Customer testimonials are a must for building trust in your product and brand. Consumers look to their peers to endorse brands and products, so when your potential customers are making a choice, they’re going to want genuine opinions that vouch for what you offer.
So, what do you do? You build a testimonial video. You record your customers and patrons talking about their positive experience with you, and then you share it with your audience.
That’s why it’s so important to learn how to make a testimonial video. In this roundup, we’ll show you some different ways to create compelling customer testimonial videos.
What is a Testimonial Video?
More than ever, consumers research before buying. According to Bazaarvoice, more than half of all consumers read reviews and research purchases online before buying. So when someone comes looking for your service or product, it’s important to build trust.
Potential customers want to hear from past customers. They want to hear about your service or app, directly from others who have used it. It’s one thing for you to tell everyone how great your product is, but it’s more organic and relatable when your customers are talking about it.
Here’s a great example of a testimonial video for the team collaboration tool, Slack. From this video, you not only understand what the product does, but also how it transformed how a team worked. You hear the passion for the product directly from its users.
The most important part of building a testimonial video is actually starting with the feedback you need to hear from your customers. Ideally, you’re already in touch with what they’re saying and how they feel about your service.
But if not, consider a concentrated campaign to gather testimonials that you can use in your testimonial video. That could mean asking for feedback on your social pages or even asking customers in person. Building up this base of testimonials will make the video design process a breeze.
How to Create Testimonials
Once you’ve realized that it’s crucial to include customer testimonial videos in your marketing, you might be wondering how to go about it. Producing video can be a bit daunting, particularly if you don’t have experience with video editing apps.
The good news is that creating a customer testimonial video can be quick and simple! Focus on the customer experience, a few key quotes, and interview footage if you can create it. The content is really what counts, and you’ll see how easy it can be to produce a testimonial video when you take advantage of the resources below.
Build Your Own Videos with Placeit
You don’t have to be a video editing pro to make a professional-looking testimonial video. One of my favorite ways to build projects is with Placeit, a web-browser based creative tool. Placeit saves you hours in the design process because you don’t have to learn a dedicated video app.
If you can choose a few colors and add your own text, you can learn how to create a testimonial video with Placeit. That could even include adding video footage of your customers talking about what you offer, if it’s available. Start with a template, add your own customizations, and publish!
Try out these templates for unique styles of customer testimonial video:
This template is perfect for building a customer testimonial that includes a brief bit of live footage. That could be an interview with a key quote, or even a customer-submitted video of the product in action.
Whether you’re using still imagery or video footage, this template is perfect for publishing to YouTube or Facebook. Drop in your assets, add a few quotes, and presto! Your potential customer will immediately appreciate what your product brings to the table.
Rounding out our Placeit selection, here’s another eye-catching choice for an Instagram feed. The moving graphics and bright colors will bring your testimonial to life.
Complete Customization with Envato Market Templates
If you are proficient with video editing apps, like Adobe After Effects, you might want complete control over building your customer testimonial video. If that’s the case, you can use a pre-built template and customize it to include your own assets.
All of these templates are available from Envato Market, a pay-as-you-go marketplace for the best customizable templates. Let’s take a look at some of the top templates you can use to show your audience your most glowing testimonials.
Adobe After Effects Templates
Facebook reviews are another important outlet for capturing customer testimonials. Instead of taking low quality screenshots and pasting them back together, just recreate them in After Effects with this handy template. Type in the text of your top reviews and you’ll see it animated with motion text in the format of a Facebook post.
The perfect complement to the Facebook testimonial above, use this pack to highlight the top tweets that tell the story of your business. Twitter is yet another channel that customers will use to provide feedback on your product, and you can use this to capture their testimonials and showcase the best ones.
Show off your testimonials with this aptly-named asset! You can blend your favorite quotes with your logo and creative assets for a web-ready testimonial video.
This is an all-round great choice for building your testimonial video. Again, it’s another package that’s flexible enough to work with either still imagery or stock video, and is easy to use. The dynamic sense of motion will keep your potential customer tuned in and likely to choose you when shopping around.
No matter which tool or template you use, a customer testimonial is a must. Using a template is a smart shortcut for building this essential part of your marketing package. Check out our best customer testimonial video templates roundup for more.