For both brands and individuals, video is increasingly our chosen medium for communicating online. On Facebook, video posts vastly outperform other post types in terms of engagement, and Facebook video has become an essential part of online marketing. If you are new to creating Facebook videos, this article will help you out. Here, we will look at the different ways of using Facebook video, as well as some of the video makers that are designed to make the process quick and easy.
What is Facebook Video?
Any video content that is created within or uploaded directly to Facebook is considered Facebook video, including both paid ad content and organic video posts. Since Facebook’s algorithm gives priority to native video, and only videos uploaded through Facebook will autoplay as users scroll through their News Feed, in order to ensure that your video gets attention on Facebook, you need to upload it through the Facebook platform.
There are many different ways to use Facebook video, such as:
1. Cover videos are video banners that appear at the top of your Facebook page. Using a video here rather than a static image can make a big impact.
2. Engagement videos are designed to create brand recognition and encourage users to perform actions such as like, comment, click on links, and share.
3. Video ads are paid ad content. These perform best at between three and five minutes long, and can appear in a range of locations, including the News Feed, Facebook Stories, and Facebook Suggested Video.
The best Facebook video ads have some things in common. As users are most likely to engage with videos while they are scrolling through their feed, your creations need to make an impact from the first frame—good Facebook videos quickly give viewers a reason to keep watching by leading with the most engaging elements and incorporating brand messaging early on. Secondly, since Facebook videos autoplay silently, good videos don’t rely on audio. Instead, they use captions to convey the key messages to users, even if they’re watching with the sound off.
The Most Engaging Branded Facebook Videos
For some inspiration, check out these brands that have mastered Facebook video.
Tasty routinely earns astronomical engagement each month with recipe clips and cooking how-to videos.
Burger King ad took advantage of a trending political news item and received 15 million views for their video.
And this fast-paced, cinematic LNDR campaign won awards at Cannes and resulted in tons of brand engagement for Nike.
These videos all have one thing in common: brand messaging is embedded in an engaging, educational or emotional viewing experience.
How to Create a Facebook Video
Are you ready to create a Facebook video? Smart video templates are a great place to start: all the video, audio, and styling is provided for you, and no software is required. With a logo, some text, and a few minutes, you can create your own Facebook video. If you are familiar with Adobe Premiere Pro and Adobe After Effects, consider a Facebook video template from Envato Elements or Envato Market. These templates are easy and effective—just place in your photos, videos, and text to create a professional-quality video. Keep reading to see a selection of Facebook video templates.
Creating Facebook Videos With Smart Templates
Facebook video countdowns are a popular way to catch viewers’ attention. Lifestyle video snippets, glitch effects, and bold visual graphics all create an instant emotional appeal.
Classic font styling presets and dynamic cityscape snippets create a Facebook video that will instantly engage viewers.
Create a compelling narrative for your brand with beautiful landscape images and animated geometric distortion effects.
Mix-and-match fonts, background images, and animations with this template, and customize your Facebook video with playful geometric and brushstroke animations.
Facebook Video Templates: After Effects
Colorful backgrounds and smooth animations showcase your media. Simply drag-and-drop video files into the placeholders.
This engaging template is built using a modular structure, so you can easily change the length of your video. Complete with a video tutorial, this is a perfect project for first-time After Effects users.
Highlight your Facebook page with this clean template. Pop-up animation creates a dynamic mosaic of Facebook social reactions; simply fill in your own text for an instant testimonial video.
Facebook Video Templates: Premiere Pro
Fun graphics help you create a video project that’s perfect for Facebook, in minutes. Just drop your text and images into this easy-to-use template.
With beautiful design and 17 video placeholders, this template creates a modern, stylish, and engaging Facebook video.
This template offers stylish glitch and color-tint effects, and smooth text animations will instantly catch your viewers’ attention.
Elegant design, dynamic transitions, and typography animations will help your video stand out in any News Feed.
Facebook video is a powerful tool for engaging your audience. If you are new to creating video content, we hope that this article has empowered you to get started. Placeit’s smart video templates are a great place for beginners, and Adobe After Effects and Premiere Pro templates (available through Envato Elements and Envato Market) offer more flexibility.