Friends at a garden party

Best Instagram Story Templates

When it comes to communicating with your Instagram Stories followers, consistency is key, and that’s where templates can help. Find out how to access, download and edit these pre-made layouts to tell your story.

What are Instagram Stories Templates?

From bloggers and influencers to business owners who are devising their marketing strategy, Instagram Stories are an essential part of today’s social media toolkit. But what if you don’t have time to create attention-grabbing photo and video content?

Templates can take the stress out of coming up with engaging Stories by giving you a head start on the design. Not only that, using the same Instagram template, or a range of similar templates, each time you post will ensure that every story conveys an instantly recognizable style. This is especially useful when multiple team members are sharing Stories on the same platform. Remember: keeping the color, font and format consistent will do wonders for brand recognition.

Top Tips for Creating an Instagram Story

When creating your Instagram Story, there are a few key things to consider, including:

1. Encourage clicks and conversations

Ask a question or draw attention to the ‘Swipe Up’ function to send people to a website, blog post or product landing page.

2. Share user-generated content

Ask followers to share Stories and Instagram posts using a hashtag that’s specific to your brand as this will build a library of material you can use.

3. Let your personality shine

Post ‘behind-the-scenes’ footage, motivational quotes and candid snaps.

4. Add value

Use the space to share product demonstrations, special announcements and offer codes.

Making a Story from scratch is one option, but many people find that smart templates – like those available on Placeit – are an easy-to-use starting point. These pre-made Instagram Story templates feature a mix of image, text and animation options. Make your edits online and download the Story when you are ready to share it.

However, if you want to take your Stories to the next level you should look for template options that can be edited with software such as Adobe After Effects or Premiere Pro. This makes them completely customizable – simply save them to your desktop and get designing. Envato Elements offers monthly or annual subscriptions that grant unlimited access to templates.

Instagram Stories Templates

Best for Travel: Instagram Story Maker for a Travel Blog Post

If you plan to explore the world and share your adventures via a travel blog, the Instagram Story Maker for a Travel Blog Post is an eye-catching way to introduce every destination you visit.

Best for Christmas: Christmas Countdown Instagram Story Maker

Can’t wait to welcome Santa? Want to remind people to pick up the perfect present from your e-commerce store? Share the anticipation with your Instagram followers by using a Christmas Countdown. This smart template allows you to chart how many days there are until 25 December.

Best for Beauty: Instagram Story Maker for Style and Makeup Accounts

Whether you’re a blogger or a brand, you can share beauty tips and make-up tutorials with the Instagram Story Maker for Style and Makeup Accounts.

Best for Fashion: Fashionable Insta Story Maker with Trendy Images

With a focus on fashion, this Instagram Story Maker with Trendy Images is the perfect platform for clothing brands who want to promote designer discounts and new-season styles.

Best for Quotes: Insta Story Maker for Quotes

Insta Story Maker for Quotes is a great way to share words of wisdom and motivational advice from real-life people and fictional heroes.

Best for Tag Challenges: Insta Story Template for Tag Challenge

Ensure your profile reaches more people by setting up a Tag Challenge smart template. Asking followers to tag their friends is a sure-fire way of gaining exposure.

Best for Foodies: Instagram Story Template for Vegan Foodies

Promote plant-based eating with a Vegan Foodies themed Instagram Story template that’s packed with images of mouth-watering, meat-free dishes.

Creating Instagram Stories with Adobe After Effects

Best for Weddings: Wedding Instagram Stories by Media_Stock

Share your special day, or showcase your wedding photography portfolio, with Wedding Instagram Stories. This selection of romantic Instagram Stories templates on Envato Elements can be edited using After Effects.

Best for Christmas: Christmas Stories Kit by BarraQda

Customize your own Christmas stories with templates from BarraQda. The Christmas Stories Kit includes invitations, greetings, slideshow and a countdown – perfect for a festive Instagram feed.

Best for E-Commerce: Instagram Stories by therealist

With 24 Instagram Story templates that can be linked to a webshop, these bright and bold designs include 18 floral backgrounds.

Premiere Pro Templates for Instagram Stories

Best for Fashion: Urban Fashion Opener by vals_valley

An edgy Urban Fashion Opener is available via Envato Elements. This vertical template lends itself perfectly to attracting stylish city slickers to your Instagram profile.

Best for Business: Instagram Marketing Stories by MotionMediaGroup

Whatever your industry, showcase the services you offer with Instagram Marketing Stories that feature a range of eye-catching animated graphics.

Best for Blogs: Instagram Swipe Up Stories | MOGRT by VicoMomo

Drive traffic to your website, blog or online store with templates that put Instagram’s ‘Swipe Up’ feature front and center.

So, which Instagram Story template is Best for You?

If time is of the essence, make Instagram Stories speedily with thousands of smart templates from Placeit. You don’t have to be an expert editor to create animated Stories in just a few clicks, with easy-to-use video templates that have been tailor-made and tagged under a range of industries and themes to make searches simple.

However, if you want to embrace software like Adobe After Effects and Premiere Pro, then platforms like Envato Elements and Envato Market are for you. 

Discover more on how to nail your Instagram aesthetic with the School of Instagram.

Related stories