Customer Testimonial Videos

Telling the story of your business and selling the value of your product is important, but it can come across as disingenuous if you’re the only one doing it. Of course you’re going to tell everyone that they need your product, but letting your customers shout about how great you are in a testimonial video is much more authentic and powerful. A customer testimonial is essentially a message of trust from people you’ve worked with, to help pave the way for more clients to come knocking at your door. Ultimately, it demonstrates that your product or service has value.

Customer testimonial message on light box at office desk with connected electronic devices

@michaeljberlin, Twenty20

Reviews are nothing new, but combining positive customer feedback with video, and very deliberately putting them in front of prospective customers, can be incredibly effective. They’re also really useful to include on your website, as well as sharing across your social media channels.

A personal recommendation is priceless; people are more likely to listen to someone who has experienced and enjoyed what a brand has to offer, rather than the brand themselves shouting about the benefits. A testimonial might come from an individual user or customer, but if you sell a B2B product or service it would more likely be delivered by another business, like this example from Wiley Publishing on its experience of using social media marketing platform Hootsuite.

How to Make a Customer Testimonial Video

We know that customer testimonial videos are effective and worthwhile investments, but how do you go about creating one? Here are some video testimonial tips and key considerations when you’re thinking about how to create testimonials:

  • Plan the structure of your video, including either a script or notes of what needs to be covered.
  • Keep it as natural and as authentic as possible. It shouldn’t sound like your customer is reading their testimonial aloud.
  • Shoot somewhere relevant – be that a shop or workplace – or dress the set appropriately, based on who your customer is and where they work / live.
  • Grab the audience’s attention early on; keep waffle and padding to a minimum.
  • Keep the overall length short and to the point.

If making video isn’t something that you usually do, there’s no need to feel daunted. With smart templates from Placeit, it’s perfectly achievable for anyone to create something that looks polished and professional, and only requires a few quick and simple customizations.

If you have a little more video experience already, but would like some inspiration for the look and feel of your testimonial video, check out Envato Market and Envato Elements for a whole library of templates for professional software packages like Adobe After Effects and Adobe Premiere Pro.

Keen to make a customer testimonial video but not sure where to start? Learn how to create video marketing for business with our Video Marketing Guide.

Customer Testimonial Video Templates

There are various approaches you can take when it comes to the best way of making your client testimonial video. Let’s look at a few of the options so that you can decide what will work for your brand:

If you’re not comfortable with filming your customer yourself, or they don’t want to appear on camera, you could try using a quote-based template. Add in the customer quotes that you’ve collected, overlaid on some of the provided stock footage and animations, and you’re good to go.

A slideshow is a simple and engaging way of creating impressive-looking video in no time at all. You can upload your own footage into the testimonial template, or choose from the included options.

Instagram Testimonial
If you’re distributing your testimonial via Instagram, you might want to stay away from the traditional video format of 16:9. For this platform, a square format template is just what you need.

Whichever template you choose, try to keep visual considerations, like colors and fonts, on-brand, and your style reflective of your business – if you’re a fun, happy brand then create upbeat, enjoyable videos and veer away from corporate-looking talking heads.

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