To say that Instagram is just a photo sharing site is really just to scratch the surface of its full potential. Using Instagram effectively can help you connect with your audience on a new level, increase your visibility, and engage with people all over the world.
How to Use Instagram
Instagram is a great way to creatively connect with your audience, whether that’s to try and sell to them directly, or simply to build up your brand awareness and reputation. The key is to be creative and provocative with your Instagram images. An attractive visual is great, but a post that makes someone pause and think as they scroll through their timeline will yield far better results.
Instagram Post Sizes
Back when Instagram posts were limited to square photographs, your choice was a little easier. Now, it’s wise to put some thought into how your photograph will be seen and the best way to present it.
Here are the Instagram image templates that are generally considered to work best for your Instagram posts:
- Landscape orientation: 1080 x 608 pixels
- Square: 1080 x 1080px
- Portrait: 1080 x 1350px
Remember, saving as a JPEG is usually best for photographs, and as a PNG for anything that includes text or fonts.
Like many other social media platforms, if you upload an image that’s bigger or smaller than this, the software will compensate and either enlarge or shrink your image, resulting in compression and a less than perfect image quality – it’s worth the extra work to get your image looking its best.
Top Tips for Creating Instagram Posts
Don’t overdo it. Instagram filters are great, but less is usually more!
Use targeted hashtags strategically, but don’t cram your post full of them.
Exercise control so that you’re posting frequently and consistently.
Interact! As with all social media, letting your personality come through will go a long way, so don’t be afraid to engage with your followers.
Keep an eye on trends so that your content stays relevant and share-worthy.
How to Make an Instagram Image Post?
The tips above will set you on track for making amazing Instagram content, but there are many ways to actually create your post. You might want to use a suite like Adobe Photoshop, with an Instagram template PSD file, or Adobe Illustrator. If you prefer not to use any additional software, then you might want to try creating Instagram posts using smart templates, with Placeit.
Instagram Post Maker
Choose an underlying image from the options available, or upload your own; couple it with a bold font and you’re good to go.
With lots of super cute illustrations to choose from, this Instagram post template is perfect for inspiring and delighting your audience.
If you have your head in the stars, you’ll love this Instagram post maker template from Placeit.
Promote your product or giveaway on Instagram, in style. Choose colors, fonts and a picture to suit.
Celebrate your follower milestones with an Instagram post template that thanks your audience for being part of your journey.
This Instagram template from Placeit has a really cool, zen feeling to it! Motivate and inspire your followers with a quote alongside a striking image.
If you love to give back to your followers, try this Instagram giveaway post maker! You can change the main image, background, fonts and colors.
Hit another follower milestone? Go you! Share it with the world with this cool template; it’s full of funky geometric shapes and bold colors.
Combine your image with a few simple messages in this creative template for Instagram. The picture looks as though it’s being revealed under ripped paper, for a fun and unique look.
Style it out with this Placeit template for Instagram. It’s eye-catching and fresh, with lots of choice to help you customize.
Instagram Post Templates for Adobe Photoshop and Adobe Illustrator
Make it easy on yourself with this fresh Instagram template pack for Adobe Photoshop and Adobe Illustrator. It includes 20 files which are well organized and easy to use.
Display your Instagram image posts in a striking, highly professional way with this template for both Adobe Photoshop and Illustrator. There are 18 stunning options to choose from.
Get Insta Results!
Your Instagram posts are crucial to how you connect with your audience, so remember to keep your followers on board with regular, consistent uploads, and always at the right size so that they look great on every device.
If you’d like to see more Instagram templates and find extra inspiration for your awesome posts, there are lots of easily customizable options for you over at Placeit, Envato Elements, and GraphicRiver.
Want to learn how to filter your Insta pics like a pro? Discover the School of Instagram.
Instagram Stories provide a new way to market on Instagram. Learn how to make a Story and use the format in your social media strategy.