Facebook video offers a huge advantage to marketers: it auto plays in your users’ feeds. This gives you an opportunity to make an instant impact with your target audience. Just a few seconds of quality video content might draw someone in to watch the entire video and engage with your brand. As the second largest video platform after YouTube, posting video to Facebook should definitely be a consideration in your social strategy.
How to Make a Video on Facebook
If you don’t know how to make a video on Facebook, don’t worry: with the right tools, it can be quick and easy. Ultimately, the goal with Facebook video is to create content that your audience likes, watches, and shares. It helps if you use a Facebook video maker, with smart templates that feature the key elements of successful Facebook videos (e.g. tailored for mobile). Open the template and add your own text, images and video footage (or choose from the assets available), then download the finished video, ready for sharing. If you’re just starting to create video content to share on Facebook, learn more with this guide.
Check out our guide to how to make social media videos and which video formats you should be using across Facebook, Instagram and more.
Best Facebook Video Templates
On Facebook, you’re not only competing with other brands, you’re competing with the very next post. You need to cut to the chase quickly and show your ideas in motion before users scroll past your video and onto the next. That’s why it helps to use video templates that are built with short attention spans in mind. Using an in-browser smart template or a template combined with video editing software, such as Adobe After Effects, will give you an advantage. Select one of the Facebook video templates from our roundup to help you build your next video, whether it’s a cover video, video ad or a slideshow to promote a blog post.
Discover our guide to social media strategy, including creating content, using social media tools, running social media ads.
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