Instagram is a simple platform, featuring images and video in an ever-scrolling feed. But it’s that simplicity of design that keeps users coming back, again and again, to browse the latest posts.
The success of the platform makes it an appealing prospect for brands. Here’s why advertising on Instagram is essential if you’re looking to attract and engage users via the social network:
1. The audience is vast
More than 1 billion active monthly users and growing! Advertising allows you to target your audience by location, interests, and more, so you can be strategic with your posts and make sure that your content is seen by the right people.
2. It’s easier to cut through the noise
Instagram’s feed may not be as much of a ‘pay to play’ environment as Facebook’s, but you’re still competing with heavyweight content, and professional ads help you to get noticed.
3. Motion catches the eye
Video ads and Instagram Story ads are sure to stop your audience in their tracks while scrolling, and can help to convert browsers into customers.
Naturally, with the bar set so high, it can be daunting to produce video clips that will stand out in your audience’s feed–particularly if you don’t have experience. However, with simple tools, creating a professional looking Instagram video ad or Instagram Story ad can be super easy.
For more on the benefits of video advertising, check out our Video Marketing Guide.
Instagram Video Ads
1. Choose a Placeit Template
Think of templates as the starting point for your ads. Select the best template based on your requirements, whether you’re looking to launch a new product or promote a blog post.
2. Add Your Customizations
The key to using Instagram ad templates successfully is to customize them to fit your needs. With Placeit, you can update the text, select your preferred colors, and even add your own stock images or video footage. All of this editing takes place within your web browser, with no prior experience required. Placeit also allows you to add more scenes or slides to your video using the ‘+’ button at the bottom. Edit multiple scenes together to build out extended video ads.
3. Download the Finished Instagram Ad
Believe it or not, that’s it. After you’ve applied your customizations, the finished video is ready to download and post to Instagram.
There are tons of versatile templates available on Placeit, to suit ads of all kinds. Here are just a few you could choose from:
Does your next promotion need an Instagram ad campaign? Use this template to showcase the details of the deal and drive foot traffic to your store to make your sale a success.
If you’re a clothing brand looking to promote your latest t-shirt designs, upload an image of the design that you’re putting on your shirts and it will be seamlessly animated with this mockup template.
This flexible template could be used in a variety of ways, but one of the best is certainly as an Instagram Story ad. Use the placeholders to showcase your message in just a few clicks.
Instagram Ad Templates
Looking for more creative control over your next Instagram ad? If you’re already comfortable with a video editing app like Adobe After Effects, you can totally customize your Instagram ad without starting from scratch.
Using video templates from Envato Elements, you can find the balance between saving time and maintaining creative control over your Instagram ads. Envato Elements templates are included within a monthly or annual subscription. Here’s a selection to get you started:
With its beautiful graphics and text, this Instagram Stories template is easy to customize and would align well with fashion and beauty brands.
Social media is fast-paced and always brimming with new content. To stand out, you need high quality, professional designs like the ones we’ve covered in this roundup. The good news is, whether you use Placeit’s video maker tool or an After Effects template from Envato Elements, achieving this is easy.
Looking for more advice on how to ace your Instagram ads? Follow Milkshake’s School of Instagram for Insta updates and tips, including lessons from Instagram influencers.
Instagram Stories provide a new way to market on Instagram. Learn how to make a Story and use the format in your social media strategy.