email, you might’ve felt that twinge of anxiety a lot of people feel when they hit send.

MailChimp tackles this mini stress all too cleverly by tapping into its users’ emotions. After you hit “Send,” the success messages work to lighten the mood, congratulating you on a job well done and offering a high-five.

The MailChimp team could’ve just displayed the message “Email sent.” But pairing the animation with simple microcopy makes the process of sending emails much more of a fun task. It also sets MailChimp apart from other email marketing platforms, whose transactional copy might be far from friendly.

According to Chase Curry, a senior product designer at MailChimp, designing the Freddie high-five animation took a couple of weeks, which may seem like a lot of time to dedicate to something as simple as an in-app animation. But, he says, “For us, though, it’s details like this that remind our users who we are, and that we’re all humans.”

Finding and Documenting Your Voice

So by now you might be wondering what your product’s voice is?

It’s important to work this out and to document it, so next time you need microcopy for your product, you have a clear idea of what to write. But also, it’s helpful when reviewing and updating existing microcopy in your product.

Every product, whether it’s a WordPress theme or plugin, has a voice, and that voice might evolve slightly over time.

Most big companies have a style guide or some kind of guiding principles on what their voice and tone should sound like.

Take MailChimp (again) for instance. The email platform has a very distinct voice, which is fun, lively and young. According to the company’s style guide, Voice & Tone, their voice doesn’t change much: “…our tone adapts to our users’ feelings.”

This is typical for many companies – a basic principle of UX writing is that your voice tends to be the same throughout your products, but your tone will change depending on the scenario. For example, the tone you would use for a landing page might be welcoming, whereas the tone for an error message might be more empathetic.

Branding company Larsen outlines how to create the right brand voice in six steps:

  1. Define. Choose three words that capture the personality of the voice you want for your product/brand. Then limit those words with three more words. For example: bold, but not arrogant; irreverent, but not offensive; loud, but not obnoxious.
  2. Differentiate. Check out how your competitors communicate. What’s their voice? Their attitude? What can you learn from them and how can you distinguish your own voice?
  3. Listen. How do your customers communicate? Are they formal and serious? Or casual and conversational? It’s important to consider what kind of voice will be most appealing and authentic to your target market.
  4. Inspire. Your brand voice should be inspiring, bold, and speak directly to your target market. Use verbs and short phrases.
  5. Engage. Don’t try too hard. Let your brand voice relax and be “real.” Even the most serious companies shouldn’t shy away from having a conversational, friendly tone that has loads of personality.
  6. Evolve. Your goal shouldn’t be to create the perfect brand voice, but to create one that works for your product or brand right now. Your voice will evolve over time as your products change and as you keep pace with your target market.

Examples of Brand Voice

Let’s take a look at some examples of different companies’ voices, and how they tackle UX writing.


As part of its Material Design system, Google has published a comprehensive style guide for its UX writing team, and others who might be interested in adopting their writing guidelines and techniques.

Google’s voice is clean, simple and functional. Further, the company’s style guide that: “Text should be understandable by anyone, anywhere, regardless of their culture or language.” In addition, “clear, accurate, and concise text makes interfaces more usable and builds trust.”

The guide addresses language, tone, capitalization and punctuation, and global writing, all with very clear examples.

For example, Google recommends that user interfaces should refer to the user using either “you” or “your” or “I” or “my”:

It’s also recommended that you avoid the pronoun “we”:

And always be concise – write in small, scannable segments to facilitate navigation and discovery.


Facebook is home to one of the longest standing UX writing teams around, though they refer to them as “content strategists.” The team works closely with product designers, UX researchers, engineers, data scientists, product managers and others to “identify and synthesize people problems,” according to Natalie Shaw, a content strategist at Facebook.

“We maintain simple, straightforward and human language to talk to our community across all of our products, and to do this we get involved early on in the product design process,” Shaw writes for Medium.

While Facebook’s content strategy team doesn’t publish its style guide publicly, there’s a lot we can learn from simply browsing through Facebook pages.

Facebook’s voice is friendly, simple and conversational. For example, when you log in to your account, you’re simply asked:

Previously, the placeholder copy was, “What’s on your mind?” without the name. It’s a small addition, but the addition of your name makes the message much more personal, like Facebook is talking to your directly.

Whether you realize it or not, there’s microcopy everywhere in Facebook. One very noticeable place is at the top of the news feed when you log in, where Facebook typically places messages recognizing holidays and events:

Facebook’s content strategy team is also tasked with putting words in the virtual mouths of chatbots. Content strategist Emily Konouchi explains how she developed microcopy for Messenger after the platform was opened up to allow advertisers and developers to create bots in this insightful piece for Medium.


Dropbox has had a dedicated UX writing team for years now, at least since 2015. John Saito, who is prolific on Medium, shares his thoughts and ideas when it comes to UX writing for the company.

While Dropbox doesn’t share its style guide (it’s published internally in Dropbox Paper), Saito shares a sneak peek:

Like other big companies, Dropbox aims to be “straightforward, helpful, and human” in its microcopy.

For instance, a great example of how Dropbox handles transactional microcopy is in the “Personal account” section. Under “Notifications” you can update how often you receive emails. The microcopy is concise, brief, and easy to understand. There’s really no confusing what checking each of these options means:

Likewise, when you choose to cancel your account, Dropbox explains in very clear language what will happen next. It’s even accompanied by an illustration of a “pro” fish tank and smaller “basic” tank to help you understand that you’re downgrading your account.

And the button text couldn’t be clearer. But, obviously, Dropbox wants you to click the blue button and not cancel your account.


UX writing is well and truly a thing now and there’s no turning back. Every product and brand has a story to tell and it’s important that you are able to find the right words for your story.

If you’re a designer who wants to learn how to write better microcopy, I highly encourage you to check out Google’s Material Design guide to writing. MailChimp’s Voice & Tone guide is another great resource for learning how to write effective copy.

But if you’re part of a growing team, you might want to consider hiring – or at least contracting – a writer to help with your product UX. Your products will not only be infused with more personality, but your users will appreciate that they’re easier to use and navigate too.


The post Why UX Writing Is a Thing Now appeared first on Envato.

Paul Rand and the Stories Behind Some of the World’s Most Famous Logos https://envato.com/blog/paul-rand-and-the-stories-behind-some-of-the-worlds-most-famous-logos/ Tue, 13 Mar 2018 00:35:56 +0000 https://envato.com/?p=67746 Perhaps more than any other designer in the 20th century, Paul Rand was responsible for defining the visual culture in America in the decades following World War II – and how we think about corporate logos today. Here's his story, and the stories of the logos he created.

The post Paul Rand and the Stories Behind Some of the World’s Most Famous Logos appeared first on Envato.


Perhaps more than any other designer in the 20th century, Paul Rand was responsible for defining the visual culture in America in the decades following World War II – and how we think about corporate logos today.

Learning By Doing

Born in Brooklyn in 1914, Rand was creative from a young age and practiced drawings as much as he could. His father wasn’t convinced his son could make a living with his art, but nevertheless agreed to let him attend night classes at Pratt Institute in Manhattan. Despite his years of study, Rand always maintained that he was self-taught. Later in his career, he said he “had literally learned nothing at Pratt; or whatever little I learned, I learned by doing myself.”

One of his first professional jobs was for Apparel Arts, a popular men’s fashion magazine owned by Esquire. He started out laying product spreads but it wasn’t long before he moved onto magazine covers.

Apparel Arts cover designed by Paul Rand

Direction magazine cover designed by Paul Rand

Esquire cover designed under the art direction of Paul Rand

European and Modernist Inspiration

Rand looked to Europe for inspiration and is regarded as one of the first American designers to do so. He was inspired by the commercial arts journals coming out of Britain and Germany, and learn about the works of Cassandre and Moholy-Nagy in copies of Gebrauchsgraphik.

He was a great admirer of Swiss Expressionist Paul Klee, and some of his early ads incorporated Klee-inspired drawings used as icons and symbols – unheard of at the time. Along with Modernist thinking on form and function coming out of the Bauhaus in Germany, all of these influences were reflected in Rand’s work, which often featured collages, montage, hand-lettering, photography and illustration.

By 1941 when Rand was just 27, he was appointed the chief art director of ad agency William H. Weintraub & Co. While advertising at that time had changed little in the 50 years prior, Rand went on to bring art into advertising, helping to shift the responsibility of designing ads from copywriters to art directors.

Reinventing the Corporate Logo

By the 1950s, Rand, moved on to what he is best known for – reinventing the corporate logo. He set the benchmark for corporate branding, most notably his designs for IBM, ABC, UPS, Westinghouse, Enron and NeXT.

Here are the stories behind some of his most famous logos.


When Thomas Watson Jr inherited the reins of IBM from his father, one of his first tasks was to redesign the company’s logo. After seeing a store display for Olivetti typewriters in New York, the story goes that Watson Jr had an epiphany: “Good design is good business.”

It became the company’s mantra. Watson wanted to reinvent IBM’s image as a boring computer company into one with modern sensibilities, personality and character. He hired Elliot Noyes, a designer and curator for the Museum of Modern Art, to overhaul IBM’s design across the company. In turn, Noyes hired Paul Rand.

The evolution of IBM’s logo. Image: Quartz.

Working with IBM’s existing logo at the time, Rand’s first design was subtle. He replaced the font Beton with a similar but stronger-looking typeface called City, giving the letters “IBM” a more solid, grounded and balanced appearance. Rand also played with the shape of the letterforms, lengthening the serifs, and made the stacked squares in the letter “B” larger.

But Rand still wasn’t happy with the logo. It would take years before the detail-obsessed designer would figure out how to fix it.

“I felt there was a problem with the sequence, going from narrow to wide without any pause, without any rhythmic possibility,” Rand later said, explaining that he didn’t like the disparity in visual weight of the three letter.

In 1972, he finally introduced stripes to the logo to establish a better sense of unity and to suggest speed and dynamism. In the bottom left, two parallel lines form a sign of equality.

The IBM logo has remained unchanged ever since.

Paul Rand’s popular Eye-Bee-M poster, a type of word puzzle known as a rebus that uses pictures to represent letters, was created in 1981 in support of IBM’s motto, THINK. Image: IBM.


Established in 1886, electric company Westinghouse was a major conglomerate and General Electric’s main rival by the time it poached Elliot Noyes to work for them in 1959.

Noyes, understanding the need to revamp the ailing company’s visual identity, again turned to Rand. Earlier versions of Westinghouse’s logos featured the letter “W,” and Rand’s redesign didn’t stray far. He modernized the existing logo, creating a design that suggested the interlinked points of a circuit board.

The evolution of the Westinghouse logo.

Rand’s Westinghouse logo was launched in 1960 and to this day remains untouched.

Westinghouse’s logo hasn’t changed since the 1960s. Image: Logos.wikia.com.

American Broadcasting Corporation (ABC)

During the first 20 years of the ABC’s existence, the network cycled through logos. The very first logo was inspired by radio. Basically, ABC took their radio network logo and slapped the letters “TV” on it. Then came a map of the United States, an eagle with a circle and the letters “ABC,” and then an unusual lowercase design, the “Circle A” logo. By the early 1960s, the network returned to its map of the U.S.

The evolution of the ABC logo.

Paul Rand redesigned the logo, which debuted on televisions on October 19, 1962. Rand’s design, a black circle with white lowercase letters, retained the wordmark of the Circle A logo, but with a sans serif typeface.

Paul Rand’s ABC logo.

While there have been updates to the logo in subsequent years, its simplicity and boldness have stayed true to the original design, standing the test of time. It was changed slightly in the mid-60s when colored television programming was introduced.

And again in 2007 to signal the arrival of HDTV.

ABC color logo from the 1960s

The current ABC logo.


The UPS logo is hugely recognizable – who doesn’t know the shield?

It was introduced in 1916 after the company’s successful merger with a local competitor. The design featured an eagle holding a package against the backdrop of a shield, the shield being a traditional symbol of integrity and reliability.

In 1937, the logo was changed to reflect the company’s growth. The eagle was removed and the letters “UPS” were added to the shield.

The evolution of the UPS logo.

In 1961, the logo was redesigned again, this time by Paul Rand when he was hired to overhaul UPS’s visual identity. His design was a dramatic simplification of the existing logo, incorporating a bow-tied package above the familiar shield to express the company’s speciality, delivering packages.

So the story goes, Rand walked into the UPS head office and presented them with one design option. When asked if he had anything else, he replied, “That’s it.”

The logo remained unchanged until 2003. As part of a rebranding exercise, UPS updated the logo to remove the bowtie, reflecting the company’s expansion beyond just shipping and delivery services.

NeXT Computers

After Steve Jobs was ousted from Apple, he moved on to NeXT, a computer company that developed and manufactured a series of computer workstations intended for the higher education and business markets.

At the suggestion of one of his employees, Jobs got in touch with Rand about designing the company’s logo. When they met, Steve didn’t give Rand much to work with. But what Rand did take away from the meeting was Jobs’s energy, enthusiasm and that he liked the playfulness of the Apple logo that Rob Janoff had designed in 1977.

Working with his initial impressions of Jobs and the only structural information he had about NeXT – that it would be housed in a cube – Rand embarked on a logical design process, which culminated in the final NeXT logo and a 100-page proposal book that walked Jobs through the conceptual process to the final outcome.

The NeXT logo.

In a 1993 interview with Jobs, when he was asked what it was like to work with Rand, he said, “I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’”

Rand was 72 when he designed the NeXT logo. He billed Jobs $100,000. Jobs was delighted with the work, even reproducing the concept book as a gift for others.


Skeuomorphism Is Back

Steve Jobs’ go-to design language – the art of digital user interface design that mimics the characteristics of real-life objects – is making a return.

The post Paul Rand and the Stories Behind Some of the World’s Most Famous Logos appeared first on Envato.

Top 20 Adobe After Effects Photo Slideshows https://envato.com/blog/top-20-adobe-after-effects-photo-slideshows/ Mon, 12 Mar 2018 23:19:38 +0000 https://envato.com/?p=67739 After Effects is one of the most used visual effect applications out there. It's full of useful features to animate things from scratch. But you don't need to be a motion graphics designer to get some use out of it. It has great tools for photographers too. Bring your photos to life easily with these great templates.

The post Top 20 Adobe After Effects Photo Slideshows appeared first on Envato.


After Effects is one of the most popular applications for Visual Effects out there, and that for good reason. The flexibility it offers, makes it the go-to tool for creative professionals, motion artists and hobbyists alike. Its impressive tools and functionality, reliability and wide adoption allowed it to remain popular among industry professionals.

Having said that, with great flexibility, comes an every-increasing level of complexity, given the immense number of things this program enables you to do. Thanks to a huge number of readily available templates, you can speed up your workflow, increase quality or even learn new tricks in no time, all while delivering incredible projects to your clients!

Best feature(s): You get an amazing music tracks included for free!

Exquisite beauty class and elegance are what make this item stand out. Pair that with the high design quality, the flexible modular structure and the not one, but two magnificent cinematic music tracks. Truly inspiring work by this author!

Best feature(s): Uniqueness

This item was a ‘game-changer’ when it first came out. Possibly the first slideshow to incorporate the content live action footage, bringing a unique and well thought out approach that defined a trend attempted by many, but not quite surpassed just yet.

Best feature(s): Design, Customization

The template features a clean and minimal look, following the recent tends in design. Offering a wide range of variation & customizability, it ensures a high quality result. The final look is improved with overlaid subtle effects, including an original light leak footage. The Modular Timeline, two Logo-Ending versions as well as the two different 2D and 3D Styles that are included, make this project one of the most versatile templates on the market.

Best feature(s): Originality

Originality has become a major challenge for creatives. Finding unique projects feels almost impossible at times, due to the sheer number of creative heads fighting for exposure.

Thanks to the features & customization options that add value to the project, this one certainly scores high on that front as well. Some features worth noting: light leaks, different ink footage, adjustable background, plus over 8 kind of border designs.

Best feature(s): Design, Simplicity

This one stands out thanks to the simplicity and ease of use. It allows you to use both photos and videos, and is perfectly suited for family and wedding photo slideshows.

Best feature(s): Design, Customization

Professional, easy to customize and reliant on a design language with a slight vintage signature, this project is equally suited for novices as well as experts looking to present image colections in a stylish way.

Best feature(s): Easy to edit, modular structure,100% After Effects, No plugins required

Clean & modern design, amazing atmosphere, ready to use in quite a number of different scenarios.

Best feature(s): Easy to edit, comes with 49 Scenes for your images

Standout details include the atmosphere and dynamics, which seem to be prevalent among the other items produced by this particular author.

Best feature(s): Stylish look, modular structure, easy to customize

This one is a rather stylish project, with premade designs. It’s very easy to add images or more placeholders, if need be. It also allows you to combine photos and/or videos with powerful text and then choose the perfect musical background, to enhance your message. Premade transitions keep your presentation flowing seamlessly, while your words and music help add depth and direction.

Best feature(s): High Accuracy Music Synchronized Design

A really dynamic, driving and slideshow. I just makes you want to move!

Best feature(s): Visually Appealing Design, Simple and Easy to Customize

This item was previously featured on Videohive, thanks to some exciting effects such as particles and light streak with particle trails. Make your next slideshow or presentation that bit more interesting and engaging, by using this template together with your images or videos.

Best feature(s): Unique design and Animation

The design and animation helps convey the feeling of love and the title animations also look very elegant.

Best feature(s): Perfect marriage of modern handcrafting typography and minimalistic design.

A warm and romantic, very touching and honest mood wrapped up in the minimalistic design and motion. It’s simple, yet striking!

Best feature(s): Your photos will be looking super cool.

This template points through its elegant simplicity, as well as the great mood and vintage handcraft feel.

Best feature(s): It’s a classic retro slideshow! An easy customization process and a great stylization.

Make this slideshow for a wedding of your friends and all guests will smile and cry by the overwhelming feelings! Author can confirm: “I’ve checked – it works!”

Best feature(s): 17 powder footages are included!

This item simply looks fantastic!!! Perfect template for an awesome slideshow or perhaps for an opening title sequence of a Hollywood movie!

Best feature(s): Choice any total duration (just tell me how many images you need to use)

It’s a high quality, well organized and easy customizing template. Just drop your image or video, edit the text, add audio and enjoy result!

Best feature(s): Smooth paint stroke effects with elegant transitions

A really beautiful and impressive After Effects template, which features 30 media placeholders and 32 text placeholders. It’s a well organized project with a modular structure. Just drag and drop your images or videos, change the text and hit render.

Best feature(s): Original stylish look, easy to edit

Minimal design and original look. We particularly enjoy the jelly-like distortion transition effects!

Best feature(s): Clean and stylish look

Cool synchronization with music, clean and simple design.

These are just a small selection of the amazing content you can find on VideoHive. For more slideshows, head on over to this thread on our forums. 

What to read next

The post Top 20 Adobe After Effects Photo Slideshows appeared first on Envato.

Best Fashion Photography Filters, Presets & Actions for Lightroom & Photoshop https://envato.com/blog/best-fashion-photography-filters-presets-actions-for-lightroom-photoshop/ Thu, 08 Mar 2018 23:33:30 +0000 https://envato.com/?p=66420 Lightroom Presets and Photoshop Actions are a bit like magic. They can help get a heap of work done in a very short span of time. Here are our top 15 Lightroom Presets and Photoshop Actions, to help you add some amazing visual spice to your images.

The post Best Fashion Photography Filters, Presets & Actions for Lightroom & Photoshop appeared first on Envato.


Lightroom Presets and Photoshop Actions are a bit like magic. They can help get a heap of work done in a very short span of time, but as with any shortcut, they’re only able to improve upon the quality that’s already there. What this means is that you need great starting material, to get amazing results. High resolution images with good composition are mandatory. If you feel you need to brush up on your photography skills, we strongly recommend our excellent courses over at Tuts+

These tools are meant for both hobbyists and professionals alike and can help achieve a certain look in no time. As with any tool, it’s not perfect out of the box (although they do work exactly as advertised). You’ll need to make sure your images are a good fit for the preset & actions you’re looking to use, to ensure the best results. Once that’s a given, all you need to do is press play (for actions) or apply the preset. If you’re happy with the result, proceed to share your creations on your social media profile of choice! If you feel you like the effect, but it’s too strong, or slightly off, you can always choose to manually tweak the images to perfection and beyond.

Having said that, here are our top 15 Lightroom Presets and Photoshop Actions, to help you add some amazing visual spice to your images:

Add a hint of contrast and make your pictures pop, with this set of presets. The presets also help really set the mood of pictures that would otherwise appear rather bland and boring.

While nothing substitutes hands-on retouching for skin blemishes, this action can certainly help speed up your workflow. It manages to take care of a big part of the work involved, so you can focus on finer details. It works best with high resolution images.

Lilac provides 17 high-quality toning presets for summer/nature portraits with lots of greenery/flowers and adds a moody cold toning (especially to greens). Designed for natural light portraits, Lilac presets are also great for beauty, fashion & fine art photography.

A very useful action pack, with quite a few different effects and color variations. If you’re looking for a strong contrast with faded shadows and a smoothness you only see in fashion fotography, this one’s for you!

Cinematic Luxe Hollywood Lightroom presets were designed to speed up your lightroom workflow and bring high quality cinematic looks to your photography. You will be able to achieve consistency within your work, creating a style and a cohesive look to all your images, all while streamlining your editing. 

A pack of professional Lightroom Presets perfect for new and old photographers and graphic designers. All presets have been created with precise calibration & adjustments, paired with a meticulous arrangement, in order to bring that exquisite satin look that’s really popular with celebrities lately.

This pack contains a preset for every taste and use case. Careful tweaking is required, to avoid highlights being blown out or shadow detail being lost… but even so you’re sure to benefit from having a good preset to start from, for any particular look you’re after.

This pack contains a preset for every taste and use case. Careful tweaking is required, to avoid highlights being blown out or shadow detail being lost… but even so you’re sure to benefit from having a good preset to start from, for any particular look you’re after.

This one is quite an exciting one: it’s a creative multi-functional Photoshop Action allowing you to convert your images into moving artwork within moments. Comes with a handy video tutorial to help you get up and running in no time.

A one-click solution to apply 30 Pro Portrait LR Presets and effects on your photos. They’re incredibly easy to use, enabling a non-destructive workflow, while also saving your precious time and money.

This pack contains 15 .lrtemplate files, providing amazing results with with portrait photography. Smart adjustments. Supports: DNG, TIFF, JPG, RAW & PSD. The presets were tested in  Lightroom 4.0 to CC. 

Use this actions and save heaps of time while getting a  professional result. The action leaves editable layers for further customization and offers effects for: HDR, sharpen, noise, gradient, contrast, colorful, solid color, portrait, glamour effect. 

25 Pretty Portraits Lightroom Presets allows you to produce your own signature style and create clean and professional edits in a single click! Give your photos a great and unique look without learning a countless photo editing techniques. Now you can fix colors, soften skin, sharpen details and much more, just in a few minutes. Turn your best photos into perfect with Pretty Portraits Collection for Lightroom.

This pack adds a unique twist to the usual beauty-preset approach, by offering discrete pastel color presets to give your images that warm, unique feel.

This action can provide rich natural toning for portrait, fashion and fine art photography. Tired of dull greens and floral arrangements? Give it a try and watch it add volume and color depth, with a special color shift tune-up specifically created for greenery and flowers.

Comes with Soft and Regular variants, for added control with high contrast or underexposed images.

This selection is but a tiny fraction of the incredible selection of high quality presets you can purchase on GraphicRiver. If you need even more awesome LR Presets, check out the selection you get, as part of your subscription over at Envato Elements.

What to read next

The post Best Fashion Photography Filters, Presets & Actions for Lightroom & Photoshop appeared first on Envato.

19 Essential Chrome Extensions for Every Web Designer https://envato.com/blog/19-essential-chrome-extensions-every-web-designer/ Thu, 08 Mar 2018 03:14:13 +0000 https://envato.com/?p=67552 When you’re in your element, web design and development is a joy. But the tedious work that frequently comes with this job can make you wonder why you chose this field. What you may not know is that Chrome has an extension store full of free tools that can help you cut down on the […]

The post 19 Essential Chrome Extensions for Every Web Designer appeared first on Envato.


When you’re in your element, web design and development is a joy. But the tedious work that frequently comes with this job can make you wonder why you chose this field. What you may not know is that Chrome has an extension store full of free tools that can help you cut down on the side work.

If you don’t use Chrome apps for your online work, the time to start is now. Here are an assortment of extensions that can make design and development cleaner, more efficient, and more fun.

Web Developer

Sometimes when working, you may need to disable Javascript, hide images, or quickly view the source code. Those few examples are only the beginning of what Web Developer can do. It’s an all-in-one package for devs and should always be your first stop in the extension store.

CSS Peeper

Another program package for designers, CSS Peeper can extract CSS code nested in a website. Instead of digging through pages of code, you can use this extension to see object properties, export hidden assets, and more.

Need a CSS editor instead of an extractor? Stylebot lets you manipulate CSS right from its interface, and even download other users’ styles. Also try Code Cola for a similar experience.

Awesome Screenshot

Ever been through the nightmare that is capturing a full webpage? Or spent too much time fussing with the crop tool? Awesome Screenshot is an essential extension that lets you take screencaps of any size, edit them, record the page, and more.


ColorZilla is a simple but essential program for designers. The main feature is its color picker, which can grab a shade from any webpage and give you the RGB/Hex/etc code to paste into your program of choice.

Other nifty features include the color picker and editor, gradient generator, and palette viewer. This one is invaluable for those who need to grab colors off websites quickly.


It’s necessary to test your site on other browsers and devices to be sure there’s no errors or inconsistencies, but it would be easier if you only had to use a plugin. Browserling lets you do just that, saving the time of starting and loading a second browser.

Also try IETab, which allows you to emulate Internet Explorer with Silverlight, Java, and other plugins.


There’s nothing more annoying than seeing a beautiful font and having no clue what it is. Luckily, WhatFont identifies the font family, type size, and even if it’s being served by Typekit or Google API.

If you find a font you like, but aren’t sure if it will work on your website, try Google Font Previewer to see how it matches up before you make any changes.


Need to extract a bunch of images from a page? Gallerify is the way to go. Grab those background pictures, use it to search to find what you’re looking for, and download a few thousand images at once. No more hunting down individual images, or digging through CSS for the hidden elements.

Window Resizer

It’s imperative to ensure your website is responsive on mobile devices, especially if you run an online store. Many site building programs come with a responsive tester, but if you want faster results or don’t have access to these tools, try Window Resizer. It can test multiple screen resolutions, including smartphone and tablet.


It’s pretty frustrating when your website’s final result is just a tad off from the mockup. PerfectPixel lets you overlay an image over the screen while you’re editing, so you can make sure everything is just right.

Web Developer Checklist

Is your website the best it can be? Is it fast, clear of broken links, and secure? Before you unleash it to the world wide web, use Web Developer Checklist to be sure everything is covered.

Highly Highlighter

Need to mark an area to come back to later, or trying to do some research? Highly lets you save and share your highlights across the web, so no more forgetting where you were in that article. Also try Evernote Web Clipper for a similar function.

Check My Links

There’s nothing worse than having to go through a link-filled page carefully scanning for broken links. Use Check My Links to clearly highlight the problem redirects, so you can spend time fixing the errors instead of clicking between pages for an hour.

Page Ruler

When you need to know the distance between two elements, try Page Ruler. There are no frills in this extension, which is for the better. Simply pick a color and drag a box between what you want to measure. Note that some users have reported privacy issues with Page Ruler, so you can try the older version here, or an alternative like Ruler.


If you need a quick CSS debugger, try Pesticide for Chrome. It lets you see the location of the CSS elements on the page. Though very simple, you may find it useful for front-end development.

Data Saver

Being a designer on limited data can be a nightmare. All those images, downloads, and extensions can really add up! Data Saver seeks to optimize the sites you visit so you’ll use less of it. It also tells you which pages are using the most, so you can switch to a more data-friendly website. It’s no magic wand, but it’s better than nothing.

PHP Ninja Manual

Who doesn’t forget their coding every once in a while? Instead of wasting time refreshing your memory on Google, just open PHP Ninja Manual and type in what you’re looking for. Less time searching, more time programming.


If you’re like most freelance designers or developers, you know that it’s very easy to waste time. One minute you’re coding or designing, and the next, you’re watching cat videos on YouTube.

RescueTime won’t try to motivate you or fix your habits, but it will tell you the cold, hard facts about how much time you spend on Facebook instead of working.

Clear Cache

There are times you need to clear your cache and cookies, but navigating to Chrome settings is tedious. Clear Cache lets you erase your cache as well as global or local cookies at the click of a button.


As a designer, you may wish to make your pages colorblind-friendly, especially if it involves charts, data, and other media. Color deficiencies of all kinds are common enough to be worth attention, and if someone visits a site and sees a muddle of indistinguishable colors, they’ll quickly leave.

Spectrum lets you simulate a variety of color vision deficiencies, including the most common, deuteranopia.

An Extension For Every Problem

Ready to take your design and development one step further? These extensions can help you maximize efficiency and get back to the fun part of website creation.

Just be sure not to install too many, as they can slow Chrome down and clutter up the top bar. Pick a select few that benefit your job the most, and cut down on the slow work that plagues website development.


6 Women Designers You Need to Know About This International Women’s Day

March 8th is the ninety-ninth annual International Women’s Day. In celebration and respect, we’re showcasing 6 of graphic designs leading ladies. These designers come from different eras and have divergent styles, yet they all have one thing in common — their work has been highly influential in visual culture.

The post 19 Essential Chrome Extensions for Every Web Designer appeared first on Envato.

An Introduction to Voice UI and Why It’s a Big Deal https://envato.com/blog/an-introduction-to-voice-ui-and-why-its-a-big-deal/ Thu, 08 Mar 2018 03:06:10 +0000 https://envato.com/?p=67547 Unless you've been living under a rock for the past year or so, it would be hard not to notice the voice UI revolution that has taken place. This means that UX designers need to meet this shift head-on in order to satisfy growing demand.

The post An Introduction to Voice UI and Why It’s a Big Deal appeared first on Envato.


Unless you’ve been living under a rock for the past year or so, it would be hard not to notice the voice UI revolution that has taken place. Sure, we’ve had Siri and Cortana on our phones for years now; but, it’s only with the introduction of Alexa and Google Home that the Voice Assistant has truly taken off. This new way of interacting with technology opens up a whole world of conversation.

Especially as it, almost inevitably, means a shift in the approach to UX design. As mainstream consumers now have the ability to speak to their devices and receive an intelligent response, companies are eager to improve their interactions. Which means that UX designers need to meet this shift head-on in order to satisfy growing demand.

New Direction? Not Quite

Many people are calling voice UI a new direction in the road of UX design. But is it? 

Since the dawn of technology, humans have sought out ways to improve on the last model. The horse and cart became the car, the telephone became the mobile phone, and so on. Each time, humans have improved to make the technology faster, more efficient and better to use.

Voice is the exact same principle, speeding up a number of processes and making for more efficient use. It removes the steps of typing, accessing a phone or computer device and even being near technology for the most part. Allowing questions to be answered, shopping to be ordered and who knows what else as the technology develops.

For this reason, we can see that voice UI design will not be a complete revolution. Simply an evolution of what is already in place.

Implications for Designers

Words matter. It’s no longer simply about a product having a cohesive layout, attractive design and usability. Now, vocabulary and the way that people use words will be key to success as a UX designer. A fact which means ditching the old faithful of lorem ipsum and actually using words from the start of a project. 

Choice of words will now, more than ever, change the customer experience. After all, voice removes the visual guides that have driven customer perception until now. Meaning that voice UX designers are now fully relying on words and phrases to drive the customer experience; a difficult pursuit at the best of times!

So, a voice designer will have to accept a new level of their job description: copywriter.

User Intent

For voice interaction to truly work a standardised set of navigation commands need to be implemented. These will need to be intuitive, of course, as people are unlikely to remember a set of commands off by heart (nor are they likely to want to remember). To do this effectively voice designers need to understand user intent from the outset.

A user’s desired action is easy to determine in a visual context. The ‘delete’ button, for example, has obviously very different meanings when it comes to a Word Document as compared to Facebook. However, a voice command of ‘delete’ on these platforms, while valid for both, could have very different results. This means that interpreting user intent is vital.

One way to get around this is to think of the user interface as another person. In their 2005 book, Wired for Speech, Stanford researchers Clifford Nass and Scott Brave argue that users interact with voice activated devices in the same way that they would interact with another human, and this is a key part of the design process. “Because humans will respond socially to voice interfaces, designers can tap into the automatic and powerful responses elicited by all voices, whether of human or machine origin, to increase liking, trust, efficiency, learning, and even buying.”

When we interact with another human, we expect feedback or a response, and this becomes part of the design process. We want to know that we’ve been understood and we want to interact with something that understands the semantic nuances of language.


As UX designers, now is the time to adapt and develop new best practices. There are limitations to this new medium, as animation, image and sight have been stripped from the design process completely. Telling a user to ‘click here’ no longer has meaning. That is a big deal, as the clickable link is one of the fundamental ways that we encourage and enable customers to interact with content. What then, if anything, can replace this in voice design?

When designing responses, we have to think about the limits of the average person’s attention span. Responses need to be designed in a way that condenses the practical information into a manageable chunk. When we ask for directions to a shop close to us, we want to know every step of the process. But when asking for directions to another town, walking the user through every turn in the road isn’t going to be practical.

When asking for the best route to the next town, a summary of the direction and which major road you need to be on is going to be more practical. The ability to understand user intent is always going to be the biggest challenge faced by voice assistants.

One solution has come from Google itself. They have developed an app which allows for Google home to turn voice answers into a clickable link in the app. However, before we all start running to the nearest app developers for our own versions of this, we have to ask: is it practical?

Perhaps not in the long run. Consumers will expect a truly hands-free solution, eventually. So, this method of drawing them to the screen alongside voice search won’t last. At least, not as a long-term solution. So, what is the answer?

Truth be told, it hasn’t been discovered yet. And that is why voice design matters. As a voice designer, you get to be an innovator and play a role in shaping the new technology. In an industry overflowing with supposed ‘UX masters’ that is a unique position to be in, one which will push your client’s and your business to the next level.

Overall, to ensure successful voice design, simply keep your eyes closed and pay attention to your users’ needs. This is a search method which developed rapidly in 2017, showing no signs of stopping in 2018, and UX design still hasn’t quite got to grips with it yet. Voice is gearing up to be one of the leading technology innovations of this decade; so put yourself ahead of the game sooner, rather than later.


The post An Introduction to Voice UI and Why It’s a Big Deal appeared first on Envato.

6 Women Designers You Need to Know About This International Women’s Day https://envato.com/blog/6-women-designers-you-need-to-know-about/ Thu, 08 Mar 2018 00:09:33 +0000 https://envato.com/?p=67102 March 8th is the ninety-ninth annual International Women’s Day. In celebration and respect, we're showcasing 6 of graphic designs leading ladies. These designers come from different eras and have divergent styles, yet they all have one thing in common — their work has been highly influential in visual culture.

The post 6 Women Designers You Need to Know About This International Women’s Day appeared first on Envato.


March 8th is the ninety-ninth annual International Women’s Day. In celebration and respect, we’re showcasing 6 of graphic design’s leading ladies. These designers come from different eras and and have divergent styles, yet they all have one thing in common — their work has been highly influential on visual culture.

‘Work’ is the key word here. Unfortunately too often women designers and artists are judged on anything but what they produce. So, it seemed important to highlight women designers who were just simply damn good at what they do — graphic design.

Margo Chase

If you grew up in the 90s you may be familiar with Margo Chase’s iconic design work without even realizing it. Margo Chase designed the logo for the television series Buffy the Vampire Slayer and is an originator of the popular Gothic visual style, particularly in typography . Her ornate and enigmatic letterforms and graphic work for clients like Madonna, Prince and Crowded House were very influential in the late 80s and 90s in pushing the Goth style mainstream.

Buffy the Vampire Slayer logo via Fonts in Use

Bram Stoker’s Dracula logo

Madonna Like a Prayer logo

Crowded House album cover via Fonts in Use

Margo Chase was also a consummate professional and founder of the award-winning Chase Design Group with offices in Los Angeles, New York, Chicago and the UK. While at the Chase Design Group, she worked with notable brands like PepsiCo, Procter & Gamble, Nestlé and Campbell Soup Co.

Sadly, just last year, Margo Chase died in a plane crash. She was an accomplished aerobatic pilot and was practicing a sequence when the accident occurred.  In life as in design, Margo Chase was a courageous risk taker who enjoyed charting new territory.

Annie Atkins

via Adobe Web Profile

Any Wes Anderson fan knows a major reason one adores his movies are their over-the-top aesthetics. Well, the designer behind some of the most gorgeous visual elements in his films is Annie Atkins.

via Mr-Cup

Annie Atkins specializes in designing graphic props and set pieces for TV shows and feature films. She was tapped for the role of lead designer with a cold call from Anderson’s producer. They wanted her to work on one of Anderson’s films, The Grand Budapest Hotel, and the rest is history. The Grand Budapest Hotel went on to earn nine Oscar nominations and eleven BAFTA nods.

Atkins combines talent with a meticulous eye and a seriously respectable work ethic. As a designer, it’s clear she has a kind of reverence for the world of the past. Her respect translates visually as she explores the idiosyncrasies and detail of historical objects. In this way, she elevates vintage-style design to new heights.

As Atkins says in an Adobe web profile, “If it was made by hand at the time then I make it by hand now and if it was made by machine at the time then I can make it by machine now.”

via Mr-Cup

Via Mr-Cup

photo by Annie Atkins via Laughing Squid

Muriel Cooper

via designKULTUR

Muriel Cooper is a pioneering book designer, digital designer, researcher and educator who cultivated the modern and Bauhaus style in publishing. As long-time design director  for the MIT Press, she produced over 500 books in this style.

via AIGA

via AIGA

A Primer of Visual Literacy designed by Muriel Cooper via Design is Fine

Her logo for the MIT Press is simply one of best examples of reductive minimalist design. The mark is made of seven vertical bars that translate subtly and typographically as the letters ‘MITP’ (MIT Press).

MIT Press logo

In her late 40s she changed course and explored the burgeoning field of interactive media design. With designer Ron MacNeil, she founded the Visible Language Workshop which focused primarily on the relationship between language, technology and design —  through this work, she had great influence on the contemporary media landscape.

Messages and Means by Muriel Cooper

Cooper brought curiosity, intelligence and dynamism to her projects. Later, she co-founded the MIT Media Lab where groundbreaking work exploring new forms, methods and techniques for graphic design within the digital realm are still explored today.

Barbara Kruger

Barbara Kruger via Wide Walls

Before Andre the Giant has a Posse plastered the facades of New York City there was another artist making waves with bold high-contrast meme-ready graphic work.

Barbara Kruger blended a punk design aesthetic, 50s magazine imagery, blunt slogans and feminism to craft the perfectly evocative visual message.

“I shop, therefore I am.” “Your body is a battleground”…are phrases that will never be the same, now that Kruger has had her way with them.

I Shop, Therefore I Am by Barbara Kruger

Barbara Kruger came from a place of expertise when creating her conceptual messaging projects. She got her start in the trenches of the New York City magazine scene, working for publisher Condé Nast and Mademoiselle.

Kruger knew how to use graphic design to communicate an idea, she spoke the language of magazine and advertising culture. She used most publishing and exhibit methods to spread her message too. Her work can be found on billboards, bus cards, posters, train station platforms, public parks and many other public spaces.

Maybe she enjoyed making beautiful layouts at her day job, but the artist side of her wanted to say something more…something meaningful and even aggressive.

Most of Kruger’s work circles around topics of consumerism, female identity and desire. She presents her slogans in a modern sans serif with a powerful red background — in this graphic style the words appear 100% fact. The ripped up retro magazine imagery is chaotic and at the same time eye-grabbing. Kruger’s work is in-your-face and you just can’t look away.

Kruger’s work was so striking and its dissemination so complete that it became a powerful visual style that people liked and knew of without necessarily knowing who the original creator was.

Black and white cut up photography, sans serif Futura-style type and red is a thing now copied over and over. In recent years, Kruger had the most cringe-worthy yet enthralling interaction with skateboard company Supreme over their logo which is clearly ripped direct from the Kruger aesthetic.

It started when Supreme got in a graphic battle with an all girl clothing company who were biting their Kruger-inspired logo with a t-shirt that read “Supreme Bitch.” Supreme went after them with a $10 million lawsuit. The news of the lawsuit inspired a journalist from Complex to ask Kruger for a comment. Her response was perfect.

The 65+ year old Kruger replied with a blank email with a file attached called “fools.doc.” Kruger, always good with words, went on to write “What a ridiculous clusterfuck of totally uncool jokers. I make my work about this kind of sadly foolish farce. I’m waiting for all of them to sue me for copyright infringement.”

Thankfully, no one sued Kruger and instead she went on to create a series of new projects inspired by the Supreme interaction like this installation at a Manhattan skatepark, a skateboard that says “Don’t Be a Jerk.”, and this cool hoodie.

Lucienne Day

Post World War II, the mid-century era was a time of growth and renewal. Modernism was taking hold and design was at the forefront of a whole host of industries. In the world of textile and pattern design. It’s hard to think of a designer more influential on the style of the times than Lucienne Day.

Lucienne Day was a prolific British designer who created original and expressive patterns with loose geometrics, roughened textures, line, brush and color. She was inspired by the English tradition of patterns made from plant forms and also influenced by modernist fine artists of the time like Paul Klee and Alexander Calder. She aimed to imbue her work with a fresh artistic sensibility and bring an element of excitement and unexpectedness to the world of pattern design.

Day also was an avid advocate for affordable design and worked via mass market channels versus being exclusionary with her designs.  As Day said, “”I wanted the work I was doing to be seen by people and used by people,” she said. “They had been starved of interesting things for their homes in the war years.”

The Lucienne Day aesthetic was so widely appealing that it became the template for much of 50s and early 60s pattern design. In fact it seems as if pattern designers today who are interested in designing with a ‘retro’ or ‘classic’ aesthetic are plainly trying to design like Lucienne Day.

Calyx by Lucienne Day via Collectif Textile

by Lucienne Day via Collectif Textile

Lucienne Day and her husband Robin Day

Lucienne Day is also known for her lifelong partnership with husband and furniture designer Robin Day. As a creative couple, they shared a studio yet worked on their own independent projects. Together they were an unstoppable force that shaped the post-war home design world. Lucienne Day,  for her prints and Robin Day for his innovative and economical furniture designs like the polypropylene stacking chair.

For seven decades, Robin and Lucienne Day contributed much to the world of design. In 2010, in their 90s, both passed away. More recently, their daughter created the Robin and Lucienne Day Foundation and website, a wonderful resource to learn more about their work.

Louise Fili

from Louise Fili website

Louise Fili is the master craftswoman of elegant and timeless design.  Over her 40+ year career she has created an extraordinary catalog of over 2000 book covers and countless brand design projects. Fili has also received multiple medals from the Art Directors Club Hall, AIGA, Society of Illustrators and Type Directors Club.

Louise Fili book cover designs

Quality and authenticity are key ingredients of Louise Fili’s work and the reason her designs achieve such sustained success.

Ambessa via via Louise Fili website

The Mulino via Louise Fili website

Fili follows a tried and true process for developing new work. She starts as she always has with a sketch on paper and conjurs what she self-describes as a “typographic portrait.”

Fili values impeccable handmade type treatments and elements as a way to elevate a design and make it distinct. While art director at Pantheon Books, standard fonts were eschewed.

Louise Fili always loved design and gained much inspiration from trips to Italy as a young woman. The street signage and packaging of classic shops in Italy and Europe were her favorites. In recent years, Fili has created beautiful books inspired by European signage like Graphique de la Rue: Signs of Paris and Grafica della Strada.

via Louise Fili website

Fili got her start with a bit of luck. As a recent design grad, she went to famed typographer Herb Lubalin’s office and was hired on the spot. Someone had recently quit and they needed a designer to start immediately.

In the late 80s, Fili stepped out on her own and started her own company specializing in food packaging and restaurants. At the time, she wondered what to call her company and decided naming it after herself made the most sense. As she said, “I realized that it would be a liability to name the studio after myself, but I wanted to send a clear message: If you have a problem with my being female, then I have a problem with you as a client.” (via Ceros)

In the following years, Louise Fili’s studio was a major success and her design influence is visible across Manhattan and the boroughs. Restaurants like Claudette and Sarabeth are her clients as well as many food and beverage companies, hotels, retail stores and magazines.

via Louise Fili website

via Louise Fili website

via Louise Fili website

The post 6 Women Designers You Need to Know About This International Women’s Day appeared first on Envato.