Fundraising and Crowdfunding Video
Fundraising can mean a lot of different things: asking friends and family to contribute to a good cause, hosting an event that requires people to donate money in order to attend, asking big businesses for financial support to execute an idea. If you’re trying to raise funds for a cause or initiative, video could be a crucial element of your campaign. Fundraising videos offer a human voice, as well as an opportunity to share what it is you want to achieve and why you need people’s help. Learn more about the benefits of video marketing in our Video Marketing Guide.
What is Crowdfunding?
Another form of fundraising that’s exploded in popularity over the past few years is crowdfunding. This is fundraising that takes place in the online world, meaning it’s incredibly easy to create a campaign, spread the word and collect money from a group of individuals – the ‘crowd’.
However you go about it, raising funds relies on your ability to inspire people to help your charity or initiative and, in terms of crowdfunding, that means giving them a clear reason to support a specific project. It might be a game-changing app, a time-saving product, or a new piece of tech that people will clamor to get their hands on before anyone else.
And just as crowdfunding has successfully tapped into the power of the internet, more and more fundraising activities are finding their voice online. Think about how effective crowdfunding videos are as a marketing tool. Now, imagine how powerful it would be to share a sneak peek of your project on a crowdfunding site like Kickstarter, keep Facebook fans up to date with visual stories, or create a YouTube channel that charts your charity’s journey. In terms of crowdfunding, it’s a fact that projects with videos succeed at a much higher rate than those without (50% versus 30%).
How to Make a Fundraising or Crowdfunding Video
There’s a reason fundraising and crowdfunding videos are often referred to as ‘explainer’ videos. That’s because the most successful fundraising and crowdfunding videos do exactly that – explain the concept and clearly tell people what they can do to help.
You don’t need to be a scriptwriter to come up with a storyline – just think about the message you want to share. Your video should be engaging and easy to understand, so keep it short and simple wherever possible. That said, don’t forget to include a call to action at the end. Whether you want people to post the video on their social channels, click on a link to donate, or visit your website for more information, be sure to include concise on-screen instructions.
Don’t worry about honing your video editing skills or purchasing complicated software – Placeit’s video maker has hundreds of templates and customizable options. Simply pick a video maker, type in your text, select your chosen colors and add a soundtrack from the audio library. When you’re happy, you can download your finished video. If you’re feeling a little more ambitious, Envato Elements and Envato Market have video templates that can be edited in After Effects and Premiere Pro for an extra level of personalization.
For more fundraising video tips, take a look at some of the most successful crowdfunding videos from recent years. Pono Music raised more than US$6million (far exceeding its goal of US$800,000) by sharing a video on Kickstarter that clearly explained their product – a portable digital media player – with real-life people offering testimonials and a call to action to visit the website. Meanwhile, Wheels for Wishes used animation to tell the story of their charity from a child’s point of view – reminding the viewer of exactly who it is the organization aims to help.
Best Crowdfunding Video Templates
Got an idea or initiative that you want to get funded? It’s never been easier to create a successful crowdfunding video that launches your big idea, thanks to the hundreds of video templates available via Placeit, Envato Elements and Envato Market.
Whether you want to grab attention immediately with a dynamic upbeat opener, or create a slideshow featuring animated text, start your search for the best crowdfunding video templates today. Each template has been designed by professionals – all you need to do is drop in your campaign details.
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Check out our guide to how to make social media videos and which video formats you should be using across Facebook, Instagram and more.