Eating out at a restaurant is no longer just about the food, it’s about the experience. How a brand portrays itself in design, style and even its marketing can have an influence on potential and existing customers.
A restaurant’s logo can often be the most important element of all of these considerations.
Restaurant Logo Trends
There’s been a real shift in restaurant logo design over the last couple of years. We’ve seen a move to simple but strong branding that tells a story, or hints at personality.
Even well-established, popular brands have been evolving their logos to accommodate the multiple platforms they now need to occupy, and of course to keep them looking fresh, relevant and contemporary.
Here are some examples of how well-known restaurants are now thinking about their logo design:
Popular chicken restaurant KFC has been through a number of logos, the most recent adopting the current trends of fewer colors, and a simplified style.
TGI Fridays, the well-known bar and grill restaurant, has certainly made a shift to a more contemporary look, dropping the apostrophe and making the overall shape and typeface simpler, while maintaining their distinctive red and white stripes.
Restaurant Logo Tips
- Your logo has to work across multiple platforms, so avoid anything too complicated that might not translate well–keep it clean and simple.
- Be purposeful with your color choices. Color can evoke particular feelings, emotions and connotations, so make sure to reflect the right ones for your brand.
- Your typography should be eye-catching and appealing but, crucially, easy to read.
- If you’re using an image, graphic, or symbol, make sure that the resolution is high enough that it’ll look great in any size and context.
- What you leave out can be as visually interesting as what you put in–think of the arrow in the FedEx logo. Here are some other great examples of the clever use of negative space.
Using Templates to Create Your Logo
When it comes to design, it can be hard to know where to start, but using a template gives you a solid, professional grounding that you can build on and customize.
Here are 10 restaurant logo templates from Placeit, where you can create a logo for your restaurant without needing any software.
Choose a logo image from the options provided, and adjust your colors to suit, to create your own Chinese food logo.
Specialize in pizza with woody, earthy tones, or make your Italian food logo a little broader, with a choice of appropriate illustrations.
Get your bar and grill restaurant smokin’ with this fitting logo maker, including a choice of cool fonts and colors.
If steak is your thing, give the Steakhouse Logo Maker a try, with a choice of flaming meats and other graphics to choose from.
If you’re looking for chicken restaurant logos then give this logo template a try. It has a variety of cool and eye-catching graphics and bold fonts.
This is a more generic restaurant template creator with a lean towards Italian, which is great if your restaurant doesn’t specialize in any single cuisine.
Invite your customers to wake up and smell the coffee by creating a cute restaurant logo design featuring coffee or tea.
Vegans have plenty of options these days, so make sure your vegan restaurant stands out by creating your own, cool restaurant logo using this template.
Are you proud of your organic food and ingredients? Great! Why not shout about it with a logo that shows you off at your best.
If you serve good, honest pub fare then try something a bit more traditional for your logo. There is a choice of great, traditional illustrations including a pig, pheasant and anchor.
Restaurant Logo Templates for Adobe Photoshop (PSDs) and Illustrator (AI)
Restaurant Logo from Envato Market is a simple but effective design that would work well across a number of platforms.
If your restaurant specializes in fresh seafood, try this PSD and AI template from Envato Elements. As it’s a vector, it will scale to any size and you can change the colors to suit.