So many of us find it easier to learn and absorb information when we can actually see something and follow along with it, so in a time when it’s never been easier to create video, it’s no wonder that we’re seeing such an increase in video tutorials online.
What is a Video Tutorial?
1. DIY how-to
Where you take your audience through a step-by-step guide and at the end of it they have created something.
2. Demonstration video
Where you walk potential buyers through your product and how to use it.
3. Personality led
Where it’s more about showing who you are and communicating your brand identity.
There’s so much amazing content out there; here are a few people who are really finding success with their how-to videos:
Jamie Oliver’s ‘quick tips’ are a mix of step-by-step, key points and interesting camera angles. They’re short, snappy and to the point.
Zendesk’s personality driven videos are a big hit with their audience. Their whole purpose is to get you to fall in love with the brand.
There are lots of great product demonstration videos floating around, but we’re not sure we’ve ever seen one quite like Volvo Trucks – The Epic Split. It may have been around for a while now, but it’s a great example of how you can combine a product demonstration with some creativity and personality. Don’t try this one at home, though!
Discover more examples of great video campaigns from brands including Nike, Michael Kors and Häagen-Dazs in the video advertising chapter of our Video Marketing Guide.
How to Make a Video Tutorial
Motivate your viewers with this step-by-step video tutorial, designed for sports or fitness.
Help your audience get productive and reach their goals with a step-by-step guide, using this tutorial template.
Strike a pose with this DIY video template for a beauty tutorial. Add images and videos, and combine with some text tips!
If you want to show your audience how to make the most of their travel experiences, try using this online tutorial maker template to show off your knowledge at its best.
Do you have a product that you want to demonstrate? Display it professionally and in the most engaging way using a how-to video template.
Set stomachs grumbling when you dazzle your audience with your awesome recipes, using a step-by-step recipe video template.
Take the worry out of travel plans by making a video tutorial for your travel-loving audience. Help them learn what essentials to pack and how best to do it!
Share your awesome makeup tips in a DIY video, using this flexible template. Choose from different effects, fonts and background images.
Adobe After Effects Video Tutorial Templates
This slideshow from Envato Elements would be a great start for putting together your tutorial. You won’t need any plugins to use it and you can create an unlimited number of placeholders for your content.
Grab your audience’s attention with this quick tutorial from Envato Market. It has room for 12 text and 10 picture placeholders.
Adobe Premiere Pro Video Tutorial Templates
This bumper from Envato Elements is perfect if you’re preparing a cookery or recipe-based tutorial. It’s easy to custiomize and comes with a variety of backgrounds and food animations.