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Best Instagram Image Templates

To say that Instagram is just a photo sharing site is really just to scratch the surface of its full potential. Using Instagram images effectively can help you connect with your audience, increase your visibility, and engage with people all over the world.

How to Use Instagram

Instagram is a great way to creatively connect with your audience, whether that’s to try and sell to them directly, or simply to build up your brand awareness and reputation. The key is to be creative and provocative with your Instagram posts and Instagram ads. An attractive visual is great, but an image that makes someone pause and think as they scroll through their timeline will yield far better results.

Instagram Post Sizes

Back when Instagram posts were limited to square photographs, your choice was a little easier. Now, it’s wise to put some thought into how your photograph will be seen and the best way to present it.

Here are the Instagram image templates that are generally considered to work best for your Instagram posts:

  • Landscape orientation: 1080 x 608 pixels
  • Square: 1080 x 1080px
  • Portrait: 1080 x 1350px

Remember, saving as a JPEG is usually best for photographs, and as a PNG for anything that includes text or fonts.

Like many other social media platforms, if you upload an image that’s bigger or smaller than this, the software will compensate and either enlarge or shrink your image, resulting in compression and a less than perfect image quality – it’s worth the extra work to get your image looking its best.

How to Post on Instagram

The following tips will set you on track for making amazing Instagram posts, but there are many ways to actually create your image. You might want to use a suite like Adobe Photoshop, with an Instagram template PSD file, or Adobe Illustrator. If you prefer not to use any additional software, then you might want to try creating Instagram posts using smart templates, with Instagram post maker Placeit.

  • Don’t overdo it. Instagram filters are great, but less is usually more!
  • Use targeted hashtags strategically, but don’t cram your post full of them.
  • Exercise control so that you’re posting frequently and consistently.
  • Interact! As with all social media, letting your personality come through will go a long way, so don’t be afraid to engage with your followers.
  • Keep an eye on trends so that your content stays relevant and share-worthy.

Instagram Post Maker

Organic T-Shirts Instagram Post Creator

organic t-shirts instagram post creator

Choose an underlying image from the options available, or upload your own; couple it with a bold font and you’re good to go.

Instagram Quote Post Maker with Monochrome Graphic

Instagram quote post maker with monochrome graphic

With lots of super cute illustrations to choose from, this Instagram post template is perfect for inspiring and delighting your audience.

Constellation Graphic Quote Post Maker for Instagram

Constellation graphic quote post maker

If you have your head in the stars, you’ll love this Instagram post maker template from Placeit.

Instagram Post Maker for Free Dessert

Instagram post maker for free dessert

Promote your product or giveaway on Instagram, in style. Choose colors, fonts and a picture to suit.

Followers Milestone Instagram Post Template

Followers milestone instagram post template

Celebrate your follower milestones with an Instagram post template that thanks your audience for being part of your journey.

Insta Quote Post Template with Cool Tones

Insta quote post template with cool tones

This Instagram template from Placeit has a really cool, zen feeling to it! Motivate and inspire your followers with a quote alongside a striking image.

Insta Giveaway Post Maker

Insta giveaway post maker

If you love to give back to your followers, try this Instagram giveaway post maker! You can change the main image, background, fonts and colors.

Instagram Followers Post Template

Instagram followers post template

Hit another follower milestone? Go you! Share it with the world with this cool template; it’s full of funky geometric shapes and bold colors.

Instagram Post Template for Makeup Giveaway

Instagram post template for makeup giveaway

Combine your image with a few simple messages in this creative template for Instagram. The picture looks as though it’s being revealed under ripped paper, for a fun and unique look.

Instagram Giveaway Post Maker

Instagram giveaway post maker

Style it out with this Placeit template for Instagram. It’s eye-catching and fresh, with lots of choice to help you customize.

Instagram Post Templates

Fresh Instagram Post & Instagram Story Template  by dannyaldana

Make it easy on yourself with this fresh Instagram template pack for Adobe Photoshop and Adobe Illustrator. It includes 20 files which are well organized and easy to use.

Black & White Instagram Posts Template by WildOnes

Display your Instagram image posts in a striking, highly professional way with this template for both Adobe Photoshop and Illustrator. There are 18 stunning options to choose from.

Get Insta Results!

Your Instagram posts are crucial to how you connect with your audience, so remember to keep your followers on board with regular, consistent uploads, and always at the right size so that they look great on every device.

If you’d like to see more Instagram templates and find extra inspiration for your awesome posts, there are lots of easily customizable options for you over at Placeit, Envato Elements, and GraphicRiver.

Want to learn how to filter your Insta pics like a pro? Discover the School of Instagram.

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